Once again, the Southern Alliance for Clean Energy (SACE) has teamed up with Atlas Public Policy to crunch the data and provide factual snapshots of the Southeast region’s continued growth trends in EV manufacturing investments, anticipated jobs, sales, charging infrastructure deployment, utility investment and public funding. Our year-end update to the fifth annual “Transportation Electrification in the Southeast” report brings the data underlying the EV market in our six-state region up to date through December 2024.
What the data reveals may surprise you.

Read the October 2024 Report View the Updated Regional & State Pages
Jobs and Investments
The Southeast continues to lead the nation in EV and battery-related jobs and private-sector investments. As of the end of 2024, updated data from the fifth annual “Transportation Electrification in the Southeast” report found that our region is home to a whopping 38% of the nation’s $215 billion in announced private-sector EV and battery investments and 31% of the anticipated 238,000 jobs. Georgia remains #1 in anticipated jobs and committed investments, with North Carolina a close second.

These investments deliver economic development and employment to our region’s rural communities. Toyota’s $13.9 billion battery manufacturing facility in Randolph County, North Carolina, is at the top of the rural economic development list. The facility is expected to create 5,100 jobs and is the nation’s highest clean energy investment. Hyundai has made the second-largest regional investment at its battery manufacturing and EV assembly plant in Bryan County, Georgia. That investment tops $6 billion and is expected to create 3,400 jobs. It has had a massive ripple effect, with Hyundai suppliers announcing more than $2.7 billion in investments and an anticipated 6,900 jobs across the state.
EV Sales and Charging Infrastructure
Southeast light-duty EV sales grew by 38% from January 2024 through December 2024, outpacing the national year-over-year average growth rate for the first time. Florida is #1 in the region in EV sales growth, at 42%, and for EV market share, at 9%. The Sunshine State is now hovering just below the national EV market share average, which peaked above 10% in 2024, setting a market record.

New EV Sales Market Share for Light-Duty Vehicles in the Southeast
Meanwhile, Southeastern states, local governments, investor-owned utilities (IOUs), and EV charging companies are continuing to do their respective parts to enable the steady deployment of public charging infrastructure. Though 80% of EV charging happens conveniently and affordably at home at night while EV drivers sleep, public charging is critical for supporting long-distance travel, providing EV-driving tourists charging at their destinations, serving local drivers on those days when an extra boost is needed, and supplementing the lack of residential charging at multi-family dwellings. Georgia is #1 in the region in terms of the number of public EV chargers per capita.
Florida, Georgia, and North Carolina have historically topped the region in per-capita deployment for fast charging to support long-distance travel, on-route fleet vehicle charging, and EV rideshare drivers. But the second half of 2024, Alabama added 300 fast chargers to move ahead of North Carolina and above the national average for fast charging per capita. EV charging deployment and EV market growth go hand in hand, each benefiting the other. So, it is unsurprising that states like Georgia and Florida, which lead regional EV market share, also lead in charging infrastructure deployment; however, Alabama, which ranks last in EV market share, is a fast charging deployment surprise.
Cumulative DCFC Ports per 1,000 People in the Southeast

Utility Investment and Public Funding
Our region’s IOUs have invested $435.5 million in EV infrastructure through 2024. Although that sounds like a lot of money, it only represents approximately 6% of the nation’s IOU investments, despite the Southeast making up about 18% of the nation’s total population. Two things drive this underinvestment: 1) utilities are not proposing EV programs at the scale, choosing instead to propose small pilot programs; and 2) when utilities propose more significant investments, regulators have often required the utilities to scale back their efforts. The result is that on a per capita basis, all of the Southeast’s IOUs are below the national average of $38 per customer in approved EV investments. Only Duke Energy Florida and Florida Power and Light are close at $36 per customer, which is why Florida is #1 in utility investment.

