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A common criticism of heat pumps is that they do not work in cold weather.

However, the Nordic region – particularly Sweden, Finland and Norway – offers a rebuttal to this assessment, as our research at the Regulatory Assistance Project (RAP) shows.

These three European countries have the highest heat pump sales per 1,000 households in the continent.

Sweden, Norway and Finland also have the coldest climates in Europe. In all three countries, there are now more than 40 heat pumps per 100 households, more than in any other country in the world. 

At RAP, we have analysed the driving factors that led to this Nordic success story, as part of the development of our heat pump policy toolkit, which we launched at the COP27 climate summit in Sharm el-Sheikh last year.

Heat pump market growth

Installations of heat pumps in the Nordics rose quickly after 2000 and, despite a slowdown in 2012, again continued to surge after 2015.

Heat pumps work like an air conditioning unit (or a fridge) in reverse, to concentrate heat energy from the outside air – or a water or ground source – into building interiors.

The most common are “air-to-air” units, meaning they take heat from the outside air to blow warm air inside, whereas air-to-water units make hot water. Heat pumps are the “central technology” for low-carbon heat, the International Energy Agency (IEA) says.

Norway has the highest penetration of heat pumps worldwide, most of which are air-to-air systems. By 2020, there were 60 heat pumps installed per 100 households in Norway. Most of this happened after 2001 when the heat pump market grew significantly from a low base of around 2,000 units per year to more than 155,000 units sold in 2022

Similarly, in Finland, before 2000 only a few hundred units of heat pumps were installed per year. From the mid-2000s onwards, the country saw a rapid growth with cumulative installations now exceeding 1m units.

This can be seen in the chart below, which shows annual heat pump sales in Finland, Norway and Sweden from 1990 to 2021.  

Annual heat pump sales in Finland, Norway and Sweden 1990-2022, broken down by type of unit. Source: Data from the national heat pump associations in Norway, Sweden and Finland. Chart by Molly Lempriere for Carbon Brief using Datawrapper.

Because heat pumps use electricity that increasingly comes from low-carbon sources they lead to carbon emission reductions overall. Cumulatively, the heat pumps sold over the past 30 years contributed to a -72% drop in carbon dioxide (CO2) emissions from heating in Finland, -83% in Norway and -95% in Sweden.

In addition, recent RAP analysis shows that heat pumps, even at temperatures sub-zero, are two- to three times more efficient than fossil-fuel heating systems.

This rapid reduction in carbon emissions from heating cannot be attributed to heat pumps alone — district heating, also known as heat networks, has become less carbon intensive and buildings have been built and retrofitted to a higher fabric efficiency standard over time. However, heat pumps played a key part.

Achieving heat pump leadership

The Nordic countries were previously heavily reliant on heating oil to keep warm, a result of the absence of a widespread gas grid.

They – Finland, Norway and Sweden (Denmark uses district heating as its main source of heating, with two-thirds of homes relying on it) – made an early decision to move away from heating oil following the energy crisis in the 1970s. This had seen the oil price rocket by almost 300% due to an oil embargo by the Organisation of Arab Petroleum Exporting Countries (OAPEC). 

This crisis led to a widely supported goal to become independent from fossil-fuel imports, perhaps most starkly evident with the creation of a Commission for Oil Independence in Sweden in 2005. 

Despite changes in political parties over time, this has remained a constant focus in national energy policy across these countries – and explains why fossil fuels make up a low share of heating fuels in Finland (22%), Norway (less than 1%) and Sweden (3%). 

The decision to move away from oil heating provided an important stimulus for research and development of heat pump technology, followed by various promotional government programmes, including information campaigns and grant payments.

For Norway, specifically, it also had a large share of homes using electric heating. Converting electrically heated homes to heat pumps provides significant reductions in electricity demand and running costs because heat pumps are, typically,about three times more efficient than direct resistance heating

More recently, regulations, such as the complete ban of using heating oil in buildings for heating, have come into effect in Norway. In June 2018, the government adopted a regulation banning the use of mineral oil (fossil oil) for the heating of buildings from 2020. The ban covers the use of mineral oil for heating in residential buildings, public buildings and commercial buildings.

