Google has often claimed to be a climate leader. It highlights its use of renewable energy and efficient data centers. In its 2025 sustainability report, the company said it reduced energy emissions from its data centers by 12% in 2024. This was despite the rising demand for AI.
Kairos Fellowship Report Critiques Google’s “Eco-Failures”
On July 2, 2025, the Kairos Fellowship released a report called Google’s Eco-Failures. It accuses Google of misleading the public about its greenhouse gas (GHG) emissions. Google talks about cutting data center emissions and investing in energy. But the report reveals a different story: emissions are rising, and the accounting is unclear.
Key findings from the report include:
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GHG emissions increased by 1,515% from 2010 to 2024.
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Google emitted 21.9 million more metric tons of carbon in 2024 than in 2010.
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Scope 2 emissions, related to purchased electricity, surged 820% during this time.
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Scope 3 emissions (from supply chains and product use) remain high, with little transparency.
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Only Scope 1 emissions (direct operations) showed a slight drop, just 0.31% of total emissions.
According to Kairos, Google’s focus on “market-based emissions,” which depend on renewable energy credits (RECs), hides its rising actual emissions. Instead of making real cuts, the company seems to offset its emissions on paper while expanding energy-intensive AI and cloud computing infrastructure.
Additionally, the team has also incorporated a chart (see below) from Bloomberg in July 2024 that tracks Google’s market-based emissions. It showed the enormous gap between the company’s plan and its reality.

AI Growth Fuels Energy Demand and Emissions
One major concern is the environmental impact of Google’s growing artificial intelligence infrastructure. The report links rising emissions to increased power use in data centers for generative AI services like Gemini and Google Cloud AI.
Since 2010, Google’s energy use has jumped by 1,282%, even with improvements in computing efficiency. In real terms, energy use and emissions are rising sharply, casting doubt on Google’s sustainability claims.
The Kairos report warns that efficiency metrics may distract from the real issue: massive energy growth driven by AI.
Google’s Energy Savings Aren’t as Impressive
Google often highlights its PUE (Power Usage Effectiveness) improvements. However, the real drop in non-IT energy use happened only in 2011. That year, PUE improved slightly, saving 26.3 gigawatt-hours (GWh) of energy. While it sounds good, it’s small in the bigger picture.
In 2011, Google’s top executives took 491 private jet trips. These flights consumed about 855,000 gallons of jet fuel and burned over 33.8 GWh of energy—more than the energy saved from better PUE. Just by cutting private jet flights, Google could’ve saved more energy.
Simply put, 33.8 GWh equals all the clean energy added to the U.S. power grid in 2023.

Net Zero by 2030? “Unrealistic” and Overly Dependent on Tech Hype
Google aims for net-zero emissions by 2030, but the report calls this goal “unrealistic.” Much of Google’s strategy relies on speculative technologies like advanced nuclear power and carbon-free energy (CFE), which Kairos argues aren’t advancing quickly enough to make a real impact soon.
For exampDle:
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Deal with Kairos Power for small modular reactors (SMRs) is still in early stages.
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Its geothermal energy project in Nevada is promising, but too small to offset emissions company-wide.
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24/7 CFE score rose only 2% (from 64% to 66%) in 2024. Only 9 of 20 grid regions achieved over 80% CFE.
The report noted that even Google admitted progress is slower than needed, citing challenges like energy policy delays, resource limits (especially in Asia-Pacific), and rising energy demands from AI.
Water Use Raises More Questions
Environmental concerns go beyond emissions. According to Kairos, Google’s water withdrawals rose by 340% from 2016 to 2024, reaching 11 billion gallons in 2024 alone. That equals the yearly water use of over 750,000 U.S. households, nearly the entire population of Phoenix, Arizona.
Much of this water cools data centers, raising alarms about Google’s overall environmental impact, especially in drought-prone areas.
Climate Denial on YouTube Adds to the Backlash
Additionally, the report accused Google of enabling climate misinformation on YouTube. Despite the platform’s content policies, Kairos states YouTube still hosts and monetizes climate denial content against its own guidelines.
Even more concerning, in 2025, YouTube reportedly reduced moderation efforts, allowing harmful narratives to spread unchecked, undermining Google’s climate goals.
Greenwashing Allegations Erode Trust
The Kairos Fellowship claims Google’s selective transparency misleads activists, policymakers, and the public about its true climate impact. By showcasing relative improvements and speculative technologies while downplaying rising total emissions, Google risks being seen as a greenwasher rather than a true climate leader.
The group asserts that:
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Emissions disclosures are unclear and incomplete.
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Changes in methodology (especially regarding Scope 3 emissions) obscure year-over-year comparisons.
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Public claims of sustainability don’t match the reality.
The report appears amid growing pressure on tech giants to lessen their environmental impacts. Data centers are expected to use as much power as 22 million U.S. homes in five years.

