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Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni’s story is one of remarkable transformation, taking her from a law student to a global fashion icon and businesswoman at the helm of a multi-faceted empire. Here’s a glimpse into her journey:

Early Beginnings (2009):

  • Launched “The Blonde Salad,” a fashion blog, at the age of 22.
  • Shared her personal style, capturing the zeitgeist of the early blogging era.
  • Gained traction with her unique perspective and engaging content.

Rise to Fame (2010s):

  • Her blog exploded in popularity, attracting millions of followers worldwide.
  • Collaborated with major brands like Dior, Chanel, and Louis Vuitton.
  • Became a regular on the front row of fashion shows, solidifying her place in the industry.
  • Featured in Forbes’ “30 Under 30” list and a Harvard Business School case study.

Expanding Horizons (2020s):

  • Founded her own fashion brand, initially focused on footwear and evolving into a full-fledged clothing line.
  • Invested in other ventures, including a talent agency and influencer marketing platform.
  • Joined the board of directors of Tod’s Group, a major luxury fashion brand.
  • Became a mother of two, balancing her career and personal life with transparency.

Key Achievements:

  • Pioneered the fashion blogging phenomenon, influencing countless individuals.
  • Built a successful brand and business empire through strategic partnerships and ventures.
  • Empowered women through her entrepreneurial spirit and open approach to motherhood.
  • Used her platform for social causes, advocating for LGBTQ+ rights and mental health awareness.

Current Status (2024):

  • Remains a leading fashion influencer with over 24 million Instagram followers.
  • Continues to expand her brand and explore new opportunities in the fashion and business landscape.
  • Actively engages with her audience, sharing her life and experiences.

Beyond the Fashion:

  • Chiara’s impact extends beyond fashion, inspiring others with her work ethic, dedication, and authenticity.
  • Represents the evolution of the influencer industry, demonstrating its potential for entrepreneurship and social impact.
Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni Bio Details

Full Name: Chiara Marina Ferragni

Date of Birth: May 7, 1987

Place of Birth: Cremona, Italy

Nationality: Italian

Occupation:

  • Influencer
  • Entrepreneur
  • Fashion Designer
  • Model

Family:

  • Parents: Marco Ferragni and Marina Di Guardo
  • Siblings: Francesca Ferragni (younger sister), Valentina Ferragni (younger sister)
  • Spouse: Fedez (Federico Leonardo Lucia) (married in 2018)
  • Children: Leone Lucia Ferragni (son), Vittoria Lucia Ferragni (daughter)

Education:

  • Liceo Classico Daniele Manin (high school)
  • Bocconi University (law school, did not graduate)

Career Highlights:

  • Launched fashion blog “The Blonde Salad” in 2009
  • Collaborated with major fashion brands like Dior, Chanel, and Louis Vuitton
  • Named one of Forbes’ “30 Under 30” in 2015
  • Featured in a Harvard Business School case study
  • Founded her own fashion brand in 2017
  • Joined the board of directors of Tod’s Group in 2020
  • Co-hosted the Sanremo Music Festival in 2023

Social Media:

  • Instagram: @chiaraferragni (27.7 million followers)
  • Twitter: @ChiaraFerragni (3.3 million followers)
  • Facebook: @ChiaraFerragni (5.4 million followers)

Net Worth:

  • Estimated to be around $30 million

Interesting Facts:

  • Chiara Ferragni is the first influencer to be featured on the cover of Vogue magazine.
  • She has her own emoji line.
  • She is a UNICEF Goodwill Ambassador.
  • She is fluent in Italian, English, and Spanish.

Chiara Ferragni is a true pioneer in the fashion and influencer industry. She has built a successful career and brand through her hard work, dedication, and authenticity. She is an inspiration to many and continues to use her platform to make a positive impact on the world.

Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni’s Career Timeline

2009:

  • Launched her fashion blog, “The Blonde Salad.”

2010:

  • Gained international recognition as a fashion influencer.
  • Collaborated with major fashion brands for the first time.

2011:

  • Launched her own shoe line.

2013:

  • Expanded her shoe line into a full-fledged clothing line.

2014:

  • Named one of Forbes’ “30 Under 30” in the fashion category.