Historic household electricity prices in all three countries were also relatively low compared to many other European countries with about €0.17 per kilowatt hour (KWh) in Finland and Norway and €0.20/kWh in Sweden before the price crisis.

Carbon taxation

Carbon taxation has played a key role in making heat pumps economically competitive in all three countries. In 1990, Finland was the first country in the world to introduce a carbon tax, which currently stands at €53 per tonne of CO2 (tCO2) for heating fuels. 

Shortly after Finland, Sweden adopted a CO2 tax in 1991. Since its introduction, it has increased from €21/tCO2 to €102/tCO2 in 2022. 

Norway also introduced a carbon tax in 1991, which reached €76/tCO2 in 2023. The government’s white paper on energy policy announced that the tax would rise to €196/tCO2 in 2030, which would be one of the highest levels in the Organisation for Economic Co-operation and Development (OECD).

Many other countries across Europe have addressed imbalances in taxation of heating fuels to encourage heat pump uptake, including the Netherlands, Denmark and Germany, according to RAP analysis

In Denmark, electricity used for heat pumps in homes is exempt from energy taxes to the minimum amount allowed under EU law. In Germany, levies have been shifted from bills to the public budget.

Air-to-air heat pumps

It is notable from the RAP data presented above that two-thirds of the heat pumps sold in the three countries are air-to-air heat pumps. This differs from other major European heat pump markets, such as Germany and Poland, where the majority of heat pumps are air-to-water.

The reason for this is that, in many cases, heat pumps replaced electric resistive heating with no hot water running through radiators.

Furthermore, the architecture in the Nordic countries tends to be more open plan compared to other European countries. This makes the application of air-to-air a more attractive proposition, without the need for extensive ducting or multiple individual fans.

In addition, air-to-air heat pumps are lower cost compared to air-to-water heat pumps, according to the IEA.

Air-to-air heat pumps can also be used for cooling. However, the Finnish Heat Pump Association estimates that air-to-air heat pumps used for cooling account for only 10%-15% of the market, with the majority being used for heating only.

In some cases (although, according to the Finnish heat pump association, this is a small minority) more than one heat pump is installed in a single building and heat pumps are also often operating with a second heat source being present.

Many homes continue to use wood stoves after having installed a heat pump as a study from the Oslo Centre for Research on Environmentally Friendly Energy (CREE) on heat pumps shows, albeit less frequently. This resulted in about a quarter less wood being used for heating in 2021 compared to 2010. The continued use of wood is at least in part a result of aesthetic and cultural preferences. 

In Finland, heat pumps are often installed as an additional heating system complementing mainly electric heating.

Nordic clean heating lessons

RAP’s analysis has found that the success of heat pumps in the Nordics is not accidental.

Instead, it is the result of a mix of policy instruments working in concert, such as carbon taxation, government incentives, regulations, quality standards, consumer protection for example through the creation of bodies to deal with complaints and offer redress, and information campaigns.

The natural efficiency of heat pumps has also helped their deployment.

The key takeaway is that there is no single policy that can deliver a mass market for heat pumps. A well-designed policy mix of economic instruments, financial support and regulation, underpinned by coordination and engagement, turns out to be the most effective recipe for scaling up heat-pump deployment, according to RAP’s research.

The experience in the Nordic countries illustrates not only what can be achieved in just two decades, but how to do it.

Policymakers in countries where heat pumps are still in their infancy do not have to start from scratch, but can learn from – and build on – the heat-pump success story in Norway, Finland and Sweden.

The post Guest post: How heat pumps became a Nordic success story appeared first on Carbon Brief.

Guest post: How heat pumps became a Nordic success story

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Commencement of NSW Forestry assessment a ‘chance to fix a broken system’ and deliver urgent forest protection

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SYDNEY, Friday 18 September 2026 — In response to the Federal and NSW government’s announcement to commence an assessment of NSW forestry under the new national nature laws, Adele Chasson, Nature Policy Lead at Greenpeace Australia Pacific said:

“This is the Federal Government’s chance to fix a broken system that has enabled the destruction of NSW’s precious forests for far too long.

