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Unveiling the Carbon Footprint of Super Bowl's Glitz

The substantial carbon footprint associated with the Super Bowl, one of the most-watched sporting events in the U.S., is not primarily linked to travel or the show’s energy use. Interestingly, it’s largely attributed to the significant environmental impact of the Super Bowl advertising frenzy. 

The ads, which last in online promotions before and after the event, raise concerns among environmentally conscious consumers and investors. Unsurprisingly, climate experts emphasize the need to address the massive environmental impact of America’s most-loved and most-viewed sporting event. 

Big-Time Sporting Events and Their Giant Environmental Impact

The sport of football or soccer is highly entertaining. But what most fans or spectators don’t know is that the global football industry is responsible for emitting over 30 million tons of carbon dioxide annually. That’s almost equal to Denmark’s annual emissions.

Millions of Americans regularly tune into football games, especially major events like the upcoming Super Bowl LVIII, with last year’s viewership exceeding 99 million. The immense audience underscores the need for organizations to assess the environmental impact of these sporting events. 

Major sports leagues, like the NFL and NBA, can have a big influence over viewers. They can play a crucial role in promoting sustainability.

Large-scale sporting events often involve unforeseen environmental consequences. The construction of new infrastructure, sanitation upgrades, increased energy demands, and waste management challenges contribute to the overall impact on the environment. 

Watch parties hosted by viewers further add up to waste generation and travel emissions on a national level. 

According to an estimate, major sports leagues, including the NFL, NBA, NHL, and MLB, generate about 35,000 tons of CO2 annually, which covers fans’ emissions only. Think about the waste by the teams playing during the events. 

More notably, A-listers and celebrity fans of the big game also contribute significantly to its CO2 footprint by flying through their private jets. Popstar Taylor Swift is one great example, who has been the subject of intense scrutiny for her sky-high flight emissions.  

Additionally, the energy consumption to power stadiums, resource-intensive field maintenance, and the sale of food, beverage, and merchandise at games contribute significantly to the environmental impact of beloved sporting events in the United States.

And that even doesn’t include the biggest source of the Super Bowl’s carbon footprint – buzzy digital advertisements.

Super Bowl Ads Carbon Footprint

When advertisers calculate the expense of Super Bowl advertising, the immediate focus is often on the $7 million fee for a 30-second slot. However, what might be significantly overlooked is the environmental cost of the ads. 

Super Bowl Average Ad Cost, 2002-2021 (in million USD)

super bowl advertising cost

In 2021, Super Bowl advertising produced as much carbon dioxide as 100,000 Americans or around 2 million tonnes of CO2. This calculation is based on data from iSpot.tv, indicating that 56 advertisers and their 67 spots resulted in over 6.3 billion TV ad impressions, 26 million online views, and 64 billion social impressions. 

Some sources further noted that in the lead-up to the Super Bowl, there were a total of about 4 billion digital ad impressions. To put that in perspective, 1 million ad impressions is equal to 1 metric ton of CO2 or its equivalent. Using that data, the 4 billion ad impressions generated 4,000 metric tons of CO2e. 

ad impression equivalent emission

In 2022, the top 15 ads alone generated nearly 470 million views, illustrating the substantial long-tail effect. Last year, the Super Bowl event garnered over 115 million viewers, recording over 3 million increase compared to the previous year. 

With all that said, the Super Bowl has been doing its best to make the sporting event “green” and sustainable. 

NFL Leading the Way to Sustainability

In 2022, the NFL, the Los Angeles Super Bowl LVI Host Committee, and Verizon collaborated on greening efforts for Super Bowl LVI. They aimed to enhance air quality, establish community gardens, bolster food security, and restore a California kelp forest. 

Last year, Super Bowl LVII, featuring the Eagles and Chiefs in Arizona, was one of the NFL’s most sustainable efforts yet. The football league has one of the greatest commitments to make the Super Bowl more sustainable. 

The league created the program NFL Green to address the environmental impact of their major sporting events. The initiative leads community projects that restore ecosystems and habitats. These include activities such as tree planting, wildlife habitat restoration, and reforestation projects to plant thousands of trees.

In addition to ecosystem restoration, green energy plays a significant role in NFL Green’s efforts. Annually, the NFL procures Renewable Energy Certificates (RECs) matching the total energy consumption at its events. This strategy enables the NFL to offset the energy usage and greenhouse gas emissions associated with its major sporting events.

The NFL, in partnership with Arizonans, aims to achieve 92% waste diversion at the 2023 Super Bowl. Waste management has been a key focus, including recycling, composting, and minimizing landfill disposal.

Super Bowl and the Role of Carbon Credits 

Earlier this year, the Union of European Football Associations (UEFA), the football governing body in Europe, established a climate fund to address the sport’s massive carbon footprint. The $7.6 million fund will address the UEFA EURO 2024 kicking off in Munich on June 14.

The American Super Bowl LVIII committees and the NFL Green implemented the “Green Initiative” at the Las Vegas Indian Center. The initiative aims to plant trees and create green spaces and seedling restoration projects. Highlighting the impact of these efforts, Susan Groh from NFL Green said:

“The Super Bowl is here and gone, but when we are able to implement these greening projects throughout the community, it leaves a lasting legacy and just an impact that lasts for years to come.”

Apart from implementing sustainable practices to reduce its substantial waste and greening projects, the Super Bowl stakeholders are also using carbon credits to offset a portion of their emissions. For instance, Entergy and the Super Bowl XLVII Host Committee purchased carbon offsets to address flight emissions.

The credits are from various offset projects including a landfill gas collection in Texas, a forest conservation initiative in California, and an effort to capture methane from livestock manure in Michigan. The offsets have been certified to deliver the promised carbon reductions by the Climate Action Reserve. NFL is also doing the same when Houston Texans bought carbon credits to offset their air travel emissions.

Each credit bought represents a tonne of carbon emission reduction from specific offset projects, which can be nature-based or technological.

While the Super Bowl shines with sportsmanship and spectacle, its environmental toll is a wake-up call. From celeb jets to advertisement carbon emissions, sustainability is key. NFL’s strides show promise, but climate action must score big.

The post Beyond Touchdowns and Trophies: Unveiling the Carbon Footprint of Superbowl LVIII appeared first on Carbon Credits.

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Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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