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Mars Invests $250M in Sustainable Innovations to Boost Net Zero Journey

Mars, the global company behind famous brands like M&M’s, Snickers, and Pedigree, has announced a major new initiative: a $250 million Sustainability Investment Fund. The fund supports innovations in agriculture, ingredients, and packaging. It focuses on areas that have the biggest impact on Mars’ environmental footprint and carbon emissions.

Mars is also working on its climate goals through the “Sustainable in a Generation” plan. The aim is to cut emissions in half by 2030 and reach net zero by 2050. Here’s how the fund fits into Mars’s sustainability journey—and why it matters for the food and consumer goods sector.

Why Mars Is Betting Big on Sustainability

Mars has tied up to 2,000 senior leaders’ compensation to emission reductions, showing strong internal accountability. But much of its carbon footprint—over 70%—comes from purchased goods and services like farming, animal feed, and materials.

Thus, the new fund will invest in the following areas to address those emission sources:

  • Advanced Agriculture,
  • Innovative Ingredients, and
  • Next‑Gen Packaging

These focus areas target Mars’s main emissions hotspots. They aim to speed up solutions that go beyond traditional carbon offsets.

Here is how the fund will drive systemic change in the company’s quest for sustainability. 

Modern Farming Practices

Mars will provide digital tools for farmers. These tools will help track fertilizer use, monitor soil health, and boost yields. They will also aid in reducing emissions. Remote sensing and satellites will help fight deforestation. They also improve traceability, which is important for sourcing ingredients.

Low‑Carbon Ingredients

The fund will finance innovation in plant-based proteins and raw materials. Shifting from animal-based inputs can significantly reduce emissions, water use, and supply‑chain risk.

Circular Packaging

Packaging improvements include replacing flexible plastics with compostable or recyclable alternatives. Mars has already achieved meaningful shifts and now seeks to support emerging materials at scale.

All these help the company advance its path to net zero by 2050.

Mars net zero roadmap
Source: Mars Report

A Net-Zero Game Plan Backed by Real Numbers

Mars has made strides in its emission reduction and net-zero goals. It cut greenhouse gas emissions by 16.4% since 2015. At the same time, revenue rose by 69%, hitting $55 billion in 2024. That includes a 1.9% drop in 2024 alone, as seen in the chart below.

By 2030, Mars aims to cut emissions by 50% throughout its entire value chain—Scopes 1, 2, and 3. The company will also integrate sustainability into executive performance.

Mars carbon emissions 2024
Source: Mars Report

The company also achieved several milestones in its net-zero journey, including:

  • Transitioned 58% of its operations to renewable electricity, aiming for 100% by 2040.
  • Made 64% of consumer packaging recyclable, reusable, or compostable.
  • Launched climate-smart agriculture projects in 29 countries, across 60+ partnerships, including protecting 8,000 ha of forest in palm oil supply chains.

CEO Poul Weihrauch said during the launch of the sustainability investment fund,

“I’m pleased to see our continued ability to decouple our business growth from our carbon footprint while simultaneously investing in innovation and getting behind start-ups that will be creating new solutions and advance breakthroughs to help companies address resilience challenges. These are important areas to make meaningful progress in helping us to reduce exposure to future environmental risks, and eventually, turn it into profit and competitive advantage.”

This change marks a major step in blending scale with sustainability. Moreover, the company is buying high-quality carbon removal credits to offset emissions it cannot eliminate directly. These credits support carbon-neutral products like the Mars Bar. They help projects that remove CO₂ from the air, like reforestation and soil carbon efforts. The credits are verified by trusted standards, including the Gold Standard and Verra.

Mars views carbon removals as a key tool in its Net Zero by 2050 strategy. This is especially true for tough sectors like agriculture. The company invests in projects like the €150 million Livelihoods Carbon Fund 3. This fund supports nature-based carbon removal and helps develop communities.

Beyond Carbon: Mars’s Broader ESG Mission

Mars goes beyond carbon. Its reef restoration initiative has received over $10 million since 2020, deploying innovative “Reef Stars” in 12 countries to boost coral recovery.

The company also works on water stewardship and farmer livelihoods, aiming to help 30% of suppliers earn a living income by 2027. Some rice projects in Thailand increased yields by up to 43% while cutting water use by over 40%.

