Around two years ago, during the isolation of the pandemic, Go Wakimoto, like many others, found himself re-evaluating his life priorities. The ex-Nike executive had been in the corporate rat race for ten years and wondered if that was how he wanted to continue the next twenty to thirty years of his life. He concluded that he wanted to figure out how to leave the world a bit better than how he found it.
At the time, his son turned one, and he and his wife were finding themselves neck-deep in clothes, either in the form of hand-me-downs from friends, or new clothes, both of which his son quickly outgrew.
Go Wakimoto with son Jackson. Loop Apparel
Wakimoto said the clothes he outgrew ended up in buckets to give to friends who might have kids in the future, second-hand stores, and Goodwill. However, the more research he did, the more he realized how many of those clothes usually end up in third-world marketplaces or polluting the environment in landfills.
“[I thought] why isn’t there a simpler, more sustainable solution for parents where we can give back whatever clothes no longer fit?” he said. Then he thought, “Why don’t I do that?”
He proceeded to found Loop Apparel, a Denver-based sustainable circular kids’ clothing brand. Launched in December 2023 and delivering nationwide, the company currently carries T-shirts in several sizes, made with ethically sourced organic cotton and dyes. Parents can buy one of these shirts, and when their kid outgrows it, return and exchange it for a size up for a cheaper price.
What they return will either be cleaned and resold to a new family, also at a discount, or recycled with one of its partners to avoid ending up in the landfill if it’s too damaged or soiled for re-use.
According to the U.S. Environmental Protection Agency, each year around 85% of all textiles thrown away in the U.S. end up in a landfill or incinerated. Globally, an estimated 92 million tons of textile waste is created each year, with more than 3 billion articles of children’s clothing included in that number.
As clothing decomposes in landfills, it releases methane into the air, and the toxic chemicals and dyes in the fabric can leach into the soil and contaminate groundwater. Synthetic clothing also sheds microplastics into the environment, and toxic additives like PFAS, both of which have now become ubiquitous.
When synthetic clothing is incinerated, it also produces toxic emissions and ash that can affect nearby communities.
Fashion waste is also exported to several developing countries, like the Global South — especially in parts of Africa, particularly Ghana, where it is causing tons of pollution and injustice in communities that are building their houses on mounds of unsanctioned trash, much of it textiles.
Fashion on the whole is also one of the world’s largest polluting industries, with its production responsible for 10% of total global carbon emissions.
Wakimoto said that while he didn’t think much about fashion’s impact on the environment while working as a marketing director at Nike, he did learn a lot about supply chains, how to design apparel, and how to find the right manufacturers.
When he initially came up with the idea, he reached out to a friend in Amsterdam who works at the B Lab, which is a global nonprofit that certifies B Corps, or Benefit Corporations that meet high standards of social and environmental performance, accountability, and transparency. He asked if she knew anybody in the B Corps network who could help make kids’ T-shirts.
One of the contacts he was given was To the Market, a woman-owned platform that connects to ethical supply chains and sustainable sourcing, which has a network of suppliers around the world. They also helped design the T-shirt from the tech side, before providing a supplier in Dhaka, Bangladesh that is WRAP Certified (Worldwide Responsible Accredited Production), meaning that it is made with ethical fair trade labor. The clothing is also certified for being 100% organic cotton.
Using organic cotton was important to Wakimoto not just for kids’ health, but also for environmental health.
While textile production itself is extremely water-intensive, using around 93 billion cubic meters of water annually, according to the Ellen MacArthur Foundation, conventionally farmed cotton is also especially water-intensive. It takes 2700 liters of water to make one cotton shirt, which is enough water for a single person to drink over three years.
To increase production to fulfill demand, synthetic pesticides and fertilizers are also often used to increase inputs, which damages soil and pollutes the groundwater, while also creating risky conditions for farmers.
