We explore the “Great”-rated brand’s efforts to reduce waste in the denim industry
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Denim today has changed a whole lot from the 19th and early 20th-century trousers that started it all. What was born from a need for clothes that could withstand the repeated abrasion, stretching, dirt and wear that came with long days of (often manual) work has, ironically, morphed into an industry rife with fast fashion brands creating trend-driven jeans and denim jackets that wouldn’t last a minute under those stressors.
But there is another way to do things. And “Great”-rated Nudie Jeans is showing the industry that transcending the take-make-waste fast fashion model can be done through creating more thoughtfully, and taking responsibility for garments long after customers have bought them.
Why designing for longevity is key
Nudie Jeans was founded more than two decades ago in Gothenburg, Sweden on the principle of making jeans that become part of your life long-term and only get better with wear.
Today, its range covers more than denim but the ethos remains the same. “We want to create clothes that you fall in love with, and that you have a relationship with and want to keep for a long time,” says designer Emma Andersson Sköld. “And if you ever need to get rid of the garment, we want that garment to find a new person who falls in love with it. That’s what we mean when we say we want to make vintage, not garbage.”
That starts with the design phase and thinking about garments that live beyond the microtrend of the moment, adds product manager Victoria Cederfeldt. “The whole hype around clothes is a problem. It’s not sustainable to buy new clothes, use them a few times, and then throw them away.”
We want to create clothes that you fall in love with, and that you have a relationship with
Emma Andersson Sköld – designer
‘Vintage’ is often used interchangeably with ‘old clothing’, but its true definition speaks to quality and lasting design—something Andersson Sköld says is fundamental for Nudie Jeans: “It’s easy to think that what becomes vintage is what has a timeless style, like workwear that has looked pretty much the same for several decades, and that’s true, but it could just as well be the opposite, something that is really unique and stands out and therefore becomes a garment that people remember and have a strong relationship with.”

Creating lasting denim: Behind the scenes of Nudie Jeans’ product manager Victoria Cederfeldt and designer Emma Andersson Sköld’s product development process.
Crafting ‘Forever Jeans’
Nudie Jeans dubs every pair it makes “forever jeans” because they’re made to outlast their owner and be handed down to generations to come—with a few repairs here and there, of course. And “forever jeans” isn’t just a campaign name or buzzy phrase, it is an overarching philosophy that guides the brand in its endeavours.
This starts with denim woven from organic cotton that’s sourced responsibly from select suppliers, which is then carefully sewn together by manufacturers that also align with the company’s values. You can see for yourself exactly where an item has been thanks to ‘Product Transparency’ notes alongside products on Nudie Jeans’ website, which details the suppliers involved in many steps of production.
The brand’s designers, including Andersson Sköld, also play a key role in ensuring that its products stand the test of time—“we often ask ourselves ‘is this too trendy?’ to avoid making something that’s just part of a short-term trend,” Cederfeldt explains.

Left: Emma Andersson Sköld wears Anja Western jacket and Elvy Western skirt, Victoria Cederfeldt wears Clean Eileen jeans in Classic Blue, Berit denim jacket in Classic Blue; Middle: Rowdy Ruth jeans in Almost Black; Right: Clean Eileen jeans in Casual Blue
Wear, Repair, Repeat
When your jeans fade in the places they usually crinkle or fold, and when the yarns start to weaken and scuffs appear, then it’s a cause for celebration, not to throw them out. These patterns of wear and tear show a life lived and experiences had, argues the brand. “[Denim] is one of the few materials that people think becomes more beautiful with age,” says Andersson Sköld.
And when the denim does need some attention, repairs are free of charge at all of Nudie Jeans’ stores (customers who don’t live near one can seek out a Repair Partner or order a DIY kit). Since it launched in 2008, the initiative has proved highly successful, and the brand has breathed new life into around 500,000 pairs of its jeans by mending them.
But it doesn’t stop at repairs—customers can also trade their unwanted Nudie Jeans items for a discount on a future purchase, and in exchange, the brand will clean, repair, and resell the clothes to someone new. This is all part of its Reuse program, which helps to minimise the amount of products going unworn or reaching landfill, and in 2023, the brand collected around 20,000 pairs of jeans in its stores for the initiative, subsequently selling more than 4,000 repaired and reinvigorated pairs.
