For decades, the National Association for Stock Car Auto Racing, aka NASCAR, stood for roaring engines, speed, and fierce competition. The sport, headquartered in Daytona Beach, Florida, built its reputation on powerful combustion engines and high-energy racing events across the United States.
However, the organization has recently shifted gears. Today, NASCAR is embracing sustainability and cleaner technology while still protecting the thrill of racing. The sport is working toward a bold target: net-zero operating emissions by 2035.
This goal forms the backbone of the NASCAR IMPACT strategy. The plan looks at emissions across the sport’s core activities—from race cars and racetrack facilities to large racing events. Instead of relying on a single solution, NASCAR is using multiple approaches, such as renewable energy, cleaner fuels, and improved waste management.
In short, the future of stock-car racing is becoming cleaner without losing its competitive edge.
NASCAR’s Net-Zero Mission
Back in 2023, NASCAR announced its commitment to reach net-zero carbon emissions from its operations by 2035. In simple terms, the goal focuses on the fuel and electricity used at NASCAR-owned racetracks and offices.
To make this happen, the organization plans to reduce overall energy consumption while increasing the share of renewable power used across its operations.
The strategy focuses on three main areas:
- Race cars
- Racing events
- Facilities and offices
Each of these areas produces emissions in different ways. For example, race cars consume fuel, while events require power generators and logistics fleets. Meanwhile, offices and racetracks use electricity, heating, and cooling systems. Therefore, NASCAR’s climate strategy combines efficiency improvements with cleaner energy solutions.
Here’s a snapshot of the motosport company’s 2024 electricity consumption and emisions profile:

Electric Innovation Hits the Track
One of the biggest steps toward cleaner racing arrived in July 2024. Through the ABB NASCAR Electrification Partnership, the sport introduced its first electric race car prototype.
The ABB NASCAR EV Prototype represents a new chapter in motorsports technology. Engineers from NASCAR built the vehicle with support from three major automakers, i.e., Chevrolet, Ford Motor Company, and Toyota.
The project shows how the racing world can experiment with emerging technologies. NASCAR does not plan to replace traditional engines overnight. Instead, the electric prototype works as a testing ground for future performance innovations.
Motorsports has always pushed automotive technology forward. Now, sustainability is becoming part of that engineering race.
A Major Biofuel Partnership with POET Changes the Game
Another major development came through NASCAR’s partnership with POET LLC, the world’s largest biofuel producer. The agreement named POET as the Official Bioethanol Partner of NASCAR. More importantly, the collaboration introduces zero-carbon bioethanol into the sport’s fuel mix.
NASCAR will blend this bioethanol with fuel supplied by its long-time partner Sunoco. As a result, the racing series will become the first major motorsport to use zero-carbon bioethanol fuel.
- This change highlights a key idea behind NASCAR’s sustainability strategy: improving performance while cutting emissions.

Bioethanol already offers several advantages. It burns cleaner than conventional gasoline and produces lower carbon intensity. At the same time, it maintains the high-octane performance required for competitive racing.
For drivers and teams, fuel keeps engines running at full power. For the environment, it reduces pollution.
The partnership also brings strong visibility for the biofuel industry. Beginning this season, POET sponsors the “POET Restart Zone” at NASCAR-owned tracks—one of the most intense moments during races when cars restart after caution periods.
In addition, POET branding now appears on all NASCAR fuel cans alongside Sunoco. This move reinforces the growing role of renewable fuels in motorsports.
Cleaner Fuels for the Next Generation of Race Cars
NASCAR’s national racing series already uses Sunoco Green E15, a high-performance unleaded fuel blend. The fuel contains 15% bioethanol and 85% gasoline.
During the 2024 racing season, NASCAR consumed over 261,000 gallons of Sunoco Green E15 across its three national racing series.
While combustion engines will remain part of NASCAR’s identity, the organization plans to keep improving fuel technology over the next decade. And cleaner fuels are a practical step. They allow the sport to reduce emissions without requiring major changes to vehicle design.