Wakimoto outlines some of these details in the company’s blog alongside the benefits of organic cotton, such as how it produces 46 percent less carbon dioxide, and utilizes 91 percent less water, while safeguarding waterways from pollution.
He’s also written about microplastics and why choosing circular fashion helps eliminate waste and pollution, allows products longer lifespans, and is less extractive.
Writing the blog, he said, is important because he felt that in order for people to be interested in the brand, they needed to be made aware of the negative impacts clothing has on the planet, and how Loop can provide a potential affordable solution.
Though Loop carries only T-shirts right now, Wakimoto hopes to eventually expand into more kids’ essentials like sweatshirts and sweatpants. The expansion of the company, however, will also need to come with more awareness, and Wakimoto said he feels there are still many people lacking knowledge of the impact the fashion industry has on the planet.
He added, however, that when illuminating these issues he hopes to strike a delicate balance between educating and making sure people don’t feel guilty or overwhelmed — he just hopes to inspire others to be more kind to the planet.
He also said he doesn’t want to presume to have all the answers. “You know, we’re just trying to do something 1% better every day.”
The post New Kids’ Fashion Brand Aims to Keep Outgrown Clothes Out of Landfills appeared first on EcoWatch.
https://www.ecowatch.com/loop-apparel-sustainable-fashion-ecowatch.html
Last Updated on October 15, 2025
Did you know the average newborn goes through 10-12 diapers per day? That’s a lot of waste – and a lot of time spent in diapers.
Most babies have more sensitive skin than adults, as their skin hasn’t fully developed yet. The protective hydrolipidic film is still very thin, which makes infant skin more vulnerable to harsh external factors.
Some of the links in this post are affiliate links; for more information please see my disclosure policy.
Those external factors include diapers. Babies spend a lot of time getting in (and out) of them. So it’s important to choose non toxic diapers that are gentle on both skin and planet. Here are the best non toxic diapers on the market.
which diapers are the least toxic?
The diapers that are least toxic include ones made from plant-based or cotton materials. Look for brands that omit harsh chemicals like chlorine, phthalates, and PFAs.
Many diaper components are made up of plastic, which is hard to avoid in the name of efficiency.
That being said, it’s best to choose diapers from brands that minimize the amount of plastic in their products. Plastic materials can emit VOCs known to harm health.
Here are some general guidelines to adhere to when choosing diapers:
- Choose diapers that disclose the ingredients (some don’t!). Avoid anything with fragrance, lotion, or other skin-conditioning adhesives.
- Look for brands that minimize the amount of plastic in their products.
- Consider cloth diapers, ideally made from organic cotton.
- Opt for brands that use unbleached pulp or pulp bleached without chlorine
- Try to choose plain, undyed diapers with minimal designs (dyes can be contaminated with toxic heavy metals).
- Check for certifications like Forest Stewardship Council or EWG certified.
is Huggies or Pampers less toxic?
In terms of being less toxic, Huggies has stated all of their diapers are free of fragrances, phthalates, parabens, and elemental chlorine. They’ve also partnered with Terracycle to offer plastic film recycling options.
Pampers diapers are made without parabens, natural rubber latex and elemental chlorine. But only their Pure diapers are made without fragrance (and many mothers online have complained of Pampers’ strong scent).
However, Pampers’ factories are zero manufacturing waste to landfill and they use FSC certified wood pulp.
Both brands list their ingredients on their websites, so definitely read them for yourself before making a purchase. Just be mindful both brands also use colorants and printing inks to make designs and/or color change technology.
which diaper brands are safe for babies?
The diaper brands safe for babies are listed below. There’s a mix of disposable and cloth diapers, so there’s something for everyone.
However, be mindful that every baby is different and what works for one, doesn’t always work for another. For example, certain brands may fit your baby like a glove, whereas others may be too big: It’s all about experimenting and finding what works for your baby.
You can use this list as a starting point to help you choose a better, safer choice for your child. None of the brands listed here use fragrance, parabens, or other harsh chemicals.
