Ultra fast fashion takes everything harmful about fast fashion and speeds it up. But that only starts to describe its dark side. This exposé dives deep into TikTok #hauls, brands’ gross labour abuses, and creepy “surveillance capitalism”.
The most troubling story in fashion
Like many trends in the 2020s, the story of ultra fast fashion starts with TikTok. And it often goes something like this. A young woman poses in a bedroom, hugging a bunch of plastic bags. She raises an eyebrow, bites her lip, and then winks before the video quickly cuts to the next clip: her hands on a pair of scissors, opening the first of many packages.
Over the next 30 seconds, this video jumps between ripping bags open and modelling what’s inside—elf cosplay ears, butterfly printed socks, more plastic bags containing individually plastic-wrapped garments and accessories. It’s all set to Taylor Swift’s “Blank Space”. As Swift sings “you look like my next mistake”, the TikToker empties another package on her bed, covering her mouth in excitement.
There’s no use in individually calling out this TikToker or this video, which has racked up more than 700,000 likes. It’s nowhere near the most watched video of its kind. She’s simply reenacting the fashion haul meme, which has become massively popular with young social media users. Hauls first emerged on YouTube in the 2010s. But they’ve reached new levels of notoriety in the 2020s on TikTok among Gen Z shoppers. Videos tagged with #haul on TikTok have cumulatively been viewed more than 15 billion times as of writing, and that number increases every minute.
When you scroll through fashion hauls, you see countless examples of consumption on steroids. In one typical video that’s captioned “*accidentally* spent $480 at #SHEIN”, a TikToker unpacks big boxes and lays dozens of packaged garments out in her room, covering the floor. In another video captioned “Another haullll #princesspolly”, a different TikToker shows off dresses she purchased during Princess Polly’s Black Friday sale. “You’re not going to believe me when I tell you how much I paid for these,” she says as she holds her plastic-wrapped dresses, “’cause it’s insane—it was so cheap.”
Most consumers on TikTok seem to know little about ultra fast fashion’s dark side.
Considering the plunging prices for fast fashion over the past few decades, these garments are historically cheap in terms of both quality and price. They’re the products of a relatively recent mutation of fast fashion known as “ultra fast fashion”. If that sounds ultra bad, that’s because it is.
Ultra fast fashion ranks among the most troubling stories in fashion and tech today. But with all the cheerful displays of overconsumption, most consumers on TikTok seem to know little about ultra fast fashion’s dark side—how this newish wave of brands accelerates the industry’s environmental impacts, worsens garment workers’ already dismal job conditions, and stalks shoppers all over the web to predict what you’ll want to buy next.
Ultra fast fashion v fast fashion: what’s the difference?
What is ultra fast fashion? In the simplest sense, ultra fast fashion retailers take everything bad about fast fashion and speed it up. That means faster production cycles, faster trend churn, and faster to the landfills. The clothing is ultra plastic, with at least half of these garments made from virgin plastics that will shed microfibers into waterways and the air for years to come. Consequently, the negative impacts on workers and the environment reach depressingly new lows. And it’s only getting worse.
Using Good On You’s independent ratings, I surveyed the sustainability records for five of the most popular ultra fast fashion brands—SHEIN, Fashion Nova, Boohoo, PrettyLittleThing, and Cider. What I found is both distressing and unsurprising: all of these brands receive Good On You’s two lowest scores, “We Avoid” and “Not Good Enough”, for their records on key social and environmental issues.
The industry’s widespread exploitation of garment workers constitutes, in the words of Business of Fashion contributor Bandana Tewari, “modern-day colonialism”. And ultra fast fashion brands appear to be taking the industry’s deplorable record to new lows.
For their track records on labour, in particular, these brands again receive the lowest marks. We’ve found zero evidence that any of these brands pay living wages—100% of these brands fail to disclose any meaningful information about forced labour and the wellbeing of the workforce. And watchdog groups have found that the situation is dire. With SHEIN’s suppliers, for example, a late 2021 report from NGO Public Eye revealed that workers were putting in 75 hour weeks, receiving only one day off per month, and pay per item of clothing—all in gross violations of labour laws.
