Amazon has signed a long-term carbon credit agreement with Bayer-backed The Good Rice Alliance (TGRA), aiming to cut methane emissions from rice farming across India. The move reflects a growing push toward agriculture-based climate solutions that deliver both environmental and economic value.
Rice cultivation remains a major source of methane emissions globally. The problem comes from traditional farming methods, where paddy fields stay flooded for long periods. These waterlogged conditions create an oxygen-free environment that allows methane-producing bacteria to thrive. As a result, rice farming contributes roughly 8–10% of global methane emissions, making it one of the largest sources after livestock.
India’s Rice Fields: A Major Methane Hotspot
India is at the center of this issue. It has one of the largest rice-growing areas in the world, with around 42–44 million hectares under cultivation. This massive scale makes the country a key contributor to agricultural methane emissions.
- Estimates suggest that globally rice fields release anywhere between 20 and 60 teragrams (Tg) of methane each year, depending on how emissions are measured.
- Some national-level studies also point to the amount of CH4 emitted from paddy fields of India is 3.396 teragram (1teragram = 109 kilograms) per year or 71.32 MMT CO2 equivalent.
Together, these figures highlight how rice farming accounts for a meaningful share of India’s overall methane footprint and a notable portion of global emissions.
Certain regions, especially the Indo-Gangetic Plain, show even higher emission levels. Warm temperatures, heavy flooding, and high organic matter in soils create ideal conditions for methane generation. This makes India not just a large emitter, but also a high-impact opportunity for methane reduction.
The Good Rice Alliance (TGRA): Turning Farming Practices into Climate Solutions
TGRA’s program focuses on simple but effective changes in how rice is grown. Farmers are encouraged to adopt techniques such as Alternate Wetting and Drying (AWD) and Direct Seeded Rice (DSR). These methods reduce continuous flooding, which directly cuts methane production.
The impact can be significant. Studies show that improved water management and better nutrient practices can reduce methane emissions from rice fields by 30–50%. At the same time, these changes reduce irrigation water use by up to 30%.

The benefits go beyond emissions. Farmers often see lower input costs, better yields, and improved resilience to climate stress. TGRA currently works with over 13,000 smallholder farmers across multiple states, covering more than 35,000 hectares. The program provides training, financial incentives, and regular on-ground support to ensure long-term adoption.
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Amazon Leans on High-Quality Credits Amid Rising Emissions
Amazon continues to face challenges in reducing emissions. The company reported 68.25 million metric tons of CO₂ equivalent emissions in 2024, marking a 6% increase from the previous year. Growth in data centers for AI and rising fuel use in logistics were the main drivers.
This highlights the complexity of balancing rapid business growth with climate commitments. Still, Amazon remains focused on its goal of reaching net-zero emissions by 2040 under the Climate Pledge.
Carbon credits play a supporting role in this journey. The company emphasizes high-quality, science-based credits that meet strict standards for transparency and impact.
Driving Verified Methane Reductions
Most significantly, the retail giant plays a central role in scaling this initiative. The company has committed to purchasing more than 685,000 metric tons of CO₂ equivalent carbon credits during the project’s initial phase. This makes it the primary buyer and a major supporter of methane reduction in Indian agriculture.
These credits represent verified emission reductions. They are measured directly in the field, supported by satellite data, and validated under global carbon standards. This focus on quality is critical as companies face increasing scrutiny over carbon offset claims.
Thus, for Amazon, the deal boosts its broader climate strategy. The company follows a “reduce first, then neutralize” approach. It prioritizes cutting emissions through renewable energy, electrification, and logistics improvements. However, some emissions remain difficult to eliminate, especially across its vast supply chain.
Carbon credits help bridge that gap. Methane-focused credits are particularly valuable because they deliver faster climate benefits in the near term compared to carbon dioxide reductions.
Science, Data, and Trust in Carbon Markets
A key strength of TGRA’s program lies in its strong measurement system. Emissions are tracked using direct, field-based methane measurements in collaboration with the International Rice Research Institute. This data is backed by satellite monitoring and digital tools.
Each carbon credit is supported by multiple layers of verification. Field data is cross-checked with remote sensing records, ensuring accuracy and transparency. This approach addresses concerns around over-crediting and builds confidence in the voluntary carbon market.
- The project follows Verra’s Verified Carbon Standard using the VM0051 methodology for improved rice management.
- It has also received an ex-ante A rating from BeZero Carbon, reflecting strong confidence in its design and integrity.
Why Methane Cuts Matter Right Now
Methane is often called a “super pollutant” because it traps over 27 times more heat than carbon dioxide over 100 years. More importantly, it has a shorter atmospheric life, which means cutting methane can slow warming more quickly in the near term.
