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Apple revealed its fiscal 2025 first-quarter results on Thursday, showcasing a positive performance. The company reported $124.3 billion in quarterly revenue, marking a 4% increase compared to the same period last year. Additionally, diluted earnings per share rose by 10%, reaching $2.40.

Tim Cook, Apple’s CEO said,

“Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago. We were thrilled to bring customers our best-ever lineup of products and services during the holiday season. Through the power of Apple silicon, we’re unlocking new possibilities for our users with Apple Intelligence, which makes apps and experiences even better and more personal. And we’re excited that Apple Intelligence will be available in even more languages this April.”

Net Sales Three Months Ended (December 28, 2024 Vs December 30, 2023)

Apple revenue
Source: Apple

Overall Revenue Rises but iPhone Sales Down

Despite the positive growth in overall revenue, iPhone sales were down. The company earned $69.1 billion from iPhone sales during the last quarter of 2024. It reported a significant drop in revenue from the Chinese market compared to the previous year.

Kevan Parekh, Apple’s CFO also noted,

“Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us to return over $30 billion to shareholders. We are also pleased that our installed base of active devices has reached a new all-time high across all products and geographic segments.”

Apple Shares Surge

However, Apple’s shares jumped following the earnings announcement which indicates its future growth trajectory and investor confidence.

Another turning point for Apple was the release of the Chinese AI DeepSeek R1 recently. The AI tool quickly climbed to the top of the iOS app store, surpassing ChatGPT and even Meta’s AI tools. Consequently, Apple’s shares rose by over 3%, making CEO Tim Cook $23 million richer.

Apple Inc. (AAPL)

Apple shares
Source: Nasdaq

Apple’s Commitment to Carbon Neutrality

Apple aims to achieve carbon neutrality across its entire carbon footprint by 2030. The company has laid out ambitious strategies to cut greenhouse gas emissions across all scopes by 75% compared to 2015 levels.

  • For 2023, Apple’s total net carbon footprint was down to 15,600,000 mtCO2e from 20,300,000 mtCO2e in 2022. 

In 2020 the company became carbon neutral for its corporate operations. They achieved this huge milestone by:

• Improving energy efficiency by sourcing 100% renewable electricity for all facilities,
• Offsetting emissions that were harder to eliminate with high-quality carbon credits.

Renewable Energy Adoption

Apple continues to prioritize clean energy. In 2023, the company’s suppliers procured 16.5 gigawatts of renewable energy, generating 25.5 million megawatt-hours of clean power.

• Notably these efforts helped avoid 18.5 million metric tons of greenhouse gas emissions in 2023—a 6.5% improvement over 2022.

Additionally, Apple’s offices, retail stores, and data centers are powered entirely by renewable electricity, with energy efficiency measures constantly optimized.

The company’s efforts extend beyond facilities. Apple also focuses on its product designs and materials, actively working to reduce the carbon intensity of its products and increase the use of recycled materials.

In 2023, 22% of materials used in Apple products came from renewable or recycled sources. But Apple wants to transition to 100% recycled cobalt, tin, gold, and rare earth elements by 2025.

    Apple’s comprehensive carbon footprint 2023

Apple emissions
Source: Apple

Energy Efficiency in Products

Product energy use accounts for 29% of Apple’s overall carbon footprint. To address this, Apple designs its hardware and software with energy efficiency in mind. For instance, the Mac devices powered by Apple silicon have significantly improved energy performance. Chips introduced in 2023 enabled Mac devices like the Mac mini with M2 to consume less power while delivering higher performance.

Investing in Nature-Based Solutions

Apple’s Restore Fund highlights its commitment to nature-based carbon removal. In March 2024, key manufacturing partners, including Taiwan Semiconductor Manufacturing Company (TSMC) and Murata, joined Apple’s $280 million investment in the fund. Managed by Climate Asset Management, this initiative not only aims to scale carbon removals but also supports local communities through economic development and ecological benefits.

Apple’s Investment in High-Quality Carbon Credits

Apple continues to offset emissions through high-quality carbon credits, supporting projects that restore ecosystems and benefit local communities.

Protecting Kenya’s Chyulu Hills

The Chyulu Hills REDD+ Project spans 410,000 hectares in southeastern Kenya, focusing on forest conservation and biodiversity restoration. It protects wildlife while creating sustainable livelihoods for Indigenous and local communities. In 2023, Apple retired 230,000 mtCO2e credits from this project, contributing to climate change mitigation.

Reforesting China’s Barren Lands

The Guinan Afforestation Project in Guizhou, China, plants trees across 46,000 hectares of degraded land. This initiative enhances biodiversity, conserves soil and water, and provides jobs for local communities. Apple retired 255,000 mtCO2e credits from the 2019–2021 vintages.

                      Apple’s progress toward carbon neutrality

Apple carbon neutrality
Source: Apple

These projects showcase Apple’s commitment to impactful carbon removal and sustainable development. Through these comprehensive initiatives, Apple continues to march toward a sustainable future and achieve its 2030 net zero goals.

All in all, with a revenue boom and low emissions, Apple shines in 2025.

FURTHER READING:

The post Apple’s Best Quarter Ever: Q1 FY 2025 Revenue Hits $124.3 Billion, Carbon Emissions Drop appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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