Amazon stock ($AMZN) jumped nearly 5% after AWS signed a $38 billion AI (artificial intelligence) deal with OpenAI, the largest cloud partnership ever. The agreement cements Amazon Web Services (AWS) as the profit engine behind Amazon’s growth.
With an $11 billion data center investment underway, AWS is driving the tech giant’s push to dominate the $500 billion cloud-AI market. This gives investors fresh confidence in the company’s long-term potential.
The Profit Engine Behind Amazon’s AI Ambitions
AWS remains the financial backbone of Amazon. In 2024, AWS made up around 33% of Amazon’s total net sales. However, it provided over 65% of the operating income. This shows just how important the cloud division is to Amazon’s profits.
A historic $38 billion multi-year contract with OpenAI now reinforces that foundation, marking the largest AI infrastructure deal ever signed. The agreement lets OpenAI use AWS’s huge computing power. This includes many Nvidia GPUs and special AWS chips. They will use these resources to train and launch new language models.
The announcement pushed Amazon’s share price up nearly 5% and helped the company’s market cap surpass $2 trillion for the first time. Investors saw it as confirmation that AWS is once again leading the global race to power artificial intelligence.

Building the Brains of AI
To meet rising demand, Amazon is investing $11 billion in a new AI-focused data center campus in Indiana. The site will support next-generation AI workloads and create thousands of local jobs. It will follow strict sustainability standards, targeting 80% renewable energy at launch. This is part of AWS’s larger goal to achieve 100% renewable energy in all operations by 2030, which it has already reached in 2023.

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AWS’s technology stack also continues to evolve. Its in-house Trainium chips now deliver up to 40% better cost efficiency per AI training task compared with Nvidia GPUs. AWS benefits from Inferentia chips for inference tasks. These custom processors provide a lasting edge in cost and scalability.
Amazon Bedrock lets developers use several large language models (LLMs) from Anthropic, Meta, and Stability AI. They can access all of these through one easy interface. This open model strategy lets enterprise customers try out various AI systems. It helps them avoid vendor lock-in, which is a big worry for large organizations using generative AI tools.
Driving Profit and Market Cap Growth
The AWS-OpenAI deal cements Amazon’s role as the dominant player in the global cloud-AI market. Analysts predict that AWS’s cloud revenue will grow by over 20% each year until 2030. This growth is fueled by rising AI workloads, the shift to hybrid clouds, and tailored industry solutions.
Globally, cloud providers are seeing record investment. AWS’s latest quarterly results showed 19% year-over-year growth, bringing in $29.7 billion in revenue and $9.4 billion in operating income. Analysts say the OpenAI contract might add billions in annual backlog revenue. This will improve long-term visibility.

SEE MORE: Amazon Stock Rises, Meta Falls: Q3 Earnings Show Split Paths in AI and Clean Energy
Cloud Wars 2025: AWS vs Azure vs Google vs Oracle
The AI infrastructure market has become a contest among the world’s largest tech firms — each with a unique strategy.
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Microsoft Azure gained early visibility through its partnership with OpenAI and the launch of AI-enhanced Copilot tools across its software ecosystem.
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Google Cloud increased its AI infrastructure capital expenditure by 25% in 2024, betting on its custom Tensor Processing Units (TPUs) and Gemini models.
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Oracle Cloud has recently partnered with multiple AI startups to expand its AI-as-a-Service offerings.
AWS, however, is taking a different route. By using in-house chips, easy model access, and hybrid deployment it gives businesses more flexibility and control over costs. AWS’s open-ecosystem strategy differs from Azure’s tight single-vendor approach. This gives AWS an edge with customers seeking varied AI solutions across different industries.
The Silicon Alliance: AWS and Nvidia Power the AI Boom
AWS is one of Nvidia’s biggest data center customers. It ensures chip supply even amid global semiconductor shortages. Nvidia’s data center revenue surged 50% in FY 2024, largely fueled by hyperscalers like AWS that are racing to expand GPU fleets.
Beyond chips, AWS is also investing heavily in software optimization and hardware co-design to improve AI training performance. These efforts cut reliance on outside silicon suppliers. They also help AWS scale quickly as model sizes increase.
This partnership ripple extends across the industry. AWS has secured a steady GPU supply and combined it with its own silicon. This makes it a reliable, high-capacity choice for startups and large companies training complex AI systems.
Add to that, it is capable of cutting the carbon emissions of data centers.
AI-Powered Efficiency in AWS Data Centers Driving Emissions Reduction
Amazon Web Services is leveraging AI innovations to enhance energy efficiency and lower carbon emissions in its data centers. AWS data centers are 4.1 times more energy efficient than regular on-premises setups. Plus, AI-optimized workloads can cut the carbon footprint by up to 99%.