100% of these brands fail to disclose any meaningful information about forced labour and the wellbeing of the workforce.
“If fast fashion for the past few decades has been characterised by low prices, high volume, and relentless pace, then the new wave of ultra fast fashion brands are pushing those three criteria to their absolute extreme—and pushing millions of already impoverished garment makers to the breaking point”, says journalist Lauren Bravo, author of the essential handbook “How To Break Up With Fast Fashion”.
For many millennials, fast fashion conjures early 2000s memories of trips to the shopping centre to check out the latest styles at well-known stores like H&M, Zara, American Apparel, Forever 21, and Abercrombie & Fitch—a handful of the many multinational brands that get grouped under the fast fashion umbrella. Fast fashion ushered in an unprecedented era where trends seen on the runway could pop up on racks at your local mall in a few weeks’ time. Where once fashion revolved around a couple of seasonal collections per year, these trend-focused retailers essentially changed that to 52 “seasons”, with their collections seeming to change each time you’d stop by.
Ultra fast fashion turns fast fashion’s “weeks” into days and “dozens of styles” into hundreds and thousands. The numbers alone sound sinister. Brands like SHEIN and Boohoo are reportedly posting thousands of new styles to their websites on a daily basis. Sometimes, knockoffs of trending celebrity and pop culture styles will appear online in as little as 24 hours, as so happened with a knockoff of a vintage Thierry Mugler dress Kim Kardashian wore. It’s e-commerce that seems to happen in real time.
“We’ve reached the point where clothing is now essentially being sold as a ‘Fast Moving Consumer Good’, in the same category as snack foods, fizzy drinks, toothpaste—as something entirely disposable, to be consumed once and then thrown away,” Bravo tells me. “Except, of course, with fashion there is no ‘away’. Those synthetic clothes will be weighing down the planet for a century or more.” That’s only where the bad news begins.
The big, bad brands taking over your feed
Influencer culture is now deeply embedded into the supply chain. The leader in TikTok’s haul of shame is indisputably SHEIN. My analysis into the brands that get the most #haul views on TikTok found that SHEIN’s number into the billions, with similar brands trailing in the hundreds of millions. (Conducting similar research, a UK-based brand agency found in June 2021 that SHEIN far outshone its competitors in TikTok exposure.) Clocking in at hundreds of millions of views, brands like PrettyLittleThing and Boohoo—both owned by the UK-based Boohoo Group—are also household names on TikTok.
These brands’ popularity on social media represents the pinnacle of shopping as entertainment—with poor quality garments produced as if they were only intended to last for a TikTok moment.
People are no longer shopping for clothes—they’re shopping for content.
Lauren Bravo
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“People are no longer shopping for clothes—they’re shopping for content,” says Bravo. “It’s no coincidence that ultra fast fashion has grown alongside social media and influencer culture. Together, those industries have shifted perceptions of clothes as tactile, tangible real-world items to products that primarily just need to look good in a TikTok or Instagram photo.”
Ultra fast fashion retailers have no brick and mortar stores. They keep their operations entirely online, where their overhead costs are low and impulse purchases are instantaneous. And unlike the traditional fashion marketing mix, ultra fast fashion focuses its efforts overwhelmingly on TikTok, where they work with a vast network of teenage and early twenty-something shopping influencers. Demographically, white Gen Z women in Europe and North America produce the most viewed videos, but the brands have a global, multilingual reach.
And similar to how fast fashion grew during the cash-crunched Great Recession, ultra fast fashion brands have seen exponential growth through the pandemic, as locked down young people have been spending record amounts of time in front of digital screens—swiping through videos and quickly purchasing many of the trendy garments they see.
Disposable culture is now the norm
Hauls are one of the dominant fashion memes today. And that plays a key role in redefining our relationships with clothing. “A lot of fashion content on TikTok is haul and consumption based, which makes it seem like fashion is all about shopping, when in reality, fashion is an artform that exists outside of shopping”, says Lily Fang, the creator who runs the popular @imperfectidealist TikTok account focused on sustainable fashion.
Certainly, anyone who spends some time engaging with fashion content on TikTok could easily get a distorted sense that ultra fast fashion is the beginning and end of fashion. And that perspective seems to be shaping a generation of content creators. The target audience for sponsored “hauls”—where prominent TikTokers often receive free products and some level of compensation to post about their fashion binges—is overwhelmingly young women.