Public funding is another source of capital that supports the EV market. In the Southeast, the overwhelming majority of public EV funding comes from the federal government, with states appropriating next to none of their own taxpayer dollars. No state in the region has done a better job drawing down federal funding than South Carolina, which is #1 in public funding because the state has drawn down $44.32 per capita in federal electric transportation funding, approximately 12% higher than the national average. However, when looking at combined public funding from state and federal sources, the Southeast, at an average of $38.23 per capita, is way behind the national average of $74.01.
Southeast states’ unwillingness to commit state-appropriate funding creates a reliance on the federal government’s support of the emerging EV market. Hence, the new political uncertainty surrounding whether the federal government will honor already committed funds to states to electrify school and transit buses, deploy fast charging along highway corridors, allow government fleets to take advantage of vehicle and infrastructure tax credits, reimburse already committed grants, etc., will disproportionately impact Southeast states’ ability to support EV market growth. To what degree remains unclear, but in the Southeast, this uncertainty is particularly problematic given that the investments and jobs described above depend on a strong EV market to succeed; without a strong demand for EVs, there is the risk that companies could shutter existing EV and battery plants and halt new plant construction, leaving workers without jobs.
What to expect in 2025
So far, the EV market remains strong moving into 2025. After a record-setting December, January EV sales were up over 30% year over year, topping 100,000 units sold for the tenth consecutive month. The rapidly expanding used EV market also grew over 30% year over year, with nearly 27,000 used vehicles sold in January.
The hot used EV market is worth watching for three reasons: 1) the used car market accounts for two-thirds of all the vehicles consumers purchase; 2) used EVs are as affordable as their gas-car counterparts; 3) most new EVs purchased have been leased, which will result in over 1 million EVs coming off lease and into the used market over the next two years. These three factors will enable a new and broader demographic of consumers to enter the EV market and experience the low operating costs and high-performance benefits of EV ownership.
With approximately 45% of car shoppers considering buying an EV and EV shopper demographics becoming more mainstream, 2025 is set to be the year consumer desire collides with political turbulence and rampant misinformation. But uncertainty looms, and questions remain about whether the legal battles against the federal government’s attempt to claw back electric transportation and clean energy funding will prevail; how tariffs and the threat of tariffs impact the auto sector, vehicle prices and investments in EV manufacturing; whether new and EV tax credits will remain available for consumers and commercial fleets; and whether growing consumer demand for EVs will cool.
It will be a telling year for the trajectory of the EV market. Buckle up and stay tuned.
The post Despite Political Headwinds, The Southeast EV Market Accelerates into 2025 appeared first on SACE | Southern Alliance for Clean Energy.
Despite Political Headwinds, The Southeast EV Market Accelerates into 2025
Renewable Energy
From RFK — Sr.

Renewable Energy
The IEC Standard That’s Costing Wind Farms Millions (And the Industrial Fix That Already Exists)
Weather Guard Lightning Tech
The IEC Standard That’s Costing Wind Farms Millions (And the Industrial Fix That Already Exists)
How proven industrial technology exposed a fundamental flaw in wind turbine lightning protection – and what every wind professional needs to know about it
The Phone Call That Unintentionally Created a Case Study
This scene plays out in O&M buildings across the US from March through November; it starts when an early-morning call comes into the operations center of a large wind farm.
“We’ve got more lightning damage,” the site supervisor reports. “CAT 4 damage, about 15 meters down from the tip. That’s the third one this month.”
“We need to shut it down and call a ropes team.”
When the O&M supervisor pulls up the damage reports from the past year, something doesn’t add up. According to IEC 61400-24 standards – the international specification that governs wind turbine lightning protection – nearly all lightning damage should occur within 2 meters of the blade tip.
But the operational data tells a different story entirely.

