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“Great” brand Disruptor London harnesses the chemical engineering know-how of co-founder Sira Dheshan Naidu to create waterless, multi-purpose bars for cleansing, shampooing, conditioning, and shaving. They’re ideal for busy mums, time-strapped gym-goers, and everyone in between, but the best part? It’s all rooted in veganism, transparency, and reducing consumption.
A beauty brand built on personal passions and sustainable values
Unlike many businesses that start with an idea for a product or solution, Disruptor London—the highest rated beauty brand in Good On You’s directory—grew from co-founders Sira Dheshan Naidu and Dr Juan Jose Jimenez Anca’s core values. “We’ve always known who we are—individually and as partners—so it felt natural to infuse these values into the foundation of our brand,” Naidu says. “We’re both really involved in Greenpeace and environmental activism. He [Anca] is a Quaker as well.” Together, they set out five principles (Naidu calls it a consideration framework) that guide everything Disruptor London does: Ingredient transparency, responsible consumption, waterless formulas, just-in-time manufacturing, and plastic-free packaging. These factors closely align with the UN’s Sustainable Development Goal 12, which is all about ensuring responsible production and reducing consumption.
The consideration framework, like the brand’s name itself, reads like an opposition to everything mainstream beauty represents—the industry is shrouded in mystery, littered with complex ingredient names, and crowded with so-called targeted products, from upper-arm creams to under-eye serums. And in this era, the co-founders want you to know that you really can do more with less—a single bar, in fact. Guided by circular design principles, Disruptor London’s sole product unites the functions of shampoo, conditioner, cleanser, and shave product in a single, sustainable solution.
“We need products that work hard for us in a green way, and it can only do that if it’s multi-functional,” says Naidu. Creating the bar required “forgetting everything we know about beauty,” and reimagining how products are used. “If I’m washing my hair and my face is getting wet, then why can’t we develop a product with a formula that’s going to be compatible with my skin, my hair and my scalp?”
The pair registered the business “after a few glasses of wine” on their sofa during COVID. “We’re partners in both life and business,” smiles Naidu, sharing how they decided to combine his beauty industry knowledge and formulation expertise with Anca’s skills in software engineering to become, perhaps, the ultimate power couple of the sustainable beauty movement. “I vividly remember when we decided to put things on paper—me the old-fashioned way with a notebook, and Juan sitting down with his laptop, but that’s just how we are,” Naidu says of how they complement each other.
Disruptor London’s co-founders, Dr Juan Jose Jimenez Anca and Sira Dheshan Naidu.
Why ingredient formulations are key to reducing beauty’s overconsumption problem
An insider with over 20 years’ experience working for major beauty brands, including Estée Lauder Companies, LVMH, and contract manufacturer MANA Products, Naidu knew exactly where to start in creating an alternative. “I’d always read INCI [cosmetic ingredient] lists on products, I know what goes into these things, and I have the understanding to develop them on my own,” he says.
Unsurprisingly, Naidu has selected the very best for Disruptor London’s shampoo bars, even upskilling with a course in organic skincare and haircare to ensure greater transparency in ingredient sourcing, and sometimes changing formulas completely if they’re unable to source raw materials of the highest standard and with ethical credentials.
We need products that work hard for us in a green way, and it can only do that if it’s multi-functional.
Sira Dheshan Naidu – co-founder, Disruptor London
Ingredients also play a big role in reducing consumption. Formulas based predominantly on water are cheap to make and therefore popular amongst brands, but they don’t last nearly as long as solid products that are packed with concentrated ingredients instead.
Long-lasting products present a business challenge because repeat customers don’t need to come back as frequently—the brand’s 100-gram bar, for instance, is designed to last around 80 washes. Naidu isn’t worried, though, noting that building the business slowly and making a small difference to the lives of consumers is exactly what he and Anca signed up for.
In fact, the latter is what brings Naidu the most joy: “The fact that we can put the power into your hands as a consumer, just through a product that you get up in the morning and use, take to the shower, to the gym, or on holiday, and know that you can make a difference—that makes us happy.