Recent advancements feature a cooling system that cuts mechanical energy use by up to 46% during peak times. It also lowers embodied carbon in building materials by 35%. AWS is switching backup power generators to renewable diesel. This change reduces greenhouse gas emissions by up to 90% when compared to regular diesel.
AI-driven infrastructure optimization allows AWS to provide more computing power using fewer data centers. This helps lower overall energy demand.
AWS is also focused on combining AI with sustainability technologies. This effort supports its goal of using 100% renewable energy.
Amazon also aims for net-zero carbon emissions by 2040. AWS combines AI advancements with strong sustainability efforts. This approach meets the rising demand for AI computing and sets benchmarks for eco-friendly cloud services.
Investor Outlook: A $500 Billion Opportunity
Investor optimism around Amazon’s AI strategy has surged in 2025. The company’s share price is up roughly 30% year-to-date, driven by its renewed leadership in AI infrastructure.
Analysts forecast global cloud-AI spending to exceed $500 billion by 2030, and AWS aims to capture 30–35% of that market, consistent with its current cloud infrastructure share.

AWS is also seeing rapid adoption in key industries.
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In healthcare, companies use AWS’s AI tools for predictive analytics and drug-discovery modeling.
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In financial services, AI is improving risk assessment and fraud detection.
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In autonomous vehicle simulation, AWS infrastructure powers large-scale data processing for training safer self-driving systems.
These diverse applications underscore AWS’s versatility as both a profit engine for Amazon and a foundational platform for global AI progress.
More Than a Cloud Giant
Amazon’s $38 billion deal with OpenAI and its $11 billion data center expansion mean more than growth. They show a strategic shift that strengthens AWS’s leadership in the cloud-AI era.
The company is building a strong foundation with profitable innovation, advanced silicon, and solid sustainability goals. This flexible ecosystem sets the standard for how AI will be created and delivered worldwide.
If growth keeps going like this, AWS will do more than boost Amazon’s profits. It could shape the digital backbone for future intelligent systems around the world.
The post Amazon’s $38B OpenAI Deal That Sent Its Stock Soaring, Powering the Next Wave of AI Growth appeared first on Carbon Credits.
Carbon Footprint
Indigo Carbon Surpasses 2 Million Soil Carbon Credits in Landmark 1.1 Million Issuance
Indigo Carbon announced it has now passed 2 million metric tons of verified climate impact from U.S. croplands. The company reached the milestone after issuing its fifth U.S. “carbon crop.” The new issuance includes 1.1 million independently verified carbon credits issued through the Climate Action Reserve (CAR).
Indigo describes the milestone in its announcement as a sign that soil-based carbon programs can scale. It also points to rising corporate demand for credits that meet stricter quality rules.
Indigo’s latest issuance is important because it is linked to a major registry method that now carries an additional integrity label. Max DuBuisson, Head of Impact & Integrity, Indigo, remarked:
“Indigo continues to set the standard for high-integrity soil carbon removals that corporate buyers can trust. Soil carbon is uniquely positioned to scale as a climate solution because it captures and stores carbon while also improving water conservation and crop resilience. By combining world-class science and technology with farmer-driven practice change, we’re proving that agricultural soil carbon is an immediate, durable, high-integrity solution capable of helping global companies meet their climate commitments.”
Inside the 1.1M Credit Issuance and CCP Label
Indigo says its fifth issuance includes 1.1 million carbon credits verified and issued through CAR. These credits come from Indigo’s U.S. soil carbon project, listed on the Climate Action Reserve under the Soil Enrichment Protocol (SEP) Version 1.1.
CAR’s SEP is designed to quantify and verify farm practices that increase soil carbon and reduce net emissions. It covers changes in soil carbon storage and also includes reductions in certain greenhouse gases tied to farm management.
CAR’s SEP Version 1.1 has the ICVCM Core Carbon Principles (CCP) label. This means the method meets the standards set by the CCP framework.

