The European Green Deal is a pact that looks to improve the well-being and health of citizens and future generations by providing a range of basic necessities, such as fresh air, clean water, healthy soil, healthy and affordable food, cleaner energy, future-proof jobs, and much more.
It bases much of this on the European Union (EU) becoming greener. Recently, the European Commission released a series of new rules focused on corporate responsibility that aims to strengthen the path toward its carbon-neutral goal.
How will these changes affect life in the EU? We review the upcoming EU rules on green claims and greenwashing and what they mean.
What Is the European Green Deal policy?
The European Union (EU) and European Parliament recognize that climate change and environmental degradation threaten all life in Europe and worldwide. To help get past these challenges and improve the chances of a clean, safe world for future generations, all 27 EU Member States agreed to the European Green Deal.
This environmental agreement will help convert the EU into a modern, resource-efficient, and competitive economy by ensuring:
- A reduction in net greenhouse gas emissions by 55% of 1990 levels by 2030
- Zero greenhouse gas emissions (GHG emissions) by 2050
- Economic growth becomes decoupled from resource use
- No person or place is left behind economically or ecologically
- EU’s energy independence
- Job creation and growth
- An improvement in the overall health and well-being of EU citizens
Financing for the European Green Deal will come from dipping into one-third of the 1.8 trillion euro ($2.022 trillion) investments from the NextGenerationEU Recovery Plan and the EU’s seven-year budget.
What Is the New EU Environmental Legislation?
Newly proposed legislation for the European Green Deal focuses heavily on green claims. Green claims are any claim an organization makes that it’s taking action to combat GHG emissions and to help slow climate change.
Currently, EU laws don’t regulate environmental claims, which leads to inconsistencies with regard to the handling of these claims among Member States.
The changes would also better define green claims. They would be defined as: “any message or representation, which is not mandatory under Union law or national law, including text, pictorial, graphic or symbolic representation, in any form, including labels, brand names, company names or product names, in the context of a commercial communication, which states or implies that a product or trader has a positive or no impact on the environment or is less damaging to the environment than other products or traders, respectively, or has improved their impact over time.”
This is all in an attempt to prevent greenwashing — when an organization focuses more on marketing itself as environmentally friendly than minimizing its environmental impact.
Let’s review the main proposed changes.
Rules for Methodology
To help ensure all green claims are valid and harmonious across the EU, EU Member States must validate environmental claims through science-based methodologies.
Accepted methodologies are expected to have to follow these basic guidelines:
- They must be based on widely recognized scientific evidence and state-of-the-art technical knowledge and account for relevant international standards. Claims are not allowed if no recognized scientific method exists or there’s insufficient evidence to assess environmental impacts and aspects.
- They must assess environmental impact throughout the product’s life cycle.
- They must account for the composition of products, the materials they use when producing products, the amount of emissions created during production, the use of the product, and the product’s durability, reparability, and end-of-life aspects.
- They must assess if achieving positive environmental impacts, aspects, or performance significantly increases any other negative environmental impact.
- They must be third-party accessible with a reasonable access fee, if applicable.
- They require regular review from a third party that can account for technical and scientific progress and the development of relevant international standards.
Rules on Green Claims
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So, what will be considered valid green claims under these proposed rules? While nothing is official yet, the green claims directives will be as follows:
- They can only make environmental claims substantiated through an approved methodology that meets specific criteria, which we’ll cover later.
- They cannot make positive environmental claims if a product has a positive and negative environmental impact. They may publicize the positive claim, but they must also communicate the negative impact clearly and understandably.
- They must make the information on the assessment on which the environmental claim is based available
With regard to the final bullet point, the information on the assessment that should be made available includes:
- Information about the product or activities of the trader subject to the claim; Environmental aspects, environmental impacts, or environmental performance the claim covers
- Methodology used
- Underlying studies or calculations they used to analyze, measure, and monitor the claim’s environmental impact
- A brief explanation of how they improved environmental performance via a weblink, QR code, or equivalent
There also needs to be a review of the accuracy of their environmental claims every five years at minimum.