Furthermore, a news agency stated that an open letter in major U.S. newspapers urged the CEOs of Google, Amazon, and Microsoft to turn down fossil fuel projects. It also called for faster coal plant closures.
What’s Next for Google’s Climate Path?
Google’s environmental goals are ambitious, but its actual progress may differ. The Kairos Fellowship report shows rising emissions, a heavy reliance on credits, and slow clean energy transitions.
While its technological advances and renewable energy efforts are commendable, they may not offset the climate impact of AI-driven growth. So, unless it tackles these underlying issues beyond its current green messaging, it risks falling short of its 2030 net-zero goal.
The bottom line is that Google faces a crucial choice…The tech world is moving fast into an AI-driven future, but environmental costs are climbing. To stay credible and set a standard, the tech giant will have to move from green promises to genuine climate action. If not, it may become a symbol of high-tech greenwashing in the climate battle.
- MUST READ: Google Backs Fusion Energy: Signs 200MW Offtake Agreement with Commonwealth Fusion Systems
The post Explosive Report Challenges Google’s Emissions Data as Nothing but Greenwashing appeared first on Carbon Credits.
Carbon Footprint
Apple: $94 Billion Record Earnings and the Breakthrough Climate Solutions Fueling Growth
Apple stock (AAPL) has been on an upward trend, fueled by a mix of strategic investments, strong earnings, and a push toward domestic manufacturing. Investors are taking notice as the tech giant positions itself to reduce tariff risks, strengthen its supply chain, and meet rising demand for its products—all while staying true to its sustainability goals.
The Rise of AAPL Stock: Why and How
Several factors are driving the recent rally in Apple (AAPL) shares. The company’s $100 billion expansion of its U.S. manufacturing program, record-breaking quarterly results, partnerships with domestic suppliers, and commitment to recycled materials have combined to create strong investor confidence.
On top of that, bullish technical signals and potential AI collaborations are adding to the market enthusiasm.
“As of August 14, 2025, Apple Inc. (AAPL) is trading at $233.33 USD on the NASDAQ exchange, reflecting a 1.6% increase (+$3.68) from the previous close.”

Let’s dive deeper into this:
$100 Billion Boost to American Manufacturing
Apple recently pledged an additional $100 billion to expand its U.S. manufacturing footprint, raising its total four-year American Manufacturing Program commitment to $600 billion. This plan includes opening new plants, offering supplier grants, and forming partnerships for key components like glass and chips.
The move is seen as a direct response to trade tensions with Washington, particularly past threats from President Donald Trump to impose a 25% tariff if iPhones weren’t made in the U.S. By increasing domestic production, Apple is improving its standing with policymakers and reducing the risk of costly import tariffs.
Key Partnerships Strengthen U.S. Supply Chain
As per media reports, the manufacturing expansion covers a broad network of U.S.-based suppliers and partners:
- Corning (GLW): Expanding smartphone glass production in Kentucky.
- Coherent (COHR): Producing VCSEL lasers for Face ID in Texas.
- TSMC, GlobalFoundries (GFS), and Texas Instruments (TXN): Collaborating on semiconductor production across Arizona, New York, Utah, and Texas.
- GlobalFoundries: Manufacturing wireless charging tech in New York.
Apple says this reshoring effort will enable an “end-to-end” chipmaking process in the U.S., from wafers to finished semiconductors. Over 19 billion chips for Apple products will be made domestically this year.
Rare Earth Partnership with MP Materials
Apple is also investing $500 million in MP Materials (NYSE: MP) to secure a long-term supply of rare earth magnets made entirely from recycled materials. These will be processed and manufactured in the U.S., supporting both supply chain resilience and Apple’s environmental commitments.
Apple’s Strong Earnings Fuel Investor Optimism
Apple’s latest earnings report added fuel to the rally. The company posted record June-quarter revenue of $94 billion—up 10% year over year. Product sales hit $66.6 billion, led by strong demand for the new iPhone 16 lineup and Mac computers.
Services revenue rose 13% to $27.4 billion, showing the company’s ability to diversify beyond hardware and generate steady, high-margin income.
- MORE DETAILS: Apple (AAPL Stock) Rings Up $94B Q3 Win Fueled by iPhones, AI Push, and Climate Smarts
Sustainability at the Core of Apple Products
Apple’s stock story also has a purpose. As per its latest sustainability report, in 2024, 24% of all product materials came from recycled or renewable sources, including:
- 99% recycled rare earth elements in magnets
- 99% recycled cobalt in batteries
- 100% recycled aluminum in many cases
Apple avoided 41 million metric tons of greenhouse gas emissions in 2024—equal to taking 9 million cars off the road. The company aims for a 75% emissions reduction from 2015 levels.

