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Kita Earth brings carbon removal credit insurance services to Canada

Carbon credit insurance company Kita Earth has entered the Canadian market, offering companies reliable carbon insurance policies for carbon removal credits. 

Canadian investors and buyers can now leverage Kita’s Carbon Purchase Protection Cover to insure their forward-purchased carbon credits. The insurance product doesn’t only insure against delivery risk but also allows for more investment flowing into high-quality carbon projects. 

World’s First Carbon Credit Insurer

There’s no doubt that carbon dioxide removal (CDR) is crucial in fighting climate change. The world has to remove billions of tonnes of carbon to achieve net zero emissions by mid-century. And this entails huge investment or financing to scale CO2 removal at the pace the planet needs.

But that financing has a risk – the carbon credits purchased may not be delivered for any unknown or foreseeable reason.

With a lack of supply to meet rapidly growing demand, top buyers of carbon removal credits often prefer pre-purchasing the credits. However, it takes years for carbon projects to generate reliable and verified carbon credits. Thus, there’s a high risk of underdelivery. 

The risk brings uncertainty, deterring significant carbon removal innovation and investments. Unfortunately, such risk has been uninsurable until Kita develops a solution. 

Kita Earth, a UK-based startup, is the world’s first carbon insurer formed in December 2021. It seeks to ensure CO2 removal credits that are often forward-purchased and carry delivery risks. 

The company’s goal is to minimize uncertainties in buying the credits and promote the growth of carbon credit markets. 

In cases where the carbon credits fail to deliver the promised results, Kita’s insurance covers the buyer’s loss. This innovative solution offers a critical safeguard for companies and organizations wanting to offset their carbon emissions.

Why Insure Carbon Credit Purchases?

Businesses and governments worldwide must execute their net zero emissions strategies well. Otherwise, the planet will continue to experience the worst effects of climate change. 

Alongside massive emission reductions, achieving net zero targets also calls for carbon removal credits. Tech giants have been clear and vocal about their support for removal credits, investing millions of dollars in it.

The same goes with national governments, from the U.S. to the UK, various subsidy programs have funded carbon removal technologies and innovations. These projects are mostly early stage, needing significant capital injection to scale and deliver the much-needed removal capacity.

Corporate net zero pledges are propelling the demand for carbon removal credits, with large companies supporting initiatives that generate them.  

In a report published by BCG, they projected that demand for durable CDR will stand between 40 to 200 million tonnes of CO2 a year by 2030. That’s worth around $10 to $40 billion, with the potential to even grow higher up to $135 billion in 2040.

That’s equivalent to a demand of 200 – 870 MtCO2/year from 2030 to 2040 as shown in the chart. 

  • BCG carbon removal credit demand projection 2030-2040To meet that massive demand for carbon removal credits, investment in CDR must be more than $100 billion by 2030

There’s a catch, however: carbon removal needs time to scale up, both for natural and technological solutions. Currently, the existing supply can’t meet demand. 

So corporations are turning to pre-purchased carbon credit deals to future-proof their net zero targets. They also do it to secure future supply of high-quality CDR. 

To safeguard those purchases in case the expected results aren’t delivered, Kita’s Carbon Purchase Protection comes to the rescue. 

By managing the risk involved in carbon credit transactions, Kita helps attract more investments into projects with positive climate impact. The company’s insurance policies are underwritten by London-based Lloyds, ensuring the credibility of their insurance coverage for the Canadian market. 

The expansion builds on Kita’s current insurance coverage for companies in the UK and the US. With this new market entry, Canadian buyers can peacefully invest in carbon credits knowing that their purchases are protected while contributing to a sustainable and climate-positive future.

The post Carbon Credit Purchases in Canada Are Now Protected With Kita appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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