On February 16, Hirono Town signed a comprehensive partnership agreement with Fager Co., Ltd. to promote decarbonized agriculture and strengthen the local rice brand. The agreement focused on cutting greenhouse gas emissions while improving rice quality and farmer incomes.
Hirono’s mayor, Kazuma Komatsu, and Fager’s CEO, Takahiro Ishizaki, formalized the deal at a ceremony marking a new step toward linking climate action with rural economic revival.
A Climate Challenge Turns Into Opportunity
Rice farmers across Japan have struggled with extreme heat in recent years. High temperatures during the growing season have reduced grain quality and increased the risk of damage. In Fukushima’s coastal Hamadori region, growers have felt this pressure directly.
At the same time, Japan’s agricultural sector has begun to see decarbonization not just as an environmental duty but also as a business opportunity. Farmers can now generate carbon credits by reducing emissions from rice paddies and other farm activities. These credits create a new income stream while supporting national climate targets.
Hirono Town had already declared its ambition to become a Zero Carbon City by 2050. This partnership aligned with that goal. It aimed to make local agriculture more resilient, profitable, and climate-friendly.

How the Carbon Credit Model Works
Under the agreement, farmers in Hirono will adopt proven methods to reduce methane emissions from rice paddies. One key technique involves extending the mid-season drainage period. Farmers temporarily drain water from paddy fields during cultivation. This process lowers methane emissions, which normally form in flooded conditions.
Growers will also consider using biochar, a carbon-rich material that stores carbon in soil and improves soil health. Together, these measures can generate government-certified J-Credits.
Japan’s J-Credit system is a national carbon offset program. It certifies emission reductions or removals from activities such as renewable energy use, energy efficiency, forest management, and low-emission farming. Companies buy these credits to offset their emissions or meet climate goals. As a result, farmers and local governments gain a new source of revenue.
Fager has built strong experience in this field. The company supports J-Credit creation in 36 prefectures across Japan. In 2024 alone, it generated about 136,000 tons of CO₂ credits from agricultural projects. Now, it will bring that expertise to Hirono.
Reinventing “Hirono Rice”
Beyond carbon markets, the initiative aims to build a strong premium brand. Farmers will market locally grown Koshihikari rice as “Hirono Rice.” The brand will highlight three features: environmentally friendly cultivation, heat resilience, and high quality.
As extreme heat becomes more common, Japanese consumers are paying closer attention to how food is produced. Climate-smart branding could give Hirono’s rice a competitive edge.
One participating farmer, Toshirei Suzuki, already extended the mid-season drainage period in his paddies. He reported no negative impact on yield or grain quality. In fact, his rice ranked first in taste within Hirono Town, and all of his harvest met first-class standards. He said he joined the program smoothly and wants to continue if it benefits the environment.
His experience offered early proof that emission reductions and quality improvements can go hand in hand.
Digital Tools and Heat Countermeasures
The agreement goes beyond carbon credits as it also promotes agricultural digital transformation, often called agricultural DX.
Hirono and Fager will explore installing water-level and water-temperature sensors in paddy fields. These tools help farmers monitor conditions in real time. With better data, growers can respond quickly to heat stress and water management challenges.
Revenue from carbon credits will fund these upgrades. The partners aim to create a circular model. Farmers reduce emissions, generate credits, sell them, and reinvest the proceeds into better cultivation systems and climate adaptation measures.
This cycle connects environmental action directly to farm income and resilience.
A Model Linked to National Reconstruction
The partnership also fits into broader reconstruction efforts in Fukushima. Fager joined the national “Fukushima Reconstruction Living Lab” initiative led by Japan’s Reconstruction Agency. The program matches private firms with local governments to solve regional challenges.
In this case, agriculture stood at the center. By combining decarbonization, branding, and digital tools, Hirono aims to strengthen its rural economy while supporting recovery in the Hamadori area.
If successful, the model could expand beyond Hirono to other parts of Fukushima and eventually across Japan.
Japan Scales Up Carbon Markets to Hit 2050 Net Zero
Japan has pledged to achieve carbon neutrality by 2050. It also aims to cut greenhouse gas emissions by 46 percent from 2013 levels by 2030. To reach these goals, the government has steadily expanded carbon markets and sector-based policies.
In April 2026, Japan will introduce a full-scale emissions trading scheme (ETS). Around 300 to 400 companies that emit more than 100,000 tons of greenhouse gases per year must participate. The system is expected to cover roughly 60 percent of national emissions.

To support this shift, the government launched the Green Transformation (GX) Promotion Strategy. The plan outlines more than 150 trillion yen in public and private climate investment over the next decade. It includes a 20 trillion yen early-stage package backed by GX Economic Transition Bonds. The goal is to stimulate new markets while keeping economic growth stable.
Japan has taken a cautious and pragmatic approach. Policymakers design climate rules that businesses can realistically follow. The Japan Business Federation, known as Keidanren, plays a key role in shaping legislation. Its involvement helps ensure that new climate policies remain practical and economically viable.
The Role of the J-Credit Scheme
The J-Credit Scheme plays a central role in Japan’s domestic carbon market. Three ministries jointly manage it: the Ministry of the Environment, the Ministry of Economy, Trade and Industry, and the Ministry of Agriculture, Forestry and Fisheries.
As of May 2025, the scheme had registered 1,262 projects. It had certified a total of 12.08 million tons of CO₂ credits. The government now targets 15 million tons of certified J-Credits by fiscal year 2030.

Projects can register individually or as programmatic bundles that group many small activities into one larger project. This structure makes it easier for small farmers to participate.
Hirono’s rice initiative fits well within this framework. It visualizes emission reductions measurably and links them directly to local economic benefits.
A Blueprint for Sustainable Rural Growth
The Hirono–Fager partnership showed how climate policy can work on the ground. It connected national carbon markets with everyday farming practices. It turned methane reduction into income. It funded heat countermeasures with carbon revenue. And it built a premium rice brand around sustainability.
If the project delivers as planned, Hirono Town could become a model for climate-smart agriculture in Japan. The town’s rice would stand not only for taste and quality, but also for environmental responsibility and resilience in a warming world.
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Carbon Footprint
Climate-Linked Supply Chain Risk Is Already in Your P&L
The earnings calls that quietly reframed climate from sustainability question to operating risk.
Three earnings calls in the last 18 months tell the story without any help from a press release.
Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.
You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.
Where climate risk has already appeared in earnings
The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.
Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.
Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.
What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.
The three commodity exposures that hit margin first
For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.
- Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
- Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
- Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.
TCFD and ISSB disclosure changes
The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.
For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.
The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.
What procurement and finance can do now
Three actions matter near-term.
Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.
Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.
Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.
Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.
If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.
Carbon Footprint
Where should an SME start with a carbon action plan?
More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.
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Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
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