IEA defines energy intensity as the amount of primary energy used to produce a given amount of economic output. It is the key global indicator to track energy efficiency- which is technically the rate of change in primary energy intensity.
At COP28, at least 200 countries pledged to double energy efficiency improvements by 2030. This is because this factor drives the world’s climate goals. Recently, IEA has rolled out its 2024 Energy Efficiency Report which has decoded the significance of energy efficiency with rising energy demands.
Let’s deep dive into this…
Energy Demand Surges with Electrification
A transition to electrification has gained ample significance with electricity’s share in total energy demand rising faster than in previous years. Electrification means shifting from fossil-fuel-powered systems to efficient electric alternatives. And this stands out as a positive force in an otherwise slow year for global energy efficiency.
The demand is further spurred by increased EV sales, industrial growth, and cooling needs, particularly in warmer regions. On the contrary, the demand for gasoline is slowing down in many regions due to the same reasons.
In 2024, the share of electricity in overall energy demand is expected to grow by nearly 2%, double the 1% average growth seen from 2010 to 2019.
Talking about EVs, the market continues to expand. IEA predicts, in 2024 EV sales can reach 17 million if one in five cars is sold worldwide. China remains a dominant player, accounting for about 60% of global EV sales last year. Overall, the EV boom is an example of electrification’s role in improving energy intensity even if overall efficiency progress remains modest.
However, reaching the net zero target by 2050 will require faster and sustained progress.

The Missing Piece in Achieving Net Zero Emissions
Energy efficiency is essential for reducing fossil fuel reliance and cutting emissions. In the IEA’s net zero pathway, ramping up energy efficiency could account for over 70% of the anticipated drop in oil demand and 50% of the reduction in gas demand by 2030. Thus, this energy efficiency is like the missing block that needs to be placed to bridge the net zero pathway.
However, the global efforts to reduce energy intensity are yet to reach targeted levels. In 2024, global energy efficiency progress is projected to improve by just 1%, the same rate as 2023, despite energy demand expected to rise by 2%.
Despite the historic pledge, a significant increase in policy action is necessary to accelerate the process of energy efficiency.

Energy Efficiency: Advanced Economies Slow in, Emerging Markets Pick Up
Last year advanced economies like the European Union and the United States showed strong improvements in energy intensity. In contrast, China, a long-time leader in energy efficiency gains, saw its energy intensity sharply decline from its decade-long average of 3.8% annual improvements. India’s progress also slowed, posting just 1.5% improvement.
However, in 2024, the momentum has shifted. Advanced economies are seeing slower energy efficiency progress, with the EU expected to improve by only 0.5% and the U.S. by 2.5%.
Meanwhile, emerging markets and developing economies (EMDEs) are starting to pick up the pace. China’s energy intensity is projected to improve by 1.5%, bouncing back from 2023’s decline, while India’s progress has accelerated to around 2.5%. Similar gains are anticipated in Southeast Asia, where energy efficiency initiatives are gaining traction.
As energy demand rises, maintaining efficiency improvements is becoming more challenging. Advanced economies are slowing, while EMDEs are showing modest progress. This shift highlights the need for tailored policies to drive efficiency across diverse regions and economic stages, especially when the world has already set an ambitious energy target.

