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“Great” brand Disruptor London harnesses the chemical engineering know-how of co-founder Sira Dheshan Naidu to create waterless, multi-purpose bars for cleansing, shampooing, conditioning, and shaving. They’re ideal for busy mums, time-strapped gym-goers, and everyone in between, but the best part? It’s all rooted in veganism, transparency, and reducing consumption.

A beauty brand built on personal passions and sustainable values

Unlike many businesses that start with an idea for a product or solution, Disruptor London—the highest rated beauty brand in Good On You’s directory—grew from co-founders Sira Dheshan Naidu and Dr Juan Jose Jimenez Anca’s core values. “We’ve always known who we are—individually and as partners—so it felt natural to infuse these values into the foundation of our brand,” Naidu says. “We’re both really involved in Greenpeace and environmental activism. He [Anca] is a Quaker as well.” Together, they set out five principles (Naidu calls it a consideration framework) that guide everything Disruptor London does: In­gre­di­ent trans­paren­cy, re­spon­si­ble con­sump­tion, wa­ter­less for­mu­las, just-in-time man­u­fac­tur­ing, and plas­tic-free pack­ag­ing. These factors closely align with the UN’s Sustainable Development Goal 12, which is all about ensuring responsible production and reducing consumption.

The consideration framework, like the brand’s name itself, reads like an opposition to everything mainstream beauty represents—the industry is shrouded in mystery, littered with complex ingredient names, and crowded with so-called targeted products, from upper-arm creams to under-eye serums. And in this era, the co-founders want you to know that you really can do more with less—a single bar, in fact. Guided by circular design principles, Disruptor London’s sole product unites the functions of shampoo, conditioner, cleanser, and shave product in a single, sustainable solution.

“We need products that work hard for us in a green way, and it can only do that if it’s multi-functional,” says Naidu. Creating the bar required “forgetting everything we know about beauty,” and reimagining how products are used. “If I’m washing my hair and my face is getting wet, then why can’t we develop a product with a formula that’s going to be compatible with my skin, my hair and my scalp?”

The pair registered the business “after a few glasses of wine” on their sofa during COVID. “We’re partners in both life and business,” smiles Naidu, sharing how they decided to combine his beauty industry knowledge and formulation expertise with Anca’s skills in software engineering to become, perhaps, the ultimate power couple of the sustainable beauty movement. “I vividly remember when we decided to put things on paper—me the old-fashioned way with a notebook, and Juan sitting down with his laptop, but that’s just how we are,” Naidu says of how they complement each other.

black and white portrait of disruptor london co-founders

Disruptor London’s co-founders, Dr Juan Jose Jimenez Anca and Sira Dheshan Naidu.

Why ingredient formulations are key to reducing beauty’s overconsumption problem

An insider with over 20 years’ experience working for major beauty brands, including Estée Lauder Companies, LVMH, and contract manufacturer MANA Products, Naidu knew exactly where to start in creating an alternative. “I’d always read INCI [cosmetic ingredient] lists on products, I know what goes into these things, and I have the understanding to develop them on my own,” he says.

Unsurprisingly, Naidu has selected the very best for Disruptor London’s shampoo bars, even upskilling with a course in organic skincare and haircare to ensure greater transparency in ingredient sourcing, and sometimes changing formulas completely if they’re unable to source raw materials of the highest standard and with ethical credentials.

We need products that work hard for us in a green way, and it can only do that if it’s multi-functional.

Sira Dheshan Naidu – co-founder, Disruptor London

Ingredients also play a big role in reducing consumption. Formulas based predominantly on water are cheap to make and therefore popular amongst brands, but they don’t last nearly as long as solid products that are packed with concentrated ingredients instead.

Long-lasting products present a business challenge because repeat customers don’t need to come back as frequently—the brand’s 100-gram bar, for instance, is designed to last around 80 washes. Naidu isn’t worried, though, noting that building the business slowly and making a small difference to the lives of consumers is exactly what he and Anca signed up for.