The Multi-Million Dollar Problem Nobody’s Talking About
Often, when operators investigate their lightning blade damage, what they find in their data runs contrary to what the experts predict. This is why Weather Guard collects real lightning data from the field.
The examples cited in this study were documented on eight sites in Texas and Oklahoma that we monitored in the summer of 2024. Their GE Vernova turbines, equipped with the industry-standard (IEC standard LPL1 certified) LPS system, had experienced damage patterns that completely contradicted engineering specifications. According to the standards:
- 71-99% of damage is expected to be seen within 2 meters of the blade tip
- Only 4% of damage will occur beyond 10 meters from the tip
Here’s what was actually happening:
- Only 45.6% of damage was within 2 meters of tip
- 28.5% of damage occurred between 2 and 10 meters from the tip, and
- 25.9% of damage beyond 10 meters from the tip
That’s a massive increase in the most expensive type of damage, impacting spar caps and shear webs that require $150,000 repairs and months of unanticipated downtime.
What the operations team was seeing wasn’t unusual. Across the industry, wind professionals see the same disturbing patterns, but few understand what the data really shows – and it’s an expensive problem.
How Aerospace Engineers Fixed the Same Problem
While wind turbine manufacturers currently struggle with this problem, aerospace engineers already solved it in other critical applications. Major airplane manufacturers including Boeing, Airbus, Gulfstream, and Embraer have been using an advanced lightning protection solution for years with proven results.
The “secret” solution? StrikeTape Lightning Diverters.
Instead of trying to force lightning to attach at specific points (the wind turbine approach), aerospace engineers guide lightning energy along controlled pathways that protect critical structures.
That’s exactly what StrikeTape does. The same technology that’s proven in aerospace applications has been adapted to provide the same protection for wind turbine blades.
The Study That Shook the Industry
When RWE, the German energy giant, decided to test StrikeTape at one of their US wind farms, they unknowingly initiated one of the most important lightning protection studies in wind energy history.
In 2024, Weather Guard analyzed operational data from eight wind farms across Texas and Oklahoma – all using GE Vernova turbines, all in similar lightning-prone environments. Seven farms used the industry-standard GE Vernova SafeReceptor ILPS protection. One farm in West Texas applied StrikeTape to drive lightning towards the GE Vernova receptor system.
The results were stunning.
StrikeTape-protected site:
- 74 lightning events
- 3 damage incidents
- 4.0% damage rate
Seven conventionally-equipped farms:
- 2,038 lightning events
- 415 damage incidents
- 20.4% average damage rate
StrikeTape achieved an 80.4% reduction in lightning damage compared to the seven nearby wind farms.
While the collected data is dramatic enough to be surprising, the results make sense considering how traditional lightning protection for wind turbines is designed, and why it doesn’t work the way it should.
Why Traditional Lightning Protection Is Fundamentally Flawed
To understand why this matters, let’s walk through how wind turbine lightning protection was developed, and how it currently works.
The SafeReceptor ILPS system, installed on virtually every LM Wind Power blade since 2011, uses a two-receptor approach. The idea is simple: attract lightning to specific points on the blade tip, then conduct the energy safely to ground through insulated pathways. The theory, on paper, is brilliant.
The standard system is:
- IEC61400-24 Level 1 certified
- Validated by Germanischer Lloyd
- Designed from the results of 90,000+ lightning-protected blades
- Ideally ILPS would intercept >98% of lightning strikes
- Withstands 200kA strikes
In reality, it’s fallen short. Spectacularly.
Why Traditional Lightning Protection Is Fundamentally Flawed
To understand why this matters, let’s walk through how wind turbine lightning protection was developed, and how it currently works.
The SafeReceptor ILPS system, installed on virtually every LM Wind Power blade since 2011, uses a two-receptor approach. The idea is simple: attract lightning to specific points on the blade tip, then conduct the energy safely to ground through insulated pathways. The theory, on paper, is brilliant.
The standard system is:
- IEC61400-24 Level 1 certified
- Validated by Germanischer Lloyd
- Designed from the results of 90,000+ lightning-protected blades
- Ideally ILPS would intercept >98% of lightning strikes
- Withstands 200kA strikes
In reality, it’s fallen short. Spectacularly.
The problem isn’t that the system doesn’t work – it’s that it’s optimized for the wrong type of lightning. Independent research using eologix-ping lightning strike sensors on wind turbines reveals something shocking:
Lightning strikes that cause damage average only -14kA.
These lower-amplitude strikes slip past traditional protection systems and hit blades in structurally critical areas far from the intended attachment points. These strikes cause damage that “doesn’t fit” the type we expect to see, but in fact, makes perfect sense – and costs the industry millions.
The $2.4 Million Math Problem
Let’s talk about what this means in dollars and cents.
Traditional Lightning Protection (Industry Average):
- Damage rate: 20.4% of lightning events
- Average cost per incident: $160,000 (repair + downtime)
- For 100 lightning events: $3,264,000 in damage costs
StrikeTape Protection (RWE Sand Bluff Performance):
- Damage rate: 4.0% of lightning events
- Average cost per incident: $160,000
- For 100 lightning events: $640,000 in damage costs
Net savings: $2,624,000 per 100 lightning events
And here’s the kicker: StrikeTape installs in just 15-30 minutes per blade, requiring no special equipment. It doesn’t void warranties, and regulatory approval is not required.
Field-Proven Success
StrikeTape isn’t an experimental technology; it’s based on lightning protection systems that have proven effective in critical industrial applications.
How StrikeTape Works
Segmented lightning diverters like StrikeTape consist of a series of small metal segments mounted on a flexible, non-conductive substrate with small gaps between each segment. When lightning approaches, the diverter creates an ionized channel in the air above the surface. This channel provides a preferred path for lightning, directing it safely toward the blade’s LPS receptors.
Lightning doesn’t flow through the diverter itself, as it would in a solid conductor, but instead jumps from segment to segment through the air gaps. This “stepping” action through ionized air channels greatly reduces the amount of destructive heat and current that would otherwise pass through the blade structure.