Flexibility: Eases Grid Strain and Boosts Affordability
Another system-wide theme highlighted by IEA is flexibility across the grid. As renewable energy grows globally, the need for flexibility to balance grids is rising. Traditionally, grids relied on thermal and hydropower for flexibility. But now, demand-side management—such as smart appliances and battery storage, is emerging to provide this flexibility.
Following record growth in renewables in 2023, when nearly 565 GW was added, scaling up flexible, efficient solutions is crucial to manage demand and stabilize prices.
Government Strategies
Governments worldwide are responding. For example, the UK plans to release its Flexibility Markets Strategy by the end of 2024. It will focus on building a flexible market that contracted 4 GW last year. Australia’s New South Wales initiative is adding 1 GW of grid stability projects, and the Netherlands is committing $108 million to support battery storage integration.
Consumer Level Shift
The shift is not just confined to government policies but is also happening at the consumer level. In the UK, the Demand Flexibility Service trial involved 2.6 million households and 8,000 businesses, shifting demand and saving over 3.7 GWh during winter 2023-2024.
In the US and California, several federal initiatives are directed at improving grid flexibility and the growth of EVs. They are looking ahead to achieve this with support for smart heat pumps, dynamic-rate pilot programs, and funding for community-based grid innovation.
Digitization
Digitization plays a vital role in unlocking flexibility. New data-sharing platforms and dynamic tariffs, like Octopus Energy’s real-time rate and EDF’s EV charging scheme, incentivize users to adapt their energy consumption to grid needs. This will ease pressure on the grid and improve affordability. These efforts also highlight the growing integration of renewables, flexibility, and consumer-driven innovations.

The post IEA’s 2024 Blueprint: Energy Efficiency is the Key to Emission Reduction appeared first on Carbon Credits.
Carbon Footprint
Conflict in the Middle East Threatens Carbon Capture Buildout: What It Means for the Global CCUS Market?
The conflict in the Middle East is raising doubts about major carbon capture projects in the Gulf region. Carbon capture, utilization, and storage, known as CCUS, is a technology that prevents carbon dioxide (CO₂) from entering the atmosphere. It captures CO₂ from industrial sources and stores it underground or uses it in industrial processes. CCUS is seen as crucial for cutting hard‑to‑abate emissions from oil, gas, cement, and steel.
Gulf Ambitions Hit the Pause Button
Before the conflict, Gulf plans aimed for about 20 million tonnes per year (Mtpa) of CCUS capacity by 2030. This would have positioned the region as a key global hub. But Rystad Energy says this is now unlikely. The pipeline may shrink closer to the lower case of around 12 Mtpa by 2035 due to delays and repriced risk.

The Gulf’s CCUS buildout has strong logical drivers. The region has abundant oil and gas operations, and projects often connect to those facilities. However, when the upstream energy system is disrupted, CCUS plans can be delayed, pushed back, or re‑evaluated. This change affects investors’ view of CCUS as a near‑term investment in the region.
Rising Costs and Risk Reprice Carbon Capture
One major risk from prolonged conflict is rising energy costs. If energy prices jump — which often happens during regional conflict — the cost to capture and transport CO₂ also rises.
Rystad’s analysis shows that a 50 % rise in energy prices could increase capture and transport costs by about 30 %. That could push the cost of capturing a tonne of CO₂ well above the price range expected by 2030 in the European Union’s emissions trading system.
- The analysis suggests an increase from $95 per tonne to $124 per tonne using a ‘middle impact’ case, where energy prices rise about 50%.

Higher costs come from more expensive power, higher equipment prices, and slower supply chains. All these pressures hit CCUS projects hard because they are already more costly than conventional infrastructure.
Energy‑intensive capture systems need cheap, reliable supplies of power and materials. Rising inflation and disrupted supply chains could reduce availability and slow project build‑outs.
Longer project timelines may also raise the cost of capital. Investors typically demand higher returns when projects take longer or face greater uncertainty. In some cases, projects may only move forward if they are supported by governments or strategic partners, especially when the cost per tonne of CO₂ captured rises above key benchmarks.
Global CCUS Market Still Expanding
While the Gulf faces near‑term risks, the global CCUS market has continued to grow. A large number of projects are being developed worldwide.
As of 2025, ~628 CCUS projects are tracked globally across all stages, with potential capture capacity exceeding 416 Mtpa if completed. Operational capacity reached 64 Mtpa from 77 facilities. The breakdown by number of facilities and total capture capacity is as follows:

The market is growing because many governments and companies have adopted emission‑reduction mandates. About 63 % of industries say these mandates accelerate CCUS deployment.
- Nearly 55 % of new CCUS projects are integrated with other low‑carbon technologies like hydrogen or renewable energy.

