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Unveiling the Carbon Footprint of Super Bowl's Glitz

The substantial carbon footprint associated with the Super Bowl, one of the most-watched sporting events in the U.S., is not primarily linked to travel or the show’s energy use. Interestingly, it’s largely attributed to the significant environmental impact of the Super Bowl advertising frenzy. 

The ads, which last in online promotions before and after the event, raise concerns among environmentally conscious consumers and investors. Unsurprisingly, climate experts emphasize the need to address the massive environmental impact of America’s most-loved and most-viewed sporting event. 

Big-Time Sporting Events and Their Giant Environmental Impact

The sport of football or soccer is highly entertaining. But what most fans or spectators don’t know is that the global football industry is responsible for emitting over 30 million tons of carbon dioxide annually. That’s almost equal to Denmark’s annual emissions.

Millions of Americans regularly tune into football games, especially major events like the upcoming Super Bowl LVIII, with last year’s viewership exceeding 99 million. The immense audience underscores the need for organizations to assess the environmental impact of these sporting events. 

Major sports leagues, like the NFL and NBA, can have a big influence over viewers. They can play a crucial role in promoting sustainability.

Large-scale sporting events often involve unforeseen environmental consequences. The construction of new infrastructure, sanitation upgrades, increased energy demands, and waste management challenges contribute to the overall impact on the environment. 

Watch parties hosted by viewers further add up to waste generation and travel emissions on a national level. 

According to an estimate, major sports leagues, including the NFL, NBA, NHL, and MLB, generate about 35,000 tons of CO2 annually, which covers fans’ emissions only. Think about the waste by the teams playing during the events. 

More notably, A-listers and celebrity fans of the big game also contribute significantly to its CO2 footprint by flying through their private jets. Popstar Taylor Swift is one great example, who has been the subject of intense scrutiny for her sky-high flight emissions.  

Additionally, the energy consumption to power stadiums, resource-intensive field maintenance, and the sale of food, beverage, and merchandise at games contribute significantly to the environmental impact of beloved sporting events in the United States.

And that even doesn’t include the biggest source of the Super Bowl’s carbon footprint – buzzy digital advertisements.

Super Bowl Ads Carbon Footprint

When advertisers calculate the expense of Super Bowl advertising, the immediate focus is often on the $7 million fee for a 30-second slot. However, what might be significantly overlooked is the environmental cost of the ads. 

Super Bowl Average Ad Cost, 2002-2021 (in million USD)

super bowl advertising cost

In 2021, Super Bowl advertising produced as much carbon dioxide as 100,000 Americans or around 2 million tonnes of CO2. This calculation is based on data from iSpot.tv, indicating that 56 advertisers and their 67 spots resulted in over 6.3 billion TV ad impressions, 26 million online views, and 64 billion social impressions. 

Some sources further noted that in the lead-up to the Super Bowl, there were a total of about 4 billion digital ad impressions. To put that in perspective, 1 million ad impressions is equal to 1 metric ton of CO2 or its equivalent. Using that data, the 4 billion ad impressions generated 4,000 metric tons of CO2e. 

ad impression equivalent emission

In 2022, the top 15 ads alone generated nearly 470 million views, illustrating the substantial long-tail effect. Last year, the Super Bowl event garnered over 115 million viewers, recording over 3 million increase compared to the previous year. 

With all that said, the Super Bowl has been doing its best to make the sporting event “green” and sustainable. 

NFL Leading the Way to Sustainability

In 2022, the NFL, the Los Angeles Super Bowl LVI Host Committee, and Verizon collaborated on greening efforts for Super Bowl LVI. They aimed to enhance air quality, establish community gardens, bolster food security, and restore a California kelp forest. 

Last year, Super Bowl LVII, featuring the Eagles and Chiefs in Arizona, was one of the NFL’s most sustainable efforts yet. The football league has one of the greatest commitments to make the Super Bowl more sustainable. 