2015:

  • Featured in a Harvard Business School case study.

2016:

  • Released her first book, “The Blonde Salad: The Fashionable Life of Chiara Ferragni.”

2017:

  • Co-founded the talent agency TBS Crew.

2018:

  • Married Italian rapper Fedez.
  • Gave birth to her first son, Leone.

2019:

  • Launched her own eyewear line.

2020:

  • Joined the board of directors of Tod’s Group.

2021:

  • Gave birth to her second child, a daughter named Vittoria.

2022:

  • Co-hosted the Sanremo Music Festival.

2023:

  • Announced the launch of her own fragrance line.

Chiara Ferragni’s career has been marked by continuous growth and innovation. She has successfully transitioned from a fashion blogger to a global influencer and entrepreneur. Her ability to adapt to the ever-changing digital landscape has been key to her success.

In addition to her fashion and business ventures, Chiara Ferragni is also a vocal advocate for social causes. She is a UNICEF Goodwill Ambassador and has used her platform to raise awareness about issues such as gender equality and child rights.

Chiara Ferragni is an inspiration to many and continues to use her platform to make a positive impact on the world.

Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni’s Social Media Engagement: A Mixed Bag

Chiara Ferragni’s social media engagement, particularly on Instagram, can be described as strong but facing some recent challenges. Here’s a breakdown:

Positives:

  • Large following: With over 29 million followers on Instagram, Ferragni has a massive audience reach.
  • High average likes and comments: Her posts typically receive hundreds of thousands of likes and dozens of comments, indicating good engagement levels.
  • Strong brand building: She’s built a recognizable personal brand through consistent visuals and messaging.
  • Past success: Historically, she’s achieved high engagement rates, like her wedding generating millions of interactions.

Negatives:

  • Declining follower growth: Recent reports suggest a stagnation or slight decline in new followers.
  • Lower engagement rate: Compared to past performance, her current 2.34% engagement rate is considered average for her follower size.
  • Recent controversy: A recent fine for “incorrect commercial practices” led to some negative publicity and potentially impacted engagement.
  • Changing audience preferences: The influencer landscape is dynamic, and audience preferences for content might be evolving.

Ferragni’s social media engagement remains strong, but recent developments suggest a need for adaptation and engagement strategies.

Additional factors to consider:

  • Platform mix: While her Instagram presence is most analyzed, engagement might differ across other platforms like TikTok or YouTube.
  • Content type: Analyzing engagement across different content formats (photos, videos, stories) can reveal preferences.
  • Paid advertising: Paid promotions can inflate engagement metrics, requiring deeper analysis of organic engagement.

While Ferragni boasts a strong social media presence, it’s crucial to stay updated on evolving trends and adapt strategies to maintain engagement and reach new audiences.

Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni’s “The Blonde Salad”: A Data-Driven Fashion Story

From Humble Beginnings to Global Phenomenon:

Chiara Ferragni’s journey with “The Blonde Salad” began in 2009, fueled by a passion for fashion and a knack for capturing it through photography. What started as a personal blog documenting her daily outfits quickly blossomed into a global phenomenon, redefining the fashion landscape and influencing millions. Let’s delve into the story using some data points:

Exponential Growth:

  • 2009: Launched with 0.5 million blog visitors.
  • 2013: Reached 7.2 million visitors, solidifying its place in the fashion blogosphere.
  • 2019: Surpassed 34.7 million visitors, solidifying its position as a leading fashion platform.
  • 2023: Maintains a strong presence with an estimated 25-30 million monthly visitors.

Social Media Stardom:

  • 2010: Gained 100,000 Instagram followers within a year of launching her account.
  • 2015: Crossed the 1 million follower mark on Instagram.
  • 2023: Boasts an impressive 29 million+ followers across Instagram, TikTok, and YouTube.

Engagement Metrics:

  • Average Instagram engagement rate: 2.34%, considered average for her follower size.
  • Highest engagement post: Her wedding announcement garnered over 2 million likes and 400,000 comments.