North America leads global capacity, accounting for about 46 % of total CCUS project capacity. Europe holds around 26 %, Asia‑Pacific about 21 %, and the Middle East & Africa roughly 7 % of the total project pipeline.
The oil and gas sector remains the largest user of CCUS, making up about 53 % of the global captured CO₂. Industrial decarbonization in sectors like cement and steel now represents around 25 % of the planned capacity worldwide.

Market research also shows that the CCS market size was estimated at about USD 3.9 billion in 2025, growing at a compound annual growth rate (CAGR) of 7 % to reach USD 6.7 billion by 2033. This growth reflects rising investments in decarbonization technologies across industrial and power sectors.
Long-Term Outlook: The Gigaton Challenge
CCUS projects are growing, but still fall far short of what climate models recommend. A recent Rystad Energy forecast suggests that global CCUS capacity could expand to more than 550 million tonnes per year by 2030. That’s more than a tenfold increase over today’s roughly 45 million tonnes per year of captured CO₂.
However, this projected expansion is still far below what many climate scenarios require. Limiting global warming to under 2 °C often needs CCUS to capture nearly 8 gigatonnes of CO₂ each year by 2050 in many energy transition models. That means growth must accelerate sharply after 2030 to meet climate goals.
The IDTechEx forecast shows a strong long‑term outlook for CCUS. It estimates global capture capacity will hit around 0.7 gigatonnes per year by 2036. This indicates rapid growth, with a CAGR over 20% from 2026 to 2036. This would place CCUS as a major technology in global decarbonization, if investment and deployment scale up quickly.
What This Means for the Gulf and the World
For the Gulf region, rising geopolitical risk is changing how CCUS projects are evaluated. Many planned build‑outs linked to oil and gas value chains may be slowed or repriced as risk premiums rise.
Some analysts now expect that Gulf CCUS capacity may align with a more cautious trajectory through the mid‑2030s rather than a rapid 2030 build‑out. Moreover, the 8 Mtpa shortfall equals 1.5% of the projected 550 Mtpa global capacity, placing intense pressure on North America and Europe to accelerate.
Rising costs from energy price shocks further complicate the equation. With Middle East & Africa capacity shrinking from 7% to ~4% of the total pipeline, US 45Q projects and EU ETS industrial clusters must find enough replacement capacity.
Still, global drivers for CCUS remain strong. Governments and companies worldwide continue to plan and build projects. New technologies and integrations with hydrogen, renewable energy, and industrial clusters could help spread costs and scale the technology.
As many countries expand their net‑zero plans, CCUS will play a key role in managing emissions that are difficult to eliminate through electrification or fuel switching alone.
In this evolving landscape, the CCUS market is poised for significant long‑term growth, but near‑term geopolitical disruptions and cost pressures will require careful planning, strong policy support, and sustained investment. Strategic partnerships and global cooperation will be key to ensuring that CCUS can meet both economic and climate goals.
The post Conflict in the Middle East Threatens Carbon Capture Buildout: What It Means for the Global CCUS Market? appeared first on Carbon Credits.
Carbon Footprint
Indigenous and local knowledge in carbon projects: why it defines credit quality
Carbon buyers are asking better questions: permanence risk, additionality, co-benefits, and third-party verification, has all become vital considerations. The due diligence applied to nature-based carbon credits has grown sharper and more rigorous over the past few years. Yet one factor consistently sits at the edges of buyer evaluation: Whether the communities living on and around the project land are genuinely embedded in its design, management, and long-term success.
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Carbon Footprint
AI vs. Climate Reality: Why Big Tech Is Buying Millions of Carbon Credits
The artificial intelligence (AI) boom has entered a new phase. It is no longer just about innovation or market dominance. Instead, it is now deeply tied to energy demand, emissions, and capital discipline. As a result, the rapid expansion of AI infrastructure is pushing Big Tech into an uncomfortable position—balancing climate commitments with rising environmental costs.
Data compiled for CNBC by carbon management platform Ceezer shows a sharp rise in carbon credit purchases across the sector. Companies are scaling AI aggressively, yet at the same time, they are leaning more heavily on carbon markets to offset the emissions they cannot yet avoid.
This shift is not happening in isolation. It reflects a broader structural tension between growth, sustainability, and financial performance.
AI Expansion Is Driving Both Emissions and Offsets
Tech giants such as Alphabet, Microsoft, Meta, and Amazon are collectively expected to spend close to $700 billion this year to scale their AI capabilities. This includes building hyperscale data centers, deploying advanced chips, and expanding global cloud infrastructure.
However, these investments come with a high environmental cost. AI systems require vast computing power, which in turn demands continuous electricity and cooling. Water use is also rising, particularly in large data center clusters. Consequently, emissions are increasing even as companies reaffirm their net-zero ambitions.
This is where carbon credits play a growing role. Each credit represents one metric ton of carbon dioxide either reduced or removed from the atmosphere. By purchasing these credits, companies aim to offset emissions that remain difficult to eliminate in the short term.
Yet this approach raises a fundamental question. Are carbon credits acting as a bridge to decarbonization—or becoming a substitute for it?