Denim is one of the few materials that people think becomes more beautiful with age.
Emma Andersson Sköld – designer
For shoppers, this program makes it easy to play a part in reducing waste in the fashion industry, and as many regular second-hand buyers can attest—there is a real sense of satisfaction in finding your new favourite piece of clothing and knowing you’re prolonging its life.
The fashion industry has changed dramatically around Nudie Jeans since its founding in 2001, but the brand has remained steadfast in mission is to create clothes that last a lifetime, and show the value in cherishing and rewearing the clothes you own. ”To truly make a change for the better, we have to make it stylish not to change our style every week,” it says.
The post Wear, Repair, Reuse: How Nudie Jeans is ‘Creating Tomorrow’s Vintage’ appeared first on Good On You.
Wear, Repair, Reuse: How Nudie Jeans is ‘Creating Tomorrow’s Vintage’
Green Living
8 Best Ethical & Sustainable Flats That Are Effortlessly Chic
Ballet flats have long been a staple in my wardrobe, but in the past few years have experienced a significant resurgence — and for good reason. The right pair can be practical, versatile, and oh so chic through days at work, with family, or out for the evening. But finding that “just right” set that’s well-crafted and sustainably made can be a whole other story. That’s why this sustainable flats guide exists.
Comfort, style, sustainability, and longevity are a lot to ask in a shoe, but I don’t believe it’s too much. It just takes some extra digging. And thankfully, I’ve done that digging for you. Because I get it! I want a flat that looks beautiful. I want a flat that’s made responsibly in line with my values. I want a shoe I can actually wear for my life. And I want that shoe to be worth the investment — it has to last. That’s why I vetted through dozens of brands to create this curated list of flats.
What Makes a Flat More Sustainable?
Material Sourcing
Footwear is a tricky category when it comes to sustainable fashion because we ask a lot of our shoes. We wear them in rain or sunshine, paved paths and cobblestone, day in and day out for years. And through it all, they have to remain beautiful. Because when they’re unwearable, there’s not much left to do with them: there is no viable footwear recycling today. Anywhere that calls it “shoe recycling” is really repurposing that footwear. But once it can no longer be worn, it’s simply trash.
In other words, our shoes need to be incredibly durable, even though the most durable materials don’t always come with the lightest footprint. In footwear, when we talk about durability, we usually rely on leather or high-performance synthetic materials. Leather can hold up with many years of wear, getting more beautiful with wear, and is easy to repair when needed. Synthetic materials are also durable, particularly for withstanding the elements like snow and rain.
But sourcing these materials conventionally is highly polluting — so how can we source these materials better?
For synthetics, we have recycled options. Today, that’s largely recycling from plastic bottles, which isn’t without it’s controversies, but there is much innovation happening in the industry around true textile-to-textile recycling.
For leather, I look for:
- Vegetable-tanned (rather than chromium tanned)
- Locally-sourced leather (more traceability), and/or
- Leather Working Group certified leather, which covers responsible management of water, energy, and waste; safe chemical management, traceability of the raw material, and occupational safety for workers.
Notably, there is no certification for animal welfare, so these are imperfect systems. But the alternative is footwear made from synthetic plastic materials or vegan leather alternatives that don’t yet meet the same durability standards as leather. Sustainability within today’s constraints requires trade-offs.
That said, there is always secondhand leather — by buying shoes secondhand you can access the quality of leather without adding further demand for the material.
Responsible Manufacturing
When considering responsible production practices, I look for first and foremost: transparency. Seeing what the brand shares about their material sourcing, their process, and who made their shoes where. And then I look at the details of that process: were the shoes made locally or within a geographic region? How are the workers paid and treated — and under which conditions do they work?
And, sometimes a brand employs an out-of-the-box approach to manufacturing entirely. There are a few slow fashion footwear brands challenging the traditional fashion system of ordering in mass quantities before demand is assessed —which inevitably leads to overproduction. These brands use an “on demand” model instead, producing their shoes only after they’ve been ordered. This reduces the risk of overproduction (i.e. producing more than what gets sold) while also encouraging more thoughtful consumption. You can’t impulse buy a pair of Mary Janes that you have to wait 8 weeks for.
