Impossible Foods, a company that makes plant-based meat substitutes, is rolling out a rebrand of its iconic green packaging. In hopes of persuading more carnivores to try its meat alternatives made from plants, the company has switched to red packaging designed to evoke the “craveability of meat,” according to a press release.
The rebranding was introduced on March 14, 2024 at Natural Products Expo West in Anaheim, California. Impossible Foods worked with Jones Knowles Ritchie (JKR), a creative agency that has worked with other major food brands like Burger King, Dunkin’ and Hippeas.
According to Impossible Foods, the newly unveiled red packaging is designed to appeal more to people who eat meat or are exploring a more flexitarian-style diet, which focuses mostly on plants and reducing, but not eliminating, meat consumption.
Impossible Foods said the rebrand helped further its original mission of offering plant-based meat products that tasted as good or better than animal meats while being more sustainable.
In a press release, Impossible Foods noted that about 90% of its customer base say they’ve eaten meat before. The company’s goal now is to have meat eaters consider other options that offer similar nutrients and meaty flavor with less environmental impact.
“We want to be inclusive to anyone who enjoys great food. It doesn’t matter if you’re a vegan, a vegetarian, an animal meat-lover, or somewhere in between,” said Peter McGuinness, president and CEO of Impossible Foods. “What we want to do is educate consumers that they can still enjoy meat by incorporating into their diet a version that’s made from plants instead of animals.”
As reported by Forbes, sales for plant-based meats have been declining, and a report from CoBank reveals this could be in part due to rising prices for groceries, but other factors like concerns over nutritional value, taste, texture and versatility could also be concerns for consumers. Impossible Foods hopes to address some of these concerns with its new rebrand, highlighting that plant-based meats can look and taste like animal-based meats.
Loyal fans have been debating the change on social media, with some loving the new red packaging, while others thinking it could be less appealing to those who don’t eat meat.
“This is not it! All I’m associating this with now is blood and actual meat. The green hue made me associate the brand with plants. Terrible branding decision!! 
It wasn’t broken why’d you try fixing it?” one commenter responded to Impossible Foods’ announcement on Instagram.
Another commenter highlighted concerns over costs, saying, “All this hype to just… change it to red? Maybe reinvest the millions you paid the branding agency to use a color picker into making your meat cheaper than meat, which is the only thing consumers actually care about.”
Others loved the change and hoped it would do just what Impossible Foods wanted the rebrand to do: entice meat eaters to give these plant-based proteins a try.
“Loved your old colors but I get the change. More people eating Impossible instead of meat from animals is progress! 
,” one commenter replied.
Regardless of the initial feedback, the company feels strongly that its products will appeal to just about everyone, even those who aren’t strictly vegan or vegetarian.
“For a long time, meat eaters didn’t see us as something for them. But our mission relies on attracting meat eaters, so we wanted to do what we could to be more inviting in our approach and messaging,” Chief Marketing and Creative Officer Leslie Sims said in a press release. “We’re confident that once they try us, they’ll be in.”
The rebranding announcement comes amid a rollout of Impossible Foods’ latest new product, Impossible Hot Dogs, which is the first of the company’s products that will feature the new red packaging.
The post Impossible Foods Rebrands to Attract More Meat Eaters appeared first on EcoWatch.
https://www.ecowatch.com/impossible-foods-rebranding-red-packaging-meat-eaters.html
Today’s quote is from Native American author and poet Sherman Alexie. In his award-winning book for young people, The Absolutely True Diary of a Part-Time Indian, he wrote: “The world, even the smallest parts of it, is filled with things you don’t know.”
Take some time today to quietly observe the world around you and celebrate the wonders of our planet, our home.
Earth911 inspirations. Post them and share your desire to help people think of the planet first, every day. Click the poster to get a larger image.
The post Earth911 Inspiration: Filled With Things You Don’t Know appeared first on Earth911.
https://earth911.com/inspire/earth911-inspiration-filled-with-things-you-dont-know/
Last Updated on March 11, 2026
This post was sponsored by Casamera. All thoughts and opinions are my own; for more information, please see my disclosure policy.
Have you ever seen those ‘everything shower’ videos trying to convince you to use 12+ products on your skin and hair? Including plastic poufs destined for landfill in 2 months time?
All you really need is a bar of soap, shampoo/conditioner, safety razor, and something natural to lather with. Enter Casamera, a sustainable brand who creates konjac sponges for face and body (aka all-natural shower sponges).
But what exactly is a konjac sponge? And are they all created equal? Here’s everything you need to know so you can ditch plastic poufs for good.
What Is a Konjac Sponge?
A konjac sponge is a natural skin exfoliant made from the konjac plant, a root vegetable. To make konjac sponges, the konjac tubers are harvested and fiber (glucomannan) is extracted from the root.
The fiber is mixed with water and various other natural ingredients to form a gel-like mixture. This mixture is poured into molds to create the desired shape and size. It’s then steamed to solidify and stabilize the structure.
Casamera makes all-natural shower sponges that include konjac powder as one of the four natural ingredients it takes to make one. Their scrubbers come in a variety of infusions, such as charcoal (best for oily/acne-prone skin), matcha, volcanic mud, peppermint, and walnut.
But not all konjac sponges are the same: Casamera’s dual-sided design has one soft side and one exfoliating side (powered by natural walnut shells), making it suitable for both face and body.
Most conventional konjac sponges are for facial skincare only, making Casamera’s a perfect replacement for plastic poufs. The ergonomic handle fits perfectly in your hand, and you can easily hang it up to dry after use.