Indigo’s disclosures also describe long-term monitoring rules. The company reports that its U.S. project includes 100 years of project-level monitoring after credit issuance, in line with CAR requirements. This mix of independent verification, registry issuance, and long monitoring periods is central to the case Indigo makes for credit quality.
Breaking Down the 2 Million Ton Milestone
Indigo says its total verified impact now exceeds 2 million metric tons of carbon removals and reductions across U.S. croplands.
In carbon markets, one credit equals one metric ton of CO₂ equivalent. Indigo’s latest issuance is very large by soil carbon standards. It also builds on earlier “carbon crop” issuances.
Indigo’s project disclosures include a quantified impact figure for its U.S. project. The company reports 927,367 tCO₂e reduced or removed through Dec. 31, 2023, for the project listed as CAR1459.

Indigo announced it has saved 118 billion gallons of water. It has also paid farmers $40 million through its programs so far. These points matter because many buyers now look beyond carbon totals. They also want evidence of farmer payments, monitoring rules, and co-benefits like water conservation.
Corporate Demand Shifts Toward Verified Removals
One reason soil carbon is getting more attention is the growing demand from buyers for removals. Many companies now focus more on carbon removal credits, not only avoidance credits.
Indigo’s largest recent buyer example is Microsoft. In January 2026, the carbon ag company announced a 12-year agreement under which Microsoft will purchase 2.85 million soil carbon removal credits from them.
- The soil carbon producer said this is Microsoft’s third transaction with the company, following purchases of 40,000 tonnes in 2024 and 60,000 tonnes in 2025.
The tech giant’s purchases show how corporate buyers may use long-term offtake deals to secure future supply of credits. This matters for soil carbon programs because credits are typically generated over multiple years. And they also depend on practice changes and verification cycles.
Indigo also says its program works across eight million acres, which signals how it is trying to scale participation across U.S. farms.
Soil Carbon Credits: Market Trends and Forecast
Soil carbon credits are gaining attention as buyers shift toward higher-quality credits and clearer verification rules. Ecosystem Marketplace reports that the voluntary carbon market is entering a new phase. This phase emphasizes integrity, even though trading activity has slowed down.
In its 2025 market update, Ecosystem Marketplace noted a 25% drop in transaction volumes. This decline shows lower liquidity as buyers are becoming more selective.