Renewable Diesel in NASCAR’s Hauler Fleet
Behind every NASCAR race lies a massive logistics operation. The sport’s equipment travels thousands of miles each season in heavy transport trucks.
In 2024, NASCAR’s fleet of 17 Mack diesel haulers traveled more than 805,000 miles—roughly the distance of going to the moon and back.
Significantly, the company started testing renewable diesel fuel from wood residues, agricultural waste, and used cooking oil to reduce emissions from transportation
The fuel works in existing engines without modifications. That makes it a convenient way to cut emissions immediately while longer-term solutions develop. It also burns cleaner than traditional diesel, which helps lower the environmental footprint of NASCAR’s logistics operations.
Powering Racetracks with Renewable Energy Credits
Beyond vehicles and events, NASCAR is also transforming the energy used at its facilities.
- In 2023, the organization committed to powering all of its facilities with 100% renewable electricity for the next five years. To achieve this, NASCAR partnered with NextEra Energy.
- The company purchased Green-e Certified Renewable Energy Credits (RECs) from wind farms across the United States. These credits ensure that an equivalent amount of renewable electricity enters the national power grid. By buying these credits, NASCAR offsets the electricity used at its racetracks and offices.
However, the organization does not plan to rely on credits forever. In the long run, NASCAR hopes to install solar panels directly at its facilities, producing clean electricity on site and strengthening local renewable energy supply.
Reducing Energy Demand at Facilities
Using renewable power is important. But reducing overall energy demand matters just as much.
NASCAR has begun implementing energy-efficiency programs across its buildings and racetracks. These measures focus on cutting electricity consumption while lowering operating costs.

Another key area involves fugitive emissions. These are small gas leaks from equipment such as air conditioners and refrigeration systems. Although they may seem minor, some of these gases can be powerful greenhouse pollutants.
Therefore, NASCAR closely monitors these systems and works to prevent leaks whenever possible.
Cutting Emissions at Racing Events
Large racing events require significant energy. Power generators, logistics fleets, and track equipment all contribute to emissions.
Therefore, NASCAR has started analyzing energy use across its race operations. Data collection helps the organization understand where emissions are highest and where improvements can deliver the biggest impact.
One example involves track dryers. After heavy rain, NASCAR uses specialized machines to dry racetracks quickly so races can continue. Previously, these machines used jet fuel. However, NASCAR recently introduced the first propane-powered track dryer with help from partner Suburban Propane.
- The change is expected to reduce emissions from these dryers by about 58%. It may seem like a small improvement, but these incremental changes add up over time.
Another example comes from the Chicago Street Race. By redesigning the layout of temporary power units, the event operations team managed to run multiple areas using a single hybrid generator.
- As a result, the race reduced fuel consumption by more than 27% compared with the previous year.

Recycling and Waste Reduction Across the Sport
Sustainability efforts at NASCAR extend beyond energy and fuel. Waste management has become another major focus.
The organization now operates expanded recycling programs across its tracks and offices. These programs target a wide range of materials, including aluminum cans, plastic bottles, used racing tires, and motor oil.
NASCAR also partners with waste-management companies to divert materials from landfills and promote circular economy practices.
Even fans play a role. During race weekends, it encourages spectators to recycle and dispose of waste responsibly. These engagement campaigns help reduce the environmental footprint of large racing events.
The Future of Sustainable Motorsports
NASCAR remains one of the most recognizable motorsports organizations in the world. Traditionally, the sport has focused on stock-car racing events across the Southeast and Midwest United States.
Yet today, NASCAR is also becoming a testing ground for sustainability innovation. From electric prototypes and renewable fuels to cleaner logistics and renewable energy systems, the organization is experimenting with multiple solutions at once.
Importantly, these efforts prove that high performance and environmental responsibility can coexist. Motorsports has always pushed the limits of engineering. Now, the industry is beginning to push the limits of sustainability as well.
The post NASCAR’s Biofuel Revolution: How America’s Biggest Motorsport Is Hitting Full Throttle on Net Zero appeared first on Carbon Credits.
Carbon Footprint
Climate-Linked Supply Chain Risk Is Already in Your P&L
The earnings calls that quietly reframed climate from sustainability question to operating risk.
Three earnings calls in the last 18 months tell the story without any help from a press release.
Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.
You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.
Where climate risk has already appeared in earnings
The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.
Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.
Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.
What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.
The three commodity exposures that hit margin first
For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.
- Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
- Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
- Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.
TCFD and ISSB disclosure changes
The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.
For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.
The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.
What procurement and finance can do now
Three actions matter near-term.
Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.
Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.
Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.
Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.
If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.
Carbon Footprint
Where should an SME start with a carbon action plan?
More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.
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Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
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