AI Partnerships Could Add Another Growth Driver
Reports suggest Apple is exploring partnerships with OpenAI and Anthropic to enhance Siri. If successful, these deals could strengthen Apple’s position in the fast-growing AI market.
Can U.S. Manufacturing Plans Keep the Rally Going?
Apple’s reshoring strategy could sustain momentum over the medium term. By resonating with Trump’s “America First” policies and reducing reliance on overseas suppliers, the company is lowering regulatory risks and earning political goodwill.
Nonetheless, challenges remain, but the long-term benefits could outweigh them by securing a more resilient supply chain.
From this analysis, it’s evident that Apple’s recent gains reflect a powerful combination of U.S. manufacturing investments, record earnings, sustainability leadership, and potential AI growth. By strategically aligning with domestic policy and building a stronger supply chain, the company is reducing uncertainty, which is one of the biggest drivers of investor confidence.
The post Apple: $94 Billion Record Earnings and the Breakthrough Climate Solutions Fueling Growth appeared first on Carbon Credits.
Carbon Footprint
U.S. DOE Reveals $1B Funding to Boost Critical Minerals Supply Chain
The U.S. Department of Energy (DOE) has announced a nearly $1 billion program to strengthen America’s supply of critical minerals and materials. The funding will support mining, processing, and manufacturing within the country. These materials power clean energy technologies and are vital for national security.
This funding builds on President Trump’s Executive Order to Unleash American Energy. It also supports the DOE’s wider Critical Minerals and Materials Program, which focuses on boosting U.S. production, expanding recycling, and strengthening supply chain security.
U.S. Secretary of Energy Chris Wright remarked:
“For too long, the United States has relied on foreign actors to supply and process the critical materials that are essential to modern life and our national security. Thanks to President Trump’s leadership, the Energy Department will play a leading role in reshoring the processing of critical materials and expanding our domestic supply of these indispensable resources.”
From Mines to Magnets: Where the $1B Goes
The DOE’s $1 billion plan targets key minerals like lithium, cobalt, nickel, and rare earth elements. These are essential for electric vehicle batteries, wind turbines, solar panels, and advanced electronics used in defense systems.
The funding is split across several areas:
- $500 million to the Office of Manufacturing and Energy Supply Chains (MESC) for battery material processing, manufacturing, and recycling projects.
- $250 million to the Office of Fossil Energy and Carbon Management to support facilities producing mineral byproducts from coal and other sources.
- $135 million to boost rare earth element production by extracting them from mining waste streams.
- $50 million to refine materials like gallium, germanium, and silicon carbide, which are crucial for semiconductors and high-performance electronics.
- $40 million through ARPA-E’s RECOVER program to extract minerals from industrial wastewater and other waste streams.

By investing from extraction to refining, the DOE aims to reduce reliance on foreign suppliers, especially those in politically unstable regions. The plan also encourages public–private partnerships to scale production faster.
Why Critical Minerals Matter for America’s Future
Critical minerals lie at the heart of America’s economic transformation and defense strategy. In recent years, demand for lithium, cobalt, nickel, and rare earth elements has grown. This rise comes as clean energy technologies become more important.
The U.S. imports more than 80% of its rare earth elements, and most of this comes from one country – China. This heavy reliance creates risks during trade or geopolitical tensions.
The Trump administration has placed strong emphasis on closing this vulnerability. In March 2025, an executive order highlighted critical minerals as vital for national defense. It also set timelines to boost U.S. production and processing capacity. This aligns with broader economic priorities, including clean energy jobs, green infrastructure, and domestic manufacturing.
The Inflation Reduction Act and infrastructure programs have unlocked billions in grants and tax credits. These funds support electric vehicle manufacturing, battery plants, and renewable energy projects.
The DOE’s $1 billion critical mineral fund supports programs by focusing on materials essential for the clean energy economy. Also, by reusing existing industrial facilities to recover minerals instead of building entirely new ones, the DOE can speed up progress and reduce costs.
EV production is expected to grow faster than any other sector, with demand for minerals likely to be more than 10x higher by 2050. This surge will transform the global supply chain and is critical for the global Net Zero aspirations.