At the same time, demand for higher-quality credits is rising. Sylvera’s State of Carbon Credits 2025 reported that retirements dropped to 168 million credits in 2025, a 4.5% decrease.
Still, the market value climbed to US$1.04 billion due to rising prices. It also found that higher-rated credits (BBB+) made up 31% of retirements, and traded at higher average prices than lower-rated supply.
For soil carbon, buyers are also watching methodology quality. The ICVCM has approved two sustainable agriculture methods as CCP-approved. These are the Climate Action Reserve’s Soil Enrichment Protocol v1.1 and Verra’s VM0042. This can support stronger buyer confidence and may increase demand for soil credits that meet CCP rules.
Looking ahead, Sylvera projects compliance-linked demand will keep growing and could exceed voluntary demand by 2027. That trend may favor credits with stronger verification and compliance alignment, including higher-integrity soil carbon credits. However, integrity issues still occur, and this is where Indigo comes in.
Tackling Permanence and MRV Head-On
Soil carbon credits face a key challenge: carbon stored in soil can be reversed. A drought, land use change, or a shift in farm practices can reduce stored carbon.
This is why monitoring and reversal rules matter. CAR’s protocol is built to quantify, monitor, report, and verify practices that increase soil carbon storage.
Indigo’s project disclosure notes that projects are monitored for 100 years after they are issued. This shows the durability rules tied to their method and registry approach.
The company also positions its program as “outcome-based,” meaning it pays for verified carbon outcomes rather than paying only for adopting a practice. This messaging is designed to reassure buyers that credits are not only modeled. It stresses verification and the registry process.
A Scale Test for High-Integrity Soil Carbon
Indigo’s fifth issuance lands at a time when voluntary carbon markets are placing more weight on integrity labels and independent verification.
Two parts stand out:
- First, volume. An issuance of 1.1 million credits through a registry is large for an agricultural soil carbon program.
- Second, method approval. CAR’s SEP Version 1.1 carries the ICVCM CCP label, which is meant to signal alignment with a global integrity benchmark.
That combination may make it easier for corporate buyers to justify purchases internally. Many companies now face stronger scrutiny from auditors, regulators, investors, and civil society groups.
At the same time, more supply does not automatically mean market confidence rises. Buyers still assess risks such as permanence, additionality, and measurement uncertainty.
Even so, the milestone shows how fast some parts of the removals market are trying to scale. Large buyers are also helping drive this shift through multi-year offtake deals, like the Microsoft agreement for 2.85 million credits.
For Indigo, the new issuance supports its claim that soil carbon is moving from small pilot volumes toward larger, repeatable issuances. For the market, it adds another real-world data point: a major soil carbon program has now completed five issuance cycles and passed 2 million metric tons of verified climate impact.
The post Indigo Carbon Surpasses 2 Million Soil Carbon Credits in Landmark 1.1 Million Issuance appeared first on Carbon Credits.
Carbon Footprint
Meta, Amazon, Google, and Microsoft Dominate Clean Energy Deals as Global Buying Slips in 2025
For nearly a decade, global companies have been racing to buy clean energy from wind farms, solar parks, and other green power projects. But 2025 marked the first decline in this trend in almost ten years — a surprising shift that signals a changing landscape for corporate sustainability.
The latest report from BloombergNEF (BNEF) shows that corporate clean energy purchasing dropped about 10% in 2025, falling from roughly 62.2 gigawatts (GW) in 2024 to 55.9 GW last year.
Let’s break down why this happened, what it means, and how the market could evolve in the coming years.
Clean Energy Buying: The Big Picture
Corporate clean energy buying usually happens through power purchase agreements (PPAs). They are long-term contracts where companies agree to buy electricity directly from renewable energy projects, often wind or solar farms.
For years, this was one of the fastest-growing parts of the clean energy market. Companies like Google, Amazon, Meta, and Microsoft drove most of the demand, helping build huge amounts of renewable capacity. But 2025 interrupted that streak.
Even though 55.9 GW is still one of the largest annual totals ever, the fact that it is lower than the year before shows a real shift in how companies approach renewable energy deals.
Why Corporate Clean Energy Buying Fell
There are several reasons why corporate clean energy buying slowed in 2025:
Corporate buyers are sensitive to electricity market rules and government policies. In many regions, uncertain policy environments made it harder to finalize long-term clean energy contracts. In the United States, for example, uncertainty about future clean energy incentives and carbon accounting standards caused many smaller corporations to hold off on signing new deals.
In some power markets, especially in parts of Europe, there were long hours of negative electricity prices. This happens when supply exceeds demand and power becomes so cheap that producers pay buyers to take it.
These price swings make standalone solar and wind contracts less attractive, especially for companies that want predictable, long-term value from their clean energy purchases.

Dominance of Big Tech
Another key point in the BloombergNEF findings is that the market is becoming more concentrated. As said before, four major tech firms, like Meta, Amazon, Google, and Microsoft, signed nearly half of all clean energy deals in 2025.
Meta and Amazon alone contracted over 20 GW of clean power last year, including deals that cover not just solar or wind, but also nuclear power — something unusual in past corporate PPA markets.
While this heavy concentration helps maintain volume, it also means that smaller companies are scaling back, which lowers the total number of buyers and contributes to the overall slowdown.

