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The global electric vehicle (EV) market is gaining speed again. A sharp rise in oil prices, triggered by the recent U.S.–Iran conflict in early 2026, has changed how consumers think about fuel and mobility. What looked like a slow market just months ago is now showing strong signs of recovery.

According to SNE Research’s latest report, this sudden shift in energy markets is pushing EV adoption faster than expected. Rising gasoline costs and uncertainty about future oil supply are driving buyers toward electric cars. As a result, the EV transition is no longer gradual—it is accelerating.

Oil Price Shock Changes Consumer Behavior

The conflict in the Middle East sent oil markets into turmoil. Gasoline prices jumped quickly, rising from around 1,600–1,700 KRW per liter to as high as 2,200 KRW. This sudden spike acted as a wake-up call for many drivers.

Consumers who once hesitated to switch to EVs are now rethinking their choices. High and unstable fuel prices have made traditional gasoline vehicles less attractive. At the same time, EVs now look more cost-effective and reliable over the long term.

SNE Research noted that even if oil prices stabilize later, the fear of future spikes will remain. This uncertainty is a key driver behind early EV adoption. People no longer want to depend on volatile fuel markets.

EV Growth Forecasts Get a Major Boost

SNE Research has revised its global EV outlook. The firm now expects faster adoption across the decade.

  • EV market penetration is projected to reach 29% in 2026, up from an earlier estimate of 27%.
  • By 2027, the share could jump to 35%, instead of the previously expected 30%.
  • Most importantly, EVs are now expected to cross 50% of new car sales by 2030, earlier than prior forecasts.

The research firm also highlighted a clear timeline shift. EV demand has moved forward by half a year in 2026. By 2027, this lead increases to one full year. From 2028 onward, adoption is expected to accelerate by more than two years. This shows that the global EV transition is happening much faster than industry players had originally planned.

EV growth

Higher Fuel Costs Improve EV Economics

One of the biggest drivers behind this shift is simple: EVs are becoming cheaper to own compared to gasoline cars.

SNE Research compared two popular models—the gasoline-powered Kia Sportage 1.6T and the electric Kia EV5. The results highlight how rising fuel prices change the equation.

At a gasoline price of 1,600 KRW per liter, it takes about two years to recover the higher upfront cost of an EV. However, when fuel prices rise to 2,000 KRW per liter, the payback period drops to just one year and two months.

ev sales

So, over a longer period, the savings are even clearer:

  • Total 10-year cost of a gasoline car: 59–65 million KRW
  • Total 10-year cost of an EV: around 44 million KRW

This large gap makes EVs a smarter financial choice, especially when fuel prices remain high.

Battery Shake-Up: Market Struggles While CATL Surges Ahead

While EV demand is improving, the battery industry is seeing mixed results.

In the first two months of 2026, global EV battery usage reached 134.9 GWh, a modest increase of 4.4% year-over-year. However, not all companies are benefiting equally.

South Korean battery makers—LG Energy Solution, SK On, and Samsung SDI—saw their combined market share fall to 15%, down by 2.2 percentage points. Each company reported declining growth:

  • LG Energy Solution: down 2.7%
  • SK On: down 12.9%
  • Samsung SDI: down 21.9%

This drop was mainly due to weaker EV sales in the U.S. market earlier in the year.

  • In contrast, Chinese battery giant CATL continued to expand its lead. Its market share grew from 38.7% to 42.1%, strengthening its global dominance.

SNE Research explained that future competition will depend less on overall EV growth and more on supply chain strategy. Companies that diversify across customers and regions will be in a stronger position.

catl battery

Automakers Feel the Impact Across Markets

Battery demand also reflects trends in automaker performance. Samsung SDI, for example, supplies batteries to brands like BMW, Audi, and Rivian. However, slower EV sales across these companies reduced overall battery demand.

Some key factors include:

  • Lower sales of BMW’s electric lineup, including models like the i4 and iX
  • Weak demand for Audi EVs despite new launches
  • Declining sales from North America-focused brands like Rivian and Jeep

In some cases, new models even reduced demand for older ones. For instance, Audi’s Q6 e-tron impacted sales of the Q8 e-tron, lowering overall battery usage.

ev sales

A Structural Shift in the EV Market

Despite short-term fluctuations, SNE Research believes the EV market is entering a new phase. The current surge is not just a reaction to oil prices—it reflects a deeper shift in consumer mindset.