Wearable and Beautiful
The most perfectly environmentally sustainable flat in the world is useless if no one wants to wear it. And as I mentioned earlier, footwear cannot be recycled into new footwear at the end of its life, so we want our shoes to last a really long time. That means they need to be design forward and comfortable, too.
My Top Picks for More Sustainable and Ethical Flats
Keeping all of that in mind, these more sustainable flats brands meet this criteria, albeit to various extents. Some err more on comfort while some more on style. Some have admirable levels of transparency and social impact, while other brands have more of a focus on their ecological impact. I’ve included descriptions alongside each brand as well as a summary of conscious qualities so you can find a brand that meets your priorities best. And, of course, a price range so you know what makes sense for your budget as well.
Some that this guide includes affiliate links which means we may earn a commission if you shop through these links. As always, brands featured in shopping guides are brands that meet our strict sustainability criteria that we think you’ll love.
1. ALOHAS
Spanish brand ALOHAS flips the typical fashion production system on its head with its on-demand model.
Instead of overproducing thousands of shoes to later discount them, ALOHAS does the exact opposite. Its newest styles are available for pre-order at a discount of 30%, so the footwear brand can more accurately forecast demand. Then the shoes — like their flats — are primarily made by local artisans in Spain and Portugal. The brand regularly shows the behind the scenes of their production on their social media.
Conscious Qualities: On-Demand Production, Locally Made
Size Range: EU 35-42 (US 5-11)
Price Range: $195-$225
2. Rothy’s
If you’re looking for flats for all-day wear at work or running errands, Rothy’s is my recommendation with their cushy insoles. The brand makes their more sustainable flats from recycled plastic bottles, as well as materials like hemp and merino wool, but they still look sleek enough for the office.
While I might not wear Rothy’s flats to a fashion event (I prefer smooth leather for more elevated occasions), they are more than stylish enough to wear to most of my real-life scenarios. My favorite part about Rothy’s, though, is that they are machine washable.
Materials: Recycled & Natural Materials, Owns One Factory (undisclosed percentage of production)
Size Range: US 5-13
Price Range: $99-$165
3. Vivaia
Vivaia has the most adorable sustainable Mary Janes made from recycled plastic bottles. The adjustable straps and arch support make Vivaia’s Mary Janes suitable for all-day comfort, even if your feet are typically prone to slipping out of flats.
This vegan footwear brand also makes square-toe and pointed-toe flats for a more elevated look. And of the several recycled plastic bottle footwear brands on the market today, Vivaia tends to have the most elevated designs in my opinion.
Conscious Qualities: Vegan, Recycled Materials
Size Range: US 5-11
Price: $97 – $116
4. The RealReal
The RealReal is an authenticated luxury resale platform with contemporary, designer, and high-end luxury brands. Depending on your priorities you can find shoes in anywhere from pristine condition (but higher priced)) to “fair” or even “as is” for the largest discount from full price.
You don’t always have as many options aesthetically when shopping more sustainably, so I like to go to The RealReal when I’m looking for specific styles. I was recently looking for Mary Janes with feminine detailing and came across Larroude Flats on The RealReal, where I purchased a pair of neutral scalloped accent flats. (Pictured here!)
Conscious Qualities: Secondhand
Size Range: US 3.5-14
Price Range: $9+
5. ESSĒN
ESSĒN elegant, minimalist footwear is artisan handcrafted from Leather Working Group-certified leather in solar-powered facilities in Italy, Portugal, and Spain. Each shoe also comes with a product passport where you can view the step-by-step journey that product took through the brand’s supply chain from raw material to manufacturing to packaging and distribution.
Beyond transparency and responsible manufacturing, ESSĒN’s slow fashion business model prevents overproduction by operating on a made to order basis. Meaning while sizes and styles are predefined, the shoes are only produced after they’ve been ordered.
