A new coalition of major global companies has launched an effort to fix how the world measures and reports carbon emissions. The group, called Carbon Measures, includes BlackRock’s Global Infrastructure Partners (GIP), ExxonMobil, and Banco Santander. They aim to build a clear and dependable global system. It will track carbon emissions in various industries and supply chains.
The coalition wants to solve the long-standing issue of “double counting.” This happens when several organizations claim the same emissions or reductions. It will also create new standards for measuring carbon intensity at the product level, from electricity and steel to cement and fuels.
The Need for Better Carbon Accounting
Carbon accounting measures greenhouse gas emissions. It’s essential for corporate climate action. Yet, many experts say current systems are weak and inconsistent.
Recent studies show that most corporate carbon data lacks accuracy. Less than 16% of carbon credits show real emission cuts, based on multiple independent reviews. Other reports show that over half of companies misreport or underreport their Scope 3 emissions. These emissions come from suppliers, customers, and logistics.
Even with growing corporate climate pledges, global emissions hit a record 37.4 billion metric tons in 2024, up 1.1% from the previous year. The gap between reported progress and real emissions continues to widen. This makes reliable data more important than ever.
Carbon Measures wants to address this problem by using verified data and financial-style rules. If it works, the coalition might change how companies, investors, and regulators see carbon performance.
How Carbon Measures Works
The coalition plans to design a ledger-based accounting system modeled on financial reporting. Each emission entry will be tracked and verified to prevent overlap or duplication. The approach takes ideas from finance. It uses consistent documentation, audits, and clear transparency standards.
Amy Brachio, the CEO and former global sustainability head at EY, says the new system will make carbon data clear, comparable, and precise. Her leadership brings over 30 years of experience in corporate sustainability and accounting systems. She said:
“For decades, precise and comparable data has been something of a holy grail in emissions tracking. Carbon Measures wants to build a system that unleashes competition, investment, and faster emissions reduction.”
The organization will start by developing standards for carbon intensity in major industrial sectors, such as:
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Electricity and energy generation
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Steel and cement production
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Chemicals and fuels
These sectors are major greenhouse gas emitters. They account for nearly 70% of global industrial emissions. Consistent metrics could greatly impact the world’s decarbonization goals.
Industry Leaders Join Forces: Who’s Backing the Plan
Carbon Measures has attracted companies from across energy, finance, and manufacturing. Founding members are ADNOC, Air Liquide, BASF, Bayer, Honeywell, Linde, Mitsubishi Heavy Industries, NextEra Energy, Nucor, and Vale.
ExxonMobil CEO Darren Woods said that better data will help the industry manage emissions more effectively, saying:
“If you can’t measure it, you can’t manage it. A standard carbon accounting system will create a foundation for fair competition and effective climate action.”
Banco Santander’s Executive Chair Ana Botín added that the framework aims to make carbon reporting globally comparable.
The group includes both financial institutions and industrial companies. This mix shows how broad the impact of carbon measurement has grown.
For investors, accurate emissions data is now part of assessing financial risk. Manufacturers may face market access issues. More countries are adding carbon border taxes and product labeling rules.
A Booming Market for Carbon Truth
Carbon Measures launches at a time when both regulation and demand for transparency are rising. The carbon accounting software market is set to rise from $18 billion in 2024 to over $100 billion by 2032. This growth shows how companies feel the pressure to track and report accurately.

The compliance carbon credit market, which has government regulations, was valued at around $113 billion in 2024. It could grow to over $500 billion by 2030, based on industry estimates.

Despite these investments, inconsistencies in carbon tracking have limited real progress. Many offsets used by firms have failed verification tests. For example, research found that only about 11% of forestry offsets delivered the emission cuts they claimed. Such findings have weakened confidence in voluntary carbon markets.
Carbon Measures seeks to rebuild that trust. The group aims to help investors and regulators by blending financial accuracy with science-based metrics. This way, they can tell real emission reductions from exaggerated claims.