The league created the program NFL Green to address the environmental impact of their major sporting events. The initiative leads community projects that restore ecosystems and habitats. These include activities such as tree planting, wildlife habitat restoration, and reforestation projects to plant thousands of trees.

In addition to ecosystem restoration, green energy plays a significant role in NFL Green’s efforts. Annually, the NFL procures Renewable Energy Certificates (RECs) matching the total energy consumption at its events. This strategy enables the NFL to offset the energy usage and greenhouse gas emissions associated with its major sporting events.

The NFL, in partnership with Arizonans, aims to achieve 92% waste diversion at the 2023 Super Bowl. Waste management has been a key focus, including recycling, composting, and minimizing landfill disposal.

Super Bowl and the Role of Carbon Credits 

Earlier this year, the Union of European Football Associations (UEFA), the football governing body in Europe, established a climate fund to address the sport’s massive carbon footprint. The $7.6 million fund will address the UEFA EURO 2024 kicking off in Munich on June 14.

The American Super Bowl LVIII committees and the NFL Green implemented the “Green Initiative” at the Las Vegas Indian Center. The initiative aims to plant trees and create green spaces and seedling restoration projects. Highlighting the impact of these efforts, Susan Groh from NFL Green said:

“The Super Bowl is here and gone, but when we are able to implement these greening projects throughout the community, it leaves a lasting legacy and just an impact that lasts for years to come.”

Apart from implementing sustainable practices to reduce its substantial waste and greening projects, the Super Bowl stakeholders are also using carbon credits to offset a portion of their emissions. For instance, Entergy and the Super Bowl XLVII Host Committee purchased carbon offsets to address flight emissions.

The credits are from various offset projects including a landfill gas collection in Texas, a forest conservation initiative in California, and an effort to capture methane from livestock manure in Michigan. The offsets have been certified to deliver the promised carbon reductions by the Climate Action Reserve. NFL is also doing the same when Houston Texans bought carbon credits to offset their air travel emissions.

Each credit bought represents a tonne of carbon emission reduction from specific offset projects, which can be nature-based or technological.

While the Super Bowl shines with sportsmanship and spectacle, its environmental toll is a wake-up call. From celeb jets to advertisement carbon emissions, sustainability is key. NFL’s strides show promise, but climate action must score big.

The post Beyond Touchdowns and Trophies: Unveiling the Carbon Footprint of Superbowl LVIII appeared first on Carbon Credits.

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Surge Battery Metals Strengthens Nevada North With High-Grade Expansion and Infill Success

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Surge Battery Metals (TSX-V: NILI | OTCQX: NILIF | FRA: DJ5C) delivered two strong updates from its Nevada North Lithium Project (NNLP) in February 2026. Together, these results confirm expansion potential, reinforce high-grade continuity, and advance technical work needed for the upcoming Pre-Feasibility Study (PFS).

On February 17, Surge reported a major step-out success. The company drilled a 31-meter intercept grading 4,196 ppm lithium from surface in a hole located 640 meters southeast of the existing resource boundary. This intercept sits well above the current resource average grade of 3,010 ppm lithium. The wide step-out confirms that high-grade mineralization extends significantly beyond the defined resource footprint.

Just one week later, on February 25, Surge released the final batch of results from its 2025 core drilling program. These infill holes focused on upgrading inferred resources to higher confidence categories and collecting technical data for the PFS. The results returned some of the strongest intercepts drilled to date.

Together, these two updates strengthen the project’s scale, quality, and development readiness. 

Infill Drilling Confirms a Thick, High-Grade Core

The February 25 news highlighted Hole NNL-030 as a standout result. The hole intersected 116 meters, averaging 3,752 ppm lithium. Within that interval, a 32.1-meter zone graded 4,521 ppm lithium. These grades exceed the project’s current average and confirm the presence of a thick, ultra-high-grade core.

Hole NNL-032 also delivered strong results, returning 82.29 meters, averaging 3,664 ppm lithium. Hole NNL-036 intersected 78.63 meters, averaging 3,141 ppm lithium, including a deep 9.4-meter zone grading 4,580 ppm lithium.