Rules on Comparative Environmental Claims
Organizations can make comparative environmental claims as a part of marketing efforts, but experts anticipate the new rules to crack down on such claims. Some of the proposals include:
- Organizations must utilize the identical methodology as the products or traders they compare themselves to.
- Organizations must generate or source the data to substantiate comparative claims equivalently to ensure comparability.
- Organizations must account for the most significant stages along the value chain for all products and traders compared.
Rules on Forward-Looking Claims
Organizations may also claim anticipated environmental benefits under the newly proposed green claims directive. However, authorities would require these future-looking claims to follow specific guidelines, including:
- They must include commitments and milestones that they need to achieve within clearly specified time frames.
- They must indicate a baseline year for all targets, the desired result compared to the baseline year, and the target year to achieve the claim. For example, they might say something like, “We commit to making a 50% reduction in emissions by 2035 compared to our 1990 levels.”
- They cannot include previously achieved targets.
Rules on Enforcement
The proposed rules will also include how they will expose non-compliant organizations. In the proposed rules, public authorities would require Member States to perform compliance monitoring:
- As part of their regular checks
- In cases where they have sufficient reason to believe an environmental claim may infringe upon the rules
- If complaints arise
If an organization makes non-compliant environmental claims, the proposed rule changes would require it to fix the issues quickly. Once the organization receives a non-compliance notification, it would have 10 business days to respond with substantiation.
If the organization doesn’t provide a timely or satisfactory answer, regulatory officials will require it to modify the offending claim or cease all communication of it immediately as consumer protection. The trader will have 30 business days to implement corrective actions.
This enforcement aims to ensure all environmental labels and claims are credible and trustworthy, allowing consumers to make more educated purchasing decisions.
What Are the Current EU Environmental Policies?
The current European Green Deal may not be as extensive as the proposed regulation changes. However, it still looks to take on climate change and help prevent the potential global existential crisis it causes.
To help with this, the European Commission has adopted many climate-focused initiatives and policies, such as:
- Reducing car emissions by 55% by 2030
- Reducing van emissions by 50% by 2030
- Reducing all new-car emissions to 0% by 2035
- Performing energy-efficiency-improving renovations on 35 million buildings by 2030
- Reaching 40% renewable energy by 2030
- Reaching 36% to 39% energy efficiency by 2030
- Restoring Europe’s forests, soils, wetlands, and peatlands to increase carbon absorption to 310 megatonnes (Mt)
What Is the New EU Sustainability Directive?
The EU requires large companies and all listed companies — listed micro-enterprises are excluded — to disclose what they view as risks and opportunities associated with social and environmental issues. They must also disclose their activities’ impact on people and the environment.
This disclosure helps investors, civil society organizations, consumers, and other stakeholders evaluate companies’ sustainability performance as part of the European Green Deal.
In January 2023, the new Corporate Sustainability Reporting Directive (CSRD) was enacted. This new directive modernizes and strengthens the social and environmental information companies must report. A broader set of large companies and listed SMEs — approximately 50,000 companies — must now report on sustainability.
To be affected by this new reporting directive, a company must meet at least two of the three following criteria: employ 250-plus people, have assets totaling at least 20 million euros, and have turnover totaling at least 40 million euros.
Companies will begin applying the new reporting rules in the 2024 financial year for reports published in 2025. Until then, the current Non-Financial Reporting Directive (NFRD) national law will remain in force, requiring affected organizations to report on environmental protection (Scope 3 emissions included), social responsibility, the treatment of employees, human rights, anti-bribery and anti-corruption, and company board diversity.
