One of the most striking, and widely shared, images of the recent catastrophic California fires was of a McDonald’s restaurant in Pasadena engulfed in flames. A symbol of the American Dream going up in smoke, alongside the homes of the rich and famous, showed how inescapable climate change’s worst impacts are, even for the privileged.
Indeed, scientists have since confirmed that climate change made the fires more likely.
The wildfires are now fully contained, but the enduring image of a burning McDonald’s should also act as another powerful symbol – the role the food system, in particular meat and dairy production, plays in fuelling climate change.
Food is responsible for around a third of global greenhouse gas emissions but is often overlooked in emissions reduction strategies. With corporate leadership from the likes of McDonald’s, and political will, its impact could be minimized with wins for the climate and human health.
The fires are the latest in a pattern of climate impacts increasing in intensity and devastation.
And as cries for climate action from some quarters multiply, we should not overlook the huge impact that the food system plays in heating the planet. The proportion of emissions from food production will grow as emissions from energy and transport reduce in a green transition.
Livestock emissions problem
Over the past 25 years of climate action, the food system has often been forgotten – and therefore strategies to limit its impact are far behind where they need to be, despite solutions being literally on the table.
The greatest contributor to food’s climate gases is the production and consumption of livestock. According to calculations based on IPCC figures and other research, the livestock sector alone may be responsible for around 20% of all climate emissions.
The world’s biggest meat producers like JBS and Tyson Foods have emissions footprints on a par with some of the world’s fossil fuel companies. But unlike Shell and Exxon, meat companies, even fast-food giants like McDonald’s, are far less seen as the corporate face of climate breakdown.
This absence of food in the climate space has been slowly shifting in recent years. Two years ago, at the COP28 Dubai climate summit, 159 governments signed a declaration on sustainable food and agriculture. Meanwhile some companies, particularly in the retail sector, are recognising that changing what they sell could help them meet corporate climate targets.
A number of European supermarkets, including German giant Lidl, have made commitments to increase the share of plant proteins they sell, reducing products sourced from animals.
Peak meat?
Fast food giant McDonald’s, despite some forays into plant-based alternatives, is focusing its climate efforts on regenerative agriculture. This approach by itself, however, can’t provide the levels of emissions reductions required to mitigate meat and dairy’s climate impact, since even greater amounts of land would be needed for livestock farmed in this way. Greenhouse gas reductions achieved through regenerative practices would be cancelled out by higher levels of deforestation and other ecosystem destruction.
Meanwhile, governments seem reluctant to take on food in their climate strategies, afraid of social backlash and accusations of meddling in people’s food choices. However, we cannot keep ignoring this huge contributor to climate breakdown.
Last year, a survey of scientists and experts by the Harvard Law School indicated that we should be reaching ‘peak meat’ as soon as this year. While many citizens and consumers may be resistant to shifting their diets away from meat, others are not.
After US cuts cash, Green Climate Fund head urges others to step up
According to Madre Brava’s own research, around half of consumers in Germany, France and the UK, and over a third in the US, are open to eating less meat, with many already adopting so-called flexitarian lifestyles. With more alternatives to meat readily available and improving in taste and affordability, it should be easier than ever to help consumers reduce the amount of animal-derived protein they consume.
Research suggests that shifting the food environment, i.e. making it easier to eat plant-rich foods, can begin to change behaviour. McDonald’s rival, Burger King is selling plant-based Whoppers at a lower price than meat equivalents in Europe, leading to an increase in sales. One in five Whoppers sold in Germany is now plant-based.
Tipping the balance away from meat sales can have huge impacts in terms of emissions savings. If McDonald’s replaced half its meat patties with veggie burgers (or half the meat in its burgers with other sources of protein), we calculate it would lead to the equivalent greenhouse gas savings of taking 12 million new gas-powered cars off EU roads.
Political leadership
As with the energy transition, the transformation of our food system requires both efforts by the private sector and political leadership. Governments need to create ambitious food strategies to ensure systemic changes to how we produce and consume food, incorporating metrics for health and sustainability.
These should support food being brought into governments’ Nationally Determined Contributions (concrete emissions reduction commitments under the Paris Climate agreement) and their net-zero plans.
As the embers of these latest fires fade and the political blame-game burns, it is essential that those who have shaped our food system for years recognise the urgent need to reduce its huge impact on our climate. The energy sector has shown that with private innovation, fairer market conditions and sound government policy, we can take huge strides towards reducing emissions. It is way past time the food sector made strides of its own.
The post McDonald’s flames highlight our failure to face facts about food appeared first on Climate Home News.
McDonald’s flames highlight our failure to face facts about food
Discussing climate change can make a difference. Focusing on the impacts in everyday life is a good place to start, experts say.
When Bad Bunny climbed onto broken power lines during his Super Bowl halftime show, millions of viewers saw a spectacle. Climate communicators saw a lesson in how to talk about climate change.