The combined impact of industrial strategy, financial incentives, and supply chain investments shows a clear push to:
- Move production back onshore,
- Boost innovation in materials recycling,
- Support the energy transition, and
- Cut down on foreign imports.
Building on Early Wins
The DOE’s new $1 billion investment boosts earlier funding for critical minerals. This aims to strengthen U.S. industrial capacity.
In 2023, the Department gave $150 million to various clean mineral projects. These include direct lithium extraction in Nevada and early-stage nickel processing partnerships in Oregon.
Since 2021, DOE has invested more than $58 million in research. This work focuses on recovering critical minerals from industrial waste or tailings. They are turning by-products into valuable feedstock.
These R&D projects created pilot facilities. They show how to recover lithium from geothermal brines and rare earths from coal ash. This approach models resource use without needing new mining.
Built on these early successes, the new $1 billion fund signals a shift from pilot programs to scaling proven technologies. It allows U.S. manufacturers to pivot from lab-scale experiments to full commercial operations.
For example, lithium recovery projects are moving from test sites to large extraction facilities. This shift is supported by the technical help from DOE’s national labs.
Likewise, battery recycling pilots are set to grow. More recycling centers are being planned in the Midwest and Southwest.
This funding approach provides continuity. It supports U.S. firms from basic research to commercialization. This helps them quickly move from proof-of-concept to production-ready operations. It also reassures private investors that government backing is strategic and sustained.
McKinsey projects that developing new copper and nickel projects will require between $250 billion and $350 billion by 2030. By 2050, the broader critical minerals sector could grow into a trillion-dollar market to support the net-zero or low-carbon transition.
Washington’s Backing, Industry’s Buy-In
Political backing for the domestic minerals strategy is strong. A recent executive order aims to speed up mining permits and provide federal support.
The Defense Department has also invested $400 million in MP Materials, the largest stakeholder in the only U.S. rare earth mine. This deal includes a new plant to produce magnets for electronics and defense applications.
Industry players are moving in the same direction. Battery maker Clarios is exploring sites for a $1 billion processing and recovery plant in the country. These moves show a shared goal between government and industry to rebuild America’s mineral supply chains.
Opportunities—and the Roadblocks Ahead
The DOE’s program offers major opportunities:
- Less reliance on foreign countries for essential materials.
- Creation of high-quality U.S. jobs.
- Growth in recycling and recovery technologies.
However, challenges remain. Mining and processing must be done without harming the environment. Technology costs need to stay competitive. And benefits must be shared fairly with local and Indigenous communities.
Amid all this, the global race for critical minerals is intensifying. Many countries are already securing their own supplies. The U.S. wants to close its supply gap and become a leader in clean energy manufacturing.
The DOE’s nearly $1 billion plan is a key step toward reshoring America’s critical minerals industry. It builds on earlier successes and aligns with private investments and new policies. If successful, it could make U.S. supply chains more secure, support the clean energy transition, and strengthen national security.
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Carbon Footprint
Bitcoin Price Hits $124,000 Record High vs Ethereum Price Near $4,800: Which Crypto Is Greener?
Bitcoin price surged past $124,000 upon writing, setting a new all-time high. Analysts credit several factors:
- strong institutional buying,
- increased inflows into Bitcoin ETFs,
- favorable regulatory changes allowing crypto assets in 401(k) retirement accounts, and
- growing market optimism over expected Federal Reserve interest rate cuts.

The rally reflects both a recovery from previous market downturns and a renewed appetite for digital assets among mainstream investors.
Ethereum, the second-largest cryptocurrency by market capitalization, is also on the rise. It is now approaching its all-time high of around $4,800, last seen in November 2021.
Investor sentiment is rising because of Ethereum’s role in decentralized finance (DeFi) and NFT marketplaces. Its better environmental profile, thanks to the switch to a proof-of-stake (PoS) model, also helps.
With both tokens in focus, let’s look at their energy use and carbon footprint. This matters for investors and policymakers who care about their climate and environmental impact.
How Bitcoin’s Proof-of-Work Consumes Energy
Bitcoin’s network runs on a process called proof-of-work (PoW). Miners around the world compete to solve complex mathematical puzzles. The first to solve it gets to add a block of transactions to the blockchain and earn newly minted Bitcoin. This process secures the network but demands enormous computing power.
That computing power uses a lot of electricity. Bitcoin’s annual energy use is estimated at about 138–178 terawatt-hours (TWh). This is similar to the electricity consumption of countries like Poland or Thailand, and even greater than Norway.
The carbon footprint is equally large, at around 40 million tonnes of CO₂ equivalent per year. To put that into perspective, that’s similar to the emissions of Greece or Switzerland.
On a per-transaction basis, a single Bitcoin payment can use as much energy as a typical U.S. household does in one to two months.