Conscious Qualities: LWG Certified, Supply Chain Transparency, On Demand Production
Size Range: EU 35-44 (US 4-13)
Price Range: $295-$450
6. Allbirds
Another comfort-first footwear option besides Rothy’s is Allbirds. The brand creates lightweight, super smooth and breathable flats from tree fibers, aptly called “Tree Breezers”. The (washable) shoes are also soft enough to wear without socks.
The Allbirds Tree Breezers are far more comfortable than typical flats, though I find that the Rothy’s are slightly comfier.
Conscious Qualities: Natural materials (FSC-Certified eucalyptus, castor mean oil, sugarcane EVA)
Size Range: US 5-11
Price Range: $105-$125
7. Darzah
Fair trade certified by Fair Trade Federation, Darzah’s ethical flats are entirely hand-embroidered and handcrafted in Palestine from locally sourced leather.
The tatreez flats from this nonprofit are embroidered by refugee and low-income women artisans in the West Bank with this traditional Palestinian techniques.
Conscious Qualities: Sustains Heritage Crafts, Fair Trade Certified
Size Range: EU 36-41 (US 6-10)
Price Range: $199 – $209
8. Nisolo
If you’re seeking a quality pair of classic leather flats ideal for your capsule wardrobe, Nisolo is a strong pick. Nisolo’s flats are handcrafted by artisans using leather sourced from a Leather Working Group certified tannery.
I’ve been wearing my Nisolo shoes for many years and can attest to their quality and durability.
That said, the brand has recently turned over to new ownership and now has significantly less information about their sustainability and ethics in their supply chain. I will be keeping a close eye on this brand to see if it continues to uphold the values Nisolo has long held.
Conscious Qualities: LWG-Certified, Artisan Handcrafted
Size Range: US 5-11
Price: $138 – $198
For More Slow Fashion Content:
You May Also Want to Check Out:
The Best Affordable Ethical Fashion Brands
Responsibly Made Vegan Shoe Brands
15 Brands with Ethical Boots to Rock this Fall (and Beyond)
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Green Living
Earth911 Inspiration: What Provides Survives — Simon M. Lamb
Today’s quote is from writer, businessman, and conservationist Simon M. Lamb. In his book, Junglenomics: Nature’s Solutions to the World Environment Crisis, he suggests that nature provides solutions to help us reform our environmentally destructive economic practices.
Lamb writes, “As in nature, so in economics — what provides survives.”
Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click the poster to get a larger image.
Editor’s Note: This poster was originally published on March 27, 2020.
The post Earth911 Inspiration: What Provides Survives — Simon M. Lamb appeared first on Earth911.
https://earth911.com/inspire/earth911-inspiration-what-provides-survives-simon-m-lamb/
Green Living
Stop the Summer Reading Slide With Eco-Themed Kids’ Books
Summer is a time for playing outside and enjoying the environment. At least one study has shown that playing outside as a child is an important predictor of protecting the environment as an adult. But parents need to ensure kids keep up their reading skills, which often slide over the summer.
These books with environmental themes, sorted by reading level, will improve both your kids’ literacy and their environmental awareness. We suggest reading them in a treehouse or on a picnic blanket in the sun.
Earth911 teams up with affiliate marketing partners to help fund our Recycling Directory. If you purchase an item through one of the affiliate links in this post, we will receive a small commission.
Picture Books
A Leaf Can Be …
by Laura Purdie Salas
A leaf can be a … shade spiller, mouth filler, tree topper, rain stopper. Find out about the many roles leaves play in this poetic exploration of leaves throughout the year. Pair it with the companion volumes A Rock Can Be … and Water Can Be … for a full nature-cycle set.
The Tantrum That Saved the World
by Megan Herbert and Michael E. Mann
A little girl inherits a huge problem she didn’t ask for — and then channels strong emotions into positive action. Co-written by climate scientist Michael E. Mann, the second half explains the science of climate change in age-appropriate language and closes with a kid-friendly action plan.
Seeds of Change: Wangari’s Gift to the World
by Jen Cullerton Johnson
It’s never too early for children to see examples of strong women who make the world a better place. This picture-book biography of Nobel Peace Prize winner Wangari Maathai illustrates the often-overlooked intersection between ecology and justice, which makes this example even better.