More notably, Mars ties 20% of executive pay to emissions progress. This makes sustainability a key part of its corporate culture.

Market Momentum Meets Mission-Driven Investment

Mars’s Sustainability Fund comes at a time when global demand for sustainable solutions is rapidly growing. The sustainable packaging market, a key focus area for Mars, is experiencing significant expansion. The market is expected to rise from $292.7 billion in 2024 to USD 423.6 billion by 2029, growing at a compound annual rate of 7.7%

Additionally, over 54% of U.S. consumers now choose eco-friendly packaging. Also, 90% prefer brands that use it. Mars’s move towards sustainable materials matches what consumers want and where the market is heading.

Mars packaging progress
Source: Mars

The fund also taps into expanding carbon credit markets, particularly in agriculture, forestry, and land use (AFOLU). The market could rise from $5.8 billion in 2024 to $7.5 billion in 2025. This shows a nearly 29% annual growth rate. By 2029, it could hit $20.8 billion. 

carbon credit for agriculture AFOLU
Source: The Business Research Company

Carbon farming—which aligns with Mars’s agricultural footprint—could generate as much as $13.7 billion in credits annually by 2050. These trends suggest that innovative ag-focused investments may yield strong returns while advancing climate impact.

On the broader carbon removal front, the market is set to rise from about $733 million in 2024 to nearly $2.85 billion by 2034. This shows a projected growth rate of 14.5% each year. As Mars supports sustainable farming and packaging technologies, these markets offer both environmental value and long-term economic opportunity.

Why This Matters to Industry and Investors

Mars is a major player in food and pet care, including snack favorites and pet nutrition. Its investments set sector-wide signals on value-chain decarbonization, sustainable sourcing, and packaging evolution.

The fund’s 250 million-dollar commitment matches the scale already seen in clean agriculture and materials innovation. It provides early funding for innovative solutions. This way, it links financial success to environmental performance.

Investors should note Mars’s strong execution: a 16% emissions cut amid significant growth shows ambitious goals are feasible. 

Mars’s Sustainability Investment Fund marks a strategic leap beyond internal emissions cuts. It tackles systemic issues—agriculture, packaging, ingredients—using innovative solutions

As consumer goods and agriculture industries face climate pressures, Mars offers a model of responsible leadership. It funds future technologies and places sustainability at its core. This shows that profitable growth and caring for the planet can go hand-in-hand.

The post Mars Invests $250M in Sustainable Innovations to Boost Net Zero Journey appeared first on Carbon Credits.

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What is a life cycle assessment, and why does it matter?

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Most businesses have a clear picture of what happens inside their own operations. They track energy consumption, manage waste, and monitor the emissions produced on-site. What they often cannot see is everything that happens before a product reaches their facility, and everything that happens after it leaves.

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Texas-Based EnergyX’s Project Lonestar™ Signals a Turning Point for U.S. Lithium Supply

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Energy Exploration Technologies, Inc. (EnergyX), led by CEO Teague Egan, has moved the United States closer to building a reliable domestic lithium supply chain. The company recently commissioned its Project Lonestar™ lithium demonstration facility in Texas, marking a key milestone in scaling direct lithium extraction (DLE) technologies.

This development comes at a time when lithium demand is rising sharply due to electric vehicles and energy storage systems. At the same time, the U.S. remains heavily dependent on foreign processing, particularly from China.

US lithium import

Against this backdrop, EnergyX’s progress offers both technological validation and strategic value.

From Concept to Reality: How Project Lonestar™ Works

Project Lonestar™ is EnergyX’s first major lithium project in the United States and its second globally. The demonstration plant, located in the Smackover region spanning Texas and Arkansas, is now operational and uses industrial-grade systems rather than small pilot equipment.

  • The facility produces around 250 metric tons per year of lithium carbonate equivalent (LCE).

While this output is modest compared to global supply, its importance lies in proving that EnergyX’s proprietary GET-Lit™ technology can efficiently extract lithium from brine. The plant processes locally sourced Smackover brine, a resource that has historically been underutilized despite its lithium potential.

lithium lonestar energyX
Source: EnergyX

Unlike traditional lithium production, which often relies on hard-rock mining or evaporation ponds, DLE technology directly extracts lithium from brine using advanced filtration and chemical processes. This reduces production time and may lower environmental impact.