A final word, then, on how the rest of the beauty industry might take a leaf out of Disruptor London’s book? “It’s time for the beauty industry to hold up a mirror and confront a hard truth: Are we truly living up to the values we claim to represent? Or is it just PR? If sustainability isn’t a real priority, that’s a choice—but let’s not hide behind buzzwords like ‘clean beauty’ or the greenwashing that comes with them. Disruptor London isn’t here to shame or scare. Our focus is on creating high-performance products and giving consumers responsible, informed choices.”
Watch Disruptor London’s video to learn more about the brand’s history.
Discover Disruptor London’s multi-use shampoo bars and see its rating in our directory.
The post Our Highest-Rated Sustainable Beauty Brand Sells Only One Product appeared first on Good On You.
Our Highest-Rated Sustainable Beauty Brand Sells Only One Product
Curating a conscious home is a thoughtful process involving much consideration — who made my products, how they were made, and what are they made from — and this guide aims to support you on your journey towards finding ethical and sustainable home decor you truly love.
What is Sustainable Home Decor?
Sustainable home decor includes any home decor that is made in a way that takes into consideration both the makers and the planet. Sustainable home decor will be ethically made using eco-friendly and natural materials. Eco-friendly decor will also be produced using sustainable supply chain practices. This includes using renewable energy and recycled or compostable packaging.
While there are numerous sustainable home decor brands, some of which are featured below, first consider what’s already been made in order to prevent contributing to new waste. Secondhand, used, or DIY home decor options are typically more sustainable than buying new.
What is Ethical and Fair Trade Home Decor?
Ethical and Fair Trade home decor is produced in a way that adheres to Fair Trade standards and is, ideally, Fair Trade Certified. Fair Trade means paying artisans and makers a fair, living wage and providing ethical working conditions. Ethical home decor also includes supporting goods made by artisans using traditional heritage techniques and art forms. Many cultures around the world are at risk of losing their age-old artisanal crafts forever in the age of mass manufacturing.
It’s important to note that sometimes a major brand may use an “eco” fiber while still supporting irresponsible labor practices, and excessive production amounts that inevitably lead to a lot of waste. This is not true sustainability in my mind!
Most artisan-made home decor is ethically produced and directly supports the makers. However, it’s important to check if a brand or marketplace is transparent about their business practices to ensure they are ethical or Fair Trade.
Where Can You Find Sustainable Home Decor?
In terms of environmental sustainability, looking secondhand and vintage is always a great first place to look for sustainable home decor.
But if you’ve scoured those options and haven’t found what you’re looking for and/or if you’re looking to financially support artisans and traditional crafts around the globe, this shopping guide is designed for you. You’ll discover many brands with artfully designed and artisan handmade goods for furnishing any space among this list of decor brands.
All of the brands in this guide use natural and/or recycled fibers and avoid the use of virgin synthetics like polyester; however, some brands do use materials that are not the most environmentally-friendly option on the market, such as conventional cotton.
And of course, I wanted to choose brands that followed slow, thoughtful production practices, prioritizing artisan handmade over factory labor and quality over quantity.
So without further ado, here are my favorite small-batch, artisan-made, and ethical home decor brands.
Note that this guide includes affiliate links — as always, we only curate brands vetted for sustainability that we love (and that we think you’ll love too).
1. Urban Natural
Categories: Accent Pillows, Tabletop, Lighting, Wall Art & Mirrors, Blankets & Throws
Eco-friendly home retailer Urban Natural is on a mission to curate high-quality furniture (and other home goods) built with quality and free of toxic chemicals. Urban Natural carries several sustainable home decor brands, including artisan brands Ethnicraft and Jaipur Living as well as ethically USA-made brands Farmhouse Pottery and East Fork.
2. GOODEE
Categories: Pillows, Lighting, Wall Decor, Planters, Baskets, Blankets, Candles
GOODEE is an ethical marketplace featuring numerous sustainable artisan brands and designers. You’ll find a variety of beautifully crafted home decor goods to suit a wide range of styles. Goodee is a Climate Neutral and B Corp Certified company. They publish an annual impact report so you can easily ensure their business practices align with your values.
Our favorite brands on Goodee are Texidors, Baba Tree, Makaua, and Tensira.