People now see EVs as a safer and more stable option. Energy security, cost savings, and environmental concerns are all playing a role.

As SNE Research’s Vice President Ik-hwan James Oh explained, even if oil prices fall, the memory of sudden spikes will remain. This lasting concern will continue to push EV adoption.

In conclusion, the events of early 2026 have shown how quickly market dynamics can change. A single geopolitical shock has reshaped the global auto industry outlook.

For automakers, the message is clear: EV demand can rise faster than expected. For battery companies, the focus must shift to global expansion and supply chain resilience. For consumers, the decision is becoming easier as EVs offer both savings and stability.

The global EV market is no longer just growing—it is accelerating. And if current trends continue, the shift to electric mobility could arrive much sooner than anyone expected.

The post Global EV Sales Set to Hit 50% by 2030 Amid Oil Shock While CATL Leads Batteries appeared first on Carbon Credits.

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MRV and Additionality: The Two Questions Your Auditor Will Ask First

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What auditors actually test, where projects actually fail, and the contract clauses that protect you before signature.

The meeting happens about fourteen months after the contract was signed. Your assurance provider has reached the nature-based investment line in your Scope 3 file, and the partner across the table has exactly two questions. How do you know the reductions happened? And how do you know they would not have happened anyway?

The first question is MRV: measurement, reporting, and verification. The second is additionality. Between them, they decide whether your nature-based investment counts, in your inventory, in your disclosure, and in front of your board. Everything else in the project documentation is supporting material for these two answers.

This article walks through what each question actually tests, where projects most commonly fail, what digital MRV has changed (and what it has not), and the contract clauses that protect you. The goal is to give you the diligence framework before you sign, because after the credit issues is the wrong time to discover the answers were weak.

What MRV actually verifies

MRV is the machinery that turns a field intervention into a defensible number. Measurement covers the data: biomass surveys, soil sampling, remote sensing, activity records from participating farms. Reporting covers the translation of that data into claimed reductions under a recognised methodology. Verification covers the independent check: an accredited third party tests the reporting against the methodology and the evidence.

The methodologies live in registries. Verra’s Verified Carbon Standard and the Gold Standard are the two largest for nature-based projects, and each publishes the methodology documents, monitoring requirements, and verification protocols that a project must follow. The ICVCM Assessment Framework now sits above the registries, assessing whole methodologies against the Core Carbon Principles and granting the CCP label to those that pass.

For a buyer, the practical questions are concrete. What is the monitoring frequency, and is it specified in the project design document or left vague? Who is the verifier, how were they selected, and how often do they rotate? What raw data do you, the buyer, get access to, and in what format? A project that answers these in writing is a different procurement than one that answers them in a sales call.

What additionality actually proves

Additionality asks whether the intervention caused the reduction, or whether the reduction would have happened anyway. The test is a counterfactual: what would this landscape, this farm, this forest have done without the project’s money?

Three forms matter in practice. Financial additionality asks whether the project needed the carbon revenue to proceed. Regulatory additionality asks whether the activity was already required by law. Common-practice additionality asks whether the activity is already standard in the region, in which case paying for it buys you nothing the world was not getting for free.

The reason additionality dominates audit conversations is recent history. Research published in 2023, including the Science paper examined at length in our piece on conventional offsets and boardroom credibility, found that a large share of REDD+ credits failed the counterfactual test because baselines were inflated. The market response was a wave of methodology revisions at Verra and the arrival of independent ratings agencies whose entire business is re-testing additionality claims. The Carbon Credit Quality Initiative publishes transparent scoring of methodologies on exactly this dimension, and it is free to consult before you sign anything.

Where projects most commonly fail the test

Five failure modes account for most of the wreckage.

  • Inflated baselines. The counterfactual assumes more deforestation, more degradation, or lower yields than the evidence supports. The claimed reduction is the gap between reality and the baseline, so an inflated baseline manufactures reductions from nothing.
  • Unaccounted leakage. The project protects one forest and the logging moves to the next valley. The methodology is supposed to net this out; weak projects estimate it optimistically.
  • Thin permanence protection. Nature-based carbon can reverse: fire, pest, drought, or a change of landowner. Buffer pools and insurance mechanisms exist for this, but their adequacy varies enormously between projects.
  • Attribution and double counting. In supply chain settings, the same reduction can be claimed by the supplier, the buyer, and a credit purchaser unless contracts prevent it. Our Insetting vs Offsetting piece covers the inventory rules; the point here is that the auditor will ask who else is counting this tonne.
  • Stale monitoring. Data collected at validation and never refreshed. The IPCC AR6 Working Group III land-sector chapter documents how quickly carbon stocks respond to disturbance; a three-year-old measurement is a historical artifact, not a current claim.

