Sustainable investing has gained tremendous traction, with younger investors leading the charge. A recent Morgan Stanley report shows that 84% of U.S. individual investors are interested in sustainable investing. Among Millennials and Gen Z, this interest jumps to 85%. This trend highlights a big shift in financial priorities, as younger investors want their strategies to match their values.
Why Young Investors Prefer Sustainability
A key factor boosting the appeal of sustainable investments is investor confidence in financial performance. About 68% of people in Morgan Stanley’s surveys think sustainable investments can provide returns that are as good or better than traditional ones. This belief rose from 57% in 2019, which shows a clear trend. More people accept sustainable finance as a valid investment strategy.
- 84% of U.S. individual investors express interest in sustainable investing, 77% globally.
- Researchers recorded an 85% interest rate among Millennials and Gen Z.
- Confidence in performance has increased from 57% in 2019.
- About 84% believe that ESG funds can deliver returns that match the market while also creating positive social or environmental impacts.

Newer market data reinforces this confidence. In the fourth quarter of 2024, global sustainable open-end and exchange-traded funds (ETFs) saw record inflows of $16 billion. This amount is nearly double the $9.2 billion from the previous quarter.
These steady inflows show that investors see sustainable assets as financially competitive. This is especially true as more data on long-term returns come out.
Younger generations, especially Gen Z and Millennials, care about ethical investing. They also want to secure their financial futures. They link sound financial performance to eco-friendly investments. This shift is changing the investment landscape and making sustainable finance a key part of mainstream investing.
Market Trends in Sustainable Investing
The growing momentum of sustainable investing reflects a larger market shift. Global sustainable assets under management (AUM) are about $30 trillion now. Bloomberg analysts expect them to rise to over $40 trillion by 2028.

Investors want more, and strong performance numbers support this explosive growth. This trend shows that customers care more about ethics in their investments, not just profits.
In the U.S., sustainable investment assets reached $6.5 trillion by the end of 2024. This amount makes up around 12% of all professionally managed assets. Meanwhile, sustainable funds’ assets globally reached $3.56 trillion, marking a 4.8% increase from the prior year.
Sustainable funds made up 6.8% of total assets, down from 7.3% in 2023. Still, strong inflows show that investors remain interested, even with market ups and downs.
Remarkably, the Morgan Stanley survey suggests that nearly 80% of global investors take a company’s carbon footprint reporting and its plans to cut greenhouse gas emissions into account when deciding on new investments.

However, this does not mean traditional energy companies are excluded. In fact, 51% of investors are open to investing in traditional energy companies if they have strong plans to lower emissions and address climate change.
This interest is even higher among investors who are very focused on sustainable investing:
- 62% of those highly interested in sustainable investing would consider traditional energy firms with solid climate plans.
- 55% of those who list climate action as a top priority would also invest under these conditions.

Investors are clearly looking for companies to show clear strategies for reaching their decarbonization goals. At the same time, many individual investors are also seeking ways to reduce the carbon footprint of their own portfolios. More than 60% said they would likely buy carbon offsets if they were available.