It’s hugely wasteful. We’re already seeing it with SHEIN taking over thrift stores.
Lily Fang
Ultra fast fashion’s aesthetic focus on popular celebrities only adds to the overconsumption itch. Where fast fashion has often drawn influence from high fashion’s runways, ultra fast fashion brands look to social media’s most popular figures. In 2021, SHEIN tapped Khloé Kardashian and a panel of celebrities as judges for a design competition. Kourtney Kardashian has collaborated with PrettyLittleThing for a collection. And Cardi B launched her first clothing line with Fashion Nova, even rapping in her track “She Bad” that she “could buy designer, but this Fashion Nova fit all that ass”.
“These brands push people to constantly buy—and buy in huge quantities,” Fang explains. “And since they rely on microtrends, it’s hugely wasteful because people will wear something just a couple times before getting rid of it. We’re already seeing it with SHEIN taking over thrift stores.”
A generation now views ultra fast fashion’s historically low price points and disposable culture as the norm, with many young people considering garments worn out after only a few washes. This overproduction and quick disposal has exacerbated fashion’s waste crisis. While verifiable stats about fashion’s impact are hard to track down, at least one study has suggested that for every five garments produced, three end up in landfills or incinerators.
“Ultra fast fashion’s relentless churn makes it almost impossible to consider a purchase before you commit,” Bravo says. “Instead, you take the risk and buy—because when it’s only the price of a sandwich, what do you have to lose?”
@imperfectidealist Reply to @abacus28 as you might suspect, SHEIN is not an ethical or sustainable brand #fastfashionchange #greenwashing #ethicalfashion #greenscreen ♬ original sound – Lily – sustainable fashion
‘Surveillance capitalism’—tracking your every click
Have you ever had a dress put a curse on you and follow your every move? Without giving the plot away, that’s the concept behind the film “In Fabric”, in which a haunted red dress torments an unlucky shopper. That horror comedy seems like quite an apt metaphor for the Orwellian way ultra fast fashion brands capture your data with every click, monitor your every interaction across digital channels, and creepily project pictures of your previously viewed items on almost any website you visit.
Fast fashion brands like Forever 21 and H&M are known for cringey digital marketing tactics, with a barrage of ads and emails that put pressure on you to click and buy ASAP. Ultra fast fashion brands do that, too—but with far more, and far more precise, data.
Companies like SHEIN and Boohoo have built their entire business on harnessing user data to predict what styles will sell next—and sell fast. This has led to considerable growth. SHEIN, for instance, surpassed both H&M and Zara in US sales in 2021.
This commercial success is based, in large part, on TikTok’s infamous artificial intelligence. Every time you view, like, or comment on #haul content, TikTok’s algorithms get better at serving you similar kinds of content you’ll find entertaining. Its algorithm so successfully predicts what you’ll be interested in watching that a headline in The New York Times declared “TikTok reads your mind”. “The algorithm tries to get people addicted”, Guillaume Chaslot, founder of Algo Transparency, told The Times. Chaslot said that each video users watch gives TikTok more information about them, and “in a few hours” the algorithm can detect things like musical taste, interest in drugs, whether they’re depressed, and more potentially sensitive assumptions.
Algorithmic oppression is not just a glitch in the system but, rather, is fundamental to the operating system of the web.
Safiya Umoja Noble
Many analysts believe such algorithms can cause social harm. Increasingly, organisations like the Algorithmic Justice League and scholars such as Safiya Umoja Noble highlight, in the words of Noble, how “algorithmic oppression is not just a glitch in the system but, rather, is fundamental to the operating system of the web”. Similarly, Netflix’s hit documentary “The Social Dilemma” outlined the impacts that platforms like Instagram and TikTok have to manipulate our lives and shape opinions. In 2021, for example, a leaked Facebook report showed that the company was aware that Instagram had negative influences on teenage girls’ body image.
Ultra fast fashion piggybacks on the negative side effects of these algorithmic systems—gathering data from content shared on these platforms and pairing that with the data they glean from their own customers. Many describe this system of stalking users for commercial advantage as ”surveillance capitalism”, a term coined by Harvard professor Shoshana Zuboff.