What digital MRV changes, and what it does not

Digital MRV is the genuine improvement in the field. Satellite remote sensing, including the free archives at NASA Earthdata, allows biomass and land-cover change to be monitored continuously rather than at multi-year verification intervals. Soil carbon models calibrated with physical sampling reduce the cost of agricultural measurement. The practical effect is more frequent data at lower cost, which compresses the window in which a problem can hide.

What digital MRV does not change is judgment. Baselines are still human decisions about counterfactuals. Additionality is still an argument, not a measurement. Research groups such as the Oxford Smith School have been clear on this point: better sensors improve the M in MRV, but the integrity questions live in the assumptions, and assumptions need governance, not gadgets.

For a buyer, the test is simple. Ask the provider what is measured by instrument, what is estimated by model, and what is assumed by methodology. A provider who can answer that question crisply understands their own evidence chain. A provider who cannot is selling you their confidence rather than their data.

What to require in your contract

The diligence above converts into five contract clauses.

  • Monitoring cadence and buyer data access, specified by dataset and frequency.
  • Verifier independence, named accreditation, and rotation terms.
  • Baseline revision triggers, so the counterfactual updates when the methodology or the evidence changes.
  • Reversal liability and buffer adequacy, with the mechanism named and sized.
  • Documentation handover in audit-ready form, so the evidence file your assurance provider needs already exists.

None of these clauses is exotic. All of them are absent from weak contracts, and their absence is the most reliable early signal that the MRV and additionality answers will be weak too.

If you are evaluating a nature-based investment and want the MRV and additionality stress-tested before signature rather than after, the carbon and sustainability experts at Carbon Credit Capital can run that review against any project on your shortlist, and design nature-based supply chain investments where the evidence chain is built audit-first. Schedule a consultation.

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The EU’s New Green Claims Rules and Carbon Credits

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EU Directive: Empowering Consumers for the Green Transition (ECGT)

The EU Directive, Empowering Consumers for the Green Transition (ECGT), takes effect on September 27, 2026.(1) The goal of ECGT is to protect consumers by ensuring that environmental claims are fair, understandable, and reliable. This regulation does create a new compliance requirement for businesses, but it also provides sustainability and marketing teams with important guidance that helps create consistency in sustainability communications.

Key takeaways

  • ECGT takes effect September 27, 2026, and prohibits claims that a product or service has a neutral, reduced, or positive environmental impact based on offsetting alone.
  • Named example phrases the regulation prohibits include climate neutral, CO2 neutral certified, carbon positive, climate net zero, climate compensated, reduced climate impact, and limited CO2 footprint.
  • ECGT does not want to deter investment in carbon credits. It wants companies to communicate the real benefits of the projects they support instead.
  • SBTi’s guidance recommends framing carbon credits as taking responsibility for ongoing emissions, not as making a product or company neutral.
  • Voluntary carbon projects deliver real climate progress: reducing super-pollutants, protecting and restoring ecosystems, and supporting communities.

Regarding carbon credits specifically, voluntary carbon projects deliver important climate progress and environmental benefits that provide many talking points for companies. They reduce climate super-pollutants by removing industrial emissions like methane, N2O, HFCs and others. They protect and restore valuable ecosystems and carbon sinks like forests, mangroves and grasslands. They help communities by reducing local pollution, creating employment opportunities, improving access to healthcare, and more.

The Science Based Targets Initiative (SBTi), a global leader in business climate action, concludes that alongside aggressive decarbonization, we should also use high quality carbon credits to take responsibility for our ongoing emissions. SBTi recognizes that carbon credits are important “to help limit temperature overshoot, mitigate transition risks, and support climate solutions.”(2)

ECGT language on carbon offsetting says that they do not want to deter investment in carbon credits. They just want companies to focus on communicating the benefits of the projects they support and avoid claims beyond the scope of carbon credits, which is good for everyone, companies and consumers alike.