- READ MORE: Clean Energy Investment Hits Record $2.3T in 2025 Says BloombergNEF: What Leads the Surge?
Regional Differences: Where Things Slowed and Where They Didn’t
Corporate clean energy markets didn’t all move in the same direction last year. Bloomberg’s data shows clear regional patterns:
United States
The U.S. remained the largest single market for corporate clean energy deals, signing a record 29.5 GW of commitments. Much of this came from major technology companies looking to match their growing electricity needs with zero-carbon power sources.
Yet despite these high numbers, the number of unique corporate buyers in the U.S. dropped by about 51%, as many smaller firms pulled back from signing new PPAs.
Europe, Middle East & Africa (EMEA)
In the EMEA region, corporate PPAs fell around 13% in 2025, slipping back to levels closer to 2023. In Europe, in particular, rising negative prices and unstable policy conditions discouraged many new deals.
Asia Pacific
Asia had a mixed story. Some markets like Japan and Malaysia continued to attract corporate clean energy buyers, thanks to mature PPA markets and supportive regulations. But slower activity in countries like India and South Korea contributed to a drop in total volumes in the region.

The Rise of Hybrid and Firm Power Deals
One interesting trend that emerged in 2025 is that companies are looking beyond just wind and solar. Because of the limitations with standalone renewable deals, many buyers are now exploring hybrid power contracts that mix renewables with storage, or even nuclear and geothermal sources.
Hybrid deals like solar paired with battery storage give companies more reliable power and help manage price and supply risks. BloombergNEF tracked nearly 6 GW of these hybrid agreements in 2025, and expects this share to grow.
- According to a report by SEIA and Benchmark Mineral Intelligence, the United States added a record 28 gigawatts (GW) / 57 gigawatt-hours (GWh) of battery energy storage systems (BESS) in 2025. It reflected a 29% year-over-year increase.
Cheaper battery costs are part of this trend. Recent data shows that the cost of four-hour battery storage projects fell about 27% in 2025, reaching record lows. This makes storage-based renewable contracts more financially compelling.

Big Companies Still Push the Market
Even with the overall slowdown, corporate clean energy buying remains strong, especially among large technology firms.
In fact, while smaller companies took a step back, the major tech buyers helped keep total volumes near all-time highs. In other words, the market didn’t crash; it just shifted shape.
This becomes even clearer when we look at individual company progress. Microsoft reported recently that it now matches 100% of its global electricity use with renewable energy, an achievement that required decades of energy contracts and partnerships.
The Clean Energy Market Is Resetting, Not Retreating
The IEA projects that renewables will provide 36% of global electricity in 2026. This shows that the energy transition is moving forward, even if corporate clean energy purchases dipped in 2025. The slowdown does not signal failure. Instead, it reflects a market that is adapting as companies, technologies, policies, and economics evolve together.

Growth in corporate renewable deals is not always steady. A single year of lower volumes does not erase the gains of the past decade. Instead, it highlights the natural adjustments markets go through as strategies shift and conditions change.
In this transitioning phase, policy and regulation remain critical. Clear rules, incentives, and supportive frameworks encourage smaller companies to participate. Additionally, regions that provide stability, such as parts of the Asia Pacific, are seeing continued growth in corporate clean energy demand.
In conclusion, even with the dip in 2025, corporate renewable energy purchasing is far larger than it was ten years ago. The market is shifting rather than shrinking, and companies continue to find ways to power growth with clean energy. This slowdown may serve as a wake-up call, encouraging smarter, more flexible strategies that can sustain the energy transition for years to come.
- ALSO READ: Renewables 2025: How China, the US, Europe, and India Are Leading the World’s Clean Energy Growth
The post Meta, Amazon, Google, and Microsoft Dominate Clean Energy Deals as Global Buying Slips in 2025 appeared first on Carbon Credits.
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