Gen Z and Millennials: The New Financial Powerhouses
Generational influence is palpable in today’s financial markets. Gen Z and Millennials make up almost 60% of the global workforce. This gives them the power to shape corporate strategies and practices.
These two generations are not only prepared to invest but also to drive sustainable consumption patterns. Their values focus on social responsibility and longevity. These beliefs guide the path of sustainable finance.
Corporate reporting has adapted accordingly. In 2024, about 90% of S&P 500 companies have published ESG reports. Many of these reports explain how climate change and social factors affect their operations and long-term plans. This rise in ESG disclosures signals that companies recognize investor expectations regarding transparency and sustainability.
The Future of Sustainable Investing
The implications of this shift are significant. Sustainable investing has transitioned from a perceived ethical choice to a financially sound strategy. As regulations grow, following ESG principles is now essential. Companies must adopt these practices to ensure long-term success and earn investor trust.
In the U.S., the SEC plans to complete climate disclosure rules by 2025. Companies must share detailed data on their greenhouse gas emissions and climate risks.
The U.K. will start new rules in April 2025. Funds using terms like “sustainable” or “ESG” must meet strict criteria. These rules are based on one of four official fund classifications. These developments aim to reduce greenwashing risks and offer clearer information to investors.
Yet, the market faces short-term hurdles. In March 2025, ESG-focused mutual funds and ETFs saw a net outflow of $2.94 billion. This shows that investors are cautious due to political pushback and economic uncertainty. Moreover, ESG bond fund revenue growth has stagnated in Europe, rising just 2% in 2024.
Despite current headwinds, the long-term outlook remains strong. A US SIF survey shows that 73% of asset managers expect sustainable investing to continue growing rapidly over the next two years. Several factors drive this optimism. These include client demand, changing regulations, better ESG data quality, and corporate innovation.
This shift shows that sustainable investing is here to stay. It is changing how consumers behave and how companies plan, and it is happening on a large scale. This will change financial landscapes in the years ahead.
The post The Rise of Sustainable Investing: Why It Is Winning Over Young Investors (and Big Money) appeared first on Carbon Credits.
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How Climate Change Is Raising the Cost of Living
Americans are paying more for insurance, electricity, taxes, and home repairs every year. What many people may not realize is that climate change is already one of the drivers behind those rising costs.
For many households, climate change is no longer just an environmental issue. It is becoming a cost-of-living issue. While climate impacts like melting glaciers and shrinking polar ice can feel distant from everyday life, the financial effects are already showing up in monthly budgets across the country.
Today, a larger share of household income is consumed by fixed costs such as housing, insurance, utilities, and healthcare. (3) Climate change and climate inaction are adding pressure to many of those expenses through higher disaster recovery costs, rising energy demand, infrastructure repairs, and increased insurance risk.
The goal of this article is to help connect climate change to the everyday financial realities people already experience. Regardless of where someone stands on climate policy, it is important to recognize that climate change is already increasing costs for households, businesses, and taxpayers across the United States.
More conservative estimates indicate that the average household has experienced an increase of about $400 per year from observed climate change, while less conservative estimates suggest an increase of $900.(1) Those in more disaster-prone regions of the country face disproportionate costs, with some households experiencing climate-related costs averaging $1,300 per year.(1) Another study found that climate adaptation costs driven by climate change have already consumed over 3% of personal income in the U.S. since 2015.(9) By the end of the century, housing units could spend an additional $5,600 on adaptation costs.(1)
Whether we realize it or not, Americans are already paying for climate change through higher insurance premiums, energy costs, taxes, and infrastructure repairs. These growing expenses are often referred to as climate adaptation costs.
Without meaningful climate action, these costs are expected to continue rising. Choosing not to invest in climate action is also choosing to spend more on climate adaptation.
Here are a few ways climate change is already increasing the cost of living:
- Higher insurance costs from more frequent and severe storms
- Higher energy use during longer and hotter summers
- Higher electricity rates tied to storm recovery and grid upgrades
- Higher government spending and taxpayer-funded disaster recovery costs
The real debate is not whether climate change costs money. Americans are already paying for it. The question is where we want those costs to go. Should we invest more in climate action to help reduce future climate adaptation costs, or continue paying growing recovery and adaptation expenses in everyday life?
How Climate Change Is Increasing Insurance Costs
There is one industry that closely tracks the financial impact of natural disasters: insurance. Insurance companies are focused on assessing risk, estimating damages, and collecting enough revenue to cover losses and remain financially stable.
Comparing the 20-year periods 1980–1999 and 2000–2019, climate-related disasters increased 83% globally from 3,656 events to 6,681 events. The average time between billion-dollar disasters dropped from 82 days during the 1980s to 16 days during the last 10 years, and in 2025 the average time between disasters fell to just 10 days. (6)
According to the reinsurance firm Munich Re, total economic losses from natural disasters in 2024 exceeded $320 billion globally, nearly 40% higher than the decade-long annual average. Average annual inflation-adjusted costs more than quadrupled from $22.6 billion per year in the 1980s to $102 billion per year in the 2010s. Costs increased further to an average of $153.2 billion annually during 2020–2024, representing another 50% increase over the 2010s. (6)
In the United States, billion-dollar weather and climate disasters have also increased significantly. The average number of billion-dollar disasters per year has grown from roughly three annually during the 1980s to 19 annually over the last decade. In 2023 and 2024, the U.S. recorded 28 and 27 billion-dollar disasters respectively, both setting new records. (6)
The growing impact of climate change is one reason insurance costs continue to rise. “There are two things that drive insurance loss costs, which is the frequency of events and how much they cost,” said Robert Passmore, assistant vice president of personal lines at the Property Casualty Insurers Association of America. “So, as these events become more frequent, that’s definitely going to have an impact.” (8)
After adjusting for inflation, insurance costs have steadily increased over time. From 2000 to 2020, insurance costs consistently grew faster than the Consumer Price Index due to rising rebuilding costs and weather-related losses.(3) Between 2020 and 2023 alone, the average home insurance premium increased from $75 to $360 due to climate change impacts, with disaster-prone regions experiencing especially steep increases.(1) Since 2015, homeowners in some regions affected by more extreme weather have seen home insurance costs increased by nearly 57%.(1) Some insurers have also limited or stopped offering coverage in high-risk areas.(7)
For many families, rising insurance costs are no longer occasional financial burdens. They are becoming recurring monthly expenses tied directly to growing climate risk.
How Rising Temperatures Increase Household Energy Costs