Wondering How to Talk About Climate Change? Take a Lesson from Bad Bunny
Sydney, Thursday 19 March 2026 — In response to escalating attacks on gas fields in the Middle East, including Israeli strikes on Iran’s giant South Pars gas field and Iranian retaliations on gas fields in Qatar and Saudi Arabia, the following lines can be attributed to Solaye Snider, Campaigner at Greenpeace Australia Pacific:
“The targeting of gas fields across the Middle East is a perilous escalation that reinforces just how vulnerable our fossil-fuelled world really is.
“Oil and gas have long been used as tools of power and coercion by authoritarian regimes. They cause climate chaos and environmental pollution and they drive conflict and war. The energy security of every nation still hooked on gas, including Australia, is under direct threat.
“For countries that are reliant on gas imports, like Sri Lanka, Pakistan and South Korea, this crisis is just getting started. It can take months to restart a gas export facility once it is shut down, meaning the shockwaves of these strikes will be felt for a long time to come.
“It is a gross and tragic injustice that while civilians are killed and lose their homes to this escalating violence, and families struggle with a tightening cost-of-living, gas giants like Woodside and Santos have seen their share prices surge on the prospect of windfall war profits.
“We must break this cycle. Transitioning to local renewable energy is the way to protect Australian households from the inherent volatility of fossil fuels like gas.”
-ENDS-
Images available for download via the Greenpeace Media Library
Media contact: Lucy Keller on 0491 135 308 or lkeller@greenpeace.org
Greenpeace response to escalating attacks on gas fields in Middle East
Climate Change
DeBriefed 20 March 2026: Energy crisis deepens | Brazil’s new climate plan | New Zealand climate case
Welcome to Carbon Brief’s DeBriefed.
An essential guide to the week’s key developments relating to climate change.
This week
Iran war fallout continues
WORK FROM HOME: The International Energy Agency has advised its member countries to take 10 steps in response to the ongoing energy crisis fuelled by the Iran war, including reducing highway speeds and encouraging people to work from home, said the Guardian. It came after retaliatory attacks between Israel and Iran continued to destroy energy infrastructure in the Middle East, causing energy prices to soar further, said Reuters.
SUPPLY DISRUPTED: The IEA also said it is prepared to make more of its member nations’ 1.4bn-barrel oil reserves available to help ease the impacts of what it called the “biggest supply disruption in the history of the oil market”, reported Bloomberg. The outlet noted that Asian countries have been hit hardest by the shortages, caused by a “near-halt” of shipping through the Strait of Hormuz.
EU SUMMIT: The energy crisis dominated talks at an EU leaders summit on Thursday, said Politico. Arriving at the summit, Spain’s prime minister Pedro Sánchez attacked other European leaders for using the energy crisis as an excuse to “gut climate policies”, according to the EU Observer. The Financial Times said that some European leaders have asked the European Commission to overhaul its flagship emissions trading system (ETS) by summer in response to the energy crisis.
COAL BOOST: In response to the conflict, utility companies in Asia are “boosting coal-fired power generation to cut costs and safeguard energy supply”, said Reuters. UN climate change executive secretary Simon Stiell told Reuters: “If there was ever a moment to accelerate that energy transition, breaking dependencies which have shackled economies, this is the time.”
Around the world
- WINDFARM WINDFALL: The Trump administration in the US is considering a nearly $1bn settlement with TotalEnergies to cancel the French energy company’s two planned windfarms off the US east coast and have it instead invest in fossil-gas infrastructure in Texas, according to documents seen by the New York Times.
- BUSINESS CLASH: Following “clashes” with the agribusiness sector, Brazil launched its new climate plan, which calls for a 49-58% reduction in greenhouse gas emissions from 2022 levels by 2025 and includes “specific guidelines for different sectors”, reported Folha de Sao Paolo.
- SALES SLUMP: Sales of liquified petroleum gas from India’s state-run oil companies have fallen by 17% this month due to cuts in deliveries to commercial and industrial consumers “amid the widespread logistical bottlenecks triggered by the Iran war”, said the Economic Times.
- CUBAN ENERGY CRISIS: The US imposed an “effective oil blockade” on Cuba, leaving the country facing its “worst energy crisis in decades”, reported the Washington Post. Meanwhile, Chinese exports of solar panels to the island have “skyrocketed” since 2023, it added.
- RECORD HIGHS: An “unprecedented” heatwave in the western and south-western US is “shattering dozens of temperature records” and could lead to drought in California in the coming months, reported the Los Angeles Times.
- VULNERABILITY CONCERNS: Landslides that killed more than 100 people in southern Ethiopia have “renewed concerns about Ethiopia’s vulnerability to climate-related disasters”, said the Addis Standard.
1%
The percentage of England’s land surface that could be devoted to renewables by 2050, according to the long-awaited “land-use framework” released by the UK government this week and covered by Carbon Brief.
Latest climate research
- Approaching international climate action by shifting the burden of mitigation onto higher-income countries could avoid 13.5 million premature deaths from air pollution in middle- and lower-income countries by 2050 | The Lancet Global Health
- Beavers can turn the ecosystems surrounding streams into “persistent” sinks of carbon that can sequester an order of magnitude more than non-beaver-modified ecosystems can store | Communications Earth & Environment
- Mobile-phone data from seven diverse countries during the summer heatwaves of 2022-23 showed a “widespread tendency to withdraw into homes” and an increase in out-of-home activities that can offer cooling, such as indoor retail | Environmental Research: Climate
(For more, see Carbon Brief’s in-depth daily summaries of the top climate news stories on Monday, Tuesday, Wednesday, Thursday and Friday.)