3. Healthier Homes
Categories: Rugs, Lighting, Tabletop, Baskets, Wall Decor & Wallpaper
Founded after years running an award-winning healthy home building firm and publishing a book by the same name (Healthier Homes) this retailer is a go-to online destination for finding non-toxic home goods. The eco-friendly home decor on Healthier Homes is primarily made with natural materials like clay, cotton, seagrass, mango wood, and bamboo,
4. Will & Atlas
Categories: Baskets, Tabletop
Will & Atlas is a women-owned small business making most of their homewares from plant materials like jute, palm leaf, and hogla grass. Their natural fiber baskets are flexile but sturdy built to hold blankets, pillows, laundry, magazines, toys, or just to stand alone as a decor piece. You’ll also find jute coasters and placemats in their tabletop collection.
The brand is committed to ethical practices, partnering with nonprofit fair trade artisan groups in Bangladesh and craftspeople in the U.S. to build long-lasting production relationships.
5. Ten Thousand Villages
Categories: Baskets, Pillows, Throws, Candles, Wall Art, Planters & Vases
Founded 80 years ago, Ten Thousand Villages is the original fair trade store. Throughout the decades, the nonprofit business has continued their commitment to fair wages, safe working conditions, as well as sustainability.
As a founding member of the World Fair Trade Organization, with artisans around the world from under-resourced communities. Most of the products they carry are made from recycled, upcycled, and natural materials.
6. MagicLinen
Categories: Curtains, Kitchen Linens
Linen is an exceptional material for home decor — there’s a reason we say “kitchen linens!” It’s natural, beautiful, and is often high quality.
I purchased a set of linen curtains from Magic Linen one year ago and they remain one of my favorite home decor pieces. The fabric they use meets the OEKO-TEX® STANDARD 100, meaning its been tested for harmful substances.
7. Passion Lilie
Categories: Pillow Covers, Table Linens
Passion Lilie is a fair trade fashion and lifestyle brand with ethically made home decor, too. The Fair Trade Verified brand has handwoven cotton blankets, organic cotton kitchen linens, unique ornaments, and hand-dyed throw pillow covers.
Each piece is made by Passion Lilie’s partners in India who pay living wages and ensure a safe working environment. Beyond this, the brand supports efforts to enable artisans to continually develop their skills and creates opportunities for community development.
8. 54kibo
Categories: Throw Pillows, Wall Hangings & Artwork, Mirrors, Baskets, Rugs, Lighting
A destination for modern African artisanal decor, 54kibo curates a stunning selection of ethically made home decor. The pieces on 54kibo are made with time-honored techniques using locally sourced materials with rich histories. The designs are exceptional, but the stories behind them make the pieces beautiful additions to your home beyond the surface.
9. The Citizenry
Categories: Baskets, Planters & Vases, Tabletop, Wall Decor, Mirrors
The Citizenry partners with artisans around the world, ensuring safe conditions, fair wages, and offering grants to their artisan partners so that they can expand their businesses.
Their online collection features small-batch artisan-made home goods made from locally-sourced and natural materials like palm leaves and indigo dyes.
More Sustainable Home Guides:
Sustainable Furniture Brands to Furnish a Conscious Home
Best Eco-Friendly and Zero Waste Kitchen Products
Easy Swaps for a Low Waste, Sustainable Bathroom
The post 9 Beautiful Places to Source Ethical and Eco-Friendly Home Decor appeared first on Conscious Life & Style.
9 Beautiful Places to Source Ethical and Eco-Friendly Home Decor
Take a look at why hemp is heralded as a hero material and discover 14 hemp clothing brands that have tapped into its sustainable potential.
The exploration of fabrics has always been a starting point for sustainable innovation in fashion. After all, fabrics provide tangible proof that change is possible while having a direct impact on the environment in one way or another. Plus fabrics are responsible for an outsized proportion of a fashion brand’s carbon footprint and overall environmental impact, including biodiversity loss and pollution.
So, What is Hemp Fabric?
Hemp is a bast fiber produced from the cannabis sativa plant, where every part of the plant can be utilized for over 25,000 industrial uses including clothing, biofuel, bricks, paper, and textiles.
Contrary to its popular association, hemp is actually the sober sister to marijuana. Unlike its recreational sibling that’s grown for its psychoactive THC (tetrahydrocannabinol) properties, hemp contains less than 0.3% THC, a value that was the driving force behind the legalization of hemp production in the 2018 Farm Bill. So while you can’t really get high from hemp, you can definitely enjoy its material benefits — which are plenty!
What is Hemp Clothing?