Beyond the Numbers:

While data paints a picture of growth and reach, Chiara’s success goes beyond mere numbers. Here are some key factors that fueled her rise:

  • Authenticity and relatability: She connected with audiences by showcasing her personal style and life, not just unattainable luxury.
  • Business acumen: Leveraged her blog’s popularity to collaborate with brands and launch her own fashion empire.
  • Content diversification: Evolved from pure fashion content to include travel, motherhood, and social impact initiatives.
  • Transparency and adaptability: Addressed criticisms head-on and adapted to changing audience preferences.

The Blonde Salad’s Impact:

  • Pioneered the influencer marketing model, paving the way for countless others.
  • Empowered young women to embrace individuality and express themselves through fashion.
  • Broke down barriers between traditional media and the digital world.
  • Continues to be a relevant platform for fashion trends, social commentary, and personal branding.

Looking Forward:

Chiara Ferragni’s story with “The Blonde Salad” is far from over. As the fashion industry and digital landscape continue to evolve, her ability to adapt, innovate, and connect with her audience will be key to her continued success. The data suggests a strong foundation, but her journey is a testament to the power of passion, authenticity, and strategic thinking.

Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni: Building a Fashion Empire Through Social Media Influence

Chiara Ferragni’s name is synonymous with fashion, influence, and entrepreneurial spirit. From a humble blog called “The Blonde Salad” to a multi-million dollar empire, her journey is an inspiring tale of leveraging social media and building a brand around personal style. Let’s delve into the key aspects of her influencer empire:

The Foundation: “The Blonde Salad”

  • Launched in 2009, the blog became a platform for Ferragni’s unique blend of street style, travel, and personal life, resonating with millions.
  • Data tells the story: 2019 saw over 34.7 million monthly visitors, solidifying its position as a leading fashion platform.
  • Ferragni’s authenticity and strong visual storytelling set her apart, creating a loyal following and attracting brands like Dior and Chanel.

Building the Empire:

  • From blog to brand: Ferragni capitalized on her online presence, launching her own shoe line in 2010, followed by a clothing line and accessories.
  • Data points success: Her Chiara Ferragni Collection boasts over €80 million in annual revenue, and her brand partnerships extend to Pantene, Nespresso, and Amazon.
  • Expanding the reach: Beyond fashion, Ferragni has invested in tech startups, co-created a documentary about her life, and even partnered with Tod’s on their board.

The Power of Influence:

  • Ferragni boasts over 29 million followers across platforms, with an average Instagram engagement rate of 2.34%, translating to significant marketing power.
  • Her “Pink Carpet Challenge” for UNICEF raised €3 million, demonstrating her ability to leverage influence for social good.
  • However, criticism regarding authenticity and potential manipulation raises important questions about the influencer industry.

The Future of Ferragni’s Empire:

  • Recent controversies and a slight decline in follower growth highlight the need for adaptation.
  • Diversifying content, addressing concerns transparently, and staying ahead of trends will be crucial for continued success.
  • Ferragni’s entrepreneurial spirit and ability to connect with audiences suggest she will continue to evolve her empire, shaping the future of fashion and influence.
Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni’s Assets: Building an Empire Beyond Likes and Followers

Chiara Ferragni’s journey, from fashion blogger to influencer extraordinaire, has been nothing short of remarkable. But her success goes beyond a large social media following and viral posts. She has strategically built an empire encompassing various assets that solidify her place as a major player in the fashion and business world. Let’s delve into some of her key assets:

1. The Blonde Salad Blog:

  • The foundation of her online presence: Launched in 2009, “The Blonde Salad” remains a leading fashion blog, attracting millions of monthly visitors. (Image of The Blonde Salad blog)
  • Content diversification: Beyond fashion, the blog features travel, motherhood, and social impact initiatives, keeping the audience engaged.
  • Brand partnerships: Collaborations with established brands like Dior and Chanel solidified her fashion credentials early on.

2. Social Media Presence:

  • Massive reach: Over 29 million followers across platforms like Instagram, TikTok, and YouTube grant her immense marketing power. (Image of Chiara Ferragni on Instagram)
  • Engagement: While the average engagement rate might be considered average for her follower size, her ability to spark conversations and trends remains significant.
  • Transparency and authenticity: Addressing criticisms and evolving content to match audience preferences are crucial aspects of maintaining her online influence.