In fact, the latter is what brings Naidu the most joy: “The fact that we can put the power into your hands as a consumer, just through a product that you get up in the morning and use, take to the shower, to the gym, or on holiday, and know that you can make a difference—that makes us happy.

A final word, then, on how the rest of the beauty industry might take a leaf out of Disruptor London’s book? “It’s time for the beauty industry to hold up a mirror and confront a hard truth: Are we truly living up to the values we claim to represent? Or is it just PR? If sustainability isn’t a real priority, that’s a choice—but let’s not hide behind buzzwords like ‘clean beauty’ or the greenwashing that comes with them. Disruptor London isn’t here to shame or scare. Our focus is on creating high-performance products and giving consumers responsible, informed choices.”

Watch Disruptor London’s video to learn more about the brand’s history.

Discover Disruptor London’s multi-use shampoo bars and see its rating in our directory.

The post Our Highest-Rated Sustainable Beauty Brand Sells Only One Product appeared first on Good On You.

Our Highest-Rated Sustainable Beauty Brand Sells Only One Product

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Green Living

56 Environmental Innovations in the 56 Years Since Earth Day Began

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The first Earth Day was celebrated on April 22, 1970 — 56 years ago — and, goodness, how the world has changed since then. We’ve come a long way since the days of burning our trash and pumping our gas guzzlers with leaded gasoline. In honor of those 56 years, here are 56 important changes and milestones since the first Earth Day.

Legislation

The U.S. government has led much of the environmental charge, starting with the implementation of the EPA (1) in July 1970. Later that year, the Clean Air Act (2) targeted air pollutants, followed by the Clean Water Act (3) in 1972 and the Endangered Species Act (4) in 1973.

Some lesser-known national laws included the Safe Water Drinking Act (5) in 1974, the Resource Conservation and Recovery Act (6) in 1976, the Toxic Substances Control Act (7) in 1976, the National Energy Act (8) in 1978, and the Medical Waste Tracking Act (9) in 1988.

In some cases, states have led the charge. Oregon passed the first bottle bill (10) in 1971, Minnesota’s Clean Indoor Air Act (11) was the first law to restrict smoking in public places (1975), and Massachusetts required low-flush toilets (12) for construction and remodeling in 1988.

Green Innovations: The Early Years

In order to comply with all the laws from the 1970s, we needed new technology to ensure consumers could adhere to the new standards. Consider:

  • The “Crying Indian” PSA debuts in 1971 (13)
  • Dichlorodiphenyltrichloroethane (DDT) gets banned in 1972 (14)
  • The energy-efficient compact fluorescent light bulb launches in 1973 (15)
  • Cars begin displaying fuel economy labels in the mid-1970s (16)
  • In 1975, all cars are manufactured with catalytic converters to limit exhaust emissions (17)
  • Chlorofluorocarbons are banned from aerosol cans starting in 1978 (18)
  • The first curbside recycling program begins in New Jersey in 1980 (19)
  • In 1986, McDonald’s switches from foam to paper food containers (20)
  • Mercury is removed from latex paint in 1990, providing a viable alternative to banned lead paint (21)
  • Earth911 launches the first U.S. recycling directory in 1991 (22)
  • Energy Star certification debuts in 1992 for appliances and electronics (23)
  • The U.S. Green Building Council begins in 1993 (24)

The Political Movement

The Green Party (25) launched in 1984, which was just the beginning of green issues entering the mainstream. One Percent for the Planet (26) was founded in 2002 to challenge businesses to donate to environmental causes, and the ISO 14001 standard (27) established environmental management. Companies are now facing pressure to allow employee telecommuting (28).