Given India’s large rice footprint and high emission intensity, even small changes per hectare can lead to massive reductions at scale. This makes projects like TGRA’s highly strategic for companies like Amazon looking to close their short-term emissions gap.
Beyond emissions reduction, the program delivers strong social and economic benefits. Farmers receive hands-on support, including field visits, training, and financial incentives. Lower water use reduces costs, while improved practices can increase productivity.
This combination of climate and livelihood benefits is key to long-term success. It ensures that farmers remain at the center of the transition to sustainable agriculture.
Amazon also extends the impact through its Sustainability Exchange and Carbon Credit Service. These platforms allow suppliers and partners to access similar agricultural carbon projects, spreading climate action across their broader ecosystem.

Overall, the partnership between Amazon and TGRA shows how global companies can support large-scale climate solutions at the grassroots level. By creating demand for high-integrity carbon credits, they help finance sustainable farming practices.
- MUST READ: Shell’s Initiative to Cut Methane in Rice Farming in the Philippines and Create Carbon Credits
The post Amazon Signs 685,000 Carbon Credit Agreement to Cut Rice Methane Emissions in India appeared first on Carbon Credits.
Carbon Footprint
MRV and Additionality: The Two Questions Your Auditor Will Ask First
What auditors actually test, where projects actually fail, and the contract clauses that protect you before signature.
The meeting happens about fourteen months after the contract was signed. Your assurance provider has reached the nature-based investment line in your Scope 3 file, and the partner across the table has exactly two questions. How do you know the reductions happened? And how do you know they would not have happened anyway?
The first question is MRV: measurement, reporting, and verification. The second is additionality. Between them, they decide whether your nature-based investment counts, in your inventory, in your disclosure, and in front of your board. Everything else in the project documentation is supporting material for these two answers.
This article walks through what each question actually tests, where projects most commonly fail, what digital MRV has changed (and what it has not), and the contract clauses that protect you. The goal is to give you the diligence framework before you sign, because after the credit issues is the wrong time to discover the answers were weak.
What MRV actually verifies
MRV is the machinery that turns a field intervention into a defensible number. Measurement covers the data: biomass surveys, soil sampling, remote sensing, activity records from participating farms. Reporting covers the translation of that data into claimed reductions under a recognised methodology. Verification covers the independent check: an accredited third party tests the reporting against the methodology and the evidence.
The methodologies live in registries. Verra’s Verified Carbon Standard and the Gold Standard are the two largest for nature-based projects, and each publishes the methodology documents, monitoring requirements, and verification protocols that a project must follow. The ICVCM Assessment Framework now sits above the registries, assessing whole methodologies against the Core Carbon Principles and granting the CCP label to those that pass.
For a buyer, the practical questions are concrete. What is the monitoring frequency, and is it specified in the project design document or left vague? Who is the verifier, how were they selected, and how often do they rotate? What raw data do you, the buyer, get access to, and in what format? A project that answers these in writing is a different procurement than one that answers them in a sales call.
What additionality actually proves
Additionality asks whether the intervention caused the reduction, or whether the reduction would have happened anyway. The test is a counterfactual: what would this landscape, this farm, this forest have done without the project’s money?
Three forms matter in practice. Financial additionality asks whether the project needed the carbon revenue to proceed. Regulatory additionality asks whether the activity was already required by law. Common-practice additionality asks whether the activity is already standard in the region, in which case paying for it buys you nothing the world was not getting for free.
The reason additionality dominates audit conversations is recent history. Research published in 2023, including the Science paper examined at length in our piece on conventional offsets and boardroom credibility, found that a large share of REDD+ credits failed the counterfactual test because baselines were inflated. The market response was a wave of methodology revisions at Verra and the arrival of independent ratings agencies whose entire business is re-testing additionality claims. The Carbon Credit Quality Initiative publishes transparent scoring of methodologies on exactly this dimension, and it is free to consult before you sign anything.
Where projects most commonly fail the test
Five failure modes account for most of the wreckage.
- Inflated baselines. The counterfactual assumes more deforestation, more degradation, or lower yields than the evidence supports. The claimed reduction is the gap between reality and the baseline, so an inflated baseline manufactures reductions from nothing.
- Unaccounted leakage. The project protects one forest and the logging moves to the next valley. The methodology is supposed to net this out; weak projects estimate it optimistically.
- Thin permanence protection. Nature-based carbon can reverse: fire, pest, drought, or a change of landowner. Buffer pools and insurance mechanisms exist for this, but their adequacy varies enormously between projects.