Once the Corporate Sustainability Reporting Directive (CSRD) begins in 2024, corporations will have to report on all information in the current NFRD plus:
- Double materiality, including the company’s sustainability and climate risk, and the impact the company has on society and the environment
- Material-topic-selection process for stakeholders
- More forward-looking information, including organizational climate targets and its progress toward the targets
- Information regarding intangible items, including social, human, and intellectual matters
- Reports aligning with the Sustainable Finance Disclosure Regulation (SFDR) and European Union’s Taxonomy Regulation
Upcoming EU Rules on Green Claims Seek to Elevate Corporate Responsibility
To accelerate the battle against climate change and global warming, the EU continues updating policies and proposals to the existing European Green Deal. The latest proposals focus on empowering European organizations to improve their climate-neutral reporting and to make this a common practice among more European companies.
These upcoming EU rules on green claims and greenwashing may help Europe get on track and remain on a path to help reverse climate change. You can also do your part to help this process by offsetting your carbon footprint by purchasing voluntary carbon credit from Terrapass. We offer a wide range of options for businesses and individuals.
Choose the right option for you, and start offsetting your carbon footprint today.
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Carbon Footprint
Philippines Taps Blue Carbon and Biodiversity Credits to Protect Coasts and Climate
The Philippines is stepping up efforts to protect its coastal ecosystems. The government recently advanced its National Blue Carbon Action Partnership (NBCAP) Roadmap. This plan aims to conserve and restore mangroves, seagrass beds, and tidal marshes. It also explores biodiversity credits — a new market linked to nature conservation.
Blue carbon refers to the carbon stored in coastal and marine ecosystems. These habitats can hold large amounts of carbon in plants and soil. Mangroves, for example, store carbon at much higher rates than many land forests. Protecting them reduces greenhouse gases in the atmosphere.
Biodiversity credits are a related concept. They reward actions that protect or restore species and ecosystems. They work alongside carbon credits but focus more on ecosystem health and species diversity. Markets for biodiversity credits are being discussed globally as a complement to carbon markets.
Why the Philippines Is Targeting Blue Carbon
The Philippines is rich in coastal ecosystems. It has more than 327,000 hectares of mangroves along its shores. These areas protect coastlines from storms, support fisheries, and store carbon.
Mangroves and seagrasses also support high levels of biodiversity. Many fish, birds, and marine species depend on these habitats. Restoring these ecosystems helps conserve species and supports local food systems.
The NBCAP Roadmap was handed over to the Department of Environment and Natural Resources (DENR) during the Philippine Mangrove Conference 2026. The roadmap is a strategy to protect blue carbon ecosystems while linking them to climate goals and local livelihoods.
DENR Undersecretary, Atty. Analiza Rebuelta-Teh, remarked during the turnover:
“This Roadmap reflects the Philippines’ strong commitment to advancing blue carbon accounting and delivering tangible impact for coastal communities.”
Edwina Garchitorena, country director of ZSL Philippines, which will oversee its implementation, also commented:
“The handover of the NBCAP Roadmap to the DENR represents a turning point in advancing blue carbon action and strengthening the Philippines’ leadership in coastal conservation in the region.”
The plan highlights four main pillars:
- Science, technology, and innovation.
- Policy and governance.
- Communication and community engagement.
- Finance and sustainable livelihoods.
These pillars aim to strengthen coastal resilience, support community well‑being, and align blue carbon action with national climate commitments.
What Blue Carbon Credits Could Mean for Markets
Globally, blue carbon markets are growing. These markets allow coastal restoration projects to sell carbon credits. Projects that preserve or restore mangroves, seagrass meadows, and tidal marshes can generate credits. Buyers pay for these credits to offset emissions.
According to Grand View Research, the global blue carbon market was valued at US$2.42 million in 2025. It is projected to reach US$14.79 million by 2033, growing at a compound annual growth rate (CAGR) of almost 25%.

The Asia Pacific region led the market in 2025, with 39% of global revenue, due to its extensive coastal ecosystems and government support. Within the market, mangroves accounted for 68% of revenue, reflecting their high carbon storage capacity.
