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How Effective Are Carbon Credits in Corporate Net Zero? SBTi Speaks

The Science Based Targets initiative (SBTi), the leading authority on corporate climate goals, has released new research that suggests carbon credits may not be effective for offsetting value chain emissions. This marks a significant shift from earlier plans, which had proposed a broader role for carbon credits.

The SBTi’s review, based on various third-party studies, finds that many carbon credits fall short of delivering the intended environmental benefits. This revelation suggests that reliance on carbon credits might hinder decarbonization efforts and limit the flow of climate finance.

The report’s findings could significantly impact the carbon offset market, which has been scrutinized for its effectiveness in delivering promised emissions reduction. 

SBTi’s New Findings Challenge Carbon Credit Market

Founded in 2015, SBTi’s mission is to establish science-based target setting as a standard for corporate climate action. It provides guidelines and validation for companies aiming to meet net zero targets, initially requiring 90-95% decarbonization by 2050 and neutralizing remaining emissions.

Earlier this year, SBTi proposed revising its Corporate Net-Zero Standard to include carbon credits for managing Scope 3 emissions, which are the most challenging to control and often represent the majority of a company’s emissions. This proposal led to controversy within SBTi, resulting in staff concerns and calls for leadership changes.

The SBTi board later clarified that any changes regarding carbon credits would be evidence-based and that a discussion paper would be published before finalizing the new standard.

Recent research by SBTi indicates that many carbon credits are “ineffective” in achieving meaningful climate impact and could potentially hinder net-zero progress and reduce climate finance. The research acknowledges the limitations of existing studies but calls for more evidence to better assess the effectiveness of carbon credits.

The SBTi report highlights that 84% of evidence submissions argue against treating carbon credits as interchangeable with other emission reduction methods, deeming it illogical or counterproductive to global mitigation goals.

Around half of the submissions support contribution claims over offsetting or compensation claims. The SBTi received 111 unique evidence pieces, including research studies and white papers, which will inform updates to its Corporate Net-Zero Standard—a framework guiding corporate decarbonization.

SBTi’s Game Plan: Revising Corporate Net-Zero Standard

The report’s findings are expected to reinforce SBTi’s credibility within the industry, according to experts. They praised the review’s focus on the science of carbon credits, suggesting it restores the SBTi’s relevance in guiding corporate climate action amidst significant external pressures.

Sue Jenny Ehr, the interim CEO of SBTi, stressed that the findings should be viewed within the context of the reviewed evidence, without making broad generalizations. Ehr also said that:

“Targets are the first step to decarbonization and it is important that the SBTi conducts a comprehensive process to revise the Standard to help companies take the lead on climate action and drive down emissions.”

Interim CEO Sue Jenny Ehr stressed the importance of a thorough revision process to support effective climate action and emission reductions.

Alberto Carrillo Pineda, SBTi’s Chief Technical Officer, stated that the review aims to provide a nuanced understanding of the carbon credits debate, which has become highly polarized. Pineda further remarked that the standard-setter stresses the importance of prioritizing direct decarbonization for climate action. 

The SBTi plans to release a draft of the revised Corporate Net-Zero Standard for public consultation in late 2024. 

A Carbon Credit Market Shake-Up: A Call for Rethinking Emissions Strategies

Ideally, a carbon credit represents a ton of carbon dioxide emissions that have been either removed from or prevented from entering the atmosphere, often through projects like reforestation or renewable energy. It’s also called carbon offsets in voluntary carbon markets.

The carbon credit market, estimated by BloombergNEF to potentially expand from $2 billion to $1 trillion with right rules, is driven by the recognition that companies will struggle to achieve the required emissions reductions to meet the 1.5°C target set by the Paris Agreement.

projected growth of carbon offset demand

These market instruments can be valuable if used correctly and if they incentivize the right outcomes, according to Pineda. 

Efforts are underway to address the risks associated with carbon credit trading. For instance, new US guidelines aim to restore trust in the voluntary carbon market (VCM), with Treasury Secretary Janet Yellen noting its potential as a powerful tool against climate change if properly regulated. The US Commodity Futures Trading Commission is also preparing to finalize its carbon credit guidance by the end of the year.

In conclusion, the SBTi’s report calls for a more stringent evaluation and application of carbon credits. The initiative’s renewed emphasis on science and rigorous standards aims to ensure that carbon credits contribute meaningfully to climate goals and do not undermine broader decarbonization efforts.