  • More importantly, the Lonestar™ plant can supply 5 to 25 tons of battery-grade lithium samples to customers.

This allows battery manufacturers to test and validate the material before committing to large-scale supply agreements.

lithium energyX
Source: EnergyX

Scaling Up: From Demonstration to Commercial Production

The demonstration plant is only the first phase of a much larger plan. EnergyX aims to scale Project Lonestar™ into a full commercial operation capable of producing 50,000 tonnes of LCE annually across two phases.

  • The first phase alone targets 12,500 tonnes per year, which would already place it among the more significant lithium producers in the U.S.
  • Significantly, the company has invested approximately $30 million in the demonstration facility, supported in part by a $5 million grant from the U.S. Department of Energy.
  • For the full-scale project, EnergyX estimates total capital expenditure at around $1.05 billion.

Cost metrics suggest strong economic potential. The company estimates capital costs at roughly $21,000 per tonne of capacity and operating costs near $3,750 per tonne. If these figures hold at scale, the project could compete effectively with global lithium producers, particularly in a market where cost efficiency is becoming increasingly important.

Teague Egan, Founder & CEO of EnergyX, said,

“Bringing the biggest integrated DLE lithium demonstration plant online in the United States is a foundational milestone for EnergyX and for U.S. domestic lithium production in general. This facility not only validates the performance of our technology on an industrial scale under real-world conditions, but also establishes EnergyX as the lowest cost producer in the U.S. Ultimately this benefits all our customers who need large volumes of lithium for EV and ESS applications, as well as any lithium resource owners looking to implement best-in-class DLE technology whom we are happy to license to.”

Breaking the Bottleneck: Why U.S. Refining Matters

One of the biggest challenges facing the U.S. lithium sector is not resource availability but refining capacity. While lithium deposits exist across the country, most battery-grade lithium chemicals are processed overseas.

China dominates this segment, controlling roughly 70 to 75 percent of global lithium chemical conversion capacity. This concentration creates a structural dependency. Even when lithium is mined in the U.S. or allied countries, it is often shipped abroad for processing before returning as battery materials.

Project Lonestar™ directly addresses this gap. By integrating extraction and refining into a single domestic operation, EnergyX is working to build a complete “brine-to-battery” value chain within the United States. This approach could reduce reliance on foreign processing and improve supply chain resilience.

U.S. Senator Ted Cruz highlighted the project’s importance, noting that domestic lithium production supports both energy security and defense readiness, particularly for applications in advanced battery systems.

The Current Landscape: Limited Supply, Big Ambitions

How Much Lithium Does the U.S. Have?

The United States has a strong lithium resource base, but it still struggles to produce it at scale. Data from the United States Geological Survey shows that the country held about 14 million tonnes of lithium reserves in 2023, ranking it third globally.

Despite this, U.S. production remains very low. The country produced only 615 metric tonnes of lithium in 2023, according to USGS. This is tiny compared to global leaders. Australia produced around 86,000 tonnes, while Chile reached about 56,530 tonnes in the same year.

Lithium Reserves by Country 2026

LITHIUM GLOBAL
Source: World Population Review

In simple terms, the U.S. has plenty of lithium underground. But it still needs time, investment, and better infrastructure to turn those resources into a real supply.

Investment is flowing into regions such as Nevada, North Carolina, and Arkansas. If even a portion of these reserves is converted into production, the U.S. could significantly reduce its reliance on imported lithium.

Active Resources and Future Potential

At present, U.S. lithium production remains relatively small. The only active large-scale operation is the Silver Peak Mine in Nevada, which produces between 5,000 and 10,000 tonnes of LCE annually, depending on market conditions.

However, several projects are in development that could significantly expand capacity. The Thacker Pass project, for example, is expected to produce around 40,000 tonnes per year in its first phase once operational later in the decade.

In addition, brine-based developments in the Smackover region aim to produce tens of thousands of tonnes annually, with long-term plans exceeding 100,000 tonnes across multiple sites.