Surge Battery Metals North Nevada drilling results
Source: Surge Battery Metals

These intercepts show both lateral and vertical continuity. They show that high-grade lithium persists across wide widths and at depth. Importantly, most of these zones occur near the surface. Near-surface mineralization reduces stripping requirements and can improve early-year mine economics.

The infill drilling supports resource upgrading efforts. It helps convert Inferred resources into Indicated and Measured categories. Higher confidence categories are critical for mine planning, financing, and permitting.

The results confirm that Nevada North’s high-grade core is consistent, thick, and scalable.

Mr. Greg Reimer, President & Chief Executive Officer and Director of Surge, stated, 

“This infill drilling is doing exactly what it was designed to do: upgrade the resource, confirm continuity of some of our best lithium intercepts, and de-risk the early years of a potential mine plan at Nevada North. Coupled with a robust PEA economic profile, we believe Nevada North is strongly positioned as we move forward with the development of our PFS. We look forward to updating the Mineral Resource Estimate as our next key milestone.”

Expansion Beyond the Current Resource Boundary

The February 17 step-out result adds a new dimension to the project story. The 31-meter intercept grading 4,196 ppm lithium occurred 640 meters beyond the existing resource area. This large extension demonstrates strong mineral continuity outside the current pit-constrained model.

Step-out drilling is important because it tests the limits of a deposit. A successful 640-meter extension suggests the deposit remains open and may support future resource growth.

Nevada North already hosts a pit-constrained Inferred Resource of 11.24 million tonnes of lithium carbonate equivalent (LCE) grading 3,010 ppm lithium at a 1,250 ppm cutoff. High-grade step-out intercepts increase confidence that future resource updates may expand both tonnage and overall contained lithium.

Surge Nevada lithium clay comparison

Highly anomalous soil values and geophysical surveys also suggest the clay horizons could extend even further. The mineralized zone currently spans more than 4,300 meters in strike length and over 1,500 meters in width. Continued drilling could increase the overall scale of the project.

This combination of strong infill and wide step-out success strengthens Nevada North’s long-term growth profile.

Advancing Toward Pre-Feasibility and Permitting

The 2025 drilling program did more than confirm grade. It also collected critical technical data required for the upcoming PFS and environmental permitting.

Hole NNL-035 was strategically positioned near Texas Spring to gather hydrogeological data. The hole successfully installed the Vibrating Wire Piezometers (VWPs) to monitor groundwater conditions. This data will help model basin hydrology and support environmental approvals.

The company also completed detailed geotechnical logging across all holes. High-resolution televiewer surveys mapped fault structures. Representative samples from each rock unit are now undergoing rock strength testing. These tests will help determine safe pit wall angles for future mine planning.

Remarkably, quality control procedures were rigorous. Of the 806 total samples analyzed, 134 were QA/QC samples. Certified reference standards, blanks, and duplicates were systematically inserted.

Standards are performed within acceptable limits. Duplicate samples fell within 10% tolerance. These results confirm strong analytical accuracy and reproducibility.

This technical work reduces development risk. This, in turn, ensures that the PFS is built on high-quality geological and engineering data.

Strategic Upside: By-Products and Strong Economics

In addition to lithium, the infill drilling consistently returned elevated cesium and rubidium values. Cesium reached up to 163 ppm and rubidium up to 349 ppm in association with the lithium core. Surge is evaluating the deportment of these elements in ongoing metallurgical studies.

If recoverable, these critical minerals could add value to the project economics. By-product potential can improve revenue streams and enhance overall project returns.

Nevada North already shows strong economic metrics from its Preliminary Economic Assessment. The PEA reports an after-tax NPV (8%) of approximately US$9.17 billion and an after-tax IRR of 22.8% at a lithium price of US$24,000 per tonne LCE. Operating costs are estimated at roughly US$5,243 per tonne LCE.