By surveilling your digital life, brands gain access to a vast web of data that allows them to make increasingly more accurate predictions about what will trend next, often with frightening accuracy.
“It feels as though these brands put far more effort into developing the algorithms that stalk us, study us, and then chase us around the internet with targeted ads, than they do into designing great clothes”, Bravo tells me.
Breaking an ultra fast fashion addiction
In taking over our TikTok feeds, these brands have an extraordinary power not only to increase the pace of churning trends but also to manipulate young peoples’ mental health.
“Fast fashion addictions are often the result of an insecurity,” Fang tells me. “This could be an insecurity stemming from not having enough—pushed by the constant ads—or not fitting in. This isn’t as simple to resolve, but removing yourself from situations that make you feel like you don’t have enough or aren’t enough is a good place to start.”
Fast fashion addictions are often the result of an insecurity.
Lily Fang
Deleting the apps, unfollowing influencers who partake in the #haul culture, and unsubscribing from brands’ marketing emails are a few places Fang says you can start breaking ultra fast fashion’s microtrend obsession. “You can replace that with more supportive content and slow fashion creators who focus on styling, practical tips, etc instead of shopping,” she suggests. Recently, she’s been discovering the joys of getting clothes tailored.
Ultimately, brands are responsible for their massive exploitation of garment workers—creating massive profits for only a handful of billionaires and environmental harm to the planet. But added together, people still have significant power to hold these companies accountable as consumers and push for legislation as citizens. On the regulatory front, the Fashion Sustainability and Social Accountability Act under consideration in New York state is one promising step in this direction.
And in advocating for change, ultra fast fashion addicts will come to rethink not only the ethics of overconsumption but their own personal style.
“If people think they need to constantly shop and participate in trends to be fashionable, I’d argue that they don’t actually have a good sense of their personal style,” Fang says. “Learning to slow down actually encourages you to get more creative.” And in a world where the hustle of microtrends dominate, slowing down is, in its own way, radical.
The post What is Ultra Fast Fashion? Investigating Why It’s Ultra Bad appeared first on Good On You.
What is Ultra Fast Fashion? Investigating Why It’s Ultra Bad
Personal style is a dance between dualities: fashion as art and fashion as function; clothing as self-expression and clothing for our circumstances.
Style is a medium for communication and self-expression, yes. But it’s also shaped by the environments and requirements around us, from workplace dress codes to city cultures, climates, and specific occassions.
In last Saturday’s workshop, where we talked about how to remix what you already have in your closet, attendees shared a common challenge:
How do you balance your personal style expression while dressing for the various situations and environments we operate in?
“I’ve found above all else my style is highly influenced by my environment (my job, my city etc.)—sometimes it becomes about ‘fitting in’ and losing individuality”
“I find I’m too led by my day-to-day lifestyle. I WFH and so often I just don’t get dressed at all.”
“There are too many applications: workout, work, at home, formal occasion.”
Style as Identity vs. Style as Communication
It’s no wonder style and getting dressed can feel so confusing.
In the personal style world, we learn to dress for who we are on the inside. And then we see the style rules in fashion media: here’s how to dress for this season, this dress code, this city.
And in our real lives, we have real dress codes we might have to follow, whether for a workplace or a wedding.
But what if all those sides conflict?
- If my style words are “casual” or “sporty” but I’m in a workplace 40+ hours a week that requires business formal, where does that leave my personal style?
- If I love vibrant and artsy looks, but I live in a city full of neutrals, what do I wear?
It’s no surprise it feels… complicated.
Here’s my take.
We’re Not One-Dimensional — Neither is Our Style
Sometimes I want to disconnect and live in cottage in the mountains, surrounded by more trees than people. Other days I dream of having an apartment in the center of Paris where I see more people in a day than live in my hometown.
I’m light, joyful, maybe even quirky with friends. I’m ambitious, intentional, perhaps more serious in work. There are times I feel it’s best to soften and let it go; other times it feels most aligned to be unapologetically outspoken.
We are human. We’re social creatures. We’re complex and full of contradictions.