The post How Effective Are Carbon Credits in Corporate Net Zero? SBTi Speaks appeared first on Carbon Credits.

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AstraZeneca Turns Up the Heat: New Program Tackles Industry’s Toughest Emissions

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AstraZeneca Turns Up the Heat: New Program Tackles Industry’s Toughest Emissions

Industrial heat production makes up a large share of global emissions. About 18% of all greenhouse gas emissions come from heat used in factories, plants, and manufacturing processes. This type of heat is hard to decarbonize because it often requires high temperatures that are still powered by fossil fuels like natural gas. 

To tackle this challenge, AstraZeneca, together with Secaro and ERM, launched the Clean Heat Program. The initiative helps companies measure, plan, and reduce industrial heat emissions across their supply chains.

Rob Williams, Senior Director of Sustainable Procurement at AstraZeneca, said:

“It’s clear that a programme like this is the fastest and most effective way to decarbonise heat in our supply chain. We are long-term partners with Secaro and ERM, and now we’re expanding relationships with peers, buyers from other industries and suppliers to plan, fund and launch the projects that will make heat decarbonisation a reality.”

Industrial Heat: The Hidden Carbon Giant

Fossil fuels still supply most industrial heat energy today. Cleaner alternatives like electrification, hydrogen, or biofuels often cost more. They also require new technology and infrastructure.

Despite its importance, industrial heat has received less focus than clean electricity or transport. In many industries, heat drives fundamental operations, from making chemicals to processing food. Because of this, experts say improving how heat is produced is key to cutting industrial emissions.

Clean Heat Program: Turning Plans into Action

In March 2026, AstraZeneca teamed up with ERM and Secaro to launch the Clean Heat Program. This initiative aims to help companies reduce emissions tied to industrial heat across their supply chains.

By combining data tools, technical support, and financing options, the program aims to make it easier for industrial facilities to adopt low-carbon heat solutions and accelerate decarbonization.

AstraZeneca is joining as a founding partner. The company has its own near‑term climate goals. By 2026, it aims to cut 98% of its Scope 1 and 2 emissions from operations compared to a 2015 baseline.

Astrazeneca
Source: Astrazeneca

The pharma giant has already achieved 88.1% reduction by the end of 2025. Its long‑term target is to reach net zero by 2045, including deep cuts in emissions across its suppliers and partners.

The Clean Heat Program is designed to go beyond simple planning. It aims to help companies move from studying options to actually acting on decarbonizing heat.

The program combines:

  • Supply chain data tools that show where heat is used and emitted.
  • Technical support to find practical ways to reduce emissions.
  • Financing options to help companies afford projects that cut heat emissions.

Secaro maps heat emissions across supply chains while ERM designs bankable projects, heat pumps, biomass conversion, and electrification upgrades. Notably, financing leverages EU funds and carbon credit revenue to de-risk upfront costs, moving companies from analysis to implementation.

Unlike many efforts that focus on one plant or site, the program looks at supplier networks. This broader view helps companies pinpoint where changes will have the biggest impact.

Why High-Temperature Heat Is Hard to Replace

Industrial heat is one of the largest sources of industrial emissions. According to the International Energy Agency, around 70% of industrial energy demand goes to producing heat for processes such as steel, cement, and chemicals.

Industrial Heat Emissions vs Net-Zero Pathway IEA
Estimates based on industrial CO₂ emissions data from the International Energy Agency. Around 70–75% of industrial energy use is for heat, according to IEA analysis.

Estimates from IEA data show that heat-related emissions are about 6.5 gigatonnes of CO₂ each year. This underscores the significant decarbonization needed.

The same analysis suggests that these emissions must drop to less than 1 gigatonne by 2050. This pathway needs quick action from various industries. It also requires strong investment in technology and changes in supply chains to cut emissions in high-temperature processes.

Industrial heat often uses natural gas or other fossil fuels. While electricity can now come from wind or solar, renewable options for high‑temperature heat are still emerging. Solutions such as electrification, biomass fuels, or hydrogen require new equipment and deep planning.

Electrification technologies work for low-temperature heat below 200°C. But industries that need higher heat still rely on fossil fuels. Secaro’s data show that 80% of