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In a major step for sustainable energy, Google has signed a Power Purchase Agreement (PPA) with Shell. This deal will extend the life of the NoordzeeWind offshore wind farm in the Netherlands. The partnership not only extends the life of the country’s first offshore wind project but also helps both companies achieve their goal of a carbon-free energy future.

Google and Shell Join Forces in Renewable Energy

Google and Shell aim to add five years to the NoordzeeWind offshore wind farm’s life. Started in 2007, this facility can power about 40,000 Dutch homes. Now, expanding operations will also meet local energy needs and supply carbon-free power to the grid.

The press release reveals that Google bought 100% of the wind farm’s 108-megawatt capacity. This deal allowed Shell to get permit extensions and invest in important upgrades and prevented an early shutdown of a valuable clean energy source. It’s also Google’s biggest offshore wind energy deal so far.

Frans Everts, CEO of Shell Netherlands, says,

“With NoordzeeWind, Shell has not only shown that offshore wind energy is technically and financially feasible, we have also learned a lot. And we are applying those lessons to our other three wind farms in the Dutch part of the North Sea. There is more to it. “At the end of the wind farm’s lifespan, we will show how we can dismantle and reuse the material as much as possible.”

Unlocking Shell’s NoordzeeWind Facility

Google revealed,

  • Shell NoordzeeWind is the oldest and first offshore wind farm to undergo a life extension in the Netherlands.

On a broader scale, extending its life can help the country reach its goal of 70% renewable energy by 2030. This partnership might lead to new energy collaborations and could reap global benefits.

Shell revealed that it became the sole owner of the NoordzeeWind offshore wind farm in March 2021 after buying out its partner, Nuon (now Vattenfall). The wind farm has 36 turbines spread over 27 square kilometers. It sits 10 to 18 kilometers off the coast and is even visible from the beach on clear days.

Before extending operations for nearly five more years, Shell had the wind farm thoroughly checked by DNV, an independent certification company. The review made sure everything is safe and working well.

Here’s a tour of the massive wind farm:

Key points of the PPA include:

  • Extended Duration: A five-year extension ensures a steady energy supply from this established source.

  • Sustainability Commitment: This deal helps both companies with their sustainability goals. It also cuts down their carbon footprints.

  • Market Implications: These partnerships may draw more investments in renewable energy. This could encourage other companies to seek similar deals.

Going forward, Shell will also focus on protecting nature. For example, the company plans to shut down turbines during bird migration to reduce harm to wildlife.

Google’s Wind Energy Deals Boost Clean Power in Netherlands and Italy

  • In the Netherlands, Google has supported over 1 gigawatt of clean energy capacity through power purchase agreements

Last year in February, Google announced its biggest offshore wind project in the Netherlands, aiming to power its data centers and offices with over 90% carbon-free energy by 2024.

It signed new agreements with Shell and Eneco to support 478 megawatts from two offshore wind farms, HKN V and HKW VI. These subsidy-free projects were expected to supply around 6% of the country’s electricity and support innovation and ecology.

In Italy, Google signed its first long-term deal with ERG for a 47-megawatt onshore wind project. This move was set to help Google’s Italian offices and cloud regions reach over 90% carbon-free energy by 2025.

  • All these efforts support Google’s goal of net-zero emissions in its supply chain by 2030.

Google emissions

Future of Offshore Wind Energy

Google and Shell work together to show how renewable energy can thrive. As the world moves toward carbon-free energy, offshore wind farms will play a crucial role.

  • According to Bloomberg New Energy Finance, the global offshore wind market is growing. Investments are expected to hit about $100 billion a year by 2030.
  • The European Wind Energy Association says that offshore wind energy in Europe may reach 450 gigawatts (GW) by 2030.

wind energy Europe

The alliance between Google and Shell is a significant step for sustainable energy. By extending an offshore wind farm’s life, they lead the way for others. This shows their commitment to cutting carbon emissions and using cleaner energy sources.

The post Google, Shell Extend NoordzeeWind Offshore Wind Energy Deal appeared first on Carbon Credits.

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How to improve Scope 3 data accuracy for CSRD

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For most businesses, the emissions that matter most sit outside their own walls. Scope 3 emissions, everything generated across your value chain, from the suppliers who make your inputs to the customers who use your products, typically make up the majority of a company’s total carbon footprint. Under the Corporate Sustainability Reporting Directive (CSRD), those value-chain emissions now have to be measured and disclosed with a rigour that spend-based estimates alone struggle to satisfy. This guide sets out how to improve Scope 3 data accuracy for CSRD: the calculation methods open to you, how to move from estimates to verified supplier data, and how to govern that data so it holds up to audit.

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How community stewardship makes carbon credits durable

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A carbon credit is a commitment that extends well into the future. The tonne of CO₂ compensated for today from a nature-based carbon project must remain out of the atmosphere for good, which means the forest behind the credit has to remain standing long after the transaction is complete. For any buyer, this raises a defining question: What ensures that the forest endures?

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Why Conventional Carbon Offsets Are Losing Boardroom Credibility

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What replaced the cheap REDD credit on the boardroom slide deck, and why procurement is leading the rewrite.