Things really developed after the release of Al Gore’s An Inconvenient Truth (29) in 2006. NBC debuted Green Week (30) in 2007. Carbon offsets (31) alleviated corporate green guilt. Bisphenol A (32) made us all question plastic purchases. Hybrid vehicles (33) generated tax credits and gas savings. Plastic bag bans gave rise to a reusable bag (34) craze. Fracking (35) and the Dakota Access Pipeline (36) were two of the most hotly contested news stories of the decade, at least until the 2016 election.

Green Tech: The Next Wave

Smart house controller on tablet and happy family

In the past 10 years, emerging green tech has made eco-friendly a way of life, including:

  • LED light bulbs (37)
  • Portable solar panels on backpacks and watches (38)
  • Plant-based plastics (39)
  • Motion sensor lighting (40)
  • Faucets with automatic shut-off (41)
  • Low volatile organic compound (VOC) paint (42)
  • Recycled plastic clothing (43)
  • Ride-sharing mobile applications (44)
  • Natural cleaning products (45)
  • Biodiesel engine vehicles (46)
  • Food waste composting (47)
  • Portable air purifiers (48)
  • Europe’s Green Deal introduced global recyclables shipping regulations to reduce pollution in low-income nations (49)
  • Corporate borrowers headed toward $500 billion in bond financings for the renewables transition (50)
  • President Biden rejoins the Paris Climate Accord on his first day in office. (51)

The Latest Five: 2022–2026

The pace of innovation has not slowed. Five more milestones have reshaped the environmental landscape since that 51st Earth Day:

  • The Inflation Reduction Act (52), signed into law in August 2022, became the largest climate investment in U.S. history, directing roughly $370 billion toward clean energy tax credits, EV incentives, methane reduction, and domestic clean manufacturing. Analysts projected it will drive more than $4 trillion in cumulative capital investment over a decade and put the U.S. on track for a 40% emissions reduction by 2030. Sadly, many of its key provisions have been defunded or eliminated by the Trump Administration.
  • The Kunming-Montreal Global Biodiversity Framework (53), adopted by 188 governments in December 2022, set the most ambitious biodiversity protection commitment in history. Its headline “30×30” target calls for conserving 30% of the planet’s land, freshwater, and ocean areas by 2030, a goal that would require doubling current protected land coverage and quadrupling marine protections.
  • America’s first commercial direct air capture plant (54), opened by Heirloom Carbon Technologies in Tracy, California in November 2023, marked the arrival of atmospheric carbon removal at commercial scale on U.S. soil. The plant uses limestone to absorb CO₂ directly from the air, with the captured carbon injected into concrete for permanent storage. In May 2024, Climeworks activated the world’s largest direct air capture facility, the Mammoth plant in Iceland, with a design capacity to remove 36,000 tons of CO₂ per year.
  • Solid-state batteries (55), a next-generation alternative to conventional lithium-ion technology, moved from laboratory promise toward commercial reality between 2022 and 2026. Unlike liquid-electrolyte batteries, solid-state versions are less flammable, achieve higher energy density, and degrade more slowly. In early 2025, Mercedes-Benz began road-testing a prototype EV powered by a lithium-metal solid-state cell that extended driving range 25% over comparable liquid-battery models. Multiple automakers and cell manufacturers now target commercial production between 2027 and 2030.
  • Perovskite and tandem solar cells (56), a new photovoltaic technology that pairs conventional silicon with thin perovskite layers, pushed solar efficiency into territory once considered theoretical. By 2024, tandem cells in laboratory settings exceeded 34% efficiency — well above the roughly 22% ceiling of standard silicon panels only a few years ago. manufacturers in Asia and Europe began scaling pilot production lines. Because perovskite cells can be printed on flexible substrates, they open the door to solar surfaces on buildings, vehicles, and everyday objects that conventional panels cannot reach.

The past 56 years have been huge when it comes to saving the environment. Expect more to come, including a resurgent EV industry, nuclear fusion, regenerative agriculture, restorative forestry, and more, as costs and the cool factor improve.

