Corporate buyers continue to rely on traditional carbon credit purchasing methods. Meanwhile, potential buyers of carbon removal credits need more education before committing to these newer options. This year’s NASDAQ survey revealed that even though companies are interested in CDR credits, a major proportion is unaware of the latest technologies like enhanced rock and coastal weathering, enhanced coastal weathering, ocean alkalinity enhancement, etc.
The survey revealed:
- Support for maximizing the impact of carbon credit purchases increased from 25% in 2023 to 27% in 2024.
- Support for offsetting emissions with carbon removal credits decreased from 24% in 2023 to 22% in 2024.
CDR: A Vital Tool for Achieving Net Zero
Carbon dioxide removal (CDR) is crucial for companies striving for net zero. Since Nasdaq’s first Global Net Zero Pulse survey, the voluntary carbon market (VCM) has evolved with new corporate feedback, updated SBTi guidelines, and U.S. government advice. The VCM allows companies to voluntarily buy credits that fund projects reducing emissions.
It is a well-known fact that limiting global warming to 1.5°C still requires removing massive amounts of CO2. Another proof is the palpable rising heat that emphasizes the urgency.
However, with growing concerns about greenwashing, companies are being more careful. This creates an opportunity to explore new CDR credit options with better risk protection. Companies must also closely examine their buying preferences for both traditional and new carbon removal efforts.
Companies need to evaluate the importance of the following criteria before buying carbon removal credits.

From June to July 2024, Nasdaq ESG Advisory conducted a survey focused on corporate buyers to explore market demand. The survey covered three key themes to help scale the VCM and drive CDR adoption.
1. Corporate Net Zero Alignment
Companies are increasingly adopting alternative strategies to reduce their emissions, but some emissions remain beyond their control. This is where they need carbon dioxide removal (CDR).
- Currently, 40% of corporate buyers understand their company’s path to reducing emissions between 2024 and 2030. They also give importance to CDR.
- About 30% expect to cut emissions by up to 40% without using CDR credits, while 31% plan to reduce emissions by up to 60% by 2030 before turning to CDR.
By 2050, the number of companies aiming for 80% or greater will become 3X. This indicates that CDR credits play a vital role in these efforts, with 87% of corporate buyers recognizing their importance in their net-zero strategies.
Moreover, B2C companies are more involved and use CDR as a key part of their strategy. This also shows the growing consumer demand for sustainable tools.
2. Carbon Credits Purchase Strategies
More companies, including those that haven’t been active in carbon markets before, are now planning to buy carbon credits. In the past, some companies have purchased carbon credits to offset emissions, but now even more are showing interest. This highlights rise in corporate demand for carbon credits.
Survey findings reveal a growing trend toward purchasing carbon reduction, avoidance, and removal credits. The energy and materials sectors, especially industries like cement, steel, and chemicals, are leading this shift. These sectors are hard-to-able and face considerable challenges to reducing their emissions. Thus, making carbon removal credits a key part of their mitigation strategy.
Additionally, corporate sectors are now aligning their carbon credit buying plans with their overall sustainability goals with a robust strategy in place. Another interesting factor is- corporate buyers tend to prefer locally sourced carbon credits. The report showed that this trend is especially strong in Canada and Asia-Pacific, where about two-thirds of respondents prefer to purchase local credits.
NASDAQ revealed,
- While in 2024, less than 10% of respondents expect to abate 80% or more of their emissions with CDR, this increases by 1.5x in 2030 and 2x in 2050.
This upward trend is particularly noticeable among sectors like information technology, financial services, consumer staples, and utilities.
Understanding the Scope of Emissions
Many companies are uncertain about how carbon dioxide removal will fit into their plans for reducing current emissions and in the future. A significant number of respondents in recent surveys expressed doubts about their understanding of how much of their Scope 1 and 2 emissions can be reduced through CDR.
This is the reason why they hesitate to use carbon dioxide removal (CDR) until they have significantly cut their emissions. Companies not including CDR in their strategy often focus on cutting emissions first.
Another complex scenario is reducing Scope 3 emissions, which encompass the largest portion of a company’s total emissions but are often the hardest to tackle. Consequently, companies having solid knowledge of this platform are using CDR to address these challenging Scope 3 emissions.
However, even though companies are facing uncertainties in their emissions profiles, CDR will be crucial to meet their sustainability goals.