Social media has trained us to fit people into neat boxes because “niche” is what performs in the algorithm.
In real life, though, our “authentic” selves aren’t so one-dimensional.
I’m not speaking to new networking contacts the same exact way I talk to my best friend I’ve known for years. That doesn’t mean I’m pretending to be someone else. It just means I’m showing up a bit differently depending on the context.
Similarly, our personal style doesn’t have to be expressed in one singular way.
That’s what’s beautiful about fashion! We have the opportunity to express ourselves a bit differently each and every time we get dressed.
What we wear might ebb and flow with a situation, the season, or our mood. There are common threads, but differentiators too.
Three distinctly different looks can all be authentic.
For me, personal style isn’t about being setting such rigid parameters that we can no longer embrace our multi-dimensional nature.
And there’s undoubtedly the layers of privilege at work here too. Is it safe to dress in alignment with your true identity in that particular situation? Will you be taken seriously? Could there be repercussions?
There’s a lot to untangle when it comes to what we wear.
Making Our Multi-Dimensional Style Practical
As I shared in last week’s workshops, style is many layers. The four I see it through are the vibe, the shapes, the colors & textures, and our lifestyle & values.
The aesthetic reflects your vibe, mood or style adjectives.
- For example, my vibe or adjectives are feminine, structured, grounded.
The shapes are the fits, silhouettes, and proportions you love.
- I often wear outfits with a straight silhouette or tailored fit balanced with a relaxed, flowy, or drapey element.
Colors & textures include your preferred palettes, fabrics, and the way materials feel.
- I prefer wearing natural fibers when possible. I like gold jewelry, and I feel more aligned in lower contrast looks. Lighter colors for day. Sometimes darker for evening or certain events.
The lifestyle & values element is the consideration of your actual day-to-day. What situations and environments are you dressing for? What is important to you?
- I work from home so comfort is key most of the time. I value slow fashion practices — rewearing, repairing, and supporting circular practices and sustainably-minded brands.
Once you understand these layers of your style, the next step is figuring out how to apply them in real-life situations.
Applying Your Style to the Situation
In last week’s workshops, I talked about the role of outfit templates here for various situations. What is the foundational blueprint of what you might wear to your office, working from home, in a school setting, at home, running errands, and so on?
There are opportunities to bring in the layers of your personal style in these various situations, but it does require some intentionally on the outset. Otherwise, it’s easy to fall into our old patterns or copy what others around us wear. (Even subconsciously, as fashion psychologist Shakaila Forbes-Bell has shared!)
Here’s one of my work-from-home outfit templates that balances style and situational needs:
- Blouse with feminine detail: I start with the top for Zoom calls!
- Straight-leg bottoms: this could be jeans, colorful pants, or a column skirt
- Slim shoes: the general “slim” descriptor makes it versatile across seasons
- Structured bag: an option to add polish when coworking at a café
By thinking in these various layers (vibe, shapes, colors & textures, and lifestyle & values) you can build outfits that feel authentic to you while fitting the constraints of the external situation.
What About One-Off Unique Situations?
Like this Wednesday evening, I spoke on a “Sustainable Fashion in Action” panel with Chicago Climate Connect during Sustainable Fashion Week Chicago. But the panel was also taking place at the Patagonia x Worn Wear store.
So the vibe was professional meets fashion, but also kinda casual?! And we are still in the Midwest here. I have to say, this one wasn’t easy.
But here’s the step-by-step thought process that helped me balance my style, function, and a unique-to-me context.
- I picked a foundational piece: My navy wide-leg trousers were business casual without being too formal and were practical for train travel.
- And functional accessories:My old Coach bag fits everything and my chunky Veja sneakers matched the vibe I was going for so those were the picks.
- Then a piece that brought it all together:At this point I was mixing high-contrast colors (white with navy & black) and different vibes (trousers vs. sneakers). I felt like I needed a bridge for the outfit, and this navy-striped vest tied it all together.
- Finally, some final touches: Gold jewelry made the look feel more “me”, while this cap from Abbie at The Filtery made it all feel effortless.
In the end, this outfit took a lot longer to create than a typical look.