Blue carbon credits belong to the voluntary carbon market. Companies purchase these credits to offset emissions they can’t eliminate right now. Buyers are often motivated by sustainability goals and environmental, social, and corporate governance (ESG) standards.
Experts at the UN Environment Programme say these blue habitats can capture carbon 4x faster than forests:

Why Biodiversity Credits Matter: Rewarding Species, Strengthening Ecosystems
Carbon credits aim to cut greenhouse gases. In contrast, biodiversity credits focus on saving species and habitats. These credits reward projects that improve ecosystem health and may be used alongside carbon markets to attract finance for nature.
Biodiversity credits are particularly relevant in the Philippines, one of 17 megadiverse countries. The nation is home to thousands of unique plant and animal species. Supporting biodiversity through market mechanisms can strengthen conservation efforts while also supporting local communities.
Globally, biodiversity credit markets are still developing. Organizations such as the Biodiversity Credit Alliance are creating standards to ensure transparency, equity, and measurable outcomes. They want to link private investment to good environmental outcomes. They also respect the rights of local communities and indigenous peoples.
These markets complement carbon markets. They can support conservation efforts. This boosts ecosystem resilience and protects species while also capturing carbon.
Together with blue carbon credits, they form part of a broader nature-based solution to climate change and biodiversity loss. A report by the Ecosystem Marketplace estimates the potential carbon abatement for every type of blue carbon solution by 2050.

Science, Policy, and Funding: The Roadblocks Ahead
Building blue carbon and biodiversity credit markets is not easy. There are several challenges ahead for the Philippines.
One key challenge is measurement and verification. To sell carbon or biodiversity credits, projects must prove they deliver real and measurable benefits. This requires science‑based methods and monitoring systems.
Another challenge is finance. Case studies reveal that creating a blue carbon action roadmap in the Philippines may need around US$1 million. This funding will help set up essential systems and support initial actions.
Policy frameworks are also needed. Laws and rules must support credit issuance, protect local rights, and ensure fair sharing of benefits. Coordination across government agencies, local communities, and investors will be important.
Stakeholder engagement is key. The NBCAP Roadmap and related forums involve scientists, policymakers, civil society, and private sector partners. This teamwork approach makes sure actions are based on science, inclusive, and fair in the long run.
Looking Ahead: Coastal Conservation as Climate Strategy
Blue carbon and biodiversity credits could provide multiple benefits for the Philippines. Protecting and restoring coastal habitats reduces greenhouse gases, conserves species, and supports local economies. Coastal ecosystems also provide natural defenses against storms and rising seas.
If blue carbon and biodiversity credit markets grow, they could fund coastal conservation at scale while supporting global climate targets. Biodiversity credits could further enhance ecosystem protection by linking nature’s intrinsic value to market mechanisms.
The market also involves climate finance and corporate buyers looking for quality credits. Additionally, international development partners focused on coastal resilience may join in.
For the Philippines, the next few years will be critical. Implementing the NBCAP roadmap, establishing credit systems, and strengthening governance could unlock new opportunities for climate action, sustainable development, and regional leadership in blue carbon finance.
The post Philippines Taps Blue Carbon and Biodiversity Credits to Protect Coasts and Climate appeared first on Carbon Credits.
Carbon Footprint
Global EV Sales Set to Hit 50% by 2030 Amid Oil Shock While CATL Leads Batteries
The global electric vehicle (EV) market is gaining speed again. A sharp rise in oil prices, triggered by the recent U.S.–Iran conflict in early 2026, has changed how consumers think about fuel and mobility. What looked like a slow market just months ago is now showing strong signs of recovery.
According to SNE Research’s latest report, this sudden shift in energy markets is pushing EV adoption faster than expected. Rising gasoline costs and uncertainty about future oil supply are driving buyers toward electric cars. As a result, the EV transition is no longer gradual—it is accelerating.
Oil Price Shock Changes Consumer Behavior
The conflict in the Middle East sent oil markets into turmoil. Gasoline prices jumped quickly, rising from around 1,600–1,700 KRW per liter to as high as 2,200 KRW. This sudden spike acted as a wake-up call for many drivers.