The following figure indicates the expected percentage of a company’s emissions to be abated using high-quality carbon removal credits.

3. Carbon Market Dynamics
The report has thrown light on how companies’ decarbonization and carbon credit strategies are influenced by changing policies and regulations. While carbon removals were mostly unregulated, rising concerns from stakeholders have caught the attention of regulators. As a result, the voluntary carbon markets are now under more scrutiny.
Since last year’s survey, several major policies were introduced by the SEC, California Air Resources Board (CARB), Federal Trade Commission (FTC), and European Commission (EC). These climate-related policies are putting pressure on both public and private companies.
In fact, 72% of respondents reported feeling the impact, especially from the SEC’s Climate Disclosure Rules and California’s AB-1305.
Interestingly, a deeper look reveals regional differences. Canadian respondents said these policies directly affect their carbon credit strategies. On the contrary, fewer U.S. (72%) and European (60%) respondents felt the same impact. U.S. and Canadian companies are primarily focused on the SEC’s Climate Disclosure Rules and California’s AB-1305.
In Europe, 33% of companies are more focused on EU regulations, which ban greenwashing and require companies to verify environmental claims before promoting them.
Clearer regulatory standards will increase transparency for U.S. and EU companies regarding their decarbonization and carbon credit plans. Without these guidelines, companies may hesitate to use carbon removals to offset residual emissions due to concerns over potential anti-greenwashing lawsuits.
Growing Interest in Carbon Credits Education
Corporate buyers are showing increased interest in learning more about carbon removals. The recent survey of NASDAQ revealed that 80% of respondents want more education on the topic. Many companies are turning to external experts to help them make informed decisions about carbon credit purchases.
Carbon credit registries like Puro.earth set standardized protocols and track credits to ensure market credibility. For 62% of corporate buyers, these registries and standards play a key role in their purchasing decisions.
Subsequently, this is becoming important as they navigate the complexities of different carbon removal methods, such as terrestrial, technological, and ocean-based options. Additionally, corporate buyers are increasingly expecting carbon credits to offer long-term CO2 storage. This shows a clear shift towards prioritizing permanent solutions for carbon removal.
From CDR to carbon credits to carbon offsets, understanding all these factors is critical for building effective decarbonization strategies for the corporate sector. And NASDAQ’s report is a perfect guide to that.
Source: Data and Visuals collected from 2024 NASDAQ Global Net Zero Pulse.
The post CDR and Carbon Credits: NASDAQ Surveys the Key Trends Shaping Corporate Sustainability appeared first on Carbon Credits.
Carbon Footprint
Climate-Linked Supply Chain Risk Is Already in Your P&L
The earnings calls that quietly reframed climate from sustainability question to operating risk.
Three earnings calls in the last 18 months tell the story without any help from a press release.
Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.
You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.
Where climate risk has already appeared in earnings
The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.
Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.
Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.
What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.
The three commodity exposures that hit margin first
For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.
- Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
- Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
- Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.
TCFD and ISSB disclosure changes
The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.
For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.
The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.
What procurement and finance can do now
Three actions matter near-term.
Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.
Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.
Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.
Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.
If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.
Carbon Footprint
Where should an SME start with a carbon action plan?
More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.
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Carbon Footprint
Insetting vs Offsetting: Which Actually Counts Toward Your Scope 3 Targets
The accounting differences that decide whether your nature investment shows up in inventory, in BVCM, or nowhere at all.
The question reaches a procurement team about three weeks before the next sustainability committee meeting. Someone has read about insetting. Someone else has just signed off on an offset purchase. The CSO wants to know if the two are interchangeable. The answer is no, and the GHG Protocol Land Sector and Removals Standard is the reason why.
This article walks through what each term means at audit-grade specificity, what the standards actually say about how each gets counted, and how to decide which tool fits which target. The insetting vs offsetting question is one of the most-searched in corporate climate strategy, and one of the most poorly answered. By the end of this piece, you should be able to brief a committee on the difference without notes.
The two definitions, in plain English
Offsetting means buying carbon credits generated outside your value chain and retiring them against your residual emissions. The reduction happens somewhere else, financed by you, and the credit is the receipt.
Insetting means investing in emission reductions or removals inside your own value chain, typically with suppliers, where the reduction is directly linked to the products and services you buy. The reduction happens inside the boundary of your Scope 3 inventory, and the accounting treatment is fundamentally different.
