According to a recent report by the World Bank, American video streaming company Netflix, technology giant Apple, and British oil multinational Shell are among the prominent global companies tapping into Kenya’s voluntary carbon market (VCM).
The report, titled ‘Carbon Market Guidebook for Kenyan Enterprises,’ reveals that in 2022, Kenya ranked as the second largest issuer of VCM carbon credits in Africa, trailing only the Democratic Republic of the Congo.
Since the launch of the African Carbon Markets Initiative (ACMI) in 2022, Africa’s huge carbon credit potential has been unlocked. ACMI aims to mobilize climate finance for the continent, focusing on clean energy access and sustainable development. By leveraging carbon markets, the ACMI directs funds to emissions reduction projects, addressing energy poverty and promoting renewable energy.
From Hollywood to Oil Fields: Big Players Enter Kenya’s Carbon Market
Since 2011, Kenya has issued over 59 metric tons of carbon credits to various projects. Eighty three percent of these credits come from voluntary markets.

Most of the voluntary carbon credits issued in Kenya stem from nature-based projects. However, the report further highlights that tech-based projects are beginning to emerge in the market.
In a carbon credit market, organizations and individuals purchase credits generated through emission reduction projects to offset their carbon footprint. Companies whose business operations pollute pay significant sums to support initiatives aimed at removing or absorbing CO2 from the atmosphere.
Each credit represents the reduction or removal of one tonne of CO2 from the air, often achieved through projects focused on combating deforestation, particularly in developing countries.
The primary purchasers of VCM credits in Kenya have been major corporations such as Netflix, Apple, Shell, Air France-KLM, BHP, Delta Air Lines, and Kering, the report notes. Other notable companies participating in Kenya’s carbon credits market include Nedbank from South Africa, Nespresso from Switzerland, and Zenlen Inc.
Unveiling Kenya’s Carbon Credit Landscape
The report highlights that most of the carbon credits generated from Kenya in voluntary markets have been attributed to forestry and land use projects. Specifically, these credits have been issued to four developers, three of which are based in Kenya:
- Wildlife Works Carbon,
- Chyulu Hills Conservation Trust, and
- Northern Rangelands Trust.
These organizations have contributed to carbon credit generation through initiatives aimed at reducing emissions from deforestation and forest degradation (REDD+). They also focus on implementing sustainable grassland management projects to support local environmental conservation efforts.
Additionally, household and community-based credits, particularly those related to cookstoves, represent another significant type of credit generated in the country.
However, there’s limited transparency regarding the prices paid for these credits. They have primarily been sold through bilateral negotiations over the counter, making it challenging to determine the exact prices. The enterprises responsible for these credits are more fragmented and often rely on carbon credit revenue to achieve profitability.
A small portion of credits generated in Kenya have also been sold in compliance markets, issued through the Clean Development Mechanism.
The World Bank has previously estimated the cost of eliminating a ton of carbon dioxide to be between $40 and $80 based on the Paris Climate Agreement. Yet, the specific prices paid for these Kenyan credits remain undisclosed.
Carbon Credit Rush: Kenya Emerges as Africa’s Contender
In 2021, several major companies purchased carbon credits from Kenya and Uganda. Delta acquired a total of 1,164 kilotons of Carbon equivalent (KtCO₂e) from both countries, while Netflix and BHP purchased 699 and 200 KtCO₂e from Kenya alone.
In 2022, 11 million VCM credits were issued to Kenya, making it the second-largest issuer of carbon credits in Africa after the Democratic Republic of the Congo, which issued 24 million credits.
Zambia, Uganda, and Malawi issued 4, 3, and 3 million credits, respectively.