We Are Water Protectors
by Carole Lindstrom, illustrated by Michaela Goade
New to this list. Winner of the 2021 Caldecott Medal, the first awarded to a Native American illustrator, this lyrical, gorgeously painted book follows an Ojibwe girl who rallies her community to defend the water against a “black snake” pipeline. It introduces the youngest readers to Indigenous environmental stewardship and the idea that water is life.
Books for Younger Middle Grade
The Magic School Bus and the Climate Challenge
by Joanna Cole
Trust the beloved kids’ science series Magic School Bus to explain the facts of global warming in ways kids understand, and to give them ideas about how they can help. Ms. Frizzle takes the class from the Arctic to the equator to see the signs of a warming planet firsthand.
The Last Bear
by Hannah Gold
New to this list. There are no polar bears left on Bear Island, or so April’s father tells her when his research takes them to a remote Arctic outpost. Then April spots one: hungry, lonely, and far from home. Hannah Gold’s award-winning debut (a Waterstones Children’s Book Prize and Blue Peter Book Award winner) pairs a tender friendship story with a clear-eyed look at melting sea ice, illustrated throughout by Levi Pinfold.
Operation Redwood
by S. Terrell French
The environmental movement is too often associated with white people. In Operation Redwood, a biracial boy challenges his rich relatives to look past the profit motive and protect an old-growth redwood grove on property they own.
Books for Middle-Grade Tweens
Two Degrees
by Alan Gratz
New to this list. From the #1 New York Times bestselling author of Refugee, this fast-moving novel braids together three kids facing three climate disasters — a California wildfire, stranded polar bears in Manitoba, and a Florida hurricane — into one connected story. It won the 2023 Green Earth Young Adult Book Award and reads like a thriller, which makes it a strong pick for reluctant readers.
Gorilla Dawn
by Gill Lewis
Two children living in the Congo’s war zone risk everything to protect a captured baby gorilla from a life in captivity. Although not graphic, this book is intense. It addresses the impact of violence on children and wildlife and reveals the connection between the rare-earth minerals in consumer electronics and devastating destruction in Africa.
Squirm
by Carl Hiaasen
While not as overtly environmentalist as the well-known Hoot, Hiaasen’s eco-adventure features tween protagonists who care about animals and appreciate the natural world more than the adults around them — here, a Florida kid who heads to Montana to find his father and ends up tangling with poachers, a spy drone, and a grizzly. His characteristic irreverent humor is on full display.
The Last Wild
by Piers Torday
A boy who can talk to animals — but not people — fights against extinction in a world where a virus has wiped out nearly all wildlife. The first book in a gripping trilogy, it’s a natural conversation-starter about biodiversity loss and what a landscape looks like once the wild things are gone.
The Casket of Time
by Andri Snær Magnason
From poetry to nonfiction, books by Icelandic author Andri Snær Magnason are unified by environmental concern. Now available in English, his 2013 novel for tweens and teens, The Casket of Time, tells the story of Sigrun, a teenager whose TimeBox® opens too early. Her family entered the TimeBoxes to sleep out “the situation,” but now she finds herself among the few who are left awake to fix the world. Younger readers will enjoy his first children’s book, The Story of the Blue Planet.
Make the Most of Summer Reading
A few simple habits help these books do double duty — building reading stamina and environmental awareness at the same time:
- Read outside. Pairing a nature story with time in a backyard, park, or trail reinforces the connection the research points to between outdoor play and lifelong environmental care.
- Borrow before you buy. Most of these titles are available through your local library or its e-book app, which keeps reading low-cost and low-waste. Buy the keepers your kids want to read again.
- Talk about the action steps. Several of these books — The Tantrum That Saved the World, Two Degrees, Old Enough-style activist stories — end with concrete things kids can do. Pick one and try it together.
- Pass them on. When your family outgrows a book, donate it to a school, Little Free Library, or shelter so it keeps circulating instead of heading to the recycling bin.
Editor’s Note: This article was originally published by Gemma Alexander on May 10, 2019, and was most recently updated with new titles in June 2026.
The post Stop the Summer Reading Slide With Eco-Themed Kids’ Books appeared first on Earth911.
https://earth911.com/inspire/eco-themed-kids-books/
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