Surge - NNLP Preliminary Economic Assessment (PEA)

High grades play a central role in these economics. Thick intervals averaging 3,500–4,500 ppm lithium reduce the tonnage required to produce each unit of lithium. This supports lower operating costs and stronger early cash flow potential.

The joint venture with Evolution Mining also strengthens the project’s development pathway. Evolution is a globally recognized mining company with operational expertise. This partnership adds technical depth and financial strength to the Nevada North project.

A Strengthened Position in the U.S. Lithium Landscape

The United States is working to strengthen its domestic lithium supply chain. Federal incentives and policy measures emphasize secure, locally sourced battery materials. Projects that combine high grade, large scale, and technical readiness are well-positioned in this environment.

Nevada North now demonstrates three key strengths at once:

  1. Proven high-grade core through infill drilling,
  2. Expansion potential through 640-meter step-out success, and
  3. Advancing technical data for PFS and permitting.

These updates reinforce Nevada North as one of the highest-grade lithium clay projects in the United States. They show both growth and de-risking in the same drilling campaign.

As global demand for lithium continues to rise, supply sources with strong grade, scale, and development momentum will stand out. Surge Battery Metals’ recent results highlight meaningful progress on all three fronts.

The company’s Nevada North Lithium Project is not only expanding. It is advancing toward higher confidence resources, improved technical definition, and future development milestones. These combined achievements strengthen Surge’s position within the evolving North American lithium supply chain.

DISCLAIMER 

New Era Publishing Inc. and/or CarbonCredits.com (“We” or “Us”) are not securities dealers or brokers, investment advisers, or financial advisers, and you should not rely on the information herein as investment advice. Surge Battery Metals Inc. (“Company”) made a one-time payment of $50,000 to provide marketing services for a term of two months. None of the owners, members, directors, or employees of New Era Publishing Inc. and/or CarbonCredits.com currently hold, or have any beneficial ownership in, any shares, stocks, or options of the companies mentioned.

This article is informational only and is solely for use by prospective investors in determining whether to seek additional information. It does not constitute an offer to sell or a solicitation of an offer to buy any securities. Examples that we provide of share price increases pertaining to a particular issuer from one referenced date to another represent arbitrarily chosen time periods and are no indication whatsoever of future stock prices for that issuer and are of no predictive value.

Our stock profiles are intended to highlight certain companies for your further investigation; they are not stock recommendations or an offer or sale of the referenced securities. The securities issued by the companies we profile should be considered high-risk; if you do invest despite these warnings, you may lose your entire investment. Please do your own research before investing, including reviewing the companies’ SEDAR+ and SEC filings, press releases, and risk disclosures.

It is our policy that information contained in this profile was provided by the company, extracted from SEDAR+ and SEC filings, company websites, and other publicly available sources. We believe the sources and information are accurate and reliable but we cannot guarantee them.

CAUTIONARY STATEMENT AND FORWARD-LOOKING INFORMATION

Certain statements contained in this news release may constitute “forward-looking information” within the meaning of applicable securities laws. Forward-looking information generally can be identified by words such as “anticipate,” “expect,” “estimate,” “forecast,” “plan,” and similar expressions suggesting future outcomes or events. Forward-looking information is based on current expectations of management; however, it is subject to known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially from those anticipated.

These factors include, without limitation, statements relating to the Company’s exploration and development plans, the potential of its mineral projects, financing activities, regulatory approvals, market conditions, and future objectives. Forward-looking information involves numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking information. These risks and uncertainties include, among other things, market volatility, the state of financial markets for the Company’s securities, fluctuations in commodity prices, operational challenges, and changes in business plans.

Forward-looking information is based on several key expectations and assumptions, including, without limitation, that the Company will continue with its stated business objectives and will be able to raise additional capital as required. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated, or intended.

There can be no assurance that such forward-looking information will prove to be accurate, as actual results and future events could differ materially. Accordingly, readers should not place undue reliance on forward-looking information. Additional information about risks and uncertainties is contained in the Company’s management’s discussion and analysis and annual information form for the year ended December 31, 2024, copies of which are available on SEDAR+ at www.sedarplus.ca.