Captured
Carbon Brief this week published a significant update to its map of how climate change is affecting extreme weather events around the world. The map now includes 232 new extreme weather events from studies published in 2024 and 2025. Of these events, 196 were made more severe or more likely to occur by human-driven climate change, 12 were made less severe or less likely to occur and 10 had no discernible human influence. (The remaining 14 studies were inconclusive.)
Spotlight
New Zealand breaks new ground on climate litigation
This week, Carbon Brief speaks to experts about a first-of-its-kind climate lawsuit in New Zealand.
Earlier this week, representatives from two environmentally focused legal advocacy groups challenged the New Zealand government’s climate-action plan in court.
The plaintiffs argued that the measures laid out in the plan are insufficient to achieve the country’s legal obligation to hold global warming to 1.5C above pre-industrial temperatures.
The case could be “influential” in shaping lawsuits and rulings around the world, one legal expert not involved in the case told Carbon Brief.
Reductions vs removals
The new case contends that there are several issues regarding the New Zealand government’s response to climate change.
One of the key arguments the plaintiffs make is that New Zealand’s second emissions reduction plan, which covers the period from 2026-30, is overreliant on the use of tree-planting to achieve its targets.
When the plan was released in December 2024, it was “immediately clear that it was a pretty lacklustre plan”, Eliza Prestidge Oldfield, senior legal researcher at the Environmental Law Initiative, one of the groups behind the legal case, told Carbon Brief.
The plan called for large-scale planting of pine tree plantations, which are not native to New Zealand and have a high risk of burning. Because of this, there are concerns about how permanent any carbon removal provided by these plantations actually can be, experts told Carbon Brief.
Catherine Higham, senior policy fellow at the Grantham Research Institute on Climate Change and the Environment who was not involved in the case, said:
“The lawyers are arguing that there are real challenges with equating the emissions that you may be able to remove from the atmosphere through afforestation with actual emissions reductions, which are much more certain.”
‘Global dialogue’
While other climate lawsuits elsewhere in the world have also focused on the inadequacy of a government’s plan to meet its stated emissions-reduction targets, this is the first such case that addresses the role of removals head-on.
Lucy Maxwell, co-director of the Climate Litigation Network, told Carbon Brief that the lawsuit “builds on a decade of climate litigation” in national, regional and international courts.
Maxwell, who was not involved in the New Zealand case, added that there is a “real global dialogue” between, not just plaintiffs, but national courts as well. She said:
“[National courts] look to common issues that have been decided in other countries. They’re not binding on that court if it’s at the national level, but they are influential.”
Given that many other countries have legal frameworks requiring their governments to create plans outlining the pathway to their long-term climate targets, Prestidge Oldfield told Carbon Brief that other jurisdictions “should be interested in these questions around the level of certainty”.
Higham noted that, even if the case is successful, addressing the plan’s shortfalls will face its own set of challenges. She told Carbon Brief:
“A lot of these decisions are political and they can be politically contentious…Those [measures] have to be put into action through legislation and that is then subject to the usual political process. So that’s where the challenge comes in.”
While she could not speculate on the outcome of the case, Prestidge Oldfield said it was “very heartening” to see that both the judge and the opposing counsel “appreciated how much of a concern climate change is globally”.
She added:
“It’s not a given that the judge would even be interested in climate change.”
Watch, read, listen
COMMON APPROACH: The Heated podcast analysed fossil-fuel advertisements and highlighted the most common deception tactics they employed.
THREAT ASSESSMENT: Mongabay mapped the potential threat that oil extraction poses to Venezuela’s ecosystems, including the Amazon rainforest and its coral reefs.
SALT LAKES? GREAT!: High Country News interviewed journalist Dr Caroline Tracey about her new book on saline lakes – such as Utah’s Great Salt Lake – the threats that face them and what they can teach us.
Coming up
- 23 March-2 April: Third meeting of the preparatory commission for the High Seas Treaty, New York
- 24-27 March: 64th session of the Intergovernmental Panel on Climate Change, Bangkok
- 26-29 March: 14th ministerial conference of the World Trade Organization, Yaoundé, Cameroon
Pick of the jobs
- International Centre of Research for the Environment and Development (CIRAD), IPCC chapter scientist | Salary: €3,200-3,750 per month. Location: Nogent-sur-Marne, France
- Avaaz, chief of staff | Salary: Dependent on location. Location: Remote, with preferred time zones
- Green Party, social media officer | Salary: £31,592-£32,192. Location: Remote or Westminster, UK
DeBriefed is edited by Daisy Dunne. Please send any tips or feedback to debriefed@carbonbrief.org.
This is an online version of Carbon Brief’s weekly DeBriefed email newsletter. Subscribe for free here.
The post DeBriefed 20 March 2026: Energy crisis deepens | Brazil’s new climate plan | New Zealand climate case appeared first on Carbon Brief.
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