It took longer to create than my usual outfits, but it felt just right. The combination was practical, suited my style, fit the vibe of the panel, and aligned with the weather.
This panel outfit reminded me that style is what we wear to express ourselves, but it’s also a tool to help us navigate our lives. By thinking through these layers of personal style (vibe, shapes, colors, textures, and lifestyle needs) we can balance showing up authentically while honoring the nuances or navigating the constraints of a situation.
For me, that’s the real power of personal style.
One single outfit can’t tell the whole story of who we are. But personal style can be flexible, functional, and expressive of the many sides of our multi-dimensional nature.
So lately, more than asking “does this outfit perfectly express my full self?” I’ve been finding myself asking:
“Does this outfit help me show up in the way I want to? Does it say what I want it to say in this particular moment?“
The post The Many Layers of Personal Style appeared first on .
Personal style is a dance between dualities: fashion as art and fashion as function; clothing as self-expression and clothing for our circumstances.
Style is a medium for communication and self-expression, yes. But it’s also shaped by the environments and requirements around us, from workplace dress codes to city cultures, climates, and specific occassions.
In last Saturday’s workshop, where we talked about how to remix what you already have in your closet, attendees shared a common challenge:
How do you balance your personal style expression while dressing for the various situations and environments we operate in?
“I’ve found above all else my style is highly influenced by my environment (my job, my city etc.)—sometimes it becomes about ‘fitting in’ and losing individuality”
“I find I’m too led by my day-to-day lifestyle. I WFH and so often I just don’t get dressed at all.”
“There are too many applications: workout, work, at home, formal occasion.”
Style as Identity vs. Style as Communication
It’s no wonder style and getting dressed can feel so confusing.
In the personal style world, we learn to dress for who we are on the inside. And then we see the style rules in fashion media: here’s how to dress for this season, this dress code, this city.
And in our real lives, we have real dress codes we might have to follow, whether for a workplace or a wedding.
But what if all those sides conflict?
- If my style words are “casual” or “sporty” but I’m in a workplace 40+ hours a week that requires business formal, where does that leave my personal style?
- If I love vibrant and artsy looks, but I live in a city full of neutrals, what do I wear?
It’s no surprise it feels… complicated.
Here’s my take.
We’re Not One-Dimensional — Neither is Our Style
Sometimes I want to disconnect and live in cottage in the mountains, surrounded by more trees than people. Other days I dream of having an apartment in the center of Paris where I see more people in a day than live in my hometown.
I’m light, joyful, maybe even quirky with friends. I’m ambitious, intentional, perhaps more serious in work. There are times I feel it’s best to soften and let it go; other times it feels most aligned to be unapologetically outspoken.
We are human. We’re social creatures. We’re complex and full of contradictions.
Social media has trained us to fit people into neat boxes because “niche” is what performs in the algorithm.
In real life, though, our “authentic” selves aren’t so one-dimensional.
I’m not speaking to new networking contacts the same exact way I talk to my best friend I’ve known for years. That doesn’t mean I’m pretending to be someone else. It just means I’m showing up a bit differently depending on the context.
Similarly, our personal style doesn’t have to be expressed in one singular way.
That’s what’s beautiful about fashion! We have the opportunity to express ourselves a bit differently each and every time we get dressed.
What we wear might ebb and flow with a situation, the season, or our mood. There are common threads, but differentiators too.
Three distinctly different looks can all be authentic.
For me, personal style isn’t about being setting such rigid parameters that we can no longer embrace our multi-dimensional nature.
And there’s undoubtedly the layers of privilege at work here too. Is it safe to dress in alignment with your true identity in that particular situation? Will you be taken seriously? Could there be repercussions?
There’s a lot to untangle when it comes to what we wear.
Making Our Multi-Dimensional Style Practical
As I shared in last week’s workshops, style is many layers. The four I see it through are the vibe, the shapes, the colors & textures, and our lifestyle & values.
The aesthetic reflects your vibe, mood or style adjectives.
- For example, my vibe or adjectives are feminine, structured, grounded.
The shapes are the fits, silhouettes, and proportions you love.
- I often wear outfits with a straight silhouette or tailored fit balanced with a relaxed, flowy, or drapey element.