The call for carbon credits as a significant revenue source for Kenya comes amid growing awareness of the environmental impact of industries such as fossil fuels, agriculture, fashion, and transportation. President William Ruto has been advocating for carbon credits to mitigate emissions and generate income for the country.
At the 28th United Nations Climate Summit (COP28) held in Dubai in December last year, Kenya joined other nations in emphasizing the importance of carbon markets as complementary to emission reduction efforts. The countries stressed the need for transparency and high-integrity standards to maximize the effectiveness of these markets.
In response to this, the Ministry of Environment in Kenya published draft regulations that would regulate the carbon market. Among the proposals is the stipulation that 25% of the revenue generated by private companies from the sale of carbon credits would be directed to the government.
Additionally, the ministry plans to establish a national carbon registry that would serve as a database for all issued or recognized carbon credits. Private companies have to register with this registry and pay a fee to begin accumulating carbon credits.
These measures aim to ensure market accountability and transparency while providing a framework for revenue generation and conservation efforts.
Kenya’s voluntary carbon market is gaining traction among global players, with tech giants and oil companies jumping into the fray. With Africa’s carbon credit potential unlocked, Kenya aims to harness this market to combat climate change and drive sustainable development.
The post Netflix, Apple, Shell, Delta Join Kenya’s Carbon Credit Boom appeared first on Carbon Credits.
Carbon Footprint
Bitcoin Falls as Energy Prices Rise: Why Crypto Is Now an Energy Market Story
Bitcoin’s recent drop below $70,000 reflects more than short-term market pressure. It signals a deeper shift. The world’s largest cryptocurrency is becoming increasingly tied to global energy markets.
For years, Bitcoin has moved mainly on investor sentiment, adoption trends, and regulation. Today, another force is shaping its direction: the cost of energy.
As oil prices rise and electricity markets tighten, Bitcoin is starting to behave less like a tech asset and more like an energy-dependent system. This shift is changing how investors, analysts, and policymakers understand crypto.
A Global Power Consumer: Inside Bitcoin’s Energy Use
Bitcoin depends on mining, a process that uses powerful computers to verify transactions. These machines run continuously and consume large amounts of electricity.
Data from the U.S. Energy Information Administration shows Bitcoin mining used between 67 and 240 terawatt-hours (TWh) of electricity in 2023, with a midpoint estimate of about 120 TWh.

Other estimates place consumption closer to 170 TWh per year in 2025. This accounts for roughly 0.5% of global electricity demand. Recently, as of February 2026, estimates see Bitcoin’s energy use reaching over 200 TWh per year.
That level of energy use is significant. Global electricity demand reached about 27,400 TWh in 2023. Bitcoin’s share may seem small, but it is comparable to the power use of mid-sized countries.
The network also requires steady power. Estimates suggest it draws around 10 gigawatts continuously, similar to several large power plants operating at full capacity. This constant demand makes energy costs central to Bitcoin’s economics.
When Oil Rises, Bitcoin Falls
Bitcoin mining is highly sensitive to electricity prices. Energy is the highest operating cost for miners. When power becomes more expensive, profit margins shrink.
Recent market movements show this link clearly. As oil prices rise and inflation concerns persist, energy costs have increased. At the same time, Bitcoin prices have weakened, falling below the $70,000 level.

This is not a coincidence. Studies show a direct relationship between Bitcoin prices, mining activity, and electricity use. When Bitcoin prices rise, more miners join the network, increasing energy demand. When energy costs rise, less efficient miners may shut down, reducing activity and adding selling pressure.
This creates a feedback loop between crypto and energy markets. Bitcoin is no longer driven only by demand and speculation. It is now influenced by the same forces that affect oil, gas, and power prices.
Cleaner Energy Use Is Growing, but Fossil Fuels Still Matter
Bitcoin’s environmental impact depends on its energy mix. This mix is improving, but it remains uneven.
A 2025 study from the Cambridge Centre for Alternative Finance found that 52.4% of Bitcoin mining now uses sustainable energy. This includes both renewable sources (42.6%) and nuclear power (9.8%). The share has risen significantly from about 37.6% in 2022.
Despite this progress, fossil fuels still account for a large portion of mining energy. Natural gas alone makes up about 38.2%, while coal continues to contribute a smaller share.

This reliance on fossil fuels keeps emissions high. Current estimates suggest Bitcoin produces more than 114 million tons of carbon dioxide each year. That puts it in line with emissions from some industrial sectors.
The shift toward cleaner energy is real, but it is not complete. The pace of change will play a key role in how Bitcoin fits into global climate goals.
Bitcoin’s Climate Debate Intensifies
Bitcoin’s growing energy demand has placed it at the center of ESG discussions. Its impact is often measured through three key areas:
- Total electricity use, which rivals that of entire countries.
- Carbon emissions are estimated at over 100 million tons of CO₂ annually.
- Energy intensity, with a single transaction using large amounts of power.