A Market Surge Signals Structural Dependence
The scale of growth in carbon credit purchases suggests a structural shift rather than a temporary adjustment.
In 2022, permanent carbon removal purchases across these companies stood at just over 14,000 credits. Within a year, that figure jumped dramatically to 11.92 million. The momentum did not slow. Purchases increased to 24.4 million in 2024 and then surged to 68.4 million in 2025.
This exponential rise highlights how quickly AI-driven emissions are feeding into carbon markets. More importantly, it shows that demand for high-quality removal credits is accelerating faster than supply.
At the same time, companies are not relying on a single solution. Their portfolios include nature-based projects such as forestry and soil carbon, alongside engineered approaches like direct air capture. Long-term offtake agreements are also becoming more common, helping secure future credit supply while supporting project development.
However, the rapid increase in demand raises concerns about market depth. High-integrity carbon removal credits remain scarce, and scaling them is both capital-intensive and time-consuming.
Microsoft Sets the Pace—but Questions Remain
Among its peers, Microsoft has taken a clear lead in carbon removal efforts. The company reported a 247% increase in credit purchases between fiscal 2022 and 2023, followed by a further 337% jump in 2024. Growth continued into the next fiscal year, roughly doubling again.
More notably, Microsoft expanded its carbon removal agreements to 45 million metric tons of CO₂ in 2025, up from 22 million tons the previous year. These agreements span multiple geographies and technologies, reflecting a diversified approach to carbon removal.

The company is now a top climate leader, intending to become carbon-negative by 2030. Its strategy emphasizes reducing emissions first and then removing what cannot be avoided.
However, a key gap remains. It has not explicitly tied its carbon credit strategy to its AI expansion. While the correlation is clear, the lack of direct disclosure leaves room for interpretation.
This ambiguity is not unique to Microsoft. It reflects a broader issue across the sector, where sustainability narratives are evolving faster than reporting frameworks.
- MUST READ: Microsoft Q2 FY26 Earnings: $81B Revenue, AI Momentum, and a 150% Jump in Water Use by 2030
Free Cash Flow Pressures Are Becoming Harder to Ignore
While environmental concerns are rising, financial pressures are also building.
The CNBC report further highlighted that the scale of AI investment is unprecedented. As companies ramp up spending, free cash flow is beginning to decline. The four largest U.S. tech firms generated a combined $237 billion in free cash flow in 2024. That figure dropped to $200 billion in 2025, and further declines are expected.
This trend signals a shift in capital allocation. Companies are prioritizing long-term growth over short-term financial efficiency. However, this comes at a cost. Lower cash generation reduces flexibility and may increase reliance on external financing.
For instance, Alphabet raised $25 billion through a bond sale in late 2025, while its long-term debt rose sharply to $46.5 billion. This move underscores how even cash-rich companies are turning to debt markets to sustain their AI ambitions.