The regulation reinforces that carbon credits do not change the sustainability of your products, so carbon credit buyers should not suggest that their products are more sustainable because of carbon credits. Instead, companies need to promote their climate contributions as a way to compensate or take responsibility for their carbon emissions by supporting projects that do great things like reducing global carbon emissions, reducing pollution, preventing deforestation, restoring forests, and more.

ECGT language related to carbon offsetting

The regulation is particularly focused on prohibiting claims, based on offsetting greenhouse gas emissions, that a product or service has a neutral, reduced, or positive impact on the environment in terms of greenhouse gas emissions. These claims are prohibited in all circumstances because they mislead consumers into believing the claim relates to the product itself, or to how it was made and supplied, or into thinking that using the product carries no environmental impact at all.

Named examples of prohibited claims include:

  • climate neutral
  • CO2 neutral certified
  • carbon positive
  • climate net zero
  • climate compensated
  • reduced climate impact
  • limited CO2 footprint

These claims are only allowed when they rest on a product’s actual lifecycle impact, not on offsetting emissions outside that product’s value chain, since the two are not equivalent. This prohibition does not stop companies from advertising their investments in environmental initiatives, including carbon credit projects, as long as they present that information in a way that is not misleading and that meets the other requirements of Union law.(1)

SBTi also provides guidance on climate contribution language in its Corporate Net Zero Standard Version 2.0 Draft for Second Public Consultation, November 2025. While the SBTi language is fairly technical, it has a good framework for crafting a climate contribution message.

SBTi Language for Carbon Credits(3)

  • Take responsibility for ongoing emissions by delivering mitigation impact contributions
  • Carbon credits certify the mitigation outcomes of projects that reduce, avoid, or remove carbon emissions
  • Activities that reduce emissions from emission sources not located within the company’s value chain
  • Activities that conserve, protect, and enhance natural carbon sinks
  • Activities that capture and store carbon in storage pools

SBTi’s draft standard also walks through sample claim language for this kind of contribution. In general, the samples move from a simple percentage statement, to naming a specific verified tonnage tied to that percentage, to a fuller statement that breaks the tonnage into reductions versus removals. Across all three, the framing stays consistent: a company took responsibility for a defined share of its ongoing emissions over a set period, by funding a specific, verified amount of mitigation, achieved through emission reductions or removals.(3)

FAQ: ECGT and Carbon Credit Claims

When does the ECGT directive take effect?

The rules apply across the EU from September 27, 2026, after member states transposed the directive into national law by March 27, 2026.

Does ECGT ban carbon offsetting?

No. It bans specific marketing claims that a product or service is environmentally neutral, reduced impact, or positive based on offsetting. Advertising investment in carbon credit projects themselves is still allowed if it is not misleading.

What phrases does ECGT specifically prohibit?

Named examples include climate neutral, CO2 neutral certified, carbon positive, climate net zero, climate compensated, reduced climate impact, and limited CO2 footprint, when those claims are based on offsetting rather than a product’s actual lifecycle impact.

How should a company describe its carbon credit purchases instead?

SBTi’s guidance recommends stating the specific verified tonnage of emissions reductions or removals funded and describing that as taking responsibility for a defined share of ongoing emissions, rather than claiming the company or product is neutral.

Does this rule apply to company level sustainability claims too?

ECGT is focused on claims about specific products and services in consumer marketing. Broader company level sustainability communication is a separate matter still governed by other existing rules.

While ECGT does add a new compliance burden for businesses, it helps create consistency in sustainability messaging that is important to building confidence in voluntary carbon projects and scaling the industry to help us achieve progress on global carbon emissions.

Disclaimer: Terrapass does not provide legal or regulatory advice. Any interpretation of regulation must be approved by your legal representative.

References:
(1) https://eur-lex.europa.eu/eli/dir/2024/825/oj
(2) https://files.sciencebasedtargets.org/production/files/Corporate-Net-Zero-Standard-version-2.pdf
(3) https://files.sciencebasedtargets.org/production/files/CNZS-V2-Second-Consultation-Draft.pdf

The post The EU’s New Green Claims Rules and Carbon Credits appeared first on Terrapass.

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Want a simpler way to buy carbon credits? Discover our carbon marketplace

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Most businesses that decide to act on their net-zero targets reach the same point of friction. Buying carbon credits has meant tracking down brokers, sitting through sales calls, and requesting a quote just to learn a price, sometimes with limited proof of what you are buying.

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