Tech giants including Google, Meta, Microsoft, and Salesforce have announced the formation of the Symbiosis Coalition, a significant advance market commitment (AMC) aimed at purchasing nature-based carbon removal credits in the voluntary carbon market.
Collectively, these companies plan to contract up to 20 million tons of high-certainty impact nature-based carbon removal credits by 2030. This commitment emphasizes equitable outcomes for the communities involved in these projects.
Nature Restoration: A New Standard for Carbon Removal
Nature restoration is essential for meeting climate goals but is complex and costly. Effective projects need advanced technology, equitable community engagement, and balanced environmental benefits.
Moreover, the market for nature-based carbon removal struggles due to perceived quality issues and uncertain investor willingness, affecting public trust.
The Symbiosis Coalition members aim to address these challenges by signing long-term agreements for high-quality projects that use conservative climate impact assumptions, best practices, and fair compensation for Indigenous Peoples and local communities. By signaling strong demand and willingness to pay, they hope to set clear standards and promote more successful restoration projects.
Julia Strong, Executive Director of Symbiosis, highlighted that:
“Symbiosis represents a steadfast commitment to the importance of nature to climate action and the role of carbon markets, when done right, to financing critical climate solutions…Symbiosis sends a strong signal to project developers that buyers are willing to pay what it takes for high-quality projects that benefit the environment and local communities.”
Objectives and Strategy of the Symbiosis Coalition
Google, Meta, Microsoft, and Salesforce, and other Coalition members seek to achieve several key objectives:
- High-Quality Carbon Removal Projects: By ensuring a strong demand signal and committing to pay the true cost of developing high-quality carbon removal projects, Symbiosis aims to set a standard for effective and equitable restoration projects.
- Collaborative Partnerships: The coalition intends to work with investors, NGOs, market standard setters, and project developers to define and promote high-quality restoration practices.
- Market Clarification and Development: By partnering with like-minded entities, Symbiosis aims to clarify what constitutes “good” restoration and enable the implementation of more projects that meet these standards.
Recent research by Carbon Direct, supported by Meta, emphasized that forming a “buyers club” focused on ecological restoration is crucial for ensuring quality and credibility in nature-based projects. Symbiosis has drawn inspiration and lessons from initiatives like Frontier, LEAF, and other AMCs to shape their strategy for the nature-based carbon removals market.
Filling the Investment Gap for Nature-Based Solutions
While acknowledging the necessity to reduce their own emissions, the companies involved in the Symbiosis Coalition recognize the importance of a robust carbon market and nature-based solutions in addressing climate change. The coalition’s approach is aligned with the insights from a recent McKinsey analysis.
The researchers indicated that carbon dioxide removal requires $6 trillion – $16 trillion in investment by 2050 to meet net zero targets.

Despite the urgent need for significant investment in carbon removals, only about $15 billion has been invested in such initiatives to date, highlighting a substantial under-investment in ecosystem protection and restoration.
Projections indicate that the gap between the estimated investment and the necessary funding by 2030 to ensure CDR is on track to meet 2050 targets ranges between $400 billion and $1.6 trillion.
The Coalition aims to address this gap by providing the necessary financial support and market incentives to scale up high-integrity nature-based solutions.
Symbiosis will complement other critical, climate-focused advance market commitments (AMCs) that encourage investment in forest protection at the jurisdictional level and aim to scale the market for engineered carbon removals. By doing so, the coalition seeks to foster a more integrated and effective approach to mitigating climate change.
The initiative establishes a strong foundation for specific quality criteria used in the procurement process, initially focusing on forest and mangrove restoration projects. It is guided by these 5 quality pillars:
- Conservative accounting,
- Durability,
- Social and economic benefits,
- Ecological integrity, and
- Transparency.
These pillars build on existing standards and align with the Integrity Council for the Voluntary Carbon Market (IC-VCM) Core Carbon Principles (CCPs).
Expanding the Coalition’s Impact
Members of the Symbiosis Coalition will have the opportunity to purchase carbon removal credits contributing to their pledges through a joint Request for Proposals (RFP), in addition to their own efforts. The initial RFP will target afforestation, reforestation, and revegetation (ARR) projects, including agroforestry.
Add image of agroforestry…
With input from independent technical advisors, the Coalition will develop criteria for ARR projects, building on the most conservative standards for measuring real nature-based climate impact. These criteria include:
- dynamic baselining to ensure additionality,
- robust approaches to prevent leakage, and
- a focus on creating long-lasting projects.
Furthermore, projects will be prioritized based on financial transparency, biodiversity benefits, and equitable engagement with Indigenous Peoples and local communities.
Finally, the Coalition seeks to expand its membership to include other companies and collaborate with the broader restoration and carbon market ecosystem, encompassing investors, NGOs, standards bodies, project developers, researchers, and other stakeholders.
In conclusion, the Symbiosis Coalition represents a forward-thinking approach to voluntary carbon markets, emphasizing high-quality, nature-based carbon removal credits. It aims to create a robust market for nature-based solutions that significantly contribute to global climate goals.
The post Google, Meta, Microsoft, and Salesforce Launch “Symbiosis”, Pledging for 20M Tons of Nature-Based CDR Credits appeared first on Carbon Credits.
Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
Carbon Footprint
Net zero needs nature: a carbon credit guide
Net zero is often described as a balancing act: cut what you can, account for the rest, and reach zero on the ledger. That framing is useful, but it leaves something out. It treats every tonne of carbon as interchangeable and every route to zero as equally sound, while the science tells a more specific story.
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Carbon Footprint
Deforestation in Malawi: causes and solutions
Malawi has lost a striking share of its forests over the past three decades. Woodlands that once covered well over a third of the country now cover less than a quarter, and the pressure on what remains is increasing. Behind those figures sit two practical questions: what is driving the loss, and what reverses it?
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