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Google Invests in First Carbon Capture to Power AI and Cut Emissions

Google announced a major new project: it will support a U.S. power plant outfitted with carbon-capture and storage (CCS) technology. The plant, owned by Broadwing Energy in Decatur, Illinois, will capture about 90% of its CO₂ emissions. The tech giant agreed to buy most of the electricity the plant produces.  

By backing this plant, Google aims to help build a reliable, low-carbon power source for its data centers in the U.S. Midwest. It also hopes to speed up the use of CCS technology globally.

The Science of Trapping Carbon: How CCS Works

CCS stands for carbon capture and storage. It involves three main steps:

  • Capture: Pulling CO₂ from a power plant or factory.
  • Transport: Moving the CO₂, often via pipelines.
  • Store: Injecting the CO₂ deep underground where it can’t escape.

This technology is especially important for power plants that burn natural gas or coal. It is also key for factories in heavy industries, like steel and cement, which produce large emissions.

Global experts such as the International Energy Agency (IEA) and the Intergovernmental Panel on Climate Change (IPCC) say CCS will play a major role in reaching climate goals.

CCS operational and planned capacity IEA
Source: IEA

Google’s deal highlights this role. By linking a power plant deal to its own data center needs, the company is showing how big tech can strengthen the clean energy transition.

Inside Google’s Illinois CCS Project

The Illinois plant will be a natural 5gas power facility built by Broadwing Energy. It will capture up to 90% of the CO₂ it produces. Google will buy the bulk of its electricity output.

The plant is sized at more than 400 megawatts (MW). It will include advanced equipment and a large carbon-capture unit. The deal was announced by Google and infrastructure partner I Squared Capital (through its affiliate Low Carbon Infrastructure).

Google said the project will feed power to its data centers in the region, help reduce emissions, and make clean “firm power” (power available around the clock) more affordable. This is important because many renewable sources like wind and solar have variable output.

Google stated:

“Today we’re excited to announce a first-of-its-kind corporate agreement to support a gas power plant with CCS. Broadwing Energy, located in Decatur, Illinois, will capture and permanently store approximately 90% of its CO2 emissions. We hope it will accelerate the path for CCS technology to become more accessible and affordable globally, helping to increase generating capacity while enabling emission reductions.”

How Big is the CCS Market?

The CCS market has grown rapidly. One estimate values it at $8.6 billion in 2024, with a projected annual rate of 16% through 2034. At that pace, the market could reach $51.5 billion by 2034.

CCS market size, by technology 2034

Another estimate places the market size in 2024 at $3.68 billion, with growth to $5.61 billion by 2030. The power generation sector is a major part of the market. One report says 37% of the market was from power generation in 2024.

For data centers and tech companies like Google, CCS offers reliable low-carbon power. Given that global data center emissions may reach 2.5 billion tons of CO₂ through 2030, major tech firms are under pressure to decarbonize.

Experts also project that global CCS capacity will quadruple, reaching around 430 million tonnes of CO₂ per year from today’s 50 million tonnes. Investments of about $80 billion are expected over the next five years. North America and Europe currently lead, holding roughly 80% of growth projects, while China and other regions also scale up.

DNV_CCS_forecast_2050_CCS_uptake_in_selected_regions
Source: DNV

CCS currently addresses only 6% of the emissions needed for net-zero by mid-century. Experts still see it as key for hard-to-decarbonize industries like cement, steel, and hydrogen production.

Breaking New Ground in Clean Firm Power

This is the first time a major tech company has agreed to buy electricity from a power plant using CCS at this commercial scale in the U.S.

The deal brings several important benefits:

  • Google secures “firm” power for its data centers, reducing risks from intermittent renewable supply.
  • CCS gives a path to cut emissions from fossil fuel plants rather than shutting them down entirely.
  • It creates a business model for future CCS deals, making the technology more accessible and scalable.

For Google, the deal advances its goal of running on clean energy and especially 24/7 carbon-free power by 2030. For the broader industry, it sends a signal that large corporations support CCS and are willing to back it financially.

Hurdles Ahead for Carbon Capture

Despite the promise, CCS still faces hurdles. The upfront cost is high, and many projects require government incentives or strong contracts to make economic sense.

Another challenge is scale. According to a 2024 study, CCS capacity by 2030 may reach only 0.07–0.37 gigatonnes (Gt) CO₂ per year, which is just a small part of what’s needed to meet climate goals.

CCS capacity additions 2030
Source: DNV Report

For Google’s project and others like it to succeed, they will need strong regulation, clear carbon pricing, and reliable storage sites. Also, transparency and long-term monitoring are critical to ensure the CO₂ stays underground.

The Illinois plant is a start. If it runs successfully, it could spawn many more projects in power generation and industry. Corporations, utilities, and governments may replicate the model.

The Big Picture: From Data Centers to Decarbonization

Tech companies are building ever-larger data centers to fuel artificial intelligence, cloud computing, and global connectivity. This drives huge electricity demand. Google’s CCS deal shows one way to manage that demand while cutting carbon.

CCS combined with clean power can help sectors that cannot easily switch to renewables. Power plants that run on natural gas or industries like cement and steel may use CCS to reduce emissions.

For Google, the new deal helps it reach its sustainability targets, supports its data-center operations, and sets an example for other firms. The chart below shows the company’s emission reduction progress. For the climate, it offers a template for building low-carbon power systems at scale.

Google carbon emissions 2024
Source: Google

Final Thoughts: A Pivotal Moment for Clean Power

Google’s agreement signals a shift: clean, firm power is becoming a business reality, not just a promise. By backing a CCS-enabled gas power plant, Google is aligning business needs with carbon reduction goals.

The global CCS market is expanding fast. Estimates show billions of dollars flowing into the technology. But scaling remains challenging — cost, policy, and geology all play a role.

If the Illinois plant succeeds, it may influence how corporations, utilities, and governments design power systems in the future. It could help unlock CCS as one of the tools in the broader energy transition toolbox.

The post Google Invests in First Carbon Capture to Power AI and Cut Emissions appeared first on Carbon Credits.

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Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Carbon Footprint

Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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