I’ve gone ahead and highlighted some of my favorite features of each brand, but it isn’t an exhaustive list. Be sure to check out their websites for more information.
Also, if you cloth diaper, don’t forget to consider eco-friendly baby detergent brands because you’ll be doing a bit more laundry!
1. healthy baby
- Offers disposable and cloth diapering options
- Six sizes, not including newborn (N or N/1)
- Plant-based materials including organic cotton + FSC certified pulp
- 12 hour leak protection
- No chemical wetness indicator
- EWG certified
2. dyper
- Disposable diapers
- Six sizes, not including newborn (NB)
- Plant-based materials, including FSC-certified pulp
- 12-hour leak protection
- No inks, prints or dyes
- Offers REDYPER service to compost diapers through weekly pickup
3. coterie
- Disposable diapers
- Seven sizes, not including newborn (N or N+1)
- 25% plant-based, made with wood pulp from sustainably manages forests
- 12-hour leak protection
- Wetness indicator
- Cruelty-free
- OEKO-TEX STANDARD 100 Certified
4. esembly baby
- Cloth diapers
- Two sizes, based on pounds
- Made of organic cotton + upcycled TPU
- Recommended to change an awake baby every 2-3 hours
- Wet bags sold separately to hold dirty diapers while out
- Pre-loved options to buy and sell available
5. terra
- Disposable diapers
- Six sizes
- 85% plant-based, including FSC-certified pulp
- 12-hour leak-proof protection
- Plant-based wetness indicator
- Ink on product + packaging is food grade
- Packaging is made from recyclable kraft paper + rice
6. freestyle
- Disposable diapers
- Six sizes
- 7-layer protection for 14x better absorption
- Delivered in 1 month long supplies
- FSC certified pulp
- EWG verified
Which of these sustainable diaper options would you choose? Let me know in the comments!
The post 6 Best Non Toxic Diapers For Babies appeared first on Going Zero Waste.
Personal style is a dance between dualities: fashion as art and fashion as function; clothing as self-expression and clothing for our circumstances.
Style is a medium for communication and self-expression, yes. But it’s also shaped by the environments and requirements around us, from workplace dress codes to city cultures, climates, and specific occassions.
In last Saturday’s workshop, where we talked about how to remix what you already have in your closet, attendees shared a common challenge:
How do you balance your personal style expression while dressing for the various situations and environments we operate in?
“I’ve found above all else my style is highly influenced by my environment (my job, my city etc.)—sometimes it becomes about ‘fitting in’ and losing individuality”
“I find I’m too led by my day-to-day lifestyle. I WFH and so often I just don’t get dressed at all.”
“There are too many applications: workout, work, at home, formal occasion.”
Style as Identity vs. Style as Communication
It’s no wonder style and getting dressed can feel so confusing.
In the personal style world, we learn to dress for who we are on the inside. And then we see the style rules in fashion media: here’s how to dress for this season, this dress code, this city.
And in our real lives, we have real dress codes we might have to follow, whether for a workplace or a wedding.
But what if all those sides conflict?
- If my style words are “casual” or “sporty” but I’m in a workplace 40+ hours a week that requires business formal, where does that leave my personal style?
- If I love vibrant and artsy looks, but I live in a city full of neutrals, what do I wear?
It’s no surprise it feels… complicated.
Here’s my take.
We’re Not One-Dimensional — Neither is Our Style
Sometimes I want to disconnect and live in cottage in the mountains, surrounded by more trees than people. Other days I dream of having an apartment in the center of Paris where I see more people in a day than live in my hometown.
I’m light, joyful, maybe even quirky with friends. I’m ambitious, intentional, perhaps more serious in work. There are times I feel it’s best to soften and let it go; other times it feels most aligned to be unapologetically outspoken.
We are human. We’re social creatures. We’re complex and full of contradictions.
Social media has trained us to fit people into neat boxes because “niche” is what performs in the algorithm.