3. Fashion Brand and Collaborations:

  • Chiara Ferragni Collection: Her self-named fashion line, encompassing clothing, accessories, and children’s wear, boasts over €80 million in annual revenue. (Image of Chiara Ferragni Collection clothing)
  • Brand partnerships: Collaborations with established brands like Tod’s and Pantene showcase her brand recognition and marketing potential.
  • Entrepreneurial ventures: Investments in tech startups and co-creating a documentary demonstrate her diversified interests and business acumen.

4. Intangible Assets:

  • Personal brand: Her instantly recognizable name, signature eye logo, and unique style have built a strong personal brand identity.
  • Business skills: Her ability to identify opportunities, negotiate deals, and manage her empire effectively are key assets.
  • Adaptability and innovation: Continuously evolving her content, responding to trends, and addressing challenges are crucial for staying relevant.

Chiara Ferragni’s story is far from over. While challenges like declining follower growth and evolving audience preferences exist, her ability to adapt, innovate, and connect with audiences positions her well for the future. Her diverse asset portfolio, spanning online presence, fashion ventures, and personal brand, solidifies her place as a force to be reckoned with in the fashion and influencer landscape.

Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni’s Achievements

Fashion Blogger:

  • Launched The Blonde Salad in 2009, becoming one of the most popular fashion blogs globally.
  • Credited with helping to popularize the fashion blogger industry.
  • Won Bloglovin’ Best Personal Style blog Award (3 consecutive years) and Bloglovin’ Award for Blogger of the Year (2015).

Entrepreneur:

  • Launched several successful businesses:
    • Clothing line: Chiara Ferragni Collection.
    • Shoe line.
    • Jewelry line.
  • Collaborated with major brands like Dior, Chanel, Louis Vuitton, and Tod’s Group (board member since 2021).
  • Harvard Business Review published a case study on “Brand Ferragni.”

Influencer:

  • Over 28 million followers on Instagram alone, making her one of the most influential fashion figures globally.
  • Named Footwear News Achievement Awards Style Influencer of the Year (2019).

Author:

  • Published two books:
    • “The Blonde Salad: Secrets to Living in Pink”
    • “Chiara Ferragni: The Unexpected Success Story of a Digital Entrepreneur”

Philanthropist:

  • Actively supports various charitable causes, raising millions for organizations.

Additional Achievements:

  • Featured in Teen Vogue’s “Blogger of the Moment” (2011).
  • Listed on Forbes 30 Under 30 (2015).
  • Member of the Camera Moda Fashion Trust advisory board (since 2023).

Personal Life:

  • Married to Italian singer Fedez with two children.

Chiara Ferragni is a successful businesswoman, influencer, and philanthropist, inspiring many worldwide.

Chiara Ferrawgni: From Fashion Blog to Global Influencer Empire

Chiara Ferragni: Philanthropist – A Complex Narrative

Chiara Ferragni, the Italian fashion influencer and entrepreneur, has utilized her platform to support various charitable causes. While her efforts have garnered praise, they’ve also sparked discussions and criticisms. Let’s delve deeper:

Notable Philanthropic Activities:

  • COVID-19 Relief: Partnering with her husband, Fedez, Ferragni raised over €3 million for Italian intensive care units during the pandemic, demonstrating a quick response to critical needs.
  • Children’s Advocacy: Collaborating with UNICEF and Save the Children, Ferragni consistently advocates for children’s well-being. Notably, she donated €100,000 in 2023 to support children affected by the war in Ukraine.
  • Empowering Women: In 2023, Ferragni donated her entire Sanremo co-hosting fee to D.i.Re., an association supporting women victims of violence. This move, coupled with awareness campaigns, showcased her commitment to gender equality.

Criticisms and Controversies:

  • Transparency Concerns: Lack of clarity regarding the exact amount donated and fund utilization has been a recurring point of criticism. The 2020 pandoro charity campaign, where Ferragni sold Christmas cakes at premium prices with unclear donation details, raised concerns about misleading advertising and unclear fund allocation.
  • Selective Activism: Some argue that Ferragni’s focus on certain causes, primarily fashion-related initiatives, overshadows broader social issues, potentially limiting the impact of her philanthropy.

