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The Race to Net Zero: Formula E Champ di Grassi Buys Carbon Offsets from Rubicon Carbon

Formula E Champion and ABT CUPRA driver Lucas di Grassi partnered with Rubicon Carbon, a leading carbon credit management firm to offset his carbon footprint. This collaboration marks di Grassi as the first Formula E driver to invest in carbon credits to tackle his emissions. 

Di Grassi Shifts Gears to Carbon Offsets

The rapid growth of motorsports has raised environmental concerns, such as high carbon emissions. Initially limited, the industry’s sustainable practices now focus on reducing emissions, conserving energy, and using renewable resources to address climate change and promote greener racing.

Formula E shows how a complex, global motorsport industry should race toward achieving net zero emissions. The organization’s champ di Grassi took the first ride to sustainable racing. 

Lucas di Grassi, known for his activism in mobility technology, has become a leading figure in advocating for environmental responsibility within the racing industry. He has publicly distanced himself from industries that do not prioritize sustainability. He’s the first driver to offset all his CO2 emissions from traveling globally starting with his first Formula E race in China. 

Lucas di Grassi Formula E champion

Di Grassi has created a Rubicon Carbon Tonne (RCT) portfolio, a diversified and actively managed collection of carbon credits. This portfolio includes various carbon removal, nature-based avoidance, and industrial avoidance projects. The RCTs are designed to reduce risk and provide price certainty for buyers, enhancing their options for carbon offsetting.

Remarking on his collaboration with Rubicon, di Grassi said:

“In line with the values and objectives of Formula E, I drive an electric car and have adapted my lifestyle. But still, credible carbon avoidance and removal is the only way to do the sport we love and be responsible for our environment at the same time. I would be delighted if many other athletes, not only in Formula E, would consider the same path.”

Zero-Emission Race: Formula E’s Sustainability Revolution

Their collaboration illustrates how sports partnerships can drive positive environmental change and raise awareness about sustainability. Tom Montag, CEO of Rubicon Carbon, expressed his enthusiasm for the partnership, stating:

“We are excited to support Lucas and Formula E, who share our values in building a low-carbon future.”

Partnering with personalities like di Grassi is part of Rubicon’s broader strategy to invest in carbon projects worldwide. Recent initiatives include a large-scale ecosystem restoration project in Panama in collaboration with Ponterra, Microsoft, and Carbon Streaming. It’s a 250,000-acre restoration project in South Africa led by Imperative, and a partnership with YvY Capital to scale up carbon investments in Brazil.

Rubicon Carbon’s commitment to sustainability and innovation is reflected in its efforts to create impactful environmental solutions. By partnering with influential figures like Lucas di Grassi, Rubicon aims to inspire broader adoption of carbon offsetting practices within the sports industry and beyond.

Leading the Charge in Net Zero Carbon Racing

With seven days to go before the 2024 Hankook London E-Prix starts, this milestone highlights, once again, the environmental commitment of Formula E.

Motorsport’s carbon footprint primarily comes from transporting teams and vehicles globally and the emissions from fans traveling to races. Formula E tackles this by logically scheduling races worldwide, reducing unnecessary travel. 

In the 2022-23 season, Formula E implemented the ABB Ability OPTIMAX system to monitor race-specific energy usage, enhancing efficiency. Despite these efforts, freight still represents ¾ of the sport’s carbon footprint. 

  • The championship offsets between 35,000 and 40,000 tons of CO2 equivalent annually, aiming to cut its carbon footprint by 45% by 2030 from a 2018 baseline. Impressively, it has already achieved a 25% reduction.

Working with partners like DHL, Formula E explores sustainable aviation fuels and integrates sustainability across its supply chain. Initiatives include recycling tires and using recycled materials for vehicle chassis. Ultimately, the sports organization’s mission is to showcase how motor racing can thrive without emissions.

Formula E stands as the first sport with a certified net zero carbon footprint since its inception. The organization manages its carbon footprint through a 3-step process as : Measure, Reduce, and Offset.

  1. Measure

Formula E meticulously measures its carbon emissions across the entire championship. Since its inaugural season, the organization has partnered with carbon footprint experts to conduct a Lifecycle Assessment model. This model evaluates all race operations and Formula E’s headquarters, allowing for annual monitoring and calculation of greenhouse gas emissions. 

Formula E carbon emissions or footprint
Source: Formula E website

The motor racing organization’s emissions are categorized into:

  • Scope 1: Direct emissions (1.3%)
  • Scope 2: Indirect emissions from energy use (0.7%)
  • Scope 3: Other indirect emissions, including travel, freight, and car production (98%)
  1. Reduce

The world’s first all-electric FIA World Championship prioritizes reducing its carbon footprint through direct actions. In 2021, the motor racing set emission reduction targets validated by the Science Based Targets initiative (SBTi). The goals include a 60% reduction in Scope 1 and Scope 2 emissions and a 27.5% reduction in Scope 3 emissions by 2030, from a 2019 baseline. These targets aim to limit temperature rise to 1.5°C.

Formula E reduced carbon emissions 2019-2023
Source: Formula E website Notes: S5 refers to 2019 baseline, while S6-S9 refer to yearly emissions reduction until 2023.

Key emissions reduction initiatives include collaborating with logistics providers to use biofuels for road and sea freight, addressing the largest source of emissions in the championship.

  1. Offset

To address unavoidable emissions, Formula E invests in renewable energy projects in race markets. In Season 6, these investments offset all emissions since the sport’s inception, making them the first motorsport to achieve net zero carbon status. 

Formula E offset an estimated 33,800 tCO2e for Season 8 by purchasing and retiring 33,800 Certified Emission Reductions from two projects in Mexico. 

In Season 9, the electric motorsport advanced its commitment by aligning with PAS 2060, the international specification for demonstrating carbon neutrality, becoming the first global sports organization to do so.

Formula E’s pioneering efforts in measuring, reducing, and offsetting carbon emissions exemplify how even high-impact sports can lead to sustainability. By achieving and maintaining net zero carbon status, Formula E sets a benchmark for other industries to follow in the quest for a greener future.

The post The Race to Net Zero: Formula E Champ di Grassi Buys Carbon Offsets from Rubicon Carbon appeared first on Carbon Credits.

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Carbon Footprint

Climate-Linked Supply Chain Risk Is Already in Your P&L

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The earnings calls that quietly reframed climate from sustainability question to operating risk.

Three earnings calls in the last 18 months tell the story without any help from a press release.

Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.

You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.

Where climate risk has already appeared in earnings

The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.

Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.

Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.

What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.

The three commodity exposures that hit margin first

For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.

  • Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
  • Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
  • Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.

TCFD and ISSB disclosure changes

The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.

For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.

The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.

What procurement and finance can do now

Three actions matter near-term.

Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.

Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.

Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.

Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.

If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.

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Carbon Footprint

Where should an SME start with a carbon action plan?

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More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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