PicoNext has recently announced a collaboration with Tomorrow’s Air, the flagship climate initiative of the Adventure Travel Trade Association. Tomorrow’s Air focuses on educating, inspiring, and mobilizing individuals to support carbon removal technologies and sustainable aviation fuel in the travel industry.
The initiative is part of a larger effort to promote sustainable travel practices and innovative climate solutions.
Every payment received by Tomorrow’s Air supports climate conscious travel education. It also funds the scale up of carbon emission reductions and carbon removal innovations.
PicoNext is an end-to-end platform for experienced brands to engage their customers using public ledgers. With integrated Digital Product Passport, sustainability transparency, and loyalty capabilities, PicoNext enables companies to use blockchains in promoting products/services.
What are Digital Product Passports?
As part of their collaboration, PicoNext is powering Tomorrow’s Air’s new Digital Product Passports designed for carbon removal purchases. These passports offer a unique way for travelers to track the progress and impact of associated carbon removal orders.
When individuals embark on a journey with one of Tomorrow’s Air’s partner travel businesses, the Digital Product Passport allows them to gain insights into how carbon dioxide emissions associated with their travel are being effectively removed from the atmosphere.
The Digital Product Passport includes a detailed representation of carbon removal purchases specific to a particular travel business. It offers travelers a deeper understanding of how industry partners are contributing to the scaling up of essential technologies for cleaning up excess CO2.
The carbon removal information stored in Tomorrow’s Air Digital Product Passports is cryptographically secure, ensuring the integrity of the data. This adds an extra layer of transparency and trust to the process, as the information can’t be changed or tampered with once it’s written to the blockchain.
Moreover, updates on the status of climate initiatives within the Digital Product Passport remain accessible indefinitely across distributed ledgers. As such, it provides travelers and Tomorrow’s Air’s travel business customers with insights into the progress of carbon removal actions.
The intuitive web-based viewer provided by PicoNext enables easy access to view the status of these public-ledger carbon removal events.
The Passport to Transparency in Carbon Removals
Tomorrow’s Air is advancing its approach to carbon capture reporting by transitioning from PDF-based certificates to PicoNext’s Digital Product Passports. This evolution aims to provide enhanced transparency to a broader audience of stakeholders using sustainable and energy-efficient public ledgers.
Unlike traditional PDF certificates, Digital Product Passports leverage blockchain technology to offer an easy-to-access method for gaining deeper insights into a company’s sustainability initiatives.
Underlining this aspect, Christina Beckmann, creator of Tomorrow’s Air remarked that:
“Tomorrow’s Air adds value by collaborating with the most trusted, reputable carbon removal suppliers – and by elevating transparency using Digital Product Passports we give our customers unmatched visibility into their carbon removal orders.”
By using Digital Product Passports, Tomorrow’s Air can engage customers with a more interactive and transparent representation of carbon removals. This approach not only substantiates a company’s commitment to sustainability but also fosters greater trust among stakeholders.
More notably, it serves as a proactive measure against greenwashing, addressing consumer concerns about the authenticity of sustainability claims.
Several high-profile cases have highlighted the negative consequences of greenwashing, leading to legal actions and reputational damage. Delta Air Lines, Evian Natural Spring Water, Nivea, TotalEnergies, KLM, and FIFA have all faced legal challenges related to their environmental claims.
It’s no surprise, therefore, that environmental groups unanimously agree in supporting environmental and social data in a Digital Product Passport. As shown in the chart below, 92% of environmental organizations/NGOs prefer to see environmental data in the passport.

PicoNext’s technology allows organizations to showcase their commitment to sustainability on a public ledger, providing a verifiable record of progress toward environmental goals. By leveraging this technology, companies demonstrate that their marketing claims align with genuine environmental impact, thus safeguarding their claims’ integrity.
This innovative approach is applicable across various industries, such as manufacturing, fashion, textiles, batteries, and electronics.
Furthermore, adopting Digital Product Passports assists companies in complying with European Union regulations that emphasize product-level transparency. The passports provide a transparent and substantiated record of sustainability data throughout a product’s lifecycle.
In conclusion, the collaboration between PicoNext and Tomorrow’s Air signifies a significant stride toward transparency and accountability in carbon removal efforts. The introduction of Digital Product Passports not only empowers travelers to track their carbon footprint but also sets a new standard for sustainability reporting in the travel industry.
The post Blockchain-Backed Passports for Transparent Carbon Removal Launched by Tomorrow’s Air appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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