Google, Meta, and McKinsey & Company have made a major move in corporate climate action. They signed a long-term deal to remove carbon from the air in Appalachia. The project is run by Living Carbon and focuses on restoring forests on degraded lands. Under this deal, the companies will remove 131,240 tonnes of CO₂ over the next ten years.
A New Deal for Climate
The effort targets a much larger problem. Across the United States, about 1.6 million acres of abandoned mine land remain damaged by past mining. These lands often have poor soil, erosion, toxic metals, and invasive species that block natural regrowth.
In addition, around 30 million acres of degraded agricultural land could be restored through reforestation. Appalachia is one of the hardest-hit regions due to decades of coal mining.
The deal is backed by the Symbiosis Coalition, a group of buyers that funds high-quality carbon removal projects. The coalition is an advance market commitment (AMC) launched in 2024 by Google, Meta, Microsoft, and Salesforce.
The group has pledged to contract up to 20 million tonnes of carbon removal credits by 2030. This commitment aims to create strong market demand and support the growth of high-impact, science-based restoration projects that can help advance global climate goals.
The agreements they have give developers a steady demand. They also help unlock financing and allow projects to scale.
Symbiosis selected the Appalachian project after a strict review process. It looked at data, field conditions, and long-term risks. The group follows key standards such as durability, transparency, ecological integrity, and community impact. This helps ensure that every credit represents real and measurable carbon removal.

Julia Strong, Executive Director of the Symbiosis Coalition, remarked:
“Our support of Living Carbon reflects our belief that effective nature-based carbon removal requires both strong science and solid execution. Their project stands out for its rigor and for its thoughtful and scalable approach shaped around the needs of local communities, ecosystems, and economies in Appalachia.”
Why Appalachia Matters: From Coal Hubs to Carbon Heroes
The Appalachia region, in the eastern United States, was once a center of coal mining. Today, many of these lands remain unused and degraded. Living Carbon is working to restore them by planting native hardwood and pine trees on former mine sites and damaged farmland.
The project uses a mix of careful site preparation, invasive species control, and strategic planting. This helps trees grow in areas where nature cannot easily recover on its own. The goal is not just to plant trees, but to rebuild entire ecosystems and support long-term carbon storage.
The benefits go beyond carbon removal. Restoring forests improves soil health, water quality, and biodiversity. Native trees help rebuild habitats for local plants and wildlife. These changes can also reduce erosion and improve land stability over time.
The project also creates real economic value. Landowners earn lease payments from land that was once unproductive. Local workers are hired for planting and land restoration.
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In some cases, old mining equipment is reused to support ecological recovery. This helps turn former industrial sites into productive carbon sinks.
Community engagement is a key part of the project. Living Carbon works closely with landowners, local groups, and government agencies. This helps build long-term support and ensures the project fits local needs. Strong local partnerships also improve the chances that the forests will be maintained over time.

The project stands out for its strong science and clear execution plan. It uses careful monitoring and conservative estimates to ensure carbon removal is real. It also applies new methods for tracking results, including advanced baselines and lifecycle analysis.
This type of approach shows that high-quality nature-based carbon removal can deliver more than climate impact. It can restore ecosystems, support local economies, and scale across similar regions. In places like Appalachia, it offers a way to turn damaged land into a long-term climate solution.
Big Business Bets on Carbon Credits
More corporations are now buying carbon removal credits to meet climate goals. For example, Microsoft bought 45 million tonnes of carbon removal in fiscal year 2025. This is nearly double the amount from 2024 and nine times what they bought in 2023.
These purchases are part of a broader climate strategy. Companies are combining emissions reductions with long-term removal commitments. Durable carbon removal credits, which permanently store CO₂, are becoming more important. Businesses feel pressure to deal with emissions that they cannot completely eliminate.
A major supporter of these deals is Frontier, launched in 2022 by Stripe, Alphabet (Google’s parent company), Meta, Shopify, and McKinsey Sustainability. Frontier wants to boost early demand and funding for promising carbon removal technologies.
The company does this through long-term purchase agreements. Its initial goal was $1 billion in purchases by 2030, sending a strong signal to the market about future demand.

By 2025, Frontier signed contracts for various technologies. These include bioenergy with carbon capture and storage (BECCS), direct air capture (DAC), and enhanced weathering. Several contracts are worth tens of millions of dollars. These agreements help developers survive the early “valley of death,” when financing is hardest to secure.
Market Trends: From Niche to Necessity
The carbon removal market is still small compared with global climate goals, but it is evolving quickly. Industry forecasts say that demand for durable carbon removal credits might hit 100 million tonnes of CO₂ each year by 2030.
This growth is fueled by corporate commitments and government purchases. This is roughly double the supply currently announced, showing a large gap between demand and delivery.
Globally, carbon removal is still a tiny fraction of what is needed. Scientific assessments show that to meet the Paris Agreement, carbon removal needs to increase. By 2050, it should reach 7–9 billion tonnes of CO₂ each year. This is about 4,000 times more than what we do now.

