One of the industries that faces high pressure to reduce carbon emissions is construction. The materials at the heart of construction—concrete and steel—are essential but carbon-intensive. Together, they contribute to approximately 13% of global CO₂ emissions.
In response, Carbon Direct and Microsoft have launched a unique guide. It’s called Criteria for High-Quality Environmental Attribute Certificates (EACs) in the Concrete and Steel Sectors. This guide helps companies reduce supply chain emissions. It also speeds up the decarbonization of built environments by tackling its significant emission source: embodied carbon.
The Problem with Embodied Carbon
Embodied carbon is different from emissions from energy use. It refers to emissions released when producing and transporting building materials. Concrete and steel are two of the biggest contributors to this problem.
Many companies aim to cut their supply chain emissions. However, tools and systems for this are still being developed, especially for concrete and steel. This is where Microsoft and Carbon Direct’s partnership comes in.
Environmental Attribute Certificates: A Flexible Solution
Environmental Attribute Certificates (EACs) offer a promising way forward. EACs work like Renewable Energy Certificates (RECs). Companies can still enjoy the environmental perks of low-carbon concrete and steel, even if they don’t use them in their supply chain. This flexibility helps companies with complex or global construction projects. They often can’t source green materials directly.
The new guide from Carbon Direct and Microsoft outlines how EACs can be used as a credible tool to bridge this gap. It uses strict criteria to make sure EACs cut emissions for real. This way, they won’t just move emissions around but will help lower carbon emissions in production.

The report is designed to support procurement teams, sustainability officers, and material suppliers in navigating the emerging EAC market with climate integrity.
What Makes an EAC High-Quality?
For an EAC to drive meaningful decarbonization, it must meet specific standards. The guide identifies several critical quality criteria:
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Additionality:
EACs must represent real emissions reductions that go beyond business-as-usual. The projects should not already be financially viable without the EAC revenue. -
Catalytic Impact:
EACs should promote systemic change by encouraging broader market shifts, technological innovation, or policy adoption that accelerate decarbonization in concrete and steel. -
Procurement Flexibility:
EACs are designed to decouple environmental benefits from the physical material, enabling companies to support low-carbon production even when direct procurement isn’t feasible. -
Quantifiable and Verifiable:
Emissions reductions must be measurable and verified through transparent, third-party processes. Reporting frameworks should follow established methodologies. -
Robust Safeguards:
Projects issuing EACs must meet environmental and social safeguards, avoiding harm to local communities, ecosystems, or other sustainability criteria. -
No Leakage or Double Counting:
EAC systems must prevent double claims or emissions leakage, ensuring that claimed reductions are unique and not offset by emissions elsewhere.
These criteria help build trust in carbon markets. This is important as worries about greenwashing and double-counting emissions claims increase.
For the sector-specific requirements, the guide specifically identified:
Growing Demand for Low-Carbon Materials
Market trends signal a growing appetite for decarbonized materials. A 2024 report from McKinsey & Company says green steel demand might hit 50 million metric tons a year by 2030. This would be 10–15% of all steel demand.
In another estimation by Grand View Research, the green steel market could grow at 6% from 2025 to 2030.

Similarly, low-carbon concrete markets could grow 13% each year until 2032, says Transparency Market Research.
Regulatory pressure is also playing a role. The U.S. government’s Buy Clean initiative and the Inflation Reduction Act help buy low-carbon construction materials. In Europe, the Green Deal Industrial Plan promotes sustainable construction and materials innovation. These policies drive demand and set clear expectations for transparency. So, verified tools like EACs are now more important than ever.
Microsoft Walks the Green Talk
Microsoft’s involvement reflects its broader climate commitments. As part of its pledge to become carbon negative by 2030, the company is taking a supply chain-first approach. It has invested in carbon removal.
Now, the tech giant views EACs as a way to cut Scope 3 emissions. These emissions come from suppliers and purchased goods, like construction materials.
Julia Fidler, Fuel and Materials Decarbonization Lead, Microsoft, stated:
“EACs have the potential to address a number of the most critical challenges to scaling deep decarbonization solutions, not least by providing financial certainty. By setting a high bar for EACs, we’re ensuring that our investments drive real, additional, and scalable emissions reductions as we invite the industry to join us in shaping a credible, high-impact market for low-carbon building materials.”
Microsoft’s partnership with Carbon Direct shows how companies can take real steps to decarbonize. The new guide serves as a model for measurable action. Their joint efforts aim to reduce emissions, wanting to create a market for environmental integrity in material procurement.
Toward a Climate-Aligned Materials Market
While still in its early stages, the market for EACs in concrete and steel could mature rapidly. The guide is released as investors and regulators push companies to show and cut emissions throughout their value chains.
Emissions from buildings and infrastructure keep increasing, and concrete and steel are tough to decarbonize. Tools like Environmental Attribute Certificates can help the industry build in a climate-friendly way.
Carbon Direct and Microsoft’s new guide defines high-quality EACs. It shows how to use them for real, measurable decarbonization that can allow companies to match their buying power to their climate goals.
The post Building Cleaner: Microsoft and Carbon Direct Launch EAC Guide for Concrete and Steel appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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