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“Great” brand Disruptor London harnesses the chemical engineering know-how of co-founder Sira Dheshan Naidu to create waterless, multi-purpose bars for cleansing, shampooing, conditioning, and shaving. They’re ideal for busy mums, time-strapped gym-goers, and everyone in between, but the best part? It’s all rooted in veganism, transparency, and reducing consumption.
A beauty brand built on personal passions and sustainable values
Unlike many businesses that start with an idea for a product or solution, Disruptor London—the highest rated beauty brand in Good On You’s directory—grew from co-founders Sira Dheshan Naidu and Dr Juan Jose Jimenez Anca’s core values. “We’ve always known who we are—individually and as partners—so it felt natural to infuse these values into the foundation of our brand,” Naidu says. “We’re both really involved in Greenpeace and environmental activism. He [Anca] is a Quaker as well.” Together, they set out five principles (Naidu calls it a consideration framework) that guide everything Disruptor London does: Ingredient transparency, responsible consumption, waterless formulas, just-in-time manufacturing, and plastic-free packaging. These factors closely align with the UN’s Sustainable Development Goal 12, which is all about ensuring responsible production and reducing consumption.
The consideration framework, like the brand’s name itself, reads like an opposition to everything mainstream beauty represents—the industry is shrouded in mystery, littered with complex ingredient names, and crowded with so-called targeted products, from upper-arm creams to under-eye serums. And in this era, the co-founders want you to know that you really can do more with less—a single bar, in fact. Guided by circular design principles, Disruptor London’s sole product unites the functions of shampoo, conditioner, cleanser, and shave product in a single, sustainable solution.
“We need products that work hard for us in a green way, and it can only do that if it’s multi-functional,” says Naidu. Creating the bar required “forgetting everything we know about beauty,” and reimagining how products are used. “If I’m washing my hair and my face is getting wet, then why can’t we develop a product with a formula that’s going to be compatible with my skin, my hair and my scalp?”
The pair registered the business “after a few glasses of wine” on their sofa during COVID. “We’re partners in both life and business,” smiles Naidu, sharing how they decided to combine his beauty industry knowledge and formulation expertise with Anca’s skills in software engineering to become, perhaps, the ultimate power couple of the sustainable beauty movement. “I vividly remember when we decided to put things on paper—me the old-fashioned way with a notebook, and Juan sitting down with his laptop, but that’s just how we are,” Naidu says of how they complement each other.

Disruptor London’s co-founders, Dr Juan Jose Jimenez Anca and Sira Dheshan Naidu.
Why ingredient formulations are key to reducing beauty’s overconsumption problem
An insider with over 20 years’ experience working for major beauty brands, including Estée Lauder Companies, LVMH, and contract manufacturer MANA Products, Naidu knew exactly where to start in creating an alternative. “I’d always read INCI [cosmetic ingredient] lists on products, I know what goes into these things, and I have the understanding to develop them on my own,” he says.
Unsurprisingly, Naidu has selected the very best for Disruptor London’s shampoo bars, even upskilling with a course in organic skincare and haircare to ensure greater transparency in ingredient sourcing, and sometimes changing formulas completely if they’re unable to source raw materials of the highest standard and with ethical credentials.
We need products that work hard for us in a green way, and it can only do that if it’s multi-functional.
Sira Dheshan Naidu – co-founder, Disruptor London
Ingredients also play a big role in reducing consumption. Formulas based predominantly on water are cheap to make and therefore popular amongst brands, but they don’t last nearly as long as solid products that are packed with concentrated ingredients instead.
Long-lasting products present a business challenge because repeat customers don’t need to come back as frequently—the brand’s 100-gram bar, for instance, is designed to last around 80 washes. Naidu isn’t worried, though, noting that building the business slowly and making a small difference to the lives of consumers is exactly what he and Anca signed up for.
In fact, the latter is what brings Naidu the most joy: “The fact that we can put the power into your hands as a consumer, just through a product that you get up in the morning and use, take to the shower, to the gym, or on holiday, and know that you can make a difference—that makes us happy.
A final word, then, on how the rest of the beauty industry might take a leaf out of Disruptor London’s book? “It’s time for the beauty industry to hold up a mirror and confront a hard truth: Are we truly living up to the values we claim to represent? Or is it just PR? If sustainability isn’t a real priority, that’s a choice—but let’s not hide behind buzzwords like ‘clean beauty’ or the greenwashing that comes with them. Disruptor London isn’t here to shame or scare. Our focus is on creating high-performance products and giving consumers responsible, informed choices.”
Watch Disruptor London’s video to learn more about the brand’s history.
Discover Disruptor London’s multi-use shampoo bars and see its rating in our directory.
The post Our Highest-Rated Sustainable Beauty Brand Sells Only One Product appeared first on Good On You.
Our Highest-Rated Sustainable Beauty Brand Sells Only One Product
Green Living
Earth911 Inspiration: Love of Nature Transcends
This week’s quote is from Jimmy Carter, the 39th president of the U.S., philanthropist, and environmental advocate: “Like music and art, love of nature is a common language that can transcend political or social boundaries.”
Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click the poster to get a larger image.
This poster was originally published on February 7, 2020.
The post Earth911 Inspiration: Love of Nature Transcends appeared first on Earth911.
https://earth911.com/inspire/earth911-inspiration-love-of-nature-transcends-jimmy-carter/
Green Living
Outdoor Projects You Can DIY for Almost Nothing
It always strikes us as amusing how many DIY projects you see online that seem to require more time and more money than it would take to simply buy the thing they’re trying to DIY in the first place. Are we missing the point?
We think that doing things ourselves and taking back the power to create instead of simply consuming is absolutely vital to the green movement. But if you don’t already have the materials and spend a lot of money purchasing craft supplies, does it really make sense to DIY?
These eight projects are true do-it-yourself masterpieces. One-of-a-kind outdoor projects you can make for almost nothing, with supplies you most likely already have or can easily pick up second hand for a song. Roll up your sleeves and let’s get started!
1. Teapot/Teacup Bird Feeder