“Native forest logging continues to smash threatened species habitat. In NSW, it is pushing unique wildlife like koalas, greater gliders and glossy black cockatoos towards extinction. The state-owned logging agency has a disastrous record of environmental damage and breaches.

“The Regional Forest Agreement (RFA) system has failed, allowing the industrial logging of special forests for decades across Australia with no oversight. Thankfully, the Federal Government has started the process to finally remove the logging industry’s exemption from national nature laws.

“It’s time for the Federal Government to deliver the protection that forests urgently need, and that Australians overwhelmingly want. The Government must ensure a thorough assessment of the devastating impacts of native forest logging in NSW, and establish strong environmental rules that states must follow.

“These forests have been cared for by First Nations people for tens of thousands of years. They are some of the most biodiverse on the planet, store carbon, clean our air and water. It’s critical we protect them.”

ENDS

Media contact:

Kate O’Callaghan on 0406 231 892 or kate.ocallaghan@greenpeace.org

Commencement of NSW Forestry assessment a ‘chance to fix a broken system’ and deliver urgent forest protection

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Furry Little Peach x Greenpeace

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What happens when a love of marine life meets a playful imagination?

Sydney artist, illustrator and children’s author Sha’an d’Anthes, better known as Furry Little Peach, has teamed up with Greenpeace to create Happy Ocean Happy Planet: a joyful celebration of the extraordinary creatures that call our oceans home.

Sha’an felt inspired to create an illustration celebrating the beauty and resilience of marine life. Its hopeful message, A Happy Ocean is a Happy Planet, sparked a special collaboration with Greenpeace and a limited-edition t-shirt designed to help protect the oceans that inspired it.

The exclusive Furry Little Peach tee is available as a gift to new regular Greenpeace donors who give $30 or more and make at least three donations. By becoming a regular giver, you’ll help Greenpeace campaign for ocean protection.

Furry Little Peach Sha'an d'Anthes x Greenpeace

ARTIST INTERVIEW: Sha’an d’Anthes (Furry Little Peach)

Sha’an shares the story behind the artwork, the local marine creatures featured in the design and why hope can be such a powerful force for action.

Hi Sha’an! Can you tell us a little about yourself and what you do?

My name is Sha’an d’Anthes, I also go by the pseudonym Furry Little Peach and I’m an illustrator, artist and children’s author based in Sydney, Australia. I love creating joyful, vibrant and nostalgic art that looks at the world through the lens of childlike wonder.

What do you love about drawing animals and nature?

I love all of the different shapes, colour and narrative you get to explore when drawing animals and nature. I’m also a city-slicker these days, and so I think that my work is a sort of escapism (for myself and hopefully for my audience).

How did the Greenpeace collaboration come about?

I went to the premiere of David Attenborough’s documentary Ocean, and felt compelled to create something to share the message of the film. This t-shirt is actually based off of that illustration including the tagline in I included when I shared it “A Happy Ocean is a Happy Planet”. I’m so grateful Greenpeace approached me for the project – it was a blast.

Where did you start when creating the Happy Ocean Happy Planet design?

The Happy Ocean tee starts the same as all of my work – with a brainstorm/braindump and really loose concept sketches.

How did you choose the animals for the illustration?

I actually asked Greenpeace to help me with the research of local marine life and they were so accommodating. They very quickly delivered me a huge list of local species of fish, mammals and coral and I just went through and looked up each creature and curated a little group of sea life that I thought would look sweet together – a mix of sizes, types, colours, textures and shapes.

What did you use to create the artwork?

So much of my work is traditional, but when it comes to things like t-shirts I always use digital drawing programs because I like to draw each colour in a separate layer which requires me to jump in and out of layers because it allows me to control colour and printing. When working digitally I always sketch in Procreate (an Australian digital art app), and then with this project I created final art in Adobe Fresco because it called for a vector graphic (an image that can be blown up to any size).

Do you have a favourite creature in the design?