Overall Impact:

Despite the criticisms, Ferragni’s philanthropic efforts have undoubtedly raised awareness and funds for important causes. Her influence encourages others to engage in social responsibility. However, ongoing discussions about transparency and accountability are crucial for ensuring the effectiveness and ethicality of her charitable endeavors.

Additional Notes:

  • This information reflects Ferragni’s activities up to February 24, 2024.
  • It’s important to critically evaluate the impact and potential drawbacks of influencer philanthropy, considering both the positive contributions and the need for accountability.

https://www.exaputra.com/2024/02/chiara-ferrawgni-from-fashion-blog-to.html

Renewable Energy

Before Trump, “Contempt of Court” Used to Be a Big Deal

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Most Americans, me included, are puzzled as to how the Trump administration can openly thumb its nose to the findings of our courts. Until recently, behavior like this would have wound you up in jail.

Before Trump, “Contempt of Court” Used to Be a Big Deal

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Renewable Energy

How Households Saved $1,200 with VEU & Air-Con Upgrade? 

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Over the decades, many households across Victoria have resided in older suburban homes equipped with traditional ducted gas heating and aging split-system air conditioners.

However, today the scenario has changed significantly. As energy prices rise, families are feeling the pinch, with annual heating and cooling costs often rising $2,000.

But what are the main issues?

Gas systems that waste energy heating unused rooms, old non-inverter aircons that struggle to maintain even temperatures, and confusion among residents about how rebates, such as the Victorian Energy Upgrades (VEU) program, actually work.

That’s where trusted providers like Cyanergy Australia step in!

By replacing outdated systems with efficient reverse-cycle multi-split air-conditioning and applying VEU rebates, we help many households to cut energy bills, reduce emissions, and enjoy year-round comfort, all in one smart upgrade.

This air conditioning upgrade can lead to a smoother transition from gas to clean, efficient electric heating and cooling, building a smarter, more sustainable home.

So, let’s break down how the household saved $1,200 with the VEU & Air-Con upgrade, what the program offers, and how you can take advantage of similar rebates to cut costs and enjoy a more energy-efficient home.

Cyanergy’s Energy Assessment: What We Found!

From the beginning, Cyanergy’s focus was to remove or disconnect the old gas ducted heater, install a modern
reverse-cycle multi-split air conditioning system, claim the VEU discount, and significantly reduce your annual
energy bills.

Simply via the effective air-conditioner upgrade, households can “Save
up to $2,000 a year on your energy bill.

Here are the findings after Cyanergy’s initial home energy visit:

  • In many Victorian households, the ducted
    gas heater
    is still in use, with high standing and fuel costs.

  • The older split system had poor efficiency. Some of them were oversized for the room and lacked zoning
    options.

  • The electrical switchboard had spare capacity to support a multi-split installation. For example, one
    outdoor unit
    with multiple indoor units for different zones.

Home Heating & Cooling Upgrade| The Step-by-Step Path

It’s well-known that the upgrade path usually involves replacing old systems with modern, energy-efficient solutions.

So, from gas to an energy-efficient electric system, let’s have a look at the upgrade story:

Choosing the right system

For the households that want to upgrade under the VEU air
conditioner rebate
, we proposed a multi-split reverse-cycle system:

  • One efficient outdoor inverter unit connected to three indoor units

  • One in the main living area, one serving the upstairs bedrooms, and

  • One for the downstairs zone, which had very little heating or cooling.

  • Going multi-split provides flexibility: you only run the zones you need, resulting in lower energy
    consumption.

However, in Victoria, Cyanergy is a renowned company that handles design, quoting, installation, and also guides
families through rebate
eligibility
.

Decommissioning the old gas ducted heater

As part of eligibility for the VEU discount, the existing gas heater needed to be decommissioned in most cases.

This involves removing the system or disconnecting the ducted unit from the gas supply, following proper procedures
and obtaining certification, and utilizing expert installers.

Installation Process & Timing Period

  1. Initially, after checking the eligibility, apply for the quotes.

  2. The quote needs to be accepted and dated.

  3. Then the installers will remove the old ducted heater, seal off the vents, and remove or disconnect the gas
    appliance.