Market projections show strong growth in the next decade. A report by Oliver Wyman and the UK Carbon Markets Forum estimates that the global carbon removal market could grow from $2.7 billion in 2023 to $100 billion per year by 2030–2035, provided policies and standards evolve to support it.
Local and Global Wins
The Appalachia project highlights how carbon removal can benefit both the climate and communities. Restoring degraded lands improves water filtration, soil health, and wildlife habitats. Communities also gain jobs and income through forest management.
Nature-based projects, including reforestation and forest management, currently dominate removal activity. However, they do not offer the same permanence as engineered removals like BECCS or DAC, which store carbon for centuries or longer. Still, both approaches are necessary to scale the carbon removal market.
From Milestones to Market Momentum
The Google, Meta, and McKinsey deal is a milestone for corporate climate action. Long-term agreements help projects secure funding and expand. They also send strong signals to developers and investors. These deals can shift the market from short-term offsets to long-term, permanent carbon removal solutions.
The industry must grow significantly to meet global climate targets. Expanding beyond early adopter companies is essential. Continued policy support, strong standards, and wider sector participation will help scale removals.
In the next decade, how fast carbon removal technologies grow and the amount of credits produced will be key to achieving net-zero goals. Deals like the Appalachia reforestation project are early steps in building a foundational, long-term carbon removal industry.
The post Google, Meta and McKinsey Lead Carbon Removal Boom and Turn Appalachia Green appeared first on Carbon Credits.
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How Climate Change Is Raising the Cost of Living
Americans are paying more for insurance, electricity, taxes, and home repairs every year. What many people may not realize is that climate change is already one of the drivers behind those rising costs.
For many households, climate change is no longer just an environmental issue. It is becoming a cost-of-living issue. While climate impacts like melting glaciers and shrinking polar ice can feel distant from everyday life, the financial effects are already showing up in monthly budgets across the country.
Today, a larger share of household income is consumed by fixed costs such as housing, insurance, utilities, and healthcare. (3) Climate change and climate inaction are adding pressure to many of those expenses through higher disaster recovery costs, rising energy demand, infrastructure repairs, and increased insurance risk.
The goal of this article is to help connect climate change to the everyday financial realities people already experience. Regardless of where someone stands on climate policy, it is important to recognize that climate change is already increasing costs for households, businesses, and taxpayers across the United States.
More conservative estimates indicate that the average household has experienced an increase of about $400 per year from observed climate change, while less conservative estimates suggest an increase of $900.(1) Those in more disaster-prone regions of the country face disproportionate costs, with some households experiencing climate-related costs averaging $1,300 per year.(1) Another study found that climate adaptation costs driven by climate change have already consumed over 3% of personal income in the U.S. since 2015.(9) By the end of the century, housing units could spend an additional $5,600 on adaptation costs.(1)
Whether we realize it or not, Americans are already paying for climate change through higher insurance premiums, energy costs, taxes, and infrastructure repairs. These growing expenses are often referred to as climate adaptation costs.
Without meaningful climate action, these costs are expected to continue rising. Choosing not to invest in climate action is also choosing to spend more on climate adaptation.
Here are a few ways climate change is already increasing the cost of living:
- Higher insurance costs from more frequent and severe storms
- Higher energy use during longer and hotter summers
- Higher electricity rates tied to storm recovery and grid upgrades
- Higher government spending and taxpayer-funded disaster recovery costs
The real debate is not whether climate change costs money. Americans are already paying for it. The question is where we want those costs to go. Should we invest more in climate action to help reduce future climate adaptation costs, or continue paying growing recovery and adaptation expenses in everyday life?
How Climate Change Is Increasing Insurance Costs
There is one industry that closely tracks the financial impact of natural disasters: insurance. Insurance companies are focused on assessing risk, estimating damages, and collecting enough revenue to cover losses and remain financially stable.
Comparing the 20-year periods 1980–1999 and 2000–2019, climate-related disasters increased 83% globally from 3,656 events to 6,681 events. The average time between billion-dollar disasters dropped from 82 days during the 1980s to 16 days during the last 10 years, and in 2025 the average time between disasters fell to just 10 days. (6)
According to the reinsurance firm Munich Re, total economic losses from natural disasters in 2024 exceeded $320 billion globally, nearly 40% higher than the decade-long annual average. Average annual inflation-adjusted costs more than quadrupled from $22.6 billion per year in the 1980s to $102 billion per year in the 2010s. Costs increased further to an average of $153.2 billion annually during 2020–2024, representing another 50% increase over the 2010s. (6)
In the United States, billion-dollar weather and climate disasters have also increased significantly. The average number of billion-dollar disasters per year has grown from roughly three annually during the 1980s to 19 annually over the last decade. In 2023 and 2024, the U.S. recorded 28 and 27 billion-dollar disasters respectively, both setting new records. (6)
The growing impact of climate change is one reason insurance costs continue to rise. “There are two things that drive insurance loss costs, which is the frequency of events and how much they cost,” said Robert Passmore, assistant vice president of personal lines at the Property Casualty Insurers Association of America. “So, as these events become more frequent, that’s definitely going to have an impact.” (8)
After adjusting for inflation, insurance costs have steadily increased over time. From 2000 to 2020, insurance costs consistently grew faster than the Consumer Price Index due to rising rebuilding costs and weather-related losses.(3) Between 2020 and 2023 alone, the average home insurance premium increased from $75 to $360 due to climate change impacts, with disaster-prone regions experiencing especially steep increases.(1) Since 2015, homeowners in some regions affected by more extreme weather have seen home insurance costs increased by nearly 57%.(1) Some insurers have also limited or stopped offering coverage in high-risk areas.(7)
For many families, rising insurance costs are no longer occasional financial burdens. They are becoming recurring monthly expenses tied directly to growing climate risk.
How Rising Temperatures Increase Household Energy Costs