Consumers who once hesitated to switch to EVs are now rethinking their choices. High and unstable fuel prices have made traditional gasoline vehicles less attractive. At the same time, EVs now look more cost-effective and reliable over the long term.
SNE Research noted that even if oil prices stabilize later, the fear of future spikes will remain. This uncertainty is a key driver behind early EV adoption. People no longer want to depend on volatile fuel markets.
EV Growth Forecasts Get a Major Boost
SNE Research has revised its global EV outlook. The firm now expects faster adoption across the decade.
- EV market penetration is projected to reach 29% in 2026, up from an earlier estimate of 27%.
- By 2027, the share could jump to 35%, instead of the previously expected 30%.
- Most importantly, EVs are now expected to cross 50% of new car sales by 2030, earlier than prior forecasts.
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Carbon Footprint
AI Data Centers Power Crisis: Massive Energy Demand Threatens Emissions Targets and Latest Delays Signal Market Shift
The rapid growth of artificial intelligence (AI) is creating a new challenge for global energy systems. AI data centers now require far more electricity than traditional computing facilities. This surge in demand is putting pressure on power grids and raising concerns about whether climate targets can still be met.
Large AI data centers typically need 100 to 300 megawatts (MW) of continuous power. In contrast, conventional data centers use around 10-50 MW. This makes AI facilities up to 10x more energy-intensive, depending on the scale and workload.
AI Data Centers Are Driving a Sharp Rise in Power Demand
The increase is happening quickly. The International Energy Agency estimates that global data center electricity use reached about 415 terawatt-hours (TWh) in 2024. That number could rise to more than 1,000 TWh by 2026, largely driven by AI applications such as machine learning, cloud computing, and generative models. 
At that level, data centers would consume as much electricity as an entire mid-sized country like Japan.
In the United States, the impact is also growing. Data centers could account for 6% to 8% of total electricity demand by 2030, based on utility projections and grid operator estimates. AI is expected to drive most of that increase as companies continue to scale infrastructure to support new applications.
Training large AI models is especially energy-intensive. Some estimates say an advanced model can use millions of kilowatt-hours (kWh) just for training. For instance, training GPT-3 needs roughly 1.287 million kWh, and Google’s PaLM at about 3.4 million kWh. Analytical estimates suggest training newer models like GPT-4 may require between 50 million and over 100 million kWh.
That is equal to the annual electricity use of hundreds of households. When combined with ongoing usage, known as inference, total energy consumption rises even further.

This rapid growth is creating a gap between electricity demand and available supply. It is also raising questions about how the technology sector can expand while staying aligned with global climate goals.
The Grid Bottleneck: Why Data Centers Are Waiting Years for Power
Power demand from AI is rising faster than grid infrastructure can support. Utilities in key regions are now facing a surge in interconnection requests from technology companies building new data centers.
This has led to delays in several major projects. In many cases, developers must wait years before they can secure enough electricity to operate. These delays are becoming more common in established tech hubs where grid capacity is already stretched.
The main constraints include:
- Limited transmission capacity in high-demand areas,
- Slow grid upgrades and long permitting timelines, and
- Regulatory systems not designed for AI-scale demand.
Grid stability is another concern. AI data centers require constant and uninterrupted power. Even short disruptions can affect performance and reliability. This makes it more difficult for utilities to balance supply and demand, especially during peak periods.
In some regions, utilities are struggling to manage the size and concentration of new loads. A single large data center can use as much electricity as a small city. When several projects are planned in the same area, the pressure on local infrastructure increases significantly.
As a result, some companies are rethinking their expansion strategies. Projects may be delayed, scaled down, or moved to new locations where energy is more accessible. These shifts could slow the pace of AI deployment, at least in the short term.