Three years ago, a corporate slide showing a portfolio of cheap REDD+ credits could carry a board meeting. The number was big, the price was low, and the press release wrote itself. Today, that same slide gets sent back with questions. The questions are uncomfortable, the answers are unclear, and your general counsel is suddenly in the room.

Conventional carbon offsets are not dead. The voluntary carbon market retired 202 million tonnes in 2025, and the Morgan Stanley Institute for Sustainable Investing survey published in January 2026 confirmed that interest from corporate buyers remains substantial. What changed is the credibility threshold. The integrity floor has risen, the disclosure scrutiny has tightened, and the buyer profile has shifted. This article tracks what changed, what sophisticated buyers now ask before signing, and what serious corporates are putting on the board slide instead.

What boards used to buy, and why it stopped working

The 2020 to 2022 model was simple: buy a large tranche of avoidance credits at low single-digit prices, retire them against the company footprint, announce the carbon-neutral claim, and move on. Most of those credits came from REDD+ projects, renewable energy installations in countries where the renewable energy was already economic, or methane projects with thin documentation.

Several things broke that model. Academic research published in 2023, including a widely cited Science paper, found that the majority of REDD+ credits issued under the most common methodologies did not represent additional reductions when tested against rigorous counterfactuals. The Voluntary Carbon Markets Integrity Initiative published its Claims Code of Practice, which sets requirements for what companies can credibly claim from credit use. The European Union finalised its Green Claims Directive, restricting how companies can describe products as climate-neutral. France’s Décret 2022-539 already restricts carbon neutrality advertising. California’s AB 1305 imposes disclosure requirements on any company making net-zero or carbon-neutral claims while doing business in the state.

The collective effect: the cheap credit no longer buys the announcement, and the announcement now carries litigation risk.

The integrity reset: ICVCM, VCMI, and what changed

The Integrity Council for the Voluntary Carbon Market published the Core Carbon Principles in 2023 and began assessing methodologies against them in 2024. The first methodologies received the CCP label later that year. The point of the label is to give corporate buyers a defensible quality screen they can cite in disclosure.

The Voluntary Carbon Markets Integrity Initiative complements this on the demand side. Its Claims Code of Practice defines what a buyer can say (Silver, Gold, or Platinum claims, with associated requirements) based on the quality of credits used and the underlying decarbonisation strategy. Together, CCP and VCMI build a quality stack: CCP on the supply, VCMI on the claim, with the science-based target sitting underneath both.

The reset is not a ban on offsets. It is a ratchet. Credits that meet the new bar continue to clear; credits that do not, do not. The Morgan Stanley survey found that 61% of current buyers like the CCP label concept but that supply of labelled credits remains limited. That supply constraint is now visible in pricing.

What sophisticated buyers ask before they sign

The questions on the procurement scorecard have changed. A 2022 buyer might have asked about price, vintage, and project type. A 2026 buyer asks five different questions before any of those.

  • What does the counterfactual look like, and who validated it.
  • What is the permanence regime, and what is the buffer pool exposure.
  • What is the leakage risk, and how is it mitigated.
  • What rating has the project received from the independent ratings agencies (Sylvera, BeZero, Calyx Global), and what was the rationale.
  • What is the documentation discipline that survives an audit four years from now when the procurement team that signed the contract has moved on.

If the vendor cannot answer those five questions on a first call, the conversation ends. Conversely, if the vendor can answer them with documented specificity, the conversation often expands beyond a single transaction toward a multi-year engagement.

Where this leaves your near-term commitments

You probably have near-term commitments that pre-date the integrity reset. Public targets to be carbon neutral by 2025 or 2030. Product-level claims that ran in last year’s marketing. Disclosed reduction trajectories that assumed continued access to cheap credits.

You have three workable paths. The first is to re-baseline your strategy, replacing the most exposed credits with higher-quality alternatives and adjusting the public language to match what you can defend. The second is to shift the underlying spend from offsetting outside your value chain to investing inside your value chain, where reductions count against Scope 3 directly and the audit trail is cleaner. The third is to keep the strategy and absorb the risk, which is increasingly the most expensive option once you price in litigation, restatement, and reputational exposure.

Most serious buyers are choosing the second path. It moves the carbon spend from a compliance cost to a procurement and resilience investment, and it removes the central failure point of the legacy model: the disconnect between where the emissions occurred and where the reductions sat. Nature-based supply chain investments, structured under the GHG Protocol Land Sector and Removals Standard and aligned to the SBTi FLAG Guidance, are the asset class that fits this brief. They generate inventory-grade reductions, they produce audit-grade documentation, and they survive the new claim restrictions because the carbon math sits inside the value chain that the disclosure already covers.

If you are reassessing a carbon strategy under the new integrity bar, or rebuilding a board narrative that has to survive a more skeptical audience, the carbon and sustainability experts at Carbon Credit Capital can help. The Dual-Value Model gives you a defensible alternative to legacy offset purchases, with the documentation and operational integration that survives the procurement scorecard and the audit. Schedule a consultation.

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