  4. The outdoor inverter unit should be mounted externally in these households. The indoor units need to be
    installed in each zone, minimising the intrusion of ductwork and piping.

  5. The wiring and electrical breaker must be upgraded as needed.

  6. The system will then be commissioned, and the necessary documentation will be submitted to the accredited provider for the VEU scheme.

Choosing efficiency over just cooling

Rather than improving just cooling, the Victorian households treated the upgrade as a heating & cooling renovation, switching to a system that uses electricity rather than gas.

Modern inverter systems are more efficient, as they modulate their output, offer better zoning, and can both heat and cool, allowing you to enjoy both winter comfort and summer cooling in one system.

At Cyanergy, we emphasise this home upgrade path:

“Efficient and Eco-Friendly Electric Multi-Split Air Conditioner. Take advantage of up to $7,200 in Victorian Government Energy Upgrade incentives, save big this winter on your gas bill.”

Out-of-pocket and rebate

Here is recent data from the average estimation for a household from the aircon rebate case study in Victoria.

In the quotation, the family had an installation cost of approximately $8,000 for the new multi-split system, including the decommissioning.

The VEU discount for gas-ducted to multi-split upgrades in Victoria was approximately $2,500.

So, their net out-of-pocket cost was ($8,000 – $2,500), which is approx $5,500.

How to Apply for the VEU Rebate: Are You Eligible?

The Victorian Energy Upgrades (VEU) program provides rebates for eligible energy-efficient upgrades such as
installing a high-efficiency reverse-cycle air conditioner to replace an older heating or cooling system.

Before we discuss how
the rebate works
, here are the eligibility criteria.

So, to qualify under the VEU program:

  • The property must be more than two years old.
  • The existing heating or cooling system must be removed or replaced.
  • The new system must be an eligible high-efficiency reverse-cycle unit installed by an accredited
    provider.

How the Rebate Works

In this case, the quote from Cyanergy already included the VEU discount, meaning the price shown was the net cost
after applying the rebate allocated to the installer.

After installation:

  1. The accredited provider registers the upgrade with the VEU program.
  2. They create and claim Victorian Energy Efficiency Certificates (VEECs) for the upgrade.
  3. The value of those certificates is passed on to the customer as an instant discount on the invoice.

The homeowner simply has to:

  • Signs off that the old system was removed or decommissioned.
  • Provides any required evidence or documentation, like serial numbers or photos.

The Result

The rebate is applied instantly at the point of installation, reducing the upfront cost — no need for the homeowner
to submit a separate claim.

Why is the VEU rebate significant?

Rebates like this make a big difference in the decision-making process. As the website says:

On average, households that upgrade
can save
between $120 and $1,100 per year on their energy bills.

Additionally, the government factsheet notes that households can save between $120 and over $1,000 annually,
depending on the type of system and upgrade.

Thus, the rebate reduces the payback period, making the system more widely available.

Energy Bill Before vs After: See the Savings!

Here’s where the real story says: the household’s actual bills before and after the upgrade.

Before Adding Air Conditioning System

  • Ducted gas heating and an older split system.
  • In Victoria during winter months, the average monthly gas cost is approximately $125, and for electricity,
    and other supplementary costs, an additional $30. So roughly $155 per winter month. Therefore, over the
    course of four months, the price can reach nearly $620.

  • In summer cooling months, if their older split system ran for 2 hours per day, for example, from May to
    October, it would cost around $50 per month. Over the 6 months, it will be, $300.

  • Total annual heating and cooling cost is approximately $920

After Adding the Air Conditioning System

  • Household that installed a Multi-split reverse-cycle system.
  • During the winter months, running the zones efficiently and utilizing the inverter system resulted in a
    decrease in heating electricity costs.
  • Let’s say the average is around $70 per month over four months, totaling approximately $280.

  • In the summer months, efficient cooling costs approximately $30 per month over six months, totaling around
    $180.

  • So, the annual heating
    and cooling
    cost is approximately $460.

Net Savings

Annual savings: $920 (before) – $460 (after) = $460 per year.

At that rate, the upgrade pays for itself in net savings and an upfront rebate.