At the same time, the industry is evolving. Mining companies are adopting more efficient hardware and exploring new energy sources. Some operations use excess renewable power or capture waste energy, such as flare gas from oil fields.
These efforts show progress, but they do not fully address the concerns. The gap between Bitcoin’s energy use and its environmental impact remains a key issue for investors and regulators.
- MUST READ: Bitcoin Price Hits All-Time High Above $126K: ETFs, Market Drivers, and the Future of Digital Gold
Bitcoin Is Becoming Part of the Energy System
Bitcoin mining is now closely integrated with the broader energy system. Operators often choose locations based on access to cheap or excess electricity. This includes areas with strong renewable generation or underused energy resources.
This integration creates both opportunities and challenges. On one hand, mining can support energy systems by using power that might otherwise go to waste. It can also provide flexible demand that helps stabilize grids.
On the other hand, it can increase pressure on local electricity supplies and extend the use of fossil fuels if cleaner options are not available.
In the United States, Bitcoin mining could account for up to 2.3% of total electricity demand in certain scenarios. This highlights how quickly the sector is scaling and how closely it is tied to national energy systems.
Energy Markets Are Now Key to Bitcoin’s Future
Looking ahead, the connection between Bitcoin and energy is expected to grow stronger. The network’s computing power, or hash rate, continues to reach new highs, which typically leads to higher energy use.
Electricity will remain the main cost for miners. This means Bitcoin will continue to respond to changes in energy prices and supply conditions. At the same time, governments are starting to pay closer attention to crypto’s environmental impact, which could shape future regulations.

Some forecasts suggest Bitcoin’s energy use could rise sharply if adoption increases, potentially reaching up to 400 TWh in extreme scenarios. However, cleaner energy systems could reduce the carbon impact over time.
Bitcoin is no longer just a financial asset. It is also a large-scale energy consumer and a growing part of the global power system.
As a result, understanding Bitcoin now requires a broader view. Energy prices, electricity markets, and carbon trends are becoming just as important as market demand and investor sentiment.
The message is clear. As energy markets move, Bitcoin is likely to move with them.
The post Bitcoin Falls as Energy Prices Rise: Why Crypto Is Now an Energy Market Story appeared first on Carbon Credits.
Carbon Footprint
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The post LEGO’s Virginia Factory Goes Big on Solar as Net-Zero Push Speeds Up appeared first on Carbon Credits.
Carbon Footprint
Chanel Reveals First Climate Transition Plan: How the Luxury Giant Aims to Hit Net-Zero
Chanel has unveiled its first comprehensive climate transition plan, charting a clear path to net-zero emissions by 2040. Building on its earlier “Mission 1.5°” strategy, the plan aligns with global climate standards and follows the Science-Based Targets initiative (SBTi). This means Chanel must reduce at least 90% of its emissions and remove the remainder.
The move shows a bigger change in luxury brands. They face more pressure from investors, regulators, and customers to take real climate action. Many companies now publish detailed transition plans to show how they intend to meet their net-zero commitments.
For Chanel, climate considerations are no longer immaterial—they now inform core business decisions, from risk management to opportunity assessment.
Breaking Down Chanel’s 1M Tonnes Carbon Footprint
In its Climate Transition Plan, Chanel reported total emissions of about 1.12 million tonnes of CO₂e in 2024. Most of these emissions do not come from its own stores or offices. Instead, they come from its supply chain.
- Scope 1 and 2 emissions: 2% of total (about 24,071 tonnes)
- Scope 3 emissions: 98% of total (about 1.1 million tonnes)

This shows a key challenge. Like many fashion brands, Chanel’s biggest impact is upstream. That includes raw materials, manufacturing, and logistics. The largest source is purchased goods and services, which account for over 626,000 tonnes of CO₂e.
Other major sources include:
- Capital goods: about 222,000 tonnes
- Transport and distribution: over 114,000 tonnes
- Business travel: over 53,000 tonnes
These figures highlight how complex the fashion supply chain is. It also shows why cutting emissions is harder than in other sectors.
Clear Targets: 2030 and 2040 Milestones