Beyond electricity, Bitcoin mining also generates significant electronic waste. Specialized mining hardware, called ASICs, becomes obsolete quickly—often within two to three years—because faster, more efficient models keep being developed. This turnover contributes thousands of tonnes of e-waste annually.
Ethereum’s Post-Merge Energy Transformation
Before 2022, Ethereum also used proof-of-work, with high energy demands. But in September 2022, the network completed the Merge, switching to proof-of-stake.
Ethereum now uses validators instead of miners. These validators “stake” their ETH tokens as collateral. This helps confirm transactions and secure the network.
This change cut Ethereum’s energy use by over 99.9%. Today, the network consumes an estimated 2,600 megawatt-hours (MWh) annually—roughly 0.0026 TWh. That’s less electricity than a small town of 2,000 homes might use in a year.
The carbon footprint is also tiny compared to Bitcoin—under 870 tonnes of CO₂ equivalent annually. That’s about the same as the yearly emissions of 100 average U.S. households. In environmental terms, Ethereum has gone from being one of the largest blockchain energy consumers to one of the most efficient.

Beyond Electricity: Hidden Environmental Costs
While electricity use is the biggest factor, it’s not the only environmental concern for both cryptocurrencies. Here are the other environmental impacts:
- Water Use:
Large-scale Bitcoin mining facilities often require substantial cooling, which can consume millions of liters of water annually. This can put pressure on local water supplies, particularly in drought-prone regions. Ethereum’s low energy profile greatly reduces such needs. - Heat Output:
Mining facilities generate significant heat. In some cases, waste heat is reused for industrial or agricultural purposes, but in most situations, it is simply released into the environment, adding to local thermal loads. - Land and Infrastructure:
Bitcoin mining operations require large warehouses and access to high-capacity electrical infrastructure. This can limit available industrial space for other uses and put stress on local grids.
By using proof-of-stake, Ethereum avoids most of these impacts. It just needs standard server equipment. This can run in data centers with other low-impact computing tasks.
How the Industry Is Addressing Bitcoin’s Footprint
The crypto industry is aware of Bitcoin’s environmental challenges and is taking steps to address them. Some of the actions taken include:
- Renewable Mining: Some mining operations use only hydro, wind, or solar energy. This is common in areas with plenty of renewable resources.
- Waste Heat Recovery: A few miners capture and reuse waste heat for agriculture (e.g., greenhouse farming) or district heating systems.
- Carbon Offsetting: Companies and mining pools are buying carbon credits to offset emissions. However, how well this works depends on the quality of those credits.
- Policy Proposals: Governments may require Bitcoin miners to share their energy sources or meet renewable energy goals.
SEE MORE: Top 5 Sustainable Bitcoin Mining Companies To Watch Out For
While these efforts are promising, the core challenge remains: proof-of-work’s high energy requirement is built into Bitcoin’s security model.
Why This Matters for ESG-Minded Investors
For investors who care about environmental, social, and governance (ESG) factors, the difference between Bitcoin and Ethereum is stark. Ethereum’s low-energy proof-of-stake model makes it easier to align with climate goals. Bitcoin’s high energy use and emissions, while partially mitigated by renewable adoption, remain a significant concern.
These factors may influence where ESG-focused funds allocate capital. Companies and institutions wanting exposure to blockchain technology without a large carbon footprint might prefer Ethereum or other PoS networks.
Bitcoin may still attract investors because of its market dominance and value as a store. However, it will likely keep facing environmental concerns.
The Road Ahead for Crypto and Climate
Bitcoin and Ethereum’s price rallies show that investor interest in crypto remains strong. As climate change and sustainability gain importance in policy and investment, environmental performance may play a larger role in the long-term value and acceptance of digital assets.
For now, Ethereum sets the standard for energy efficiency among major blockchains, while Bitcoin represents the ongoing challenge of balancing security, decentralization, and sustainability. Can Bitcoin cut its environmental impact without losing its key features? This will be an important question in the coming years.
The post Bitcoin Price Hits $124,000 Record High vs Ethereum Price Near $4,800: Which Crypto Is Greener? appeared first on Carbon Credits.
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