Editor’s Note: Originally published on April 18, 2018, this article was most recently updated in April 2026.

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Green Living

Earth911 Inspiration: Forests Are the Lungs of Our Land

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This week’s quotation is from Franklin D. Roosevelt, 32nd president of the United States: “A nation that destroys its soils destroys itself. Forests are the lungs of our land, purifying the air and giving fresh strength to our people.”

Earth911 inspiration posters: Post them and share your desire to help people think of the planet first, every day. Click the poster to get a larger image.

Forests are the lungs of our land ...

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Green Living

How To Grow Vegetables With Aquaponics

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One gallon of water. That’s roughly how much a well-run aquaponics system uses to grow a kilogram of leafy greens. Compare that to the 30 or more gallons required by conventional soil farming, according to a 2024 comparative greenhouse study, and the benefits are inescapable.

That efficiency is why aquaponics — raising fish and growing plants in a closed-loop system — has moved from backyard novelty to subject of serious agricultural research. A 2025 review in Sustainable Environment Research documents how integrating AI, IoT sensors, and automation into aquaponics can significantly enhance system efficiency, increase food production, reduce operational costs, and minimize waste. For home gardeners in 2026, the barrier to entry has never been lower. All-in-one kits start under $100, water quality testing has become more accurate and affordable, and the science behind getting both fish and plants to thrive is well-established.

Nitrification is at the heart of every aquaponics system. Fish produce ammonia-rich waste. Beneficial bacteria convert that ammonia first into nitrite, then into nitrate — a form plants can absorb directly. The plants filter the water. The cleaned water returns to the fish. Once the system cycles, the main inputs are fish food and occasional water top-offs.

This article contains affiliate links. If you purchase an item through one of these links, we receive a small commission that helps fund our Recycling Directory.

1. Invest in Reliable Equipment

  • The core hardware list hasn’t changed much — but what’s available at each price point has improved considerably.

    Aquarium or tank. A 100-gallon tank remains the recommended starting point for a serious home system. It gives you flexibility in fish species, plant density, and system stability. Acrylic tanks are lighter and optically clearer; glass tanks are heavier but scratch-resistant. Expect to pay $300–$600 for a quality 100-gallon tank. Search current options on Amazon.

    If you’re new to aquaponics, the AquaSprouts Garden Kit is a well-reviewed all-in-one beginner system that fits a standard 10-gallon aquarium. It includes a grow bed, submersible pump, mechanical timer, and light bar mounting system, and costs $75–$90. The aquarium itself is sold separately.

    Canister filter. For a 100-gallon aquaponics tank, target 500–600 gallons per hour (GPH) of water turnover, well above what the tank volume alone would suggest, because the fish load demands high filtration. The Fluval FX2 (~$269 on Amazon) is consistently top-rated for tanks up to 100 gallons, featuring 4-stage filtration, Smart Pump technology that auto-adjusts flow, and a built-in water change system. A solid budget alternative is the Penn-Plax Cascade 1000 (~$199 on Amazon), which handles up to 100 gallons, recirculating the water more than twice an hour.

    Air pump. Dissolved oxygen is critical for fish health and for the beneficial bacteria driving nitrification. A quality air pump — or a canister filter with an integrated spray bar — will keep oxygen levels stable. A 2025 review in Reviews in Aquaculture found that micro-nano bubble (MNB) aeration increased butterhead lettuce yield by 35% compared to conventional diffusers, and raised nitrate concentration in the water. MNB systems are commercially available but not yet mainstream for home setups, so a conventional air pump remains the practical choice for most beginners.

    Grow lights (optional, system-dependent). Indoor systems need supplemental lighting. Full-spectrum LED grow lights have dropped substantially in price and energy draw. Look for LED bars with daylight-spectrum output (5000–6500K) sized to your grow bed. Search LED grow lights on Amazon.