In real life, though, our “authentic” selves aren’t so one-dimensional.
I’m not speaking to new networking contacts the same exact way I talk to my best friend I’ve known for years. That doesn’t mean I’m pretending to be someone else. It just means I’m showing up a bit differently depending on the context.
Similarly, our personal style doesn’t have to be expressed in one singular way.
That’s what’s beautiful about fashion! We have the opportunity to express ourselves a bit differently each and every time we get dressed.
What we wear might ebb and flow with a situation, the season, or our mood. There are common threads, but differentiators too.
Three distinctly different looks can all be authentic.
For me, personal style isn’t about being setting such rigid parameters that we can no longer embrace our multi-dimensional nature.
And there’s undoubtedly the layers of privilege at work here too. Is it safe to dress in alignment with your true identity in that particular situation? Will you be taken seriously? Could there be repercussions?
There’s a lot to untangle when it comes to what we wear.
Making Our Multi-Dimensional Style Practical
As I shared in last week’s workshops, style is many layers. The four I see it through are the vibe, the shapes, the colors & textures, and our lifestyle & values.
The aesthetic reflects your vibe, mood or style adjectives.
- For example, my vibe or adjectives are feminine, structured, grounded.
The shapes are the fits, silhouettes, and proportions you love.
- I often wear outfits with a straight silhouette or tailored fit balanced with a relaxed, flowy, or drapey element.
Colors & textures include your preferred palettes, fabrics, and the way materials feel.
- I prefer wearing natural fibers when possible. I like gold jewelry, and I feel more aligned in lower contrast looks. Lighter colors for day. Sometimes darker for evening or certain events.
The lifestyle & values element is the consideration of your actual day-to-day. What situations and environments are you dressing for? What is important to you?
- I work from home so comfort is key most of the time. I value slow fashion practices — rewearing, repairing, and supporting circular practices and sustainably-minded brands.
Once you understand these layers of your style, the next step is figuring out how to apply them in real-life situations.
Applying Your Style to the Situation
In last week’s workshops, I talked about the role of outfit templates here for various situations. What is the foundational blueprint of what you might wear to your office, working from home, in a school setting, at home, running errands, and so on?
There are opportunities to bring in the layers of your personal style in these various situations, but it does require some intentionally on the outset. Otherwise, it’s easy to fall into our old patterns or copy what others around us wear. (Even subconsciously, as fashion psychologist Shakaila Forbes-Bell has shared!)
Here’s one of my work-from-home outfit templates that balances style and situational needs:
- Blouse with feminine detail: I start with the top for Zoom calls!
- Straight-leg bottoms: this could be jeans, colorful pants, or a column skirt
- Slim shoes: the general “slim” descriptor makes it versatile across seasons
- Structured bag: an option to add polish when coworking at a café
By thinking in these various layers (vibe, shapes, colors & textures, and lifestyle & values) you can build outfits that feel authentic to you while fitting the constraints of the external situation.
What About One-Off Unique Situations?
Like this Wednesday evening, I spoke on a “Sustainable Fashion in Action” panel with Chicago Climate Connect during Sustainable Fashion Week Chicago. But the panel was also taking place at the Patagonia x Worn Wear store.
So the vibe was professional meets fashion, but also kinda casual?! And we are still in the Midwest here. I have to say, this one wasn’t easy.
But here’s the step-by-step thought process that helped me balance my style, function, and a unique-to-me context.
- I picked a foundational piece: My navy wide-leg trousers were business casual without being too formal and were practical for train travel.
- And functional accessories:My old Coach bag fits everything and my chunky Veja sneakers matched the vibe I was going for so those were the picks.
- Then a piece that brought it all together:At this point I was mixing high-contrast colors (white with navy & black) and different vibes (trousers vs. sneakers). I felt like I needed a bridge for the outfit, and this navy-striped vest tied it all together.
