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In a major step for sustainable energy, Google has signed a Power Purchase Agreement (PPA) with Shell. This deal will extend the life of the NoordzeeWind offshore wind farm in the Netherlands. The partnership not only extends the life of the country’s first offshore wind project but also helps both companies achieve their goal of a carbon-free energy future.

Google and Shell Join Forces in Renewable Energy

Google and Shell aim to add five years to the NoordzeeWind offshore wind farm’s life. Started in 2007, this facility can power about 40,000 Dutch homes. Now, expanding operations will also meet local energy needs and supply carbon-free power to the grid.

The press release reveals that Google bought 100% of the wind farm’s 108-megawatt capacity. This deal allowed Shell to get permit extensions and invest in important upgrades and prevented an early shutdown of a valuable clean energy source. It’s also Google’s biggest offshore wind energy deal so far.

Frans Everts, CEO of Shell Netherlands, says,

“With NoordzeeWind, Shell has not only shown that offshore wind energy is technically and financially feasible, we have also learned a lot. And we are applying those lessons to our other three wind farms in the Dutch part of the North Sea. There is more to it. “At the end of the wind farm’s lifespan, we will show how we can dismantle and reuse the material as much as possible.”

Unlocking Shell’s NoordzeeWind Facility

Google revealed,

  • Shell NoordzeeWind is the oldest and first offshore wind farm to undergo a life extension in the Netherlands.

On a broader scale, extending its life can help the country reach its goal of 70% renewable energy by 2030. This partnership might lead to new energy collaborations and could reap global benefits.

Shell revealed that it became the sole owner of the NoordzeeWind offshore wind farm in March 2021 after buying out its partner, Nuon (now Vattenfall). The wind farm has 36 turbines spread over 27 square kilometers. It sits 10 to 18 kilometers off the coast and is even visible from the beach on clear days.

Before extending operations for nearly five more years, Shell had the wind farm thoroughly checked by DNV, an independent certification company. The review made sure everything is safe and working well.

Here’s a tour of the massive wind farm:

Key points of the PPA include:

  • Extended Duration: A five-year extension ensures a steady energy supply from this established source.

  • Sustainability Commitment: This deal helps both companies with their sustainability goals. It also cuts down their carbon footprints.

  • Market Implications: These partnerships may draw more investments in renewable energy. This could encourage other companies to seek similar deals.

Going forward, Shell will also focus on protecting nature. For example, the company plans to shut down turbines during bird migration to reduce harm to wildlife.

Google’s Wind Energy Deals Boost Clean Power in Netherlands and Italy

  • In the Netherlands, Google has supported over 1 gigawatt of clean energy capacity through power purchase agreements

Last year in February, Google announced its biggest offshore wind project in the Netherlands, aiming to power its data centers and offices with over 90% carbon-free energy by 2024.

It signed new agreements with Shell and Eneco to support 478 megawatts from two offshore wind farms, HKN V and HKW VI. These subsidy-free projects were expected to supply around 6% of the country’s electricity and support innovation and ecology.

In Italy, Google signed its first long-term deal with ERG for a 47-megawatt onshore wind project. This move was set to help Google’s Italian offices and cloud regions reach over 90% carbon-free energy by 2025.

  • All these efforts support Google’s goal of net-zero emissions in its supply chain by 2030.

Google emissions

Future of Offshore Wind Energy

Google and Shell work together to show how renewable energy can thrive. As the world moves toward carbon-free energy, offshore wind farms will play a crucial role.

  • According to Bloomberg New Energy Finance, the global offshore wind market is growing. Investments are expected to hit about $100 billion a year by 2030.
  • The European Wind Energy Association says that offshore wind energy in Europe may reach 450 gigawatts (GW) by 2030.

wind energy Europe

The alliance between Google and Shell is a significant step for sustainable energy. By extending an offshore wind farm’s life, they lead the way for others. This shows their commitment to cutting carbon emissions and using cleaner energy sources.

The post Google, Shell Extend NoordzeeWind Offshore Wind Energy Deal appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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