The forward-looking information contained herein is expressly qualified in its entirety by this cautionary statement. Forward-looking information reflects management’s current beliefs and is based on information currently available to the Company. The forward-looking information is made as of the date of this news release, and the Company assumes no obligation to update or revise such information to reflect new events or circumstances except as may be required by applicable law.

Carboncredits.com receives compensation for this publication and has a business relationship with any company whose stock(s) is/are mentioned in this article.

Additional disclosure: This communication serves the sole purpose of adding value to the research process and is for information only. Please do your own due diligence. Every investment in securities mentioned in publications of carboncredits.com involves risks that could lead to a total loss of the invested capital.

Please read our Full RISKS and DISCLOSURE here.

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Canada Approves First Uranium Mine in 20 Years as Tech Giants Eye Nuclear Fuel for AI Power

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Canada Approves First Uranium Mine in 20 Years as Tech Giants Eye Nuclear Fuel for AI Power

Canada has taken a major step in its mining history. The country recently approved the first large-scale uranium mine in more than 20 years. This new project is part of Canada’s effort to support clean energy and nuclear power production.

The federal and provincial governments approved the Phoenix In Situ Recovery (ISR) uranium mine. This mine is part of Denison Mines’ Wheeler River Project in Saskatchewan. This approval allows the construction of both the mine and its processing mill.

Phoenix will use ISR mining, a method seen as more environmentally friendly than traditional open-pit or underground mining. The technique uses liquid to dissolve uranium underground. It then brings the uranium to the surface for processing. This method reduces land disturbance compared to traditional methods.

With its license now issued and environmental reviews completed, construction is expected to take about two years. The project remains on track for its first production by mid-2028.

The approval is a milestone for Canada’s nuclear fuel sector. It signals renewed interest in uranium mining at a time when nuclear power is gaining traction as a low-carbon energy source.

A New Era for Canada’s Uranium Sector

Uranium is the key fuel for nuclear power plants. Nuclear power provides large amounts of low-carbon electricity around the world. As countries seek to reduce greenhouse gas emissions, nuclear energy is playing a growing role in clean energy strategies.

Canada is one of the world’s top uranium producers. Mines like Cigar Lake, McClean Lake, and Rabbit Lake in Saskatchewan have been supplying uranium for decades.

Canada uranium production
Source: Government of Canada

However, no new large mining projects had been approved at the federal level in over two decades before Phoenix. Canada can now boost uranium production. This will help support nuclear fuel supply chains at home and abroad.

The Phoenix mine will create economic benefits. This includes jobs during both construction and operations in northern Saskatchewan. It will also contribute to local tax revenue and community development.

Rising Power Needs Put Nuclear Back in Focus

Nuclear power accounts for a significant share of clean electricity globally. Nuclear reactors produce constant, reliable power that does not depend on weather like wind or solar. Many countries view nuclear energy as critical to meeting climate goals while maintaining grid stability.

As electric grids transition to cleaner energy sources, the demand for uranium — the core fuel for nuclear plants — is rising.

According to the International Energy Agency (IEA), global electricity demand grew by 3 % in 2025, following a 4.4 % increase in 2024. The agency expects demand to rise by about 3.6% each year from 2026 to 2030. This growth will come from industrial use, electrification, electric vehicles, cooling needs, and more data centers.

global electricity demand 2030 IEA
Source: IEA

This growth underscores the need for reliable, low-carbon generation capacity. Nuclear energy is a strong candidate because it supplies large volumes of consistent electricity with low emissions.

Tech Sector Turns to Nuclear for 24/7 Power

As electricity demand grows, especially from data centers, tech companies are focusing on long-term power solutions.

Executives at NexGen Energy, developing Canada’s largest uranium project in Saskatchewan, say they’ve talked with data center providers. They discussed financing uranium mining projects and securing a long-term uranium supply. These talks aim to ensure stable fuel for nuclear plants that could help power future data infrastructure.