- Finally, some final touches: Gold jewelry made the look feel more “me”, while this cap from Abbie at The Filtery made it all feel effortless.
In the end, this outfit took a lot longer to create than a typical look.
It took longer to create than my usual outfits, but it felt just right. The combination was practical, suited my style, fit the vibe of the panel, and aligned with the weather.
This panel outfit reminded me that style is what we wear to express ourselves, but it’s also a tool to help us navigate our lives. By thinking through these layers of personal style (vibe, shapes, colors, textures, and lifestyle needs) we can balance showing up authentically while honoring the nuances or navigating the constraints of a situation.
For me, that’s the real power of personal style.
One single outfit can’t tell the whole story of who we are. But personal style can be flexible, functional, and expressive of the many sides of our multi-dimensional nature.
So lately, more than asking “does this outfit perfectly express my full self?” I’ve been finding myself asking:
“Does this outfit help me show up in the way I want to? Does it say what I want it to say in this particular moment?“
The post The Many Layers of Personal Style appeared first on .
Personal style is a dance between dualities: fashion as art and fashion as function; clothing as self-expression and clothing for our circumstances.
Style is a medium for communication and self-expression, yes. But it’s also shaped by the environments and requirements around us, from workplace dress codes to city cultures, climates, and specific occassions.
In last Saturday’s workshop, where we talked about how to remix what you already have in your closet, attendees shared a common challenge:
How do you balance your personal style expression while dressing for the various situations and environments we operate in?
“I’ve found above all else my style is highly influenced by my environment (my job, my city etc.)—sometimes it becomes about ‘fitting in’ and losing individuality”
“I find I’m too led by my day-to-day lifestyle. I WFH and so often I just don’t get dressed at all.”
“There are too many applications: workout, work, at home, formal occasion.”
Style as Identity vs. Style as Communication
It’s no wonder style and getting dressed can feel so confusing.
In the personal style world, we learn to dress for who we are on the inside. And then we see the style rules in fashion media: here’s how to dress for this season, this dress code, this city.
And in our real lives, we have real dress codes we might have to follow, whether for a workplace or a wedding.
But what if all those sides conflict?
- If my style words are “casual” or “sporty” but I’m in a workplace 40+ hours a week that requires business formal, where does that leave my personal style?
- If I love vibrant and artsy looks, but I live in a city full of neutrals, what do I wear?
It’s no surprise it feels… complicated.
Here’s my take.
We’re Not One-Dimensional — Neither is Our Style
Sometimes I want to disconnect and live in cottage in the mountains, surrounded by more trees than people. Other days I dream of having an apartment in the center of Paris where I see more people in a day than live in my hometown.
I’m light, joyful, maybe even quirky with friends. I’m ambitious, intentional, perhaps more serious in work. There are times I feel it’s best to soften and let it go; other times it feels most aligned to be unapologetically outspoken.
We are human. We’re social creatures. We’re complex and full of contradictions.
Social media has trained us to fit people into neat boxes because “niche” is what performs in the algorithm.
In real life, though, our “authentic” selves aren’t so one-dimensional.
I’m not speaking to new networking contacts the same exact way I talk to my best friend I’ve known for years. That doesn’t mean I’m pretending to be someone else. It just means I’m showing up a bit differently depending on the context.
Similarly, our personal style doesn’t have to be expressed in one singular way.
That’s what’s beautiful about fashion! We have the opportunity to express ourselves a bit differently each and every time we get dressed.
What we wear might ebb and flow with a situation, the season, or our mood. There are common threads, but differentiators too.
Three distinctly different looks can all be authentic.
For me, personal style isn’t about being setting such rigid parameters that we can no longer embrace our multi-dimensional nature.
And there’s undoubtedly the layers of privilege at work here too. Is it safe to dress in alignment with your true identity in that particular situation? Will you be taken seriously? Could there be repercussions?
There’s a lot to untangle when it comes to what we wear.