Konjac Sponge Benefits
The best known benefits of using a konjac sponge are cleansing and gently exfoliating skin. It’s extremely gentle, so it can help unclog pores, especially helpful to those with oily or acne-prone skin.
Casamera’s sponges are also 100% compostable, unlike plastic poufs destined for landfills. It’s also dual sided: The honeycomb side is perfect for washing up whereas the other side exfoliates for deep cleaning.
Plastic poufs can also smell moldy after just a week. Casamera’s scrubbers don’t have that problem because they’re antimicrobial and fast-drying. Which means less replacements and more money saving!
You’re also not scrubbing microplastics onto your body and down the drain. Casamera’s sponges are plastic-free, even down to their low-waste shipping materials. Plus they plant trees to offset their carbon footprint from manufacturing and shipping!
There’s three different sizes: The OG, the XL and the mini. The mini is great for the face, OG works as an ideal body scrubber, and XL is perfect for smothering your body (and backside) in soapy suds.
How to Use a Konjac Sponge (Step-by-Step)
To use Casamera’s scrubbers, here’s a simple step by step routine that’s easy to remember:
- Presoak the scrubber with water
- Apply body wash to it (I love Plaine Products refillable body wash)
- Scrub away!
- Rinse it out (make sure there’s no suds or water left)
- Hang it dry (ideally in a well-ventilated area)
How Long Do Konjac Sponges Last?
If properly maintained, a konjac sponge can last 2-3 months or longer depending on use. To sanitize it, once a week, add the sponge to a bowl of boiling water for a couple of minutes.
If you’re using the sponge daily, be mindful it may deteriorate faster. If you see a difference in color, texture, or a strange smell, replace it.
Getting the scrubber pack is ideal because you’ll get three sponges in one pack, enough to last months!
Konjac Sponge vs Face Wipes
While makeup wipes may be considered easy and convenient, they also tend to be saturated in harsh chemicals that can irritate your skin (some may even contain PFAs).
Plus face wipes are single-use, meaning they’ll end up in a landfill somewhere or worse – fatbergs. Fatbergs are massive, solidified blockages in sewer systems made up of oils, grease, fats, and non-biodegradable items (like wet wipes).
Whatever you choose to use, never flush face wipes down the toilet – even if it says flushable.
Konjac sponges are reusable and capable of removing your makeup without the use of questionable ingredients. Just soak it in water, add your favorite cleanser, and watch the grime and makeup come right off!
And when they’re at the end of their life, they can be composted, instead of polluting our sewers.
Is a Konjac Sponge Worth It?
Yes, a konjac sponge is worth it (specifically Casamera’s) and here’s a quick recap as to why:
- Made using 4 clean ingredients (konjac powder, water, walnut shells, + infusion)
- Gently exfoliates + washes skin
- 100% compostable, doesn’t shed microplastics
- Easy to use in 5 steps
- Comes in a variety of infusions for every skin type
- Will last 2–3 months or longer depending on use
- Ships plastic-free
- OneTreePlanted partner
So, would you give konjac sponges a try? Let me know in the comments!
And, a huge thank you to Casamera for sponsoring this post. Be sure to visit Casamera.com to get your hands on their rejuvenating scrubber pack!
The post Ditch the Plastic Pouf: Try This All-Natural Shower Sponge Instead appeared first on Going Zero Waste.
Ditch the Plastic Pouf: Try This All-Natural Shower Sponge Instead
Green Living
Best of Sustainability In Your Ear: Carbon Direct Chief Scientist Julio Friedmann on the Path to Carbon Removal
The scale of our climate challenge is staggering: humans have pumped 1.6 trillion tonnes of carbon dioxide into the air and oceans since 1750, and we’re adding another 40 billion tonnes every year. Even with dramatic emissions reductions, we’re still on track to blow past 1.5 degrees of warming, the Paris Accord target first breached in 2024. Tune in to a conversation with Dr. Julio Friedmann, Chief Scientist at Carbon Direct. This carbon management company partners with Fortune 500 companies such as Microsoft, JPMorgan Chase, and American Express to transform net-zero commitments into science-backed action plans. After a career that began as a researcher at ExxonMobil and included service at Lawrence Livermore National Laboratory, Columbia University’s energy policy center, and running advanced energy programs in the Obama administration’s Department of Energy, Julio brings unique expertise to the intersection of massive climate challenges and current technological capabilities.
As companies work toward 2030 and 2050 carbon goals, the question isn’t whether we’ll need massive carbon removal—it’s whether we can deploy it fast enough and fairly enough to matter. The recent $100 million XPRIZE Carbon Removal awards highlighted the diversity of approaches being pursued, with natural solutions like enhanced rock weathering using basalt and azomite soil, and biochar applications to farmland dominating the winners. But how do these technologies stack up against the hype? Friedmann provides a realistic assessment of where Direct Air Capture, ocean alkalinity enhancement, and other carbon removal approaches stand today. Carbon Direct’s team of 70+ scientists changes the conversation with corporate clients about their carbon strategies, providing the scientific firepower to offer hard feedback about what’s needed to preserve the markets, supply chains, and revenue streams companies depend on. You can learn more about Carbon Direct’s work and explore their library of climatetech reports at https://www.carbon-direct.com/
- Subscribe to Sustainability In Your Ear on iTunes
- Follow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
The post Best of Sustainability In Your Ear: Carbon Direct Chief Scientist Julio Friedmann on the Path to Carbon Removal appeared first on Earth911.
https://earth911.com/podcast/sustainability-in-your-ear-carbon-direct-chief-scientist-julio-friedmann-on-the-path-to-carbon-removal/
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