Renewable Energy Growth Faces a Reality Check
Technology companies have made strong commitments to clean energy. Many aim to power their operations with 100% renewable electricity. This is part of their larger environmental, social, and governance (ESG) goals.
For example, Microsoft plans to become carbon negative by 2030, meaning it will remove more carbon than it emits. Google is targeting 24/7 carbon-free energy by 2030, which goes beyond annual matching to ensure clean power is used at all times. Amazon has committed to reaching net-zero carbon emissions by 2040 under its Climate Pledge.
Despite these targets, AI data centers present a difficult challenge. They need reliable electricity around the clock, while renewable energy sources such as wind and solar are not always available. Output can vary depending on weather conditions and time of day.
To maintain stable operations, many facilities rely on a mix of energy sources. This often includes grid electricity, which may still be partly generated from fossil fuels. In some cases, natural gas backup systems are used more frequently than planned.
Battery storage can help balance supply and demand. However, long-duration storage remains expensive and is not yet widely deployed at the scale needed for large AI facilities. This creates both technical and financial barriers.
Thus, there is a growing gap between corporate clean energy goals and real-world energy use. Closing that gap will require faster deployment of renewable energy, improved storage solutions, and more flexible grid systems.
Carbon Credits Use Surge as Tech Tries to Close the Emissions Gap
The mismatch between AI growth and clean energy supply is also affecting carbon markets. Many technology companies are increasing their use of carbon credits to offset emissions linked to data center operations.
According to the World Bank’s State and Trends of Carbon Pricing 2025, carbon pricing now covers over 28% of global emissions. But carbon prices vary widely—from under $10 per ton in some systems to over $100 per ton in stricter markets. This gap is pushing companies toward voluntary carbon markets.

The Ecosystem Marketplace report shows rising demand for high-quality credits, especially carbon removal rather than avoidance credits. But supply is still limited.
Costs are especially high for engineered removals. The IEA estimates that direct air capture (DAC) costs today range from about $600 to over $1,000 per ton of CO₂. It may fall to $100–$300 per ton in the future, but supply is still very small.
Companies are focusing on credits that:
- Deliver verified emissions reductions,
- Support long-term carbon removal, and
- Align with ESG and net-zero commitments.
At the same time, many firms are taking a more active role in energy development. Instead of relying only on offsets, they are investing directly in renewable energy projects. This includes funding new solar and wind farms, as well as entering long-term power purchase agreements.
These investments help secure a dedicated clean energy supply. They also reduce long-term exposure to carbon markets, which can be volatile and subject to changing standards.
Companies Are Adapting Their Energy Strategies: The New AI Energy Playbook
AI companies are changing how they design and operate data centers to manage rising energy demand. Here are some of the key strategies:
- Energy efficiency improvements (new hardware and cooling systems) that reduce data center power use.
- More efficient AI chips, specialized processors, that drive performance gains.
- Advanced cooling systems that cut energy waste and can help cut total power use per workload by 20% to 40%.
- Data center location strategy is shifting, where facilities are built in regions with stronger renewable energy access.
- Infrastructure is becoming more distributed, where firms deploy smaller data centers across multiple locations to balance demand and improve resilience.
- Long-term renewable energy contracts are expanding, which helps companies secure power at stable prices.
A Turning Point for Energy and Climate Goals
The rise of AI is creating both risks and opportunities for the global energy transition. In the short term, increased electricity demand could lead to higher emissions if fossil fuels are used to fill supply gaps.
At the same time, AI is driving major investment in clean energy and infrastructure. The long-term outcome will depend on how quickly clean energy systems can scale.
If renewable supply, storage, and grid capacity keep pace with AI growth, the technology sector could help accelerate the shift to a low-carbon economy. If progress is too slow, however, AI could become a major new source of emissions.
Either way, AI is now a central force shaping global energy demand, infrastructure investment, and the future of carbon markets.
The post AI Data Centers Power Crisis: Massive Energy Demand Threatens Emissions Targets and Latest Delays Signal Market Shift appeared first on Carbon Credits.
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