    Water heater (optional). Tilapia require 70–85°F. If your space runs cooler, a submersible aquarium heater is essential. Search aquarium heaters on Amazon.

2. Choose Your Setup

Three system types work at home scale. The choice depends on available space, target crops, and tolerance for complexity.

Media bed are recommended for beginners. Plants grow in a bed of inert media, such as expanded clay pebbles, gravel, or lava rock, positioned above or beside the fish tank. A pump floods the bed periodically, then drains back. The media supports roots and houses beneficial bacteria. Research from Texas A&M confirmed media beds are the most forgiving system for beginners and support the widest range of crops, including fruiting vegetables like tomatoes and cucumbers. The Oklahoma Cooperative Extension Service provides detailed DIY build plans.

A 2025 study found that carbonized rice husks and cocopeat as grow media can yield five times more crop than traditional expanded clay aggregate (LECA), though they decompose over time and require more frequent replacement.

Nutrient film technique (NFT). A thin stream of water flows continuously through PVC tubes past plant roots dangling inside. Excellent for herbs, lettuce, and small greens in tight or vertical spaces; the tubes can be wall-mounted. Vertical aquaponics setups can increase productivity per unit area by up to 160% compared to horizontal systems, based on research with strawberries and basil. NFT kits are available on Amazon for both DIY and complete systems.

Raft (deep water culture). Plants float on foam rafts with roots submerged directly in nutrient-rich water drawn from the fish tank. They produce a higher yield than NFT for leafy greens, but requires more robust filtration because solids aren’t removed by a media bed. More common in semi-commercial operations than small home setups. Check options on Amazon.

A growing range of IoT sensors let you track pH, dissolved oxygen, ammonia, and temperature continuously from your phone. WiFi pH/EC meters designed for hydroponic and aquaponic systems are now in the $60–$120 range. For beginners, manual weekly testing is fine. For anyone running a system unattended or scaling up, continuous monitoring significantly reduces the risk of a water quality crash.

illustration of aquaponics concept
The fish fertilize the plants and the plants clean the water for the fish in an aquaponic system. Image credit: GRACE Communications Foundation and Mother Jones, CC0, via Wikimedia Commons

3. Add the Fish

An aquaponics system will support many species of fish. Several of the most popular options are:

  • Tilapia: The most common aquaponics fish for good reason. Tilapia tolerate temperature swings, pH variation, and elevated ammonia better than most species. They grow quickly (typical harvest: 6–8 months), are inexpensive to stock, and provide a dual harvest of vegetables and protein. Best for warm indoor or greenhouse systems (70–85°F).
  • Koi: Popular ornamental choice. Koi tolerate poor water quality and are hardy once established, but they’re susceptible to a range of pathogens and aren’t typically harvested for food. Well-suited to media bed systems where water quality is easier to maintain.
  • Bluegill, perch, and catfish. Solid edible alternatives to tilapia in cooler climates where tilapia’s warmth requirements are a challenge. Texas A&M’s fish species selection guide covers temperature ranges, feed conversion ratios, and disease susceptibility for home-scale species in detail.

These are great options, but you can also consider carp, perch, largemouth bass, bluegills, guppies, and more. Purchase fish from a reputable aquaculture supplier or local fish hatchery when possible — disease-carrying fish is one of the fastest ways to crash a new system. Pet store fish are not certified disease-free.

4. Add the Plants

Like fish, the options are endless when deciding which vegetables to grow in your aquaponics system. Some popular options include broccoli, celery, cucumbers, and basil.

But because different plants require different conditions, you’ll want to select plants that will thrive in your setup. As Go Green Aquaponics explains, it is important to consider the following:

  1. System: What type of aquaponics system you will use – plants with no root structure do well in a raft setup, while root vegetables do well in a media bed.
  2. The optimal temperature and pH level for your fish and your plants – the closer the match, the more successful you’ll be.
  3. Environment: the amount of light, temperature and – if you’re setting up your system outside – rain the plants will get.
  4. How much space you have for plants versus how much space the plants need to grow.
  5. Plant-to-fish ratio: The more fish you plan on having, the more plants you need to absorb the nutrients.