Colors & textures include your preferred palettes, fabrics, and the way materials feel.
- I prefer wearing natural fibers when possible. I like gold jewelry, and I feel more aligned in lower contrast looks. Lighter colors for day. Sometimes darker for evening or certain events.
The lifestyle & values element is the consideration of your actual day-to-day. What situations and environments are you dressing for? What is important to you?
- I work from home so comfort is key most of the time. I value slow fashion practices — rewearing, repairing, and supporting circular practices and sustainably-minded brands.
Once you understand these layers of your style, the next step is figuring out how to apply them in real-life situations.
Applying Your Style to the Situation
In last week’s workshops, I talked about the role of outfit templates here for various situations. What is the foundational blueprint of what you might wear to your office, working from home, in a school setting, at home, running errands, and so on?
There are opportunities to bring in the layers of your personal style in these various situations, but it does require some intentionally on the outset. Otherwise, it’s easy to fall into our old patterns or copy what others around us wear. (Even subconsciously, as fashion psychologist Shakaila Forbes-Bell has shared!)
Here’s one of my work-from-home outfit templates that balances style and situational needs:
- Blouse with feminine detail: I start with the top for Zoom calls!
- Straight-leg bottoms: this could be jeans, colorful pants, or a column skirt
- Slim shoes: the general “slim” descriptor makes it versatile across seasons
- Structured bag: an option to add polish when coworking at a café
By thinking in these various layers (vibe, shapes, colors & textures, and lifestyle & values) you can build outfits that feel authentic to you while fitting the constraints of the external situation.
What About One-Off Unique Situations?
Like this Wednesday evening, I spoke on a “Sustainable Fashion in Action” panel with Chicago Climate Connect during Sustainable Fashion Week Chicago. But the panel was also taking place at the Patagonia x Worn Wear store.
So the vibe was professional meets fashion, but also kinda casual?! And we are still in the Midwest here. I have to say, this one wasn’t easy.
But here’s the step-by-step thought process that helped me balance my style, function, and a unique-to-me context.
- I picked a foundational piece: My navy wide-leg trousers were business casual without being too formal and were practical for train travel.
- And functional accessories:My old Coach bag fits everything and my chunky Veja sneakers matched the vibe I was going for so those were the picks.
- Then a piece that brought it all together:At this point I was mixing high-contrast colors (white with navy & black) and different vibes (trousers vs. sneakers). I felt like I needed a bridge for the outfit, and this navy-striped vest tied it all together.
- Finally, some final touches: Gold jewelry made the look feel more “me”, while this cap from Abbie at The Filtery made it all feel effortless.
In the end, this outfit took a lot longer to create than a typical look.
It took longer to create than my usual outfits, but it felt just right. The combination was practical, suited my style, fit the vibe of the panel, and aligned with the weather.
This panel outfit reminded me that style is what we wear to express ourselves, but it’s also a tool to help us navigate our lives. By thinking through these layers of personal style (vibe, shapes, colors, textures, and lifestyle needs) we can balance showing up authentically while honoring the nuances or navigating the constraints of a situation.
For me, that’s the real power of personal style.
One single outfit can’t tell the whole story of who we are. But personal style can be flexible, functional, and expressive of the many sides of our multi-dimensional nature.
So lately, more than asking “does this outfit perfectly express my full self?” I’ve been finding myself asking:
“Does this outfit help me show up in the way I want to? Does it say what I want it to say in this particular moment?“
The post You’re multi-dimensional. So is your style. appeared first on .
Last Updated on October 2, 2025
It’s no secret my greatest love is theatre. From the time I was three years old, I knew I wanted to be an actor.
In an effort to make new friends after moving to Maine, I auditioned for a local production of Shrek. (One of my least favorite shows, but full of some of my soon-to-be favorite people). And you know what it taught me? Third places (theatre being one of them) matter.
Thanks to theatre, I fell into a gorgeous community, and these days, I volunteer in (almost) every corner (painting sets, assisting with costumes, and of course performing!). Here’s everything you need to know about what a third place is and why we need more of them.
what is a third place?
A third place is a public spot you can meet and connect with others through a shared interest or skill (like theatres!).