- Attribution and double counting. In supply chain settings, the same reduction can be claimed by the supplier, the buyer, and a credit purchaser unless contracts prevent it. Our Insetting vs Offsetting piece covers the inventory rules; the point here is that the auditor will ask who else is counting this tonne.
- Stale monitoring. Data collected at validation and never refreshed. The IPCC AR6 Working Group III land-sector chapter documents how quickly carbon stocks respond to disturbance; a three-year-old measurement is a historical artifact, not a current claim.
What digital MRV changes, and what it does not
Digital MRV is the genuine improvement in the field. Satellite remote sensing, including the free archives at NASA Earthdata, allows biomass and land-cover change to be monitored continuously rather than at multi-year verification intervals. Soil carbon models calibrated with physical sampling reduce the cost of agricultural measurement. The practical effect is more frequent data at lower cost, which compresses the window in which a problem can hide.
What digital MRV does not change is judgment. Baselines are still human decisions about counterfactuals. Additionality is still an argument, not a measurement. Research groups such as the Oxford Smith School have been clear on this point: better sensors improve the M in MRV, but the integrity questions live in the assumptions, and assumptions need governance, not gadgets.
For a buyer, the test is simple. Ask the provider what is measured by instrument, what is estimated by model, and what is assumed by methodology. A provider who can answer that question crisply understands their own evidence chain. A provider who cannot is selling you their confidence rather than their data.
What to require in your contract
The diligence above converts into five contract clauses.
- Monitoring cadence and buyer data access, specified by dataset and frequency.
- Verifier independence, named accreditation, and rotation terms.
- Baseline revision triggers, so the counterfactual updates when the methodology or the evidence changes.
- Reversal liability and buffer adequacy, with the mechanism named and sized.
- Documentation handover in audit-ready form, so the evidence file your assurance provider needs already exists.
None of these clauses is exotic. All of them are absent from weak contracts, and their absence is the most reliable early signal that the MRV and additionality answers will be weak too.
If you are evaluating a nature-based investment and want the MRV and additionality stress-tested before signature rather than after, the carbon and sustainability experts at Carbon Credit Capital can run that review against any project on your shortlist, and design nature-based supply chain investments where the evidence chain is built audit-first. Schedule a consultation.
Sources and further reading
- ICVCM: Core Carbon Principles Assessment Framework
- Verra: Verified Carbon Standard
- Gold Standard for the Global Goals
- Carbon Credit Quality Initiative: Methodology quality scores
- University of Oxford Smith School: Sustainable finance research
- IPCC AR6 Working Group III, Chapter 7: AFOLU
- NASA Earthdata satellite remote sensing archive
Carbon Footprint
The EU’s New Green Claims Rules and Carbon Credits
EU Directive: Empowering Consumers for the Green Transition (ECGT)
The EU Directive, Empowering Consumers for the Green Transition (ECGT), takes effect on September 27, 2026.(1) The goal of ECGT is to protect consumers by ensuring that environmental claims are fair, understandable, and reliable. This regulation does create a new compliance requirement for businesses, but it also provides sustainability and marketing teams with important guidance that helps create consistency in sustainability communications.
Key takeaways
- ECGT takes effect September 27, 2026, and prohibits claims that a product or service has a neutral, reduced, or positive environmental impact based on offsetting alone.
- Named example phrases the regulation prohibits include climate neutral, CO2 neutral certified, carbon positive, climate net zero, climate compensated, reduced climate impact, and limited CO2 footprint.
- ECGT does not want to deter investment in carbon credits. It wants companies to communicate the real benefits of the projects they support instead.
- SBTi’s guidance recommends framing carbon credits as taking responsibility for ongoing emissions, not as making a product or company neutral.
- Voluntary carbon projects deliver real climate progress: reducing super-pollutants, protecting and restoring ecosystems, and supporting communities.
Regarding carbon credits specifically, voluntary carbon projects deliver important climate progress and environmental benefits that provide many talking points for companies. They reduce climate super-pollutants by removing industrial emissions like methane, N2O, HFCs and others. They protect and restore valuable ecosystems and carbon sinks like forests, mangroves and grasslands. They help communities by reducing local pollution, creating employment opportunities, improving access to healthcare, and more.
The Science Based Targets Initiative (SBTi), a global leader in business climate action, concludes that alongside aggressive decarbonization, we should also use high quality carbon credits to take responsibility for our ongoing emissions. SBTi recognizes that carbon credits are important “to help limit temperature overshoot, mitigate transition risks, and support climate solutions.”(2)
ECGT language on carbon offsetting says that they do not want to deter investment in carbon credits. They just want companies to focus on communicating the benefits of the projects they support and avoid claims beyond the scope of carbon credits, which is good for everyone, companies and consumers alike.