These projects indicate a shift from a niche domestic industry to a more substantial production base. Still, timelines remain uncertain due to regulatory and financial challenges.

lithium production USA

Demand Surge: Batteries Drive the Lithium Boom

The urgency to expand lithium production is driven by rapid growth in battery demand. Electric vehicles, renewable energy storage, and grid modernization are all increasing lithium consumption.

According to S&P Global, U.S. lithium demand is expected to grow at an average rate of 40 percent annually between 2024 and 2029. Canada is projected to see even faster growth, albeit from a smaller base, with demand rising by around 74 percent per year over the same period.

Globally, battery capacity is forecast to approach 4 terawatt-hours by 2030. This expansion highlights lithium’s central role in the clean energy transition. Without sufficient supply, battery production—and by extension, EV adoption—could face constraints.

lithium demand

Why Progress Takes Time

Turning lithium reserves into operational mines and processing facilities is not straightforward. Projects often face long permitting timelines, environmental scrutiny, and legal challenges. Financing can also be difficult, especially in a volatile commodity market.

Local opposition can further complicate development, particularly in areas with high environmental concerns. These factors can delay projects by several years, slowing the pace of expansion.

To address these barriers, the U.S. government is increasing its involvement through funding, policy support, and efforts to streamline permitting. The Department of Energy’s backing of EnergyX reflects a broader strategy to accelerate domestic critical mineral development.

Conclusion: A Strategic Shift in Motion

Project Lonestar™ represents a meaningful step toward reshaping the U.S. lithium landscape. By proving the viability of direct lithium extraction at an industrial scale, EnergyX has laid the groundwork for larger, commercially viable operations.

The project also aligns with national priorities around energy security, supply chain resilience, and clean energy transition. While challenges remain, the combination of technological innovation, government support, and rising demand creates a strong foundation for growth.

As the world moves toward electrification, lithium will remain at the center of the transition. Projects like Lonestar™ show that the United States is beginning to close the gap between resource potential and real-world production—one facility at a time.

The post Texas-Based EnergyX’s Project Lonestar™ Signals a Turning Point for U.S. Lithium Supply appeared first on Carbon Credits.

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Canada Doles Out Almost C$29M for CCUS and Renewables as Clean Energy Market Surges

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Canada Doles Out Almost C$29M for CCUS and Renewables as Clean Energy Market Surges

Canada has pledged nearly C$29 million ($21.6 million) to support carbon capture, utilization, and storage (CCUS) and renewable energy projects. The funding aims to back new technologies that reduce greenhouse gas emissions and make clean energy more competitive. This commitment was announced by the Canadian government in late March 2026 as part of ongoing efforts to meet climate goals.

The investment is small compared with Canada’s larger climate budget. But it signals continued federal support for emerging technologies and deployment of clean energy solutions. CCUS is one of several tools that nations are using to curb emissions while keeping energy supplies stable.

What Canada Is Funding? Inside the C$29M Clean Tech Bet

The C$29 million pledge covers a mix of CCUS and renewable energy efforts. It is intended for 12 projects that capture carbon dioxide (CO₂) from industrial emissions. It also supports systems that convert captured CO₂ into usable products or store it underground so it cannot enter the atmosphere.

The Honourable Tim Hodgson, Minister of Energy and Natural Resources, said:

“Canada is scaling up clean energy while strengthening our electricity grid and responsibly growing our conventional energy industry — because competitiveness means doing more than one thing at the same time. We are investing to provide reliable, affordable and clean power across the country that will propel our economic growth, protect affordability for Canadian families and make Canada a low-risk, low-cost, low-carbon energy superpower.”

Carbon capture refers to systems that trap CO₂ from power plants and factories before it is released. The captured gas can be stored deep underground or used in industrial processes, such as making building materials or fuels. Utilization means finding commercial uses for captured CO₂ so that it has economic as well as environmental value.

Renewable energy projects in Canada focus on expanding wind, solar, hydro, and other low‑carbon power sources. As of 2024, about 79 % of Canada’s electricity generation came from low‑carbon sources, with hydropower alone accounting for roughly 55 %. The rest comes from wind, solar, and nuclear energy.

Carbon Capture’s Strategic Role in Net Zero

Canada has a strong track record in CCUS deployment. Several large‑scale facilities already operate in the country, especially in Alberta and Saskatchewan. 