CEO Leigh Curyer said,

“It’s coming. You’ve seen it with automakers. These tech companies, they’re under an obligation to ensure the hundreds of billions that they are investing in the data centres are going to be powered.”

NexGen is working on the Rook I uranium project in Saskatchewan’s Athabasca Basin. This area is one of the richest for uranium and hosts Canada’s largest development-stage uranium project.

Canada nuclear power generation
Source: Government of Canada

The company anticipates full government approval soon, and it aims for production around 2030. NexGen executives say the mine could supply more than 20 % of global uranium demand once operational.

NexGen’s discussions with data center operators focus on financing and long-term supply agreements. The idea is like car makers investing in battery material mines. They do this to secure vital supplies for electric vehicles.

These talks do not involve giving tech firms any control of NexGen. Instead, they focus on ways to help ensure uranium supply and potentially support early project development.

Why Tech Firms Are Interested in Nuclear Fuel

Modern data centers need a lot of electricity. This is especially true for those supporting AI, cloud computing, and large digital services. Power demand from data centers is a key driver of rising global electricity use, according to the IEA.

Unlike intermittent renewables, nuclear power provides 24/7 electricity that is not affected by weather. This reliability makes it attractive for companies that need stable energy for critical infrastructure.

Some technology firms have already signaled interest in long-term arrangements with nuclear energy providers. These supply arrangements might involve financing for mining, long-term fuel contracts, or offtake agreements when projects start production.

Long-term contracts for uranium can help companies lock in fuel supply for decades. This can reduce risks related to supply shortages or price volatility in commodity markets.The discussions show how energy security and climate goals are intersecting with corporate planning in the tech sector.

Tight Supply and Rising Prices Reshape the Market

The uranium market has tightened in recent years. Uranium prices have gone up. This rise shows supply issues and increasing interest in nuclear energy. Recent trading values put uranium at almost US$89 per pound, after briefly exceeding US$100 per pound in end of January.

uranium prices

Projections suggest that global nuclear capacity will need more fuel in coming decades as new reactors come online and existing ones are extended. Countries like China and India are expanding nuclear power to meet their growing electricity needs.

In Canada, new mines such as Phoenix and big projects like Rook I can fill global supply gaps. They also support national energy plans.

Global Supply Strain: U.S. and China Reshape the Uranium Market

The scramble for uranium supply is accelerating beyond Canada.

In the United States, a ban on Russian enriched uranium imports will take full effect in January 2028. Russia holds around 44% of the world’s uranium enrichment capacity. In 2023, it provided 27% of U.S. utility enrichment purchases, according to S&P Global Commodity Insights.

To reduce this dependence, the U.S. Department of Energy announced $2.7 billion in task orders to expand domestic enrichment capacity. The funding supports Centrus Energy, General Matter, and Orano Federal Services.

  • Orano got $900 million to build a new enrichment facility in Oak Ridge, Tennessee. They expect to submit a license application in the first half of 2026.

Conversion capacity is also expanding. Solstice Advanced Materials plans to increase uranium conversion output by 20% at its Metropolis Works plant in Illinois. The facility is expected to exceed 10 kilotonnes of UF₆ production in 2026, and it is reportedly sold out through 2030.

At the same time, China’s nuclear buildout is adding pressure to global supply. China operates 58 reactors, with 34 more under construction. Citi Research estimates China’s uranium needs will rise from 35 million pounds in 2025 to 58 million pounds by 2030, equal to about 27% of global demand. Yet, China produces only around 4 million pounds domestically.

Global uranium demand could reach 400 million pounds by 2040, more than double today’s levels. Meanwhile, about 70% of post-2027 uranium requirements remain uncontracted, highlighting the growing supply gap.

uranium production forecast S&P Global

S&P Global expects a uranium market upcycle until 2028, fueled by rising nuclear demand, especially from AI data centers. Global capacity is set to double, reaching 561-992 GW by 2050. Production jumps 141% to 141.2 million pounds by 2033, generating $14.9 billion revenue at $98.7/lb—65% above current prices.