The simple answer is that hemp clothes are garments made from hemp fabric! But the important caveat here is that most hemp clothes on the market today are not made from 100% hemp fabric. They are usually blended with other fibers, like cotton.
At this point, hemp fabric manufacturing is not at the scale or technological level that the manufacturing of cotton (the most popular natural material) is, making 100% hemp clothing more expensive to produce. Also, pure hemp fabric is also known to be quite stiff until a couple dozen washes later, so blending it with a fiber like cotton can make it softer and easier to wear on the offset.
100% hemp fiber content clothing does exist, it’s just rare at this point. Though we do think this will change with more sustainable material investment happening in the textiles industry.
Is Hemp Clothing Comfortable?
It depends! The softness of hemp clothing will vary based on how the fabric was produced and if it is blended with other fibers like cotton or lyocell. Pure hemp clothing can be rougher than cotton, but hemp is known to get softer with every wash.
Also, since hemp is a natural bast fiber that comes from the softer parts of the plant’s stalk or stem, it is softer than the coarser leaf fibers.
Can Hemp Clothing Protect From The Sun?
A lesser known benefit of hemp clothing is that it can reportedly even help shield you from harmful UV rays. According to skin cancer research, a fabric’s UPF (Ultraviolet Protection Factor) value is a number that coincides with the fraction of UV rays it allows to pass through and hit your skin — the higher the UPF number, the better the protection.
Research claims that hemp has a UPF of >50 (according to European standards) due to natural pigments and lignin within the fibers, which act as UV absorbers.
Is Hemp Clothing Sustainable?
There are a lot of benefits to hemp clothing. But don’t just take our word for it, we’ve listed some of hemp’s most impressive sustainable qualities below:
1. Hemp is not resource-intensive
Hemp can be grown under a variety of agricultural and ecological conditions and has a capacity to grow rapidly.
Hemp clothing vs. cotton: With a high yield of 250% more fiber than cotton, hemp requires less land to grow, has no need for harmful pesticides or chemicals, and needs as little as 1/3rd of the water compared to conventional cotton. (Though individual use cases may vary based on the region that each of the crops are grown.)
2. Hemp is a restorative plant
Growing hemp can also help contribute to the maintenance of soil quality, courtesy of its anchored roots which prevent soil erosion and nutrient loss.
In fact, research shows that hemp can be used to restore contaminated soils through ‘phytoremediation’ — a process that has proven successful in the early 90s when industrial hemp was planted in some of the polluted Ukrainian regions near the Chernobyl disaster where much of the land was rendered useless. The experiments showed that hemp helped remove radioactive elements from the soil.
3. Hemp can absorb carbon more than other plants
Hem can act as a carbon sink. According to a Cambridge University researcher, a hectare of hemp can absorb between 8-15 tonnes of CO2, giving hemp plants a vital role in reversing carbon emissions.
Impressed yet? Ahead, discover 14 brands that have some of the best takes on this sustainably versatile fiber.
Note that this guide includes affiliates. As always, all brands meet very high standards for sustainability and are brands we love that we think you’ll love too.
Where to Find Sustainable Hemp Clothing
1. Patagonia
Have an outdoor adventure coming up? Run for the hills in some of Patagonia’s functional hemp styles that’ll have you covered no matter what path you set foot on. Whether it’s a jacket, sweatshirt, pair of overalls, or technical pants, these styles are hard-wearing and made to last.
Patagonia stands by hemp as one of its hero fabrics and claims to consciously partner with suppliers that use unique processing techniques to minimize waste. The brand has also created unique performance materials by blending hemp with organic cotton, recycled polyester, and TENCEL
lyocell.
Many of Patagonia’s clothes and gear are sewn at Fair Trade Certified factories that ensure all workers earn a living wage.
Size range: US 0–18
Price: $$-$$$
2. tentree
If you’re on the lookout for easy hemp styles that make you want to lounge around in them all day long but still look cool enough for a coffee run, tentree has you covered. Taking an earth-first approach with everything they do, this Canadian brand has been sowing the seeds of sustainability throughout its operations and supply chain. Their clothes are ethically manufactured and workers are provided with living wages.
P.S. Did you know that the brand derives its name from its carbon offsetting initiative that plants ten trees (ten-tree) for each item purchased?
Size range: XS–XL
Price: $$-$$$