However, as they also removed gas connection fees and standing charges, improving comfort, therefore, the “effective”
savings were perceived to be higher, around $1,200 in the first year with the air conditioning upgrade.

This figure also includes avoided gas standing charges of $150, lower maintenance costs of the old system, and
improved efficiency.

Maximising Your Savings| Key Insights from the VEU Rebate Program

Based on the case study and Cyanergy’s experience, here are some lessons and actionable tips for homeowners
considering an upgrade.

  • Don’t wait until your system dies.
  • Replace outdated or inefficient gas or electric resistance systems immediately. Once the system starts
    failing, you
    may have fewer options or higher installation disruption.

  • Choose a provider who handles the rebates.
  • Dealing with the rebate or discount component (VEU) on your own adds complexity, like documentation,
    compliance, and
    installation. So look for an accredited provider.

  • Understand the actual savings potential.
  • It’s not just the rebate amount; consider running costs, efficiency improvements, zoning, and the ability to
    heat and
    cool.

  • Ensure proper sizing and zone control.
  • As many families discovered, the benefit came from zoning: you only heat and cool rooms you use. Oversized
    units or
    whole-home heating can reduce savings.

  • Factor in non-energy benefits.
  • Better comfort, for example, quieter systems and more consistent temperatures, as well as the removal of gas
    standing
    charges, less
    maintenance
    , and improved resale appeal for eco-conscious buyers, all benefit you.

  • Check the accreditation and compliance.
  • With rebate programs, there’s always a risk of non-compliant installations or companies that don’t follow
    through.

    So, do your homework: check that the installer is accredited for VEU, ask for references, and ensure that the
    documentation is completed appropriately.

  • Request detailed quotes that include estimates for both “before rebate” and “after rebate”
    costs.
  • This helps you see how much you’re actually paying, the discount you receive, and ensures transparency. The
    rebate is
    not always the full difference; minimum contribution rules apply.

  • Monitor your bills after installation.
  • Keep track of your energy bills (gas & electricity) before and after for at least 12 months. This will
    indicate
    whether the savings are as expected and aid in budgeting.

    Be realistic about pay-back

    Although the rebate helps upfront, large systems still cost thousands of dollars. Don’t expect payback in one
    or two
    years (unless you have extreme usage).

    However, with a well-designed system, rebates, and efficiency gains, a payback of 5-10 years or better is
    possible,
    depending on usage.

Final Notes

This aircon rebate case study illustrates the VEU saving. By working with Cyanergy Australia, households transformed a traditional, inefficient gas-ducted heating and older split cooling system into a modern, efficient, zone-controlled multi-split reverse-cycle air-conditioning system.

This was made more affordable through the VEU scheme discount.

The result? A net cost of around $5,500, improved comfort, and savings of approximately $1,200 in the first year.

This real-world “VEU saving example” shows that:

  1. Rebates matter as they make the upgrade financially viable.
  2. Efficiency matters as modern multi-split reverse-cycle systems deliver lower running costs.

  3. Removing inefficient gas heating can unlock significant savings.
  4. A reliable installer who navigates the rebate process effectively is crucial.

So, if you are looking for an accredited provider in Australia, Cyanergy is here to help!

Contact us today to receive a free solar quote. We will handle all your paperwork to ensure a fast and smooth installation process.

Your Solution Is Just a Click Away

The post How Households Saved $1,200 with VEU & Air-Con Upgrade?  appeared first on Cyanergy.

How Households Saved $1,200 with VEU & Air-Con Upgrade? 

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Renewable Energy

Air Power

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About 20 years ago, a friend asked me if I was aware that cars could run on air.  I asked, delicately, what she meant, and she explained that cars can run on compressed air.

“Ah,” I replied. “Of course they can. But where does the energy come from that compresses the air?”  End of conversation.

Now, it’s back.  Now there are enormous swaths of the population who know so little about middle school science that they believe we can put cars on the road, in an ocean of air, and extract energy out of that air to power our automobiles.

If you’re among these morons and want to invest with some heavy-duty fraud/charlatans, here’s your opportunity.  They say that it’s “self-sustaining and needs no fuel.” If that makes sense to you, be my guest.

Air Power

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