I love painting Humpback Whales and always have, but I also have a soft spot for the sweet little Jelly Blubber jellyfish.

What did you want people to feel when they saw the artwork?

I specifically wanted to focus on the outcome that all of us want to see – a happy, thriving ocean where creatures are given the time and space to balance themselves. I feel that even when tackling tough subjects, leaning into hope is my natural inclination. As long as we have hope that things can be better, we will continue to take action.

What was the most fun part of creating it?

I actually documented the entire process of this project in a studio vlog on YouTube – and you can see how much fun I’m having doing final art jumping between layers and building the image. I had just come off completing final art for two books which are multi-year long projects, so being able to do a project that from start to finish in just a few days was really freeing at the time.

Watch Sha’an’s Full Vlog

What does a “happy ocean” mean to you?

An ocean that given the time and space to repair and balance itself. Something I really took away from David Attenborough’s Ocean is that ocean ecosystems are actually really good at repairing themselves if we just let them do their thing.

How can people get their hands on the t-shirt?

The shirt is a reward for regular givers to Greenpeace – those who commit to at least 3 months of donations will receive the tee as a gift. Read about how at http://act.gp/flp-tee

How is Greenpeace helping to make our oceans happier places?

They have a deep focus on the health and happiness of our oceans through advocating for the set up of marine sanctuaries, holding big ocean polluters to account and calling for a ban on deep sea mining.

What are you working on next?

I will be jumping headfirst into Peachtober – an annual daily art challenge I run each year in October, if there are any artists reading this it’s a great time so please come join! In terms of publications my next picture book The Late Bird will be out in February 2027 (published by Harper Collins US) and then I have an creative activity book for adults coming out next August with Chronicle US and Penguin Australia. Otherwise you can always check out what I’m tinkering away with in my studio on Instagram and YouTube.

Furry Little Peach x Greenpeace

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AI giant Anthropic’s first Australian data centre deal an “egregious” example of Big Tech double talk

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SYDNEY, Thursday 17 September 2026 — Greenpeace Australia Pacific has slammed AI giant Anthropic’s deal for its first Australian site in Queensland’s Western Downs, the heart of coal seam gas country, saying the project will entrench gas and turbocharge climate pollution.

The expected electricity demand from the data centre site, situated in the middle of the Western Downs coal seam gas fields, is comparable to 1.5 million Australian households. Greenpeace’s report Energy Vampires: The AI data centres draining Australia called for a moratorium on frenzied data centre development until appropriate guardrails are in place.

Joe Rafalowicz, Head of Climate and Energy at Greenpeace Australia Pacific, said: “This is an egregious example of Big Tech giants being given carte blanche to drain energy and water, and use polluting gas to fuel their hyperscale data centres.

“AI and Big Tech corporations claim to bring new renewable energy to the grid, while blatantly planning to power their operations with polluting fossil fuels.

Planning documents show the first stage of this behemoth project could be powered by ‘behind the metre’ gas — the same playbook AI companies have used in the US, leading to a 20% increase in climate pollution from electricity. Now these companies want to bring their cowboy plans to Australia and the Federal Government is allowing it.

“If they plugged into the local grid, the power required would increase Queensland’s electricity grid emissions by around 6.6 million tonnes — an 18% rise. If they build their own gas-fired power plants, this will drive up Queensland’s emissions even more.

“Billions of dollars are now pouring into a massive pipeline of proposed new data centres, of unprecedented size, being built at incredible speed across the country. Australians should be worried about the extreme lack of scrutiny being applied to these projects, and the corporations leading the data centre charge.

“The data centre build-out is happening without the endorsement of the Australian people, yet we are the ones who will pay the price. We can not allow unchecked data centre expansion to derail our renewable energy transition, entrench gas and turbocharge climate pollution — that’s why Greenpeace has called for an urgent moratorium until appropriate guardrails are in place.”

ENDS

Media contact: Kate O’Callaghan on 0406 231 892 or kate.ocallaghan@greenpeace.org

AI giant Anthropic’s first Australian data centre deal an “egregious” example of Big Tech double talk

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