The shorthand from the University of Oxford’s Nature-based Insetting Initiative is useful: insetting is what you do with the supply chain you have; offsetting is what you do with the supply chain you do not have.
What the GHG Protocol Land Sector Standard actually says
The GHG Protocol Land Sector and Removals Standard, finalised in 2024 after a multi-year pilot, sets the rules for how land-based emission reductions and removals enter corporate inventories. The Standard distinguishes between inventory accounting (Scope 1, 2, and 3) and project or intervention accounting (a separate methodology for crediting).
For insetting, the practical implication is that supplier-level interventions, when properly measured and attributed, can reduce your Scope 3 category 1 (purchased goods and services) emissions in your inventory. The reduction is not a credit retired against the inventory; it is a lower inventory number, period.
For offsetting, the credit is retired separately. It can be reported as a contribution toward a net-zero claim under the SBTi Beyond Value Chain Mitigation framework or as part of a VCMI Carbon Integrity claim, but it does not lower the inventory number.
A practical consequence: if your Science Based Target requires a 50% absolute reduction in Scope 3 emissions by 2030, insetting moves you toward the target. Offsetting does not. This single point of difference reshapes the procurement decision.
When insetting counts toward Scope 3 (and when it does not)
Insetting counts toward Scope 3 only when several conditions are met:
- The intervention must occur with an entity in your value chain.
- The emissions reduction or removal must be measured against a defensible baseline.
- The reduction must be attributed to your share of that supplier’s output, not double-counted with other buyers.
- It must follow the inventory accounting rules in the GHG Protocol Land Sector Standard, not the project accounting rules used to generate credits.
The most common failure mode is double counting. If your supplier sells the same reduction as a credit on the voluntary market and also reports it to you as a Scope 3 reduction, the math breaks. The Standard requires you to address this risk, typically by purchasing and retiring the supplier-issued credit as part of your inventory or by contractual provisions that prevent the supplier from selling the reduction twice.
When insetting does not count toward Scope 3: when the intervention sits with a supplier you do not buy from, when the baseline is not defensible, when the attribution is unclear, or when the documentation does not survive audit. Those cases default to Beyond Value Chain Mitigation, which is still useful but operates on a different ledger.
The procurement and supplier engagement question
Insetting is harder than offsetting. That is the unfashionable truth most buyers eventually confront. Offsetting is a transaction; insetting is a relationship.
To run an insetting program, you need supplier mapping precise enough to know which farms or facilities sit at which Scope 3 boundary. You need an engagement model that gets suppliers to participate, which usually requires multi-year commitments and shared economics. You need an MRV architecture that measures the right things and produces audit-ready documentation. And you need a contractual structure that prevents double counting and protects both sides.
The trade-off you receive in return is significant. Reductions count against your inventory rather than your residual. Supplier relationships deepen, which protects sourcing continuity. Yield and quality improvements often follow regenerative interventions, which reduces your input cost over time. And the regulatory file, under CSRD, CSDDD, EUDR, and the SBTi FLAG Guidance, is materially stronger.
Choosing the right tool for the right target
A practical decision rule. If your target is a science-based Scope 3 reduction and you operate in a FLAG sector or source FLAG commodities, insetting is the structurally correct tool. If your target is a net-zero claim that includes neutralising hard-to-abate residual emissions outside your value chain, BVCM via high-integrity offsets is the structurally correct tool. Most companies with material Scope 3 exposure need both, in different proportions, sequenced over time.
The sequencing matters. Insetting takes longer to stand up but produces a permanent reduction in the inventory. Offsetting can be transacted faster but does not change the inventory and now sits under tighter claim restrictions. Treat them as complementary tools with different jobs, not as substitutes. The Accountability Framework Initiative and the IUCN Global Standard for Nature-based Solutions both provide useful guardrails for the insetting side, with biodiversity, human rights, and benefit-sharing requirements that go beyond carbon math.
If you are mapping a Scope 3 reduction roadmap and need to scope which interventions count toward your inventory versus which sit in Beyond Value Chain Mitigation, the carbon and sustainability experts at Carbon Credit Capital can help you structure a nature-based supply chain investment program that fits your FLAG exposure, your target architecture, and your audit horizon. Schedule a consultation.
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