Making Our Multi-Dimensional Style Practical
As I shared in last week’s workshops, style is many layers. The four I see it through are the vibe, the shapes, the colors & textures, and our lifestyle & values.
The aesthetic reflects your vibe, mood or style adjectives.
- For example, my vibe or adjectives are feminine, structured, grounded.
The shapes are the fits, silhouettes, and proportions you love.
- I often wear outfits with a straight silhouette or tailored fit balanced with a relaxed, flowy, or drapey element.
Colors & textures include your preferred palettes, fabrics, and the way materials feel.
- I prefer wearing natural fibers when possible. I like gold jewelry, and I feel more aligned in lower contrast looks. Lighter colors for day. Sometimes darker for evening or certain events.
The lifestyle & values element is the consideration of your actual day-to-day. What situations and environments are you dressing for? What is important to you?
- I work from home so comfort is key most of the time. I value slow fashion practices — rewearing, repairing, and supporting circular practices and sustainably-minded brands.
Once you understand these layers of your style, the next step is figuring out how to apply them in real-life situations.
Applying Your Style to the Situation
In last week’s workshops, I talked about the role of outfit templates here for various situations. What is the foundational blueprint of what you might wear to your office, working from home, in a school setting, at home, running errands, and so on?
There are opportunities to bring in the layers of your personal style in these various situations, but it does require some intentionally on the outset. Otherwise, it’s easy to fall into our old patterns or copy what others around us wear. (Even subconsciously, as fashion psychologist Shakaila Forbes-Bell has shared!)
Here’s one of my work-from-home outfit templates that balances style and situational needs:
- Blouse with feminine detail: I start with the top for Zoom calls!
- Straight-leg bottoms: this could be jeans, colorful pants, or a column skirt
- Slim shoes: the general “slim” descriptor makes it versatile across seasons
- Structured bag: an option to add polish when coworking at a café
By thinking in these various layers (vibe, shapes, colors & textures, and lifestyle & values) you can build outfits that feel authentic to you while fitting the constraints of the external situation.
What About One-Off Unique Situations?
Like this Wednesday evening, I spoke on a “Sustainable Fashion in Action” panel with Chicago Climate Connect during Sustainable Fashion Week Chicago. But the panel was also taking place at the Patagonia x Worn Wear store.
So the vibe was professional meets fashion, but also kinda casual?! And we are still in the Midwest here. I have to say, this one wasn’t easy.
But here’s the step-by-step thought process that helped me balance my style, function, and a unique-to-me context.
- I picked a foundational piece: My navy wide-leg trousers were business casual without being too formal and were practical for train travel.
- And functional accessories:My old Coach bag fits everything and my chunky Veja sneakers matched the vibe I was going for so those were the picks.
- Then a piece that brought it all together:At this point I was mixing high-contrast colors (white with navy & black) and different vibes (trousers vs. sneakers). I felt like I needed a bridge for the outfit, and this navy-striped vest tied it all together.
- Finally, some final touches: Gold jewelry made the look feel more “me”, while this cap from Abbie at The Filtery made it all feel effortless.
In the end, this outfit took a lot longer to create than a typical look.
It took longer to create than my usual outfits, but it felt just right. The combination was practical, suited my style, fit the vibe of the panel, and aligned with the weather.
This panel outfit reminded me that style is what we wear to express ourselves, but it’s also a tool to help us navigate our lives. By thinking through these layers of personal style (vibe, shapes, colors, textures, and lifestyle needs) we can balance showing up authentically while honoring the nuances or navigating the constraints of a situation.
For me, that’s the real power of personal style.
One single outfit can’t tell the whole story of who we are. But personal style can be flexible, functional, and expressive of the many sides of our multi-dimensional nature.
So lately, more than asking “does this outfit perfectly express my full self?” I’ve been finding myself asking:
“Does this outfit help me show up in the way I want to? Does it say what I want it to say in this particular moment?“
The post You’re multi-dimensional. So is your style. appeared first on .
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