Current industrial users include
- Boeing
- Airbus
- Gulfstream
- Embraer
- SpaceX
Instead of trying to outsmart lightning, it gives lightning what it wants: the path of least resistance.
When adapted for wind turbines, StrikeTape installs near the existing tip receptors on both the pressure and suction sides of blades. It doesn’t replace the SafeReceptor system; it makes it work better.
The Industry Leaders Who Have Already Adopted
Word about StrikeTape’s performance is spreading quickly through the wind industry. Major operators are implementing the technology.
US Wind Energy Operators:
- Ørsted
- RWE
- Invenergy
- American Electric Power (AEP)
- BHE Renewables
- NextEra
Turbine Manufacturers:
- Siemens Gamesa
- GE Vernova
- Suzlon
These aren’t companies that take risks with unproven technology. They’re adopting StrikeTape because the technology is proven, and the data is undeniable.
What This Means for Wind Professionals
If you’re managing wind assets, StrikeTape can fundamentally change how you think about lightning risk.
The traditional approach:
- Trust that IEC 61400-24 certification means real-world performance
- Accept 20.4% damage rates as “normal”
- Budget for expensive repairs as a cost of doing business

The StrikeTape approach:
- Reduce damage rates to <4.0% with proven technology
- Save substantial amounts annually on lightning damage
- Install during routine maintenance windows
- Benefit from proven industrial reliability
The Uncomfortable Truth About Industry Standards
Here’s what’s really uncomfortable about this story: the industry has been relying on standards that don’t reflect real-world performance.
IEC 61400-24 testing occurs in laboratory conditions with specific strike parameters. But those conditions don’t match what’s actually happening in the field, where lower-amplitude strikes are causing the majority of damage.
The wind industry isn’t unique in this regard. Many industries have experienced similar gaps between laboratory standards and field performance. (The automobile industry perhaps being the most obvious.)
The difference is that wind energy operates in an environment where every failure is expensive, highly visible, and takes a long time to correct.
The Financial Impact That Can’t Be Ignored
The math is compelling. The real question isn’t whether StrikeTape makes financial sense – it’s how quickly you can implement it.
We’re witnessing a fundamental shift in wind turbine lightning protection. The old paradigm of accepting high damage rates as inevitable is giving way to proven industrial solutions that actually work.
What’s Next for Lightning Protection
Early adopters have experienced significant advantages:
- Reduced lightning damage frequency
- Lower O&M costs
- Improved turbine availability
- Enhanced asset reliability
Meanwhile, operators who rely on traditional protection will continue experiencing the expensive damage patterns that have plagued the industry for years.
- Reduced lightning damage frequency
- Lower O&M costs
- Improved turbine availability
- Enhanced asset reliability
- What are our actual lightning damage rates vs. our protection system’s claimed performance?
- How much are we spending annually on lightning-related repairs and downtime?
- Can we afford NOT to implement proven solutions that reduce these costs by over 80%
The data from RWE’s West Texas wind farm provides clear answers. The remaining question – if or when lightning protection standards will change to reflect what we now know – cannot be answered by individual operators. In the meantime, it is up to independent wind professionals to act on this data to protect their assets.
Technical Study Information
Key details of the study are below. Readers who need additional information should contact Weather Guard Lightning Tech.
Study methodology: Analyzed operational data from 8 wind farms (907 total turbines) across Texas and Oklahoma, all operating GE Vernova turbines.
Damage classification: Used industry-standard 5-category system, with Categories 4-5 representing structural damage requiring extensive repairs.
Financial calculations: Based on actual repair costs ($10,000-$150,000) plus business interruption costs ($10,000-$150,000) per incident.
Performance improvement: An 80.4% relative risk reduction, representing significant improvement over conventional protection, was seen on the site with StrikeTape installations. Ongoing field studies have StrikeTape reducing damages by 100% in some cases.
For Additional Information
For a full analysis of this study, or for StrikeTape technical specifications, materials testing data and additional information, contact Weather Guard Lightning Tech.
+1 (413) 217-1139
500 S. Main Street, Mooresville, NC 28115
References
Kelechava, Brad. Standards Supporting Wind Power Industry Growth, ANSI Wind Power, April 23, 2020. Accessed 8/5/2025 at https://blog.ansi.org/ansi/standards-wind-power-growth-turbine-iec-agma/
Myrent, Noah and Haus, Lili. Blade Visual Inspection and Maintenance Quantification Study, Sandia Blade Workshop October 19, 2022.Accessed 8/5/2025 at https://www.sandia.gov/app/uploads/sites/273/2022/11/EPRI-Blade-Maintenance-Quantification-October19_2022-21.pdf Kaewniam, Panida, Cao, Maosen, et al. Recent advances in damage detection of wind turbine blades: A state-of-the-art review, Renewable and Sustainable Energy Reviews, Vol 167, October 2022. Accessed 8/5/2025 at https://www.sciencedirect.com/science/article/abs/pii/S1364032122006128
https://weatherguardwind.com/the-iec-standard-thats-costing-wind-farms-millions-and-the-industrial-fix-that-already-exists/
Renewable Energy
How To Generate Power Off-Grid?
The post How To Generate Power Off-Grid? appeared first on Cyanergy.
https://cyanergy.com.au/blog/how-to-generate-power-off-grid/
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