Kazatomprom and Cameco will lead in 2025, generating $5.4 billion in revenue. This accounts for 86% of the group’s output. After 2028, NexGen and Denison will drive the supply wave, peaking at $1.6 billion in capex. Big Tech (Meta, AWS, Google, Microsoft) signs PPAs and equity deals.

uranium production 2030 S&P Global forecast

Nuclear Fuel Security Becomes a Climate Strategy

The approval of a new mine after more than 20 years shows that uranium is regaining importance in global energy planning. The Phoenix ISR project and other potential mines reflect renewed confidence in nuclear fuel production.

Early interest from tech companies in securing uranium supply shows a shift in energy planning. As power demand increases, companies are exploring new clean energy options. They want stable, low-carbon electricity.

For countries pushing decarbonization, nuclear power — supported by a stable uranium supply — offers a path to reduce emissions while meeting baseload electricity demand.

In this context, the Canadian uranium sector is poised for growth. New mines and potential private sector involvement may strengthen nuclear fuel security, supporting both national and global energy transitions.

The post Canada Approves First Uranium Mine in 20 Years as Tech Giants Eye Nuclear Fuel for AI Power appeared first on Carbon Credits.

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ENGIE’s Brazil Solar Plant Explores Energy Storage and Bitcoin to Solve Grid Curtailment

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ENGIE has officially brought its Assú Sol photovoltaic complex into full commercial operation. The French utility secured final approval from Brazilian authorities on February 13, 2026, after completing construction in December 2025. With a total investment of BRL 3.3 billion, the project now stands as ENGIE’s largest operational solar asset worldwide.

Located in Rio Grande do Norte in northeast Brazil, Assú Sol has an installed capacity of 895 MWp. The complex spans 2,344 hectares and consists of 16 solar plants. At full output, it can generate enough electricity to meet the annual demand of roughly 850,000 people.

  • In 2025, Brazil added 7.4 GW of new large-scale electricity generation capacity, driven primarily by over 2.81 GW of solar PV, according to the energy regulator Agência Nacional de Energia Elétrica (ANEEL).
  • In August 2025, ABSOLAR reported Brazil’s solar capacity hit 60 GW and forecasted strong distributed generation growth through 2030.

By January 1, 2026, the country’s total large-scale power generation capacity reached 215.9 GW, with renewables accounting for 84.6% of the mix. ANEEL projects a 23.4% increase in renewable capacity in 2026, equivalent to an additional 9.14 GW.

However, while the scale is impressive, the project also reflects a deeper shift underway in Brazil’s renewable energy market.

BRAZIL SOLAR

Assú Sol Delivers at Scale: Advanced Tech Powers Brazil’s Largest Solar Plant

ENGIE completed the project over 30 months, keeping it on schedule and within budget. More than 4,500 direct jobs were created during construction. The development required over 1.5 million solar modules, extensive cabling, and new internal road infrastructure.

Importantly, the company adopted advanced construction technologies. Drone-based aerial mapping improved site planning. Automated graders linked to 3D models enhanced precision. In addition, ENGIE deployed Brazil’s first dedicated automatic pile-driving machine for a solar project.

As a result, execution was faster, safer, and more efficient. Assú Sol demonstrates that large-scale renewables can be delivered with industrial discipline. Yet commissioning marked only the beginning of a more complex challenge.

Assú Sol photovoltaic complex

Assú Sol photovoltaic complex engie
Source: Engie

Curtailment Pressures Test Solar Profitability

Despite reaching full operations, Assú Sol faces curtailment — a structural issue affecting Brazil’s clean energy sector since 2023. Curtailment occurs when renewable plants must reduce output because the grid cannot absorb all available electricity.

Brazil has added wind and solar capacity at record speed. At the same time, electricity demand has grown slowly. Distributed generation, especially rooftop solar, has also expanded rapidly. Consequently, supply often exceeds transmission capacity and real-time demand.

