Microsoft has made a significant move for its climate goals. It signed a deal with Rubicon Carbon to buy 18 million tonnes of carbon removal credits. This will happen over the next 15 to 20 years. These carbon credits will come from Afforestation, Reforestation, and Revegetation (ARR) projects around the world.
The agreement is one of the largest of its kind by a single company and shows how big corporations can help scale climate solutions. Microsoft has entered into many similar carbon removal deals starting early this year.
Rubicon Carbon, a leading carbon credit management firm backed by TPG Rise Climate, will manage the projects and ensure they meet high scientific standards. With this deal, Microsoft is funding climate efforts that may not have received investment otherwise.
Tom Montag, CEO of Rubicon Carbon, emphasized the importance of the deal, saying:
“Addressing climate change requires more than good intentions—it requires capital deployment at scale. This collaboration serves as a blueprint for how the financial sector can meet the urgency of the moment while also generating strong financial returns.”
Why Carbon Removal Matters
Carbon removal is the process of taking carbon dioxide (CO₂) out of the atmosphere and storing it in natural or engineered ways. Reducing emissions is important, but scientists say we also need carbon removal to reach global climate goals.
Nature-based solutions like planting trees are some of the most affordable and scalable options available today.
According to Microsoft, carbon removal plays a key role in their goal to be carbon negative by 2030. That means removing more CO₂ than the company emits. To reach this goal, Microsoft has committed to using a blend of natural and technological solutions.

This deal focuses on ARR projects—planting trees and restoring vegetation to capture carbon from the air. These projects often get ignored because of low funding. However, Microsoft’s long-term purchase helps make sure they are built and cared for.
The tech giant has been the top buyer of carbon removal credits, purchasing 5 million tonnes in 2024 as seen below.

Setting a New Standard for Carbon Markets
Each transaction under the agreement is a long-term “offtake.” That means Microsoft promises to buy credits in the future, giving developers financial certainty now. These types of deals are common in energy markets but are still new in the carbon market.
Microsoft and Rubicon also worked together to create a new evaluation framework for carbon credit quality. It includes Microsoft’s science-based standards and Rubicon’s existing due diligence tools. The credits must meet strict rules for impact, durability, and transparency.
Rubicon’s science team will use satellite data and remote sensing tools to track and verify carbon removal over time. This approach builds confidence in a market that has faced criticism for low-quality or unverifiable carbon credits in the past.
Brian Marrs, Senior Director of Energy & Carbon Removal at Microsoft, noted:
“We believe that project finance needs to be central to the voluntary carbon market. This deal signals the long-term demand for carbon removal necessary to mobilize infrastructure-grade investment and world-class execution.”
Fueling a Maturing Carbon Market
The voluntary carbon market—where companies buy carbon credits to meet sustainability goals—is growing fast. According to McKinsey & Company, global carbon credit demand could reach 1.5 to 2 billion tonnes per year by 2030, up from under 500 million in 2023. Yet, concerns about credit quality have held back investment.
Deals like Microsoft’s help build trust in the market by sending clear signals: there is real, long-term demand for high-quality removal. This helps project developers get loans, attract private funds, and plan bigger projects.
Nature-based credits are also more affordable than high-tech options like direct air capture (DAC), which can cost over $100 per tonne. In contrast, ARR credits often cost between $5 and $15 per tonne. You can find carbon prices for different types of credits on our page here.
Microsoft’s commitment to long-duration contracts gives these projects a better chance to succeed. It helps diversify removal technologies in the market. This is key for increasing global carbon removal capacity. The market has seen significant growth since 2020, as shown below.

A Growing List of Corporate Climate Leaders
Microsoft is not alone in investing in carbon removal. Other major companies like Shopify, Stripe, and Alphabet (Google) have made similar commitments. They are working together to create the early market for permanent carbon removal. This can happen through nature or new technologies.
But Microsoft stands out for the scale and structure of its deals. Besides the 18-million-tonne deal with Rubicon, Microsoft has invested in carbon removal projects. These include DAC facilities and bioenergy with carbon capture and storage (BECCS).