For investors, the implications are significant. The AI story remains compelling, but it now comes with margin pressure, delayed returns, and increased financial risk.
- ALSO READ: Google Bets Big on Next-Gen Nuclear and Carbon Credits from Superpollutants For a Greener AI
Renewables Help Stabilize Emissions—but Not Fully
Despite the rise in emissions, the increase has not been as steep as some feared. This is largely due to the rapid adoption of renewable energy.
Hyperscalers have expanded their clean energy portfolios, securing power purchase agreements and investing in renewable projects. As a result, they have been able to offset part of the additional demand created by AI workloads.
Ceezer’s data suggest that while emissions rose alongside AI growth, the increase was relatively moderate. This indicates that companies are responding quickly by integrating renewable energy into their operations.
However, this strategy has limits. Renewable energy can reduce operational emissions, but it cannot fully eliminate the impact of rapid infrastructure expansion. As AI demand continues to grow, the gap between emissions and reductions may widen.
Stricter Rules Are Reshaping Carbon Credit Use
At the same time, the regulatory landscape for carbon credits is becoming more stringent. New frameworks are redefining how companies can use offsets within their climate strategies.
Initiatives such as the VCMI Scope 3 Action Code now allow limited use of high-quality credits, but only under strict disclosure conditions. Meanwhile, the Science Based Targets initiative (SBTi) continues to refine its guidance, particularly as Scope 3 emissions remain difficult to reduce.
The challenge is substantial. The global Scope 3 emissions gap is estimated at 1.4 billion tonnes and could increase significantly by 2030. This creates pressure on companies to find credible solutions without over-relying on offsets.
In parallel, disclosure frameworks such as CSRD are pushing companies to provide detailed explanations of their carbon credit strategies. This includes justifying project selection, verifying credit quality, and demonstrating measurable impact.
The direction is clear. Carbon credits are no longer a simple compliance tool. They are becoming part of a broader accountability framework.
Carbon Removal Market Expands—but Supply Constraints Persist
The carbon removal market is growing rapidly, yet it remains constrained.
MSCI Projections suggest the global carbon credit market could exceed $30 billion by 2030. Corporate demand for carbon removal credits may surpass 150 million metric tons annually within the same timeframe.

However, supply is struggling to keep pace. High costs remain a major barrier, particularly for advanced technologies such as direct air capture, where prices often exceed $100 per ton.
In 2025, offtake agreements reached $13.7 billion, reflecting a strong corporate commitment. Yet these agreements will deliver only 78 million credits over the next decade. Actual durable carbon removal credits retired in the same year remained below 200,000.
This mismatch highlights a key issue. While demand is accelerating, real-world deployment is lagging. As a result, the market faces both growth potential and structural limitations.

The Bottom Line: A Delicate Balancing Act
Big Tech’s AI expansion is reshaping both the digital economy and the carbon market. On one side, companies are investing heavily in future growth. On the other hand, they are navigating rising emissions, tighter regulations, and increasing financial pressure.
Carbon credits are playing a critical role in bridging this gap. However, they are not a long-term solution on their own.
The path forward will require a more balanced approach—one that combines technological innovation with real emissions reductions and transparent reporting. Companies must prove that their climate commitments are more than offset strategies.
At the same time, investors will need to adjust expectations. The AI boom promises strong returns, but it also introduces new risks. Lower cash flow, higher capital intensity, and evolving climate obligations are all part of the equation.
Ultimately, the success of this transition will depend on execution. The companies leading the AI race must now show they can scale responsibly—without compromising either financial stability or climate credibility.
The post AI vs. Climate Reality: Why Big Tech Is Buying Millions of Carbon Credits appeared first on Carbon Credits.
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