Google is considering nuclear energy as a potential solution to meet its ambitious 2030 net-zero emissions goals, according to CEO Sundar Pichai. In a recent interview with Nikkei, Pichai revealed that the company is exploring various clean energy investments. These particularly include traditional renewables like solar and innovative technologies such as small modular nuclear reactors.
This move is part of Google’s strategy to reduce its carbon footprint while addressing the growing energy demands of its expanding artificial intelligence (AI) operations.
Google’s Energy Dilemma: AI vs. Carbon Emissions
In 2023, Google’s total greenhouse gas (GHG) emissions rose to 14.3 million tCO2e as seen below. This marks a 13% year-over-year increase and a 48% rise from the 2019 base year. And it has been growing since 2020.

This increase in emissions was mainly driven by higher energy use in data centers and supply chain emissions. As Google expands AI integration, its emissions reduction efforts face greater challenges due to the rising energy demands of AI computing and increased infrastructure investments.
The tech giant’s goal is to cut 50% of its combined Scope 1, 2, and 3 emissions by 2030. Pichai acknowledged the challenge posed by data centers and AI, which has significantly increased the company’s energy consumption.
Google’s global network includes over 25 strategically located data centers, selected based on key factors like land availability, infrastructure, local talent, and potential impact. These centers are essential in meeting the growing digital demands of the world, ensuring efficient data processing and storage.
- In 2023, Google’s data centers consumed 24 TWh of electricity, making up 7-10% of the global data center electricity usage, estimated between 240-340 TWh. Despite maintaining a 100% renewable energy match, data center energy use grew by 17%.
Additionally, the AI-driven company piloted renewable diesel for backup power in select U.S. and European data centers to reduce emissions. The big tech also plans to scale the initiative globally as renewable diesel becomes more available. This effort aims to lower the carbon footprint of their diesel backup power systems.
Can Google’s 2030 Carbon-Free Dream Stay on Course?
Google aims to power all its data centers with 24/7 carbon-free energy by 2030. The company also targets to replenish 120% of the freshwater it uses and achieve Zero Waste to Landfill across its data center operations by the same year.
These ambitious goals align with the company’s broader sustainability efforts to reduce environmental impact and support a cleaner future. However, Pichai emphasized the challenge of having this goal, saying that:
“It was a very ambitious target, and we are still going to be working very ambitiously towards it.”
AI’s energy demands are immense. A single ChatGPT inquiry consumes nearly 10x the energy of a typical Google search, and generating images requires over 60x more energy than text.
To meet these growing needs, some tech companies are turning to nuclear power. This shift reflects Big Tech’s challenge of balancing energy consumption with prior commitments to reduce emissions and tackle climate change.
AI data centers are expected to demand even more electricity in the coming years, further complicating Google’s net-zero goals.
According to the Electric Power Research Institute, data centers could consume over 9% of the nation’s electricity by 2030—more than double current levels. This growing demand has made it critical for tech companies like Google to explore alternative energy sources like nuclear power.

Why Small Nuclear Reactors Might Be Big Tech’s Next Bet
While Pichai did not specify when or where Google would begin using nuclear energy, the tech giant is following a path already taken by other major companies.
Earlier this year, Amazon announced a deal with Talen Energy to use power from the Susquehanna nuclear plant in Pennsylvania. This nuclear facility is capable of generating 960 megawatts of power—enough to supply about 1 million homes.
Similarly, Microsoft is working with Constellation Energy to restart the Three Mile Island nuclear plant, a site known for the worst nuclear accident in U.S. history. Constellation is seeking $1.6 billion in federal funding to reopen the plant by 2028, pending approval from the Nuclear Regulatory Commission.
Nuclear power presents a viable solution for providing reliable, continuous baseload power, traditionally dependent on fossil fuels. As the tech sector shifts towards carbon neutrality or net zero, onsite nuclear energy becomes an ideal choice for data centers, efficiently and sustainably meeting their growing energy needs.
According to S&P Global Commodity Insights, the best nuclear plants that could power data centers include:

Echoing the other tech company’s nuclear power sentiment, Pichai noted:
“We are now looking at additional investments, be it solar, and evaluating technologies like small modular nuclear reactors, etc.”
The tech giant aims to operate on 24/7 carbon-free energy (CFE) by 2030, covering every hour and grid where it functions. The strategy focuses on three initiatives: purchasing carbon-free energy, advancing new and existing technologies, and transforming the energy system through policy changes, partnerships, and advocacy. This approach will help Google slash its Scope 2 emissions, which it controls directly.
As energy demand continues to outpace renewable energy production, nuclear power is increasingly being viewed as a viable option for tech companies aiming to balance sustainability with the operational needs of their AI-driven data centers. Google’s move toward nuclear energy could significantly shift the tech industry’s approach to clean energy solutions.
The post Google Speaks: Why Nuclear Energy Could be The Big Tech’s Next Bet appeared first on Carbon Credits.
Carbon Footprint
Climate-Linked Supply Chain Risk Is Already in Your P&L
The earnings calls that quietly reframed climate from sustainability question to operating risk.
Three earnings calls in the last 18 months tell the story without any help from a press release.
Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.
You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.
Where climate risk has already appeared in earnings
The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.
Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.
Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.
What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.
The three commodity exposures that hit margin first
For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.
- Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
- Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
- Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.
TCFD and ISSB disclosure changes
The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.
For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.
The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.
What procurement and finance can do now
Three actions matter near-term.
Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.
Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.
Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.
Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.
If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.
Carbon Footprint
Where should an SME start with a carbon action plan?
More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.
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Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
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