Third places are fantastic for socializing, exchanging ideas, and building community. Basically, a safe space to be yourself and find like-minded people.
Many third places are also entirely free, or low-cost. This is incredibly important because almost everywhere you go nowadays requires payment just to get in or participate. This creates an air of exclusivity and can keep lower income communities away.
But several third place areas are entirely free (like libraries and parks), or accessible due to their affordable pricing.
And beyond being good for our wallets, third places are equally good for our health. That’s because humans are social creatures that enjoy being around other people.
At third places like cafes, you can interact with strangers from various backgrounds and incomes in a positive, safe environment. Because everyone, from all walks of life, are welcome there.
why are third places disappearing?
Third places aren’t necessarily disappearing, but they were impacted by the pandemic when being around groups of people became hazardous.
Specifically, third places like coffee shops, bars, and gyms were hit hardest. However, the opposite was true for parks – everyone became aware just how important our outdoor spaces are.
That said, many third places never fully recovered from the pandemic when certain businesses realized they could function 100% remote. For example, if no one is arriving in person to a business office, a nearby cafe might suffer from less foot traffic. And rising rents don’t help matters.
Last but not least, certain people may find it difficult to locate a third place near them if they live in a rural setting. Third places tend to be easier to locate in cities.
However, third places can also be found through online communities (more on that later). The irony is the internet has also led to the decline of physical third places.
I think it’s important to have both so there’s a balance. Online communities are amazing, but there’s something about meeting people in person that hits different.
how is a third place different from a hangout?
A third place is different from a hangout in the sense you go there to socialize without any specific goal in mind. Or sometimes, you don’t socialize at all – but simply want to be around other like-minded people.
Whereas a hangout is more planned, a third places doesn’t demand any kind of itinerary or interaction if you don’t want to. Sometimes just hearing neighboring gossip or interacting with a barista is enough.
For example, if you go to a gym, you could chat up the person using the machine next to you. Or, you could simply enjoy the presence of others. There’s no right or wrong.
But with a hangout, you go with the intention of socializing and getting to know someone (or multiple someones).
how is a third place different from a club?
A third place is different from a club in the sense that clubs tend to be more exclusive, whereas third places are for everyone.
Typically, third places don’t have memberships (unless they’re gyms). There’s no barrier between you and that place. Everyone is welcome.
For example, if you’re trying to get into a ‘Homeowners Club’ the one requirement would be to be a homeowner. Which many Americans cannot afford, especially considering the cost of living is going up.
There’s no obligation to be at a third place. Nor are there any specific dress codes or strict requirements. Anyone from any class, culture and gender can participate without pulling rank.
why do third places matter?
Third places matter because they offer people another place to relax, unwind, and connect outside of their homes. Without spending aberrant amounts of money.
Third places encourage social connection without any pressure to perform. We choose how much we engage, if at all. And sometimes just being around other people is enough.
During the pandemic when only essential personnel were leaving the house, it was a stark reminder of how important these spaces are. Without human connection, mental health suffers.
On top of this, third places can be wonderful, neutral areas to do work and start projects. Think of your local cafe, bursting with people doodling in sketchbooks, writing in notepads and typing on laptops.
People flock to these locations not just for free WiFi – but to experience a change of scenery. Make light hearted conversation. Savor a cup of coffee made by someone else. Whatever the reason, there’s a clear need for them.
what are examples of third places?
There are several examples of third places, including:
- Libraries
- Parks, playgrounds and dog parks
- Cafes
- Theatres
- Bars and lounges
- State parks and nature reserves
- Gyms and yoga studios
- Recreation or community centers
- Community beautification group
- Community gardens
- Privately owned public spaces (like a plaza)
These are just a few I could think of off the top of my head, but I’m sure there are plenty more third places.
Also, be mindful of online third places as well! For those who don’t have access to any of the above, you may be able to find solace with online communities like Reddit groups, digital book clubs, Instagram group chats, and WhatsApp community groups.
That being said, there’s a charm to visiting a third place in person. So if you’re able, and have access to one, definitely take full advantage!
So, will you be visiting a third place? Let me know in the comments!
The post What Is a Third Place and Why Do They Matter? appeared first on Going Zero Waste.
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