The company’s 2023 sustainability report showed it contracted 1.4 million tonnes of carbon removal. About 40% of this comes from engineered sources. These investments are part of a bigger climate plan. This plan aims to cut Scope 1, 2, and 3 emissions in operations, the supply chain, and products.
The Road Ahead: Scaling Climate Solutions Through Partnership
Rubicon Carbon launched in 2022 with the goal of scaling high-quality carbon credit projects. Supported by TPG Rise Climate, it blends finance and climate science to help companies track their carbon footprints. The Microsoft partnership is its largest and most ambitious deal to date.
Jim Coulter, Founding Partner of TPG and Managing Partner at TPG Rise Climate, noted that this deal is not just about selling the credits, but also about reshaping how they fund climate action.
The new evaluation framework aims to show how carbon markets can grow into reliable and scalable systems. Both parties hope to lead by example. This includes transparency, long-term planning, and science-driven impact assessments.
Looking forward, the success of this deal could encourage more companies to enter similar agreements. It might also create better financing tools for carbon project developers. This could strengthen standards in the voluntary carbon market.
Microsoft’s carbon credit agreement with Rubicon Carbon shows how corporate climate commitments can translate into meaningful global impact. By locking in 15- to 20-year purchases, the tech giant is helping fund carbon removal projects that can last decades.
The blend of business innovation, environmental science, and financial strategy sets a new path forward. As other companies watch this space, one thing is clear: carbon removal is becoming a core part of the climate solution, and Microsoft is helping to lead the way.
The post Microsoft’s Mega Move: 18 Million Carbon Credit Deal with Rubicon Carbon appeared first on Carbon Credits.
Carbon Footprint
How to improve Scope 3 data accuracy for CSRD
For most businesses, the emissions that matter most sit outside their own walls. Scope 3 emissions, everything generated across your value chain, from the suppliers who make your inputs to the customers who use your products, typically make up the majority of a company’s total carbon footprint. Under the Corporate Sustainability Reporting Directive (CSRD), those value-chain emissions now have to be measured and disclosed with a rigour that spend-based estimates alone struggle to satisfy. This guide sets out how to improve Scope 3 data accuracy for CSRD: the calculation methods open to you, how to move from estimates to verified supplier data, and how to govern that data so it holds up to audit.
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Carbon Footprint
How community stewardship makes carbon credits durable
A carbon credit is a commitment that extends well into the future. The tonne of CO₂ compensated for today from a nature-based carbon project must remain out of the atmosphere for good, which means the forest behind the credit has to remain standing long after the transaction is complete. For any buyer, this raises a defining question: What ensures that the forest endures?
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Carbon Footprint
Why Conventional Carbon Offsets Are Losing Boardroom Credibility
What replaced the cheap REDD credit on the boardroom slide deck, and why procurement is leading the rewrite.
Three years ago, a corporate slide showing a portfolio of cheap REDD+ credits could carry a board meeting. The number was big, the price was low, and the press release wrote itself. Today, that same slide gets sent back with questions. The questions are uncomfortable, the answers are unclear, and your general counsel is suddenly in the room.
Conventional carbon offsets are not dead. The voluntary carbon market retired 202 million tonnes in 2025, and the Morgan Stanley Institute for Sustainable Investing survey published in January 2026 confirmed that interest from corporate buyers remains substantial. What changed is the credibility threshold. The integrity floor has risen, the disclosure scrutiny has tightened, and the buyer profile has shifted. This article tracks what changed, what sophisticated buyers now ask before signing, and what serious corporates are putting on the board slide instead.
What boards used to buy, and why it stopped working
The 2020 to 2022 model was simple: buy a large tranche of avoidance credits at low single-digit prices, retire them against the company footprint, announce the carbon-neutral claim, and move on. Most of those credits came from REDD+ projects, renewable energy installations in countries where the renewable energy was already economic, or methane projects with thin documentation.