Chanel has set both near-term and long-term net-zero targets to tackle its carbon footprint. By 2030, the company aims to:
- Cut Scope 1 and 2 emissions by 50%, and cut Scope 3 emissions by 42%.
By 2040, the goal is deeper:
- Cut all emissions (Scope 1, 2, and 3) by 90%, and remove the remaining emissions through carbon removals.
Specific targets also cover land-based emissions associated with raw materials like leather and cashmere, with reductions of 30.3% by 2030 and 72% by 2040.
Importantly, Chanel does not rely on carbon offset credits to meet its targets. Instead, it focuses on real emissions cuts. This aligns with stricter global standards. Many frameworks now limit the use of offsets in net-zero plans.
Progress So Far: Renewable Energy and Supply Chain Improvements
The French luxury brand has already achieved measurable progress. Direct emissions have fallen 22% since 2021, driven primarily by the use of renewable energy. By 2024, 99% of the company’s electricity came from renewable sources, and the goal is to reach 100% by 2025.

Long-term power purchase agreements, including solar projects across Asia and Europe, have supported this transition.
Scope 3 emissions have also improved, declining 10% relative to 2021. Raw material emissions dropped 20% in 2024, thanks to changes in sourcing and the adoption of lower-impact inputs such as sustainable leather and cashmere.
How Chanel Plans to Cut Emissions and Reach Net Zero
The company’s strategy to tackle its emissions focuses on six main areas:
- optimizing operations,
- adopting lower-impact materials and packaging,
- implementing sustainable design in construction and events,
- shifting to low-emission logistics,
- promoting electric mobility, and
- engaging closely with suppliers.
Since Scope 3 emissions dominate the total footprint, supplier engagement is crucial.

Innovation also plays a key role. Chanel supports initiatives that reduce energy consumption in manufacturing, such as a project that lowered energy use by 27% at a supplier site. Circular design is another focus, with investments in repair services and durable products to extend product life.
Beyond Emissions: Climate Investment and Social Impact
Chanel’s climate plan extends beyond emissions reductions. The company invests in nature and climate projects, including the LEAF Coalition for forest protection, sustainable agriculture programs, and community-based climate initiatives.
In 2024, Chanel committed $125 million to Fondation Chanel, part of which funds women-led climate programs, tying environmental action to social impact. This approach embodies a “just transition,” ensuring that climate action also benefits workers and communities.
The Luxury Sector Shifts: Chanel Sets the Bar for Fashion
Chanel’s plan reflects a wider shift in the fashion and luxury sector. The industry faces growing pressure to act on climate. Fashion accounts for an estimated 2% to 8% of global emissions, based on various global studies.

Supply chains are complex and global, making change harder. At the same time, regulations are tightening. New rules in Europe and other regions require companies to disclose emissions and transition plans.
Many brands are now setting net-zero targets. But not all have detailed plans. Chanel’s transition plan stands out because it includes:
- Full emissions data
- Clear reduction targets
- A roadmap for action
Still, challenges remain. Cutting Scope 3 emissions is difficult. It depends on suppliers, technology, and costs. There is also a risk of slow progress. New materials, clean energy, and circular systems take time to scale.
Looking Ahead: A Long Road to Net-Zero
Chanel’s transition plan represents a significant step in addressing over 1 million tonnes of emissions. Progress in operations and energy use is evident, but the supply chain remains the most difficult hurdle.
Achieving net-zero by 2040 will require transforming material sourcing, deep collaboration with suppliers, and investment in new technologies.
As consumer demand for low-carbon products grows and investors increasingly scrutinize climate risks, transition plans have become a business imperative. Chanel’s strategy highlights a key trend: climate action is no longer a peripheral responsibility—it is integral to growth, risk management, and long-term value creation.
The post Chanel Reveals First Climate Transition Plan: How the Luxury Giant Aims to Hit Net-Zero appeared first on Carbon Credits.
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