The Hard Road to a Global Carbon Standard
Building a global standard will not be easy. Carbon data is complex, and each company collects it differently. Many developing countries also lack the technology or infrastructure for detailed measurement.
To succeed, Carbon Measures must:
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Align with existing frameworks like the Greenhouse Gas Protocol and the Science-Based Targets initiative.
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Ensure independent verification to maintain data credibility.
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Encourage participation from both the private and public sectors to avoid fragmented systems.
The group is expected to release its first set of draft standards in 2026, starting with the power and steel industries. Analysts say regulators will closely watch the coalition’s progress. They are preparing new climate disclosure laws.
Another challenge lies in data integration. Companies must track emissions throughout long global supply chains. These chains often include hundreds of smaller suppliers. This requires advanced digital tools, including blockchain systems and artificial intelligence. They ensure traceability from raw materials to finished products.
Toward Transparent and Comparable Carbon Data
If Carbon Measures succeeds, it could redefine how the world values carbon performance. Clear, verifiable data could direct trillions of dollars toward clean technologies and efficient production.
Reliable accounting helps companies avoid accusations of “greenwashing.” This means they won’t make false or exaggerated environmental claims. It may also enable regulators to design better carbon pricing systems, linking policy and data more effectively.
Experts believe this kind of market transparency could speed up the global energy transition. The International Energy Agency says we need over $4 trillion each year for clean energy to hit net zero by 2050. Accurate carbon data can help guide where that money goes.

As global supply chains decarbonize, accurate tracking will become a competitive advantage. Investors and consumers increasingly prefer companies that can show measurable and verified progress.
Carbon Measures, backed by some of the world’s largest firms, signals that carbon accounting is moving from theory to execution. It shows that data — not just pledges — will define the next phase of corporate climate action.
The post BlackRock, ExxonMobil Lead New Global Coalition to Fix Carbon Accounting appeared first on Carbon Credits.
Carbon Footprint
How to improve Scope 3 data accuracy for CSRD
For most businesses, the emissions that matter most sit outside their own walls. Scope 3 emissions, everything generated across your value chain, from the suppliers who make your inputs to the customers who use your products, typically make up the majority of a company’s total carbon footprint. Under the Corporate Sustainability Reporting Directive (CSRD), those value-chain emissions now have to be measured and disclosed with a rigour that spend-based estimates alone struggle to satisfy. This guide sets out how to improve Scope 3 data accuracy for CSRD: the calculation methods open to you, how to move from estimates to verified supplier data, and how to govern that data so it holds up to audit.
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Carbon Footprint
How community stewardship makes carbon credits durable
A carbon credit is a commitment that extends well into the future. The tonne of CO₂ compensated for today from a nature-based carbon project must remain out of the atmosphere for good, which means the forest behind the credit has to remain standing long after the transaction is complete. For any buyer, this raises a defining question: What ensures that the forest endures?
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Carbon Footprint
Why Conventional Carbon Offsets Are Losing Boardroom Credibility
What replaced the cheap REDD credit on the boardroom slide deck, and why procurement is leading the rewrite.
Three years ago, a corporate slide showing a portfolio of cheap REDD+ credits could carry a board meeting. The number was big, the price was low, and the press release wrote itself. Today, that same slide gets sent back with questions. The questions are uncomfortable, the answers are unclear, and your general counsel is suddenly in the room.
Conventional carbon offsets are not dead. The voluntary carbon market retired 202 million tonnes in 2025, and the Morgan Stanley Institute for Sustainable Investing survey published in January 2026 confirmed that interest from corporate buyers remains substantial. What changed is the credibility threshold. The integrity floor has risen, the disclosure scrutiny has tightened, and the buyer profile has shifted. This article tracks what changed, what sophisticated buyers now ask before signing, and what serious corporates are putting on the board slide instead.
What boards used to buy, and why it stopped working
The 2020 to 2022 model was simple: buy a large tranche of avoidance credits at low single-digit prices, retire them against the company footprint, announce the carbon-neutral claim, and move on. Most of those credits came from REDD+ projects, renewable energy installations in countries where the renewable energy was already economic, or methane projects with thin documentation.