According to Reuters, ENGIE’s Brazil country manager Eduardo Sattamini confirmed that Assú Sol’s production has already been curtailed to balance the grid. Although specific volumes were not disclosed, the impact is material enough to prompt strategic adjustments.

In other words, renewable abundance does not automatically translate into revenue. Infrastructure constraints now shape project economics as much as generation capacity does.

How ENGIE Plans to Use Storage and Bitcoin

Reuters further revealed that to address this imbalance, ENGIE is evaluating two parallel strategies: battery storage and localized demand solutions such as bitcoin mining data centers.

Battery storage provides the most direct fix. By storing excess midday solar output and discharging it during peak demand hours, batteries reduce curtailment and improve grid stability. They also open access to ancillary service markets, strengthening revenue streams.

However, ENGIE is also studying a more unconventional model — using surplus electricity to power bitcoin mining operations. At first glance, the combination may seem unusual. Yet, from an energy economics perspective, it offers several compelling advantages.

Solar farms often produce maximum output during midday, precisely when grid demand can soften. Instead of shutting down generation, operators can redirect excess electricity to mining operations that can scale consumption up or down in real time.

This model delivers multiple strategic benefits.

  • Lower carbon intensity: Solar-powered mining sharply reduces emissions compared to fossil-fuel-based operations, helping reposition crypto infrastructure within a cleaner energy framework.

  • Flexible demand response: Mining facilities can quickly ramp power usage up or down, absorbing excess electricity during peak solar hours and easing pressure during grid stress.

  • Stable long-term energy costs: Solar generation offers predictable operating expenses after initial capital deployment, protecting operators from volatile power markets.

  • Improved asset utilization: Co-locating data centers with large solar plants maximizes land use and monetizes electricity that might otherwise be curtailed.

  • Diversified revenue streams: Developers gain an additional income channel beyond wholesale power sales, strengthening overall project economics.

Of course, integration comes with challenges. Both solar infrastructure and mining facilities require significant upfront investment. Moreover, energy supply must remain balanced to avoid operational disruptions. Smart-grid systems and, ideally, battery storage will play a critical role in stabilizing performance.

Sattamini made clear that such initiatives would take time to implement. Nonetheless, the strategy signals an evolution in renewable business models — from pure generation toward integrated energy ecosystems.

Community Development and Long-Term Strategy

The company has also invested in the Assú region’s social infrastructure. It supported the construction of a school, a health center, and sports facilities. It improved access to water and provided agricultural equipment to local communities. Such initiatives enhance local acceptance and reinforce the long-term sustainability of the project.

ENGIE’s Renewable and Storage Capacity Goal

Looking ahead, it aims to reach 95 GW of renewable and storage capacity globally by 2030. More than 80% of its planned capital expenditure aligns with the European Taxonomy framework, focusing on low-carbon generation, infrastructure modernization, green gas, and storage technologies.

The company currently operates 15.7 GW of fully renewable installed capacity across hydropower, wind, and solar assets. It also manages 3,200 kilometers of transmission lines and 22 substations.

Some significant achievements include:

  • In late 2025, ENGIE commissioned the Serra do Assuruá wind complex in Bahia, adding 846 MW of onshore wind capacity.
  • Meanwhile, the Asa Branca transmission project continues to expand grid infrastructure across several states, with more than 1,000 kilometers planned upon completion.
  • Another initiative, the Graúna transmission project, will further strengthen interconnections in southern Brazil.
engie decarbonization
Source: Engie

These investments are critical. Without stronger transmission networks, renewable curtailment will persist. Therefore, grid expansion and flexibility solutions must advance alongside generation growth.

As renewable penetration rises, profitability depends not only on installed megawatts but also on flexibility, storage, and innovative demand-side solutions. In that context, combining solar power with storage or even bitcoin mining may redefine how excess clean energy is valued.

And Assú Sol is part of ENGIE’s broader renewable expansion in Brazil, setting an example for renewable markets facing maturity challenges.

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