For example, the Quest Carbon Capture and Storage Project in Alberta captures about one million tonnes of CO₂ per year and stores it deep underground.

carbon capture (CCUS) in Canada

Canadian CCUS technology accounts for a notable share of planned global capacity. Canadian projects represent about 11.5 % of planned CCUS storage capacity worldwide.

Notably, Canada’s carbon capture capacity could increase from about 4.4 million tonnes of CO₂ per year to 16.3 million tonnes annually by 2030. However, much larger growth is still necessary to meet net-zero targets by 2050.

CCUS is considered critical for reducing emissions from hard‑to‑decarbonize sectors like heavy industry and oil and gas. It also plays an important role in achieving Canada’s long‑term climate targets, including net-zero emissions by 2050. In these scenarios, CCUS helps bridge gaps that electrification and renewables alone cannot fill.

Canada’s Energy Innovation Program (EIP) is designed to speed up the development of clean energy technologies while keeping the energy system reliable and affordable. It supports early-stage research and development in CCUS. 

The program also funds renewable energy demonstration projects that test new ways to generate and integrate clean power, especially those with local benefits. In addition, EIP promotes innovation in electricity systems by supporting new approaches to smart grid regulation and capacity building.

A Power Mix Already Going Green

Renewable energy is another core part of Canada’s climate strategy. Over the last decade, installed renewable capacity has grown steadily. Between 2014 and 2024, Canada’s total renewable energy capacity increased from about 89,773 MW to 110,470 MW.

The federal government has supported renewable projects through multiple funding programs. Earlier initiatives included a $964‑million investment targeting wind, solar, storage, hydro, and other renewable technologies.

Canada has also set decarbonization targets tied to renewables. The country aims for net‑zero electricity by 2035, which supports a broader economy‑wide goal of net‑zero greenhouse gas emissions by 2050.

Canada net zero goals 2030 target

CCUS and Renewables on a Global Rise

Investment in CCUS and renewable energy is rising globally. According to industry forecasts, the global clean energy market — including wind, solar, energy storage, and CCUS — is expected to continue strong growth through 2030 as countries push toward climate targets.

For CCUS specifically, analysts project that global installed capacity could grow fivefold by 2030 as more projects move from demonstration to full deployment. Canada is among several countries with mature CCUS infrastructure and planned expansions.

global carbon capture 2030 growth
Source: Rystad Energy

Renewables continue to be the fastest‑growing energy source globally. International agencies like the International Renewable Energy Agency (IRENA) project that renewable capacity will keep expanding rapidly through the end of the decade, driven by falling technology costs and climate commitments.

The Roadblocks to Scaling Clean Tech

While CCUS has potential, it also faces hurdles. Costs are high, and the technologies are still emerging at scale. Critics argue that CCUS has historically underperformed in some early projects, and that a significant amount of captured CO₂ is used in enhanced oil recovery rather than stored permanently.

Some stakeholders also warn that public funds for CCUS must be carefully targeted to avoid subsidizing continued fossil fuel use rather than meaningful emission cuts. Despite these concerns, many policymakers see CCUS as an essential component of climate strategy if Canada is to meet its 2030 and 2050 goals.

Renewable energy projects also face challenges, including grid integration, siting barriers, and supply chain constraints for equipment like turbines and solar panels. However, continued funding and clear policy signals tend to reduce these barriers over time as markets mature.

Cutting Emissions While Keeping Energy Stable

Canada’s C$29 million commitment fits into a broader pattern of public funding aimed at accelerating clean energy and decarbonization technologies. Larger federal efforts, such as the Net Zero Accelerator Initiative, provide billions of dollars over multiple years for clean tech, including CCUS deployment and industrial decarbonization.

The CCUS market is evolving from pilot projects to commercial opportunities. Meanwhile, renewable energy continues its growth as a mainstream power source. Together, these developments support Canada’s long‑term climate and economic goals.

As the global energy landscape changes, investments in both CCUS and renewables help reduce emissions, create jobs, and build resilience in a low‑carbon economy. Canada’s latest funding pledge reinforces its ongoing role in these key markets.

The post Canada Doles Out Almost C$29M for CCUS and Renewables as Clean Energy Market Surges appeared first on Carbon Credits.

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