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According to a recent report by the World Bank, American video streaming company Netflix, technology giant Apple, and British oil multinational Shell are among the prominent global companies tapping into Kenya’s voluntary carbon market (VCM).

The report, titled ‘Carbon Market Guidebook for Kenyan Enterprises,’ reveals that in 2022, Kenya ranked as the second largest issuer of VCM carbon credits in Africa, trailing only the Democratic Republic of the Congo. 

Since the launch of the African Carbon Markets Initiative (ACMI) in 2022, Africa’s huge carbon credit potential has been unlocked. ACMI aims to mobilize climate finance for the continent, focusing on clean energy access and sustainable development. By leveraging carbon markets, the ACMI directs funds to emissions reduction projects, addressing energy poverty and promoting renewable energy. 

From Hollywood to Oil Fields: Big Players Enter Kenya’s Carbon Market

Since 2011, Kenya has issued over 59 metric tons of carbon credits to various projects. Eighty three percent of these credits come from voluntary markets.

carbon credits issued in Kenya

Most of the voluntary carbon credits issued in Kenya stem from nature-based projects. However, the report further highlights that tech-based projects are beginning to emerge in the market.

In a carbon credit market, organizations and individuals purchase credits generated through emission reduction projects to offset their carbon footprint. Companies whose business operations pollute pay significant sums to support initiatives aimed at removing or absorbing CO2 from the atmosphere. 

Each credit represents the reduction or removal of one tonne of CO2 from the air, often achieved through projects focused on combating deforestation, particularly in developing countries.

The primary purchasers of VCM credits in Kenya have been major corporations such as Netflix, Apple, Shell, Air France-KLM, BHP, Delta Air Lines, and Kering, the report notes. Other notable companies participating in Kenya’s carbon credits market include Nedbank from South Africa, Nespresso from Switzerland, and Zenlen Inc.

Unveiling Kenya’s Carbon Credit Landscape

The report highlights that most of the carbon credits generated from Kenya in voluntary markets have been attributed to forestry and land use projects. Specifically, these credits have been issued to four developers, three of which are based in Kenya: 

  • Wildlife Works Carbon, 
  • Chyulu Hills Conservation Trust, and 
  • Northern Rangelands Trust. 

These organizations have contributed to carbon credit generation through initiatives aimed at reducing emissions from deforestation and forest degradation (REDD+). They also focus on implementing sustainable grassland management projects to support local environmental conservation efforts.

Additionally, household and community-based credits, particularly those related to cookstoves, represent another significant type of credit generated in the country.

However, there’s limited transparency regarding the prices paid for these credits. They have primarily been sold through bilateral negotiations over the counter, making it challenging to determine the exact prices. The enterprises responsible for these credits are more fragmented and often rely on carbon credit revenue to achieve profitability.

A small portion of credits generated in Kenya have also been sold in compliance markets, issued through the Clean Development Mechanism.

The World Bank has previously estimated the cost of eliminating a ton of carbon dioxide to be between $40 and $80 based on the Paris Climate Agreement. Yet, the specific prices paid for these Kenyan credits remain undisclosed. 

Carbon Credit Rush: Kenya Emerges as Africa’s Contender

In 2021, several major companies purchased carbon credits from Kenya and Uganda. Delta acquired a total of 1,164 kilotons of Carbon equivalent (KtCO₂e) from both countries, while Netflix and BHP purchased 699 and 200 KtCO₂e from Kenya alone.

In 2022, 11 million VCM credits were issued to Kenya, making it the second-largest issuer of carbon credits in Africa after the Democratic Republic of the Congo, which issued 24 million credits.

Zambia, Uganda, and Malawi issued 4, 3, and 3 million credits, respectively.

VCM credits issued in Africa 2022

The call for carbon credits as a significant revenue source for Kenya comes amid growing awareness of the environmental impact of industries such as fossil fuels, agriculture, fashion, and transportation. President William Ruto has been advocating for carbon credits to mitigate emissions and generate income for the country.

At the 28th United Nations Climate Summit (COP28) held in Dubai in December last year, Kenya joined other nations in emphasizing the importance of carbon markets as complementary to emission reduction efforts. The countries stressed the need for transparency and high-integrity standards to maximize the effectiveness of these markets.

In response to this, the Ministry of Environment in Kenya published draft regulations that would regulate the carbon market. Among the proposals is the stipulation that 25% of the revenue generated by private companies from the sale of carbon credits would be directed to the government.

Additionally, the ministry plans to establish a national carbon registry that would serve as a database for all issued or recognized carbon credits. Private companies have to register with this registry and pay a fee to begin accumulating carbon credits.

These measures aim to ensure market accountability and transparency while providing a framework for revenue generation and conservation efforts.

Kenya’s voluntary carbon market is gaining traction among global players, with tech giants and oil companies jumping into the fray. With Africa’s carbon credit potential unlocked, Kenya aims to harness this market to combat climate change and drive sustainable development.

The post Netflix, Apple, Shell, Delta Join Kenya’s Carbon Credit Boom appeared first on Carbon Credits.

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Carbon Footprint

Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets

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The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.

The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.

This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.

The two definitions, in plain English

Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.

Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.

The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.

What the GHG Protocol Land Sector Standard actually says

The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).

For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.

For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.

A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.

When insetting counts toward Scope 3 (and when it does not)

Insetting counts toward Scope 3 only when several conditions are met:

  • The intervention must occur with an entity in your value chain.
  • The emissions reduction or removal must be measured against a defensible baseline.
  • The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
  • It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.

The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.

When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.

The procurement and supplier engagement question

Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.

To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.

The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.

Choosing the right tool for the right target

A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.

The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.

If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.

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Carbon Footprint

Net zero needs nature: a carbon credit guide

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Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.

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Carbon Footprint

Deforestation in Malawi: causes and solutions

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Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?

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