Do you have one of Grandma’s old tea sets lying around that doesn’t quite fit into the sleek modern aesthetic you’ve been cultivating? Put it to great use by feeding the birds in your area — in style.
Thrift stores are always awash in old china, so if you don’t already have the old tea set, consider going wild and spending a few bucks for this DIY delight. You’ll find blogger Dinah Wulf’s instructions for the teacup bird feeder at DIY Inspired.
Safety note: Use sturdy twine or cord — not chain — to hang the feeder. Birds can catch their toes in chain links, which causes serious injury. The National Audubon Society also recommends cleaning seed feeders every two weeks (more often in hot, humid weather) by scrubbing with soap and water and soaking in a 50-50 vinegar-water solution to prevent the spread of avian disease.
2. Gardening Tool Storage

What on earth do you do with those rusty-as-heck, old-school garden rakes hanging around your garage? Well, if you’re any sort of DIY genius, you press them into service as a gardening tool holder.
The original inspiration for this project came from Beth Logan at Artstuff Ltd., whose blog has since gone offline. For a current walkthrough, see the Repurposed Rake Tool Rack tutorial at DIY n Crafts (project #14 in their roundup of 25 ways to reuse old garden tools). The concept is embarrassingly simple — remove the rake handle, mount the head tines-out on a fence or garage wall, and use the tines themselves as hooks for trowels, gloves, and pruners — but eye-catching enough to make you look like a DIY pro.
3. Bottle Tree

Do you like wine? No, I mean do you really like wine? Do you want a reason to drink more of it? And does your garden need a cute border? This sustainable, upcycled garden border may be just the project for you. You might have to expand your drinking list to include bottles of various shapes, sizes, and colors — but variety is the spice of life.
When friends ask how you managed to collect so many bottles, just laugh gaily and then distract them with your dainty teacup bird feeder. The bottle tree tradition itself runs deep — Mississippi garden writer Felder Rushing traces the practice back through African American Southern folk art and, by his own research, as far as ancient Egypt and Mesopotamia. See his bottle tree gallery and history for inspiration, or jump straight to his how-to guide for building one out of a cedar snag, rebar, or just about anything else.
4. Colorful Outdoor “Tiles”

If your backyard isn’t perfectly landscaped and manicured, with an impeccably tiled “outdoor living space,” don’t despair. You can use up all those half-empty paint cans and create a Pinterest-worthy colorful backdrop for evenings spent clustered around a fire or barbecue.
Pop a few coats of paint on cement tiles and you have a one-of-a-kind flooring solution. If you rent, the same effect could be achieved on a more temporary basis by letting the kids go wild with sidewalk chalk and create a mosaic masterpiece. Check out Elsie’s Painted Patio Tiles at A Beautiful Mess for the back story on this DIY idea. (Heads up: the original author noted she had to touch up the paint each spring in Missouri winters — a porch and patio floor enamel will hold up better than wall paint.)
5. Home Sweet Gnome

Okay, this one might be the least practical idea of the bunch, but that may be why I love it oh so much. If you have a stump in your backyard and you’re not willing or able to pay the truly insane amount it costs to have it ground down and removed, how about making it into a little gnome home? This is the perfect outdoor project if you have small children in your life.
Construct the trappings of a little house — door, windows, winding garden path — from found objects or natural materials, and affix them to the stump. Bonus points if you don’t tell the kids about this particular DIY project and allow them to simply stumble upon it one day in the garden. My mind would have been blown if I had come across one of these as a seven-year-old. For a step-by-step build, see this Gnome Tree Stump Home tutorial on Instructables.
Safety note: Don’t use an angle grinder to gouge windows or doors into a stump. Use a chisel and mallet for shallow detail work, or attach decorative pieces (driftwood, bark, polymer clay) to the outside instead.
6. Mosaic Stepping Stones from Broken China