Several things broke that model. Academic research published in 2023, including a widely cited Science paper, found that the majority of REDD+ credits issued under the most common methodologies did not represent additional reductions when tested against rigorous counterfactuals. The Voluntary Carbon Markets Integrity Initiative published its Claims Code of Practice, which sets requirements for what companies can credibly claim from credit use. The European Union finalised its Green Claims Directive, restricting how companies can describe products as climate-neutral. France’s Décret 2022-539 already restricts carbon neutrality advertising. California’s AB 1305 imposes disclosure requirements on any company making net-zero or carbon-neutral claims while doing business in the state.
The collective effect: the cheap credit no longer buys the announcement, and the announcement now carries litigation risk.
The integrity reset: ICVCM, VCMI, and what changed
The Integrity Council for the Voluntary Carbon Market published the Core Carbon Principles in 2023 and began assessing methodologies against them in 2024. The first methodologies received the CCP label later that year. The point of the label is to give corporate buyers a defensible quality screen they can cite in disclosure.
The Voluntary Carbon Markets Integrity Initiative complements this on the demand side. Its Claims Code of Practice defines what a buyer can say (Silver, Gold, or Platinum claims, with associated requirements) based on the quality of credits used and the underlying decarbonisation strategy. Together, CCP and VCMI build a quality stack: CCP on the supply, VCMI on the claim, with the science-based target sitting underneath both.
The reset is not a ban on offsets. It is a ratchet. Credits that meet the new bar continue to clear; credits that do not, do not. The Morgan Stanley survey found that 61% of current buyers like the CCP label concept but that supply of labelled credits remains limited. That supply constraint is now visible in pricing.
What sophisticated buyers ask before they sign
The questions on the procurement scorecard have changed. A 2022 buyer might have asked about price, vintage, and project type. A 2026 buyer asks five different questions before any of those.
- What does the counterfactual look like, and who validated it.
- What is the permanence regime, and what is the buffer pool exposure.
- What is the leakage risk, and how is it mitigated.
- What rating has the project received from the independent ratings agencies (Sylvera, BeZero, Calyx Global), and what was the rationale.
- What is the documentation discipline that survives an audit four years from now when the procurement team that signed the contract has moved on.
If the vendor cannot answer those five questions on a first call, the conversation ends. Conversely, if the vendor can answer them with documented specificity, the conversation often expands beyond a single transaction toward a multi-year engagement.
Where this leaves your near-term commitments
You probably have near-term commitments that pre-date the integrity reset. Public targets to be carbon neutral by 2025 or 2030. Product-level claims that ran in last year’s marketing. Disclosed reduction trajectories that assumed continued access to cheap credits.
You have three workable paths. The first is to re-baseline your strategy, replacing the most exposed credits with higher-quality alternatives and adjusting the public language to match what you can defend. The second is to shift the underlying spend from offsetting outside your value chain to investing inside your value chain, where reductions count against Scope 3 directly and the audit trail is cleaner. The third is to keep the strategy and absorb the risk, which is increasingly the most expensive option once you price in litigation, restatement, and reputational exposure.
Most serious buyers are choosing the second path. It moves the carbon spend from a compliance cost to a procurement and resilience investment, and it removes the central failure point of the legacy model: the disconnect between where the emissions occurred and where the reductions sat. Nature-based supply chain investments, structured under the GHG Protocol Land Sector and Removals Standard and aligned to the SBTi FLAG Guidance, are the asset class that fits this brief. They generate inventory-grade reductions, they produce audit-grade documentation, and they survive the new claim restrictions because the carbon math sits inside the value chain that the disclosure already covers.
If you are reassessing a carbon strategy under the new integrity bar, or rebuilding a board narrative that has to survive a more skeptical audience, the carbon and sustainability experts at Carbon Credit Capital can help. The Dual-Value Model gives you a defensible alternative to legacy offset purchases, with the documentation and operational integration that survives the procurement scorecard and the audit. Schedule a consultation.
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