The financial impacts of climate change extend beyond insurance. Rising temperatures are also changing how much energy Americans use and how utilities plan for future electricity demand.
Between 1950 and 2010, per capita electricity use increased 10-fold, though usage has flattened or slightly declined since 2012 due to more efficient appliances and LED lighting. (3) A significant share of increased energy demand comes from cooling needs associated with higher temperatures.
Over the last 20 years, the United States has experienced increasing Cooling Degree Days (CDD) and decreasing Heating Degree Days (HDD). Nearly all counties have become warmer over the past three decades, with some areas experiencing several hundred additional cooling degree days, equivalent to roughly one additional degree of warmth on most days. (1) This trend reflects a warming climate where air conditioning demand is increasing while heating demand generally declines. (4)
As temperatures continue rising, households are expected to spend more on cooling than they save on heating. The U.S. Energy Information Administration (EIA) projects that by 2050, national Heating Degree Days will be 11% lower while Cooling Degree Days will be 28% higher than 2021 levels. Cooling demand is projected to rise 2.5 times faster than heating demand declines. (5)
These projections come from energy and infrastructure experts planning for future electricity demand and grid capacity needs. Utilities and grid operators are already preparing for higher peak summer electricity loads caused by rising temperatures. (5)
Longer and hotter summers also affect how homes and buildings are designed. Buildings constructed for past climate conditions may require upgrades such as larger air conditioning systems, stronger insulation, and improved ventilation to remain comfortable and energy efficient in the future. (10)
For many households, this means higher monthly utility bills and potentially higher long-term home improvement costs as temperatures continue to rise.
How Climate Change Affects Electricity Rates
On an inflation-adjusted basis, average U.S. residential electricity rates are slightly lower today than they were 50 years ago. (2) However, climate-related damage to utility infrastructure is creating new upward pressure on electricity costs.
Electric utilities rely heavily on above-ground poles, wires, transformers, and substations that can be damaged by hurricanes, storms, floods, and wildfires. Repairing and upgrading this infrastructure often requires substantial investment.
As a result, utilities are increasing electricity rates in response to wildfire and hurricane events to fund infrastructure repairs and future mitigation efforts. (1) The average cumulative increase in per-household electricity expenditures due to climate-related price changes is approximately $30. (1)
While this increase may appear modest today, utility costs are expected to rise further as climate-related infrastructure damage becomes more frequent and severe.
How Climate Disasters Increase Government Spending and Taxes
Extreme weather events also damage public infrastructure, including roads, schools, bridges, airports, water systems, and emergency services infrastructure. Recovery and rebuilding costs are often funded through taxpayer dollars at the federal, state, and local levels.
The average annual government cost tied to climate-related disaster recovery is estimated at nearly $142 per household. (1) States that frequently experience hurricanes, wildfires, tornadoes, or flooding can face even higher public recovery costs.
These expenses affect taxpayers whether they personally experience a disaster or not. Climate-related recovery spending can increase pressure on public budgets, emergency management systems, and infrastructure funding nationwide.
Reducing Climate Costs Through Climate Action
While this article focuses on the growing financial costs associated with climate change, the issue is not only about money for many people. It is also about recognizing our environmental impact and taking responsibility for reducing it in order to help preserve a healthy planet for future generations.
While individuals alone cannot solve climate change, collective action can help reduce future climate adaptation costs over time.
For those interested in taking action, there are three important steps:
- Estimate your carbon footprint to better understand the emissions connected to your lifestyle and activities.
- Create a plan to gradually reduce emissions through energy efficiency, cleaner technologies, and more sustainable choices.
- Address remaining emissions by supporting verified carbon reduction projects through carbon credits.
Carbon credits are one of the most cost-effective tools available for climate action because they help fund projects that generate verified emission reductions at scale. Supporting global emission reduction efforts can help reduce the long-term impacts and costs associated with climate change.
Visit Terrapass to learn more about carbon footprints, carbon credits, and climate action solutions.
The post How Climate Change Is Raising the Cost of Living appeared first on Terrapass.
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