5. Maintain Your System

Keeping healthy plants and fish will require regular maintenance. Some tips include:

  • Feed your fish two to three times daily in small amounts. Overfeeding is the most common cause of ammonia spikes in home systems. Uneaten food decomposes rapidly and overwhelms the beneficial bacteria that keep the system in balance.

    Test pH weekly. Target range is 6.4–7.4, with most systems running best around 6.8–7.0. The API Freshwater Master Test Kit (~$35 on Amazon) tests pH, ammonia, nitrite, and nitrate in one kit — the standard recommendation for aquaponics monitoring. For more serious systems, the LaMotte Aquaponics Water Test Kit (~$85 on Amazon) covers nine parameters including dissolved oxygen and carbon dioxide, and comes with a rugged carrying case. To raise pH naturally, dissolve a tablespoon of food-grade potassium carbonate (potash) in a bucket of system water, add it slowly to the tank, and retest after 24 hours before adding more.

    Test ammonia and nitrate weekly or biweekly. Ammonia should be below 2 ppm; nitrates should stay under 160 ppm. Elevated ammonia: feed less, increase aeration, or reduce fish density. High nitrates: add more plants or remove some fish.

    Mind the cycling period. A new system takes 4–6 weeks to fully cycle and for the bacterial colony to establish and nitrogen conversion to stabilize. Don’t increase fish load or plant density during this period. Ammonia and nitrite readings near zero consistently is your green light.

The following video from Rob Bob’s Aquaponics provides guidance on how to check the pH, ammonia levels, and nitrate levels.

Get Some Fish In Your Garden

Aquaponics is an easy and environmentally conscious way to grow produce and raise fish at the same time. It can be used to grow all your favorite leafy greens, and there are endless varieties of fish that will adapt well to this system. Just keep up with regular maintenance and aquaponics will prove to be a viable and sustainable new way to garden.

The science of aquaponics is advancing quickly. Three developments from recent peer-reviewed literature are worth knowing about, even if most aren’t yet practical for home systems:

Algae co-cultivation. Reviews in Aquaculture reports that introducing macroalgae such as Spirogyra spp. can nearly double plant yields compared to traditional aquaponic systems. Co-cultivating microalgae (Chlorella) with plants in raft systems also controls ammonia at twice the efficacy of non-algal systems. This is emerging research — not yet mainstream for home growers — but a promising direction for anyone looking to push yields further.

Decoupled system design. Research from the Journal of the World Aquaculture Society (2024) documents that decoupled systems, which separate the aquaculture unit from the hydroponic unit, allow optimized conditions in each component, resulting in better nutrient utilization and increased productivity compared to coupled designs. Decoupled systems allow independent pH management for fish and plants, which is otherwise a constant compromise in standard coupled setups. Commercially available decoupled systems are beginning to become available; for DIY builders, it’s a worthwhile design consideration when scaling up.

AI and IoT integration. A 2025 Sustainable Environment Research review emphasizes that monitoring strategies using artificial intelligence, the Internet of Things, and renewable energy can significantly enhance aquaponic system efficiency. For home growers, this means the WiFi monitoring systems mentioned in Step 2 are part of a broader wave of automation coming to small-scale aquaponics. The good news: prices will continue to drop.

Editor’s Note: This article was originally published on March 17, 2021, and updated in April 2026. Feature image of outdoor aquaponics system courtesy of Vasch~nlwiki, CC BY-SA 4.0, via Wikimedia Commons

About the Author

David Thomas is founder and editor-in-chief of Everything Fishkeeping, a fishkeeping and aquascaping magazine. He has been keeping fish since he was a child and has kept over 12 different setups. His favorite is his freshwater tank with Tetras and Loaches.

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