Every household eventually accumulates a small graveyard of chipped mugs, a single survivor from a four-piece dinner set, or a beloved teapot with a hairline crack. Rather than tossing them — broken ceramics generally aren’t accepted in curbside recycling — embed them in concrete stepping stones for a garden path that’s genuinely one of a kind.
This pairs beautifully with the teacup project above: any teacups that don’t make it past Project #1 (you will break a few) can come back as paving. The DIY mosaic stepping stones tutorial at Gardening.org walks through the full process — breaking ceramics safely inside a drop cloth, sizing pieces to half-inch to one-inch fragments, pressing them into wet concrete, and sealing the surface so sharp edges don’t cause injury underfoot. Basic mold options include an old cake pan, a plastic plant saucer, or a purpose-built stepping stone form from a craft store.
Safety note: Wear safety glasses and heavy gloves when breaking ceramics. Once cured, run a finger over the surface to check for protruding edges and file or sand any down before placing the stone where bare feet might land.
7. Vertical Pallet Herb Garden
Shipping pallets are one of the world’s most abundant near-free materials. Small businesses, garden centers, and feed stores often have stacks of them out back, and asking politely beats the alternative of seeing them landfilled. Mounted vertically against a sunny wall or fence, a pallet becomes a stacked planter that holds enough herbs to keep a kitchen in basil, thyme, parsley, and chives all season.
Grit Magazine published a clear how-to for a vertical pallet planter — line the back and sides with landscape fabric or heavy plastic to hold soil, fill through the slats, and plant each gap as its own row. The gaps act as natural divisions, so different herbs don’t fight for the same root space.
Safety note: Use only heat-treated pallets for anything edible. Look for the IPPC stamp with the letters HT (heat treated) and avoid any stamped MB (methyl bromide — a fumigant restricted under the Montreal Protocol). Unstamped pallets are unknowns; skip them for food crops. The same heat-treated pallets are fine for ornamental flowers either way.
8. Punched Tin Can Lanterns
Steel food cans — soup, tomato, coffee — are one of the most recyclable materials on Earth, but the recycling-then-buying-something-decorative loop has plenty of slack in it. With nothing more than a hammer, a few nails of varying sizes, and the freezer, an empty can becomes an outdoor lantern that throws constellation patterns across a patio at dusk.
HGTV’s tin can lantern tutorial covers the trick that makes this project work: fill the can with water and freeze it solid before punching, so the ice supports the can wall and prevents denting. Sketch your pattern on paper, tape it to the frozen can, punch through with a nail at each marked dot, and let the ice thaw. Drop in a battery tealight (much safer outdoors than a real flame) and group them along a walkway or down the center of an outdoor table.
The Point of All This
None of these projects requires you to buy more than a tube of waterproof adhesive, a bag of concrete, or maybe a stepping stone mold. The materials — chipped china, leftover wine bottles, empty cans, a forgotten pallet, an old rake — are already in your house or someone else’s. That’s the point. The greenest project is the one that uses what already exists, and the best part is that yours will look like nobody else’s.
Editor’s Note: This article, originally authored by Madeleine Somerville on June 17, 2015, was updated with corrected links and new ideas in May 2026.
The post Outdoor Projects You Can DIY for Almost Nothing appeared first on Earth911.
https://earth911.com/diy/outdoor-projects-you-can-diy-for-almost-nothing/
Green Living
Best of Sustainability In Your Ear: Author Nadina Galle on The Nature of Our Cities
More than half the world’s population—4.4 billion people—live in cities today. That number is expected to rise to 80% by 2050. Our guest, Nadina Galle, is a trailblazing ecological engineer and author of The Nature of Our Cities. She is an ecological engineer who studies the intersection of nature and technology in urban environments. Nadina developed the concept of an Internet of Nature (IoN) that uses tools like artificial intelligence, automation, and sensors to support and enhance ecosystems within cities. Nadina’s book offers a transformative perspective on how urban spaces can be reimagined in the face of climate change and sprawling development. She shares the inspiring story of the Groene Loper project in Maastricht, Netherlands, where soil sensors were deployed to monitor tree health. The results were remarkable, with trees supported by this technology growing up to three times larger than those without it. This is a powerful example of how technology can not only protect trees but also transform urban spaces into healthier, greener environments.

From fire and the wheel to the reinforced concrete frames that define modern buildings, we are surrounded by technology. We tend to forget that technology emerged in response to nature — too often, we treated nature as the enemy, the chaos to be contained instead of recognizing that nature’s cycles and changes are the harmony we need to join to sustain society. The loss of any semblance of natural patterns, which ultimately leads to the depletion of the resources necessary for life, has inevitably led to the collapse of previous major civilizations. Modern society has more runway than previous societies because we have created a global economy, but that risks an even greater fall for our species when the ecological underpinnings of our prosperity collapse. The Nature of Our Cities, is a powerful, straightforward, and emotionally resonant book to help you think through your role and choices in the restoration of nature. You can find it on Amazon or Powell’s Books.
- Subscribe to Sustainability in Your Ear on iTunes and Apple Podcasts.
- Follow Sustainability in Your Ear on Spreaker, iHeartRadio, or YouTube.
Editor’s Note: This episode originally aired in December 2024.
The post Best of Sustainability In Your Ear: Author Nadina Galle on The Nature of Our Cities appeared first on Earth911.
https://earth911.com/podcast/earth911-podcast-nadina-galle-on-the-nature-of-our-cities/
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