The financial impacts of climate change extend beyond insurance. Rising temperatures are also changing how much energy Americans use and how utilities plan for future electricity demand.
Between 1950 and 2010, per capita electricity use increased 10-fold, though usage has flattened or slightly declined since 2012 due to more efficient appliances and LED lighting. (3) A significant share of increased energy demand comes from cooling needs associated with higher temperatures.
Over the last 20 years, the United States has experienced increasing Cooling Degree Days (CDD) and decreasing Heating Degree Days (HDD). Nearly all counties have become warmer over the past three decades, with some areas experiencing several hundred additional cooling degree days, equivalent to roughly one additional degree of warmth on most days. (1) This trend reflects a warming climate where air conditioning demand is increasing while heating demand generally declines. (4)
As temperatures continue rising, households are expected to spend more on cooling than they save on heating. The U.S. Energy Information Administration (EIA) projects that by 2050, national Heating Degree Days will be 11% lower while Cooling Degree Days will be 28% higher than 2021 levels. Cooling demand is projected to rise 2.5 times faster than heating demand declines. (5)
These projections come from energy and infrastructure experts planning for future electricity demand and grid capacity needs. Utilities and grid operators are already preparing for higher peak summer electricity loads caused by rising temperatures. (5)
Longer and hotter summers also affect how homes and buildings are designed. Buildings constructed for past climate conditions may require upgrades such as larger air conditioning systems, stronger insulation, and improved ventilation to remain comfortable and energy efficient in the future. (10)
For many households, this means higher monthly utility bills and potentially higher long-term home improvement costs as temperatures continue to rise.
How Climate Change Affects Electricity Rates
On an inflation-adjusted basis, average U.S. residential electricity rates are slightly lower today than they were 50 years ago. (2) However, climate-related damage to utility infrastructure is creating new upward pressure on electricity costs.
Electric utilities rely heavily on above-ground poles, wires, transformers, and substations that can be damaged by hurricanes, storms, floods, and wildfires. Repairing and upgrading this infrastructure often requires substantial investment.
As a result, utilities are increasing electricity rates in response to wildfire and hurricane events to fund infrastructure repairs and future mitigation efforts. (1) The average cumulative increase in per-household electricity expenditures due to climate-related price changes is approximately $30. (1)
While this increase may appear modest today, utility costs are expected to rise further as climate-related infrastructure damage becomes more frequent and severe.
How Climate Disasters Increase Government Spending and Taxes
Extreme weather events also damage public infrastructure, including roads, schools, bridges, airports, water systems, and emergency services infrastructure. Recovery and rebuilding costs are often funded through taxpayer dollars at the federal, state, and local levels.
The average annual government cost tied to climate-related disaster recovery is estimated at nearly $142 per household. (1) States that frequently experience hurricanes, wildfires, tornadoes, or flooding can face even higher public recovery costs.
These expenses affect taxpayers whether they personally experience a disaster or not. Climate-related recovery spending can increase pressure on public budgets, emergency management systems, and infrastructure funding nationwide.
Reducing Climate Costs Through Climate Action
While this article focuses on the growing financial costs associated with climate change, the issue is not only about money for many people. It is also about recognizing our environmental impact and taking responsibility for reducing it in order to help preserve a healthy planet for future generations.
While individuals alone cannot solve climate change, collective action can help reduce future climate adaptation costs over time.
For those interested in taking action, there are three important steps:
- Estimate your carbon footprint to better understand the emissions connected to your lifestyle and activities.
- Create a plan to gradually reduce emissions through energy efficiency, cleaner technologies, and more sustainable choices.
- Address remaining emissions by supporting verified carbon reduction projects through carbon credits.
Carbon credits are one of the most cost-effective tools available for climate action because they help fund projects that generate verified emission reductions at scale. Supporting global emission reduction efforts can help reduce the long-term impacts and costs associated with climate change.
Visit Terrapass to learn more about carbon footprints, carbon credits, and climate action solutions.
The post How Climate Change Is Raising the Cost of Living appeared first on Terrapass.
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Carbon credit project stewardship: what happens after credit issuance
A carbon credit purchase is not a transaction that closes at issuance. The credit may be retired, the certificate filed, and the reporting box ticked. But on the ground, in the forest, in the field, and in the community, the work continues. It endures for years. In many cases, for decades.
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