The regulation reinforces that carbon credits do not change the sustainability of your products, so carbon credit buyers should not suggest that their products are more sustainable because of carbon credits. Instead, companies need to promote their climate contributions as a way to compensate or take responsibility for their carbon emissions by supporting projects that do great things like reducing global carbon emissions, reducing pollution, preventing deforestation, restoring forests, and more.
ECGT language related to carbon offsetting
The regulation is particularly focused on prohibiting claims, based on offsetting greenhouse gas emissions, that a product or service has a neutral, reduced, or positive impact on the environment in terms of greenhouse gas emissions. These claims are prohibited in all circumstances because they mislead consumers into believing the claim relates to the product itself, or to how it was made and supplied, or into thinking that using the product carries no environmental impact at all.
Named examples of prohibited claims include:
- climate neutral
- CO2 neutral certified
- carbon positive
- climate net zero
- climate compensated
- reduced climate impact
- limited CO2 footprint
These claims are only allowed when they rest on a product’s actual lifecycle impact, not on offsetting emissions outside that product’s value chain, since the two are not equivalent. This prohibition does not stop companies from advertising their investments in environmental initiatives, including carbon credit projects, as long as they present that information in a way that is not misleading and that meets the other requirements of Union law.(1)
SBTi also provides guidance on climate contribution language in its Corporate Net Zero Standard Version 2.0 Draft for Second Public Consultation, November 2025. While the SBTi language is fairly technical, it has a good framework for crafting a climate contribution message.
SBTi Language for Carbon Credits(3)
- Take responsibility for ongoing emissions by delivering mitigation impact contributions
- Carbon credits certify the mitigation outcomes of projects that reduce, avoid, or remove carbon emissions
- Activities that reduce emissions from emission sources not located within the company’s value chain
- Activities that conserve, protect, and enhance natural carbon sinks
- Activities that capture and store carbon in storage pools
SBTi’s draft standard also walks through sample claim language for this kind of contribution. In general, the samples move from a simple percentage statement, to naming a specific verified tonnage tied to that percentage, to a fuller statement that breaks the tonnage into reductions versus removals. Across all three, the framing stays consistent: a company took responsibility for a defined share of its ongoing emissions over a set period, by funding a specific, verified amount of mitigation, achieved through emission reductions or removals.(3)
FAQ: ECGT and Carbon Credit Claims
When does the ECGT directive take effect?
The rules apply across the EU from September 27, 2026, after member states transposed the directive into national law by March 27, 2026.
Does ECGT ban carbon offsetting?
No. It bans specific marketing claims that a product or service is environmentally neutral, reduced impact, or positive based on offsetting. Advertising investment in carbon credit projects themselves is still allowed if it is not misleading.
What phrases does ECGT specifically prohibit?
Named examples include climate neutral, CO2 neutral certified, carbon positive, climate net zero, climate compensated, reduced climate impact, and limited CO2 footprint, when those claims are based on offsetting rather than a product’s actual lifecycle impact.
How should a company describe its carbon credit purchases instead?
SBTi’s guidance recommends stating the specific verified tonnage of emissions reductions or removals funded and describing that as taking responsibility for a defined share of ongoing emissions, rather than claiming the company or product is neutral.
Does this rule apply to company level sustainability claims too?
ECGT is focused on claims about specific products and services in consumer marketing. Broader company level sustainability communication is a separate matter still governed by other existing rules.
While ECGT does add a new compliance burden for businesses, it helps create consistency in sustainability messaging that is important to building confidence in voluntary carbon projects and scaling the industry to help us achieve progress on global carbon emissions.
Disclaimer: Terrapass does not provide legal or regulatory advice. Any interpretation of regulation must be approved by your legal representative.
References:
(1) https://eur-lex.europa.eu/eli/dir/2024/825/oj
(2) https://files.sciencebasedtargets.org/production/files/Corporate-Net-Zero-Standard-version-2.pdf
(3) https://files.sciencebasedtargets.org/production/files/CNZS-V2-Second-Consultation-Draft.pdf
The post The EU’s New Green Claims Rules and Carbon Credits appeared first on Terrapass.
Carbon Footprint
Want a simpler way to buy carbon credits? Discover our carbon marketplace
Most businesses that decide to act on their net-zero targets reach the same point of friction. Buying carbon credits has meant tracking down brokers, sitting through sales calls, and requesting a quote just to learn a price, sometimes with limited proof of what you are buying.
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