Several things broke that model. Academic research published in 2023, including a widely cited Science paper, found that the majority of REDD+ credits issued under the most common methodologies did not represent additional reductions when tested against rigorous counterfactuals. The Voluntary Carbon Markets Integrity Initiative published its Claims Code of Practice, which sets requirements for what companies can credibly claim from credit use. The European Union finalised its Green Claims Directive, restricting how companies can describe products as climate-neutral. France’s Décret 2022-539 already restricts carbon neutrality advertising. California’s AB 1305 imposes disclosure requirements on any company making net-zero or carbon-neutral claims while doing business in the state.
The collective effect: the cheap credit no longer buys the announcement, and the announcement now carries litigation risk.
The integrity reset: ICVCM, VCMI, and what changed
The Integrity Council for the Voluntary Carbon Market published the Core Carbon Principles in 2023 and began assessing methodologies against them in 2024. The first methodologies received the CCP label later that year. The point of the label is to give corporate buyers a defensible quality screen they can cite in disclosure.
The Voluntary Carbon Markets Integrity Initiative complements this on the demand side. Its Claims Code of Practice defines what a buyer can say (Silver, Gold, or Platinum claims, with associated requirements) based on the quality of credits used and the underlying decarbonisation strategy. Together, CCP and VCMI build a quality stack: CCP on the supply, VCMI on the claim, with the science-based target sitting underneath both.
The reset is not a ban on offsets. It is a ratchet. Credits that meet the new bar continue to clear; credits that do not, do not. The Morgan Stanley survey found that 61% of current buyers like the CCP label concept but that supply of labelled credits remains limited. That supply constraint is now visible in pricing.
What sophisticated buyers ask before they sign
The questions on the procurement scorecard have changed. A 2022 buyer might have asked about price, vintage, and project type. A 2026 buyer asks five different questions before any of those.
- What does the counterfactual look like, and who validated it.
- What is the permanence regime, and what is the buffer pool exposure.
- What is the leakage risk, and how is it mitigated.
- What rating has the project received from the independent ratings agencies (Sylvera, BeZero, Calyx Global), and what was the rationale.
- What is the documentation discipline that survives an audit four years from now when the procurement team that signed the contract has moved on.
If the vendor cannot answer those five questions on a first call, the conversation ends. Conversely, if the vendor can answer them with documented specificity, the conversation often expands beyond a single transaction toward a multi-year engagement.
Where this leaves your near-term commitments
You probably have near-term commitments that pre-date the integrity reset. Public targets to be carbon neutral by 2025 or 2030. Product-level claims that ran in last year’s marketing. Disclosed reduction trajectories that assumed continued access to cheap credits.
You have three workable paths. The first is to re-baseline your strategy, replacing the most exposed credits with higher-quality alternatives and adjusting the public language to match what you can defend. The second is to shift the underlying spend from offsetting outside your value chain to investing inside your value chain, where reductions count against Scope 3 directly and the audit trail is cleaner. The third is to keep the strategy and absorb the risk, which is increasingly the most expensive option once you price in litigation, restatement, and reputational exposure.
Most serious buyers are choosing the second path. It moves the carbon spend from a compliance cost to a procurement and resilience investment, and it removes the central failure point of the legacy model: the disconnect between where the emissions occurred and where the reductions sat. Nature-based supply chain investments, structured under the GHG Protocol Land Sector and Removals Standard and aligned to the SBTi FLAG Guidance, are the asset class that fits this brief. They generate inventory-grade reductions, they produce audit-grade documentation, and they survive the new claim restrictions because the carbon math sits inside the value chain that the disclosure already covers.
If you are reassessing a carbon strategy under the new integrity bar, or rebuilding a board narrative that has to survive a more skeptical audience, the carbon and sustainability experts at Carbon Credit Capital can help. The Dual-Value Model gives you a defensible alternative to legacy offset purchases, with the documentation and operational integration that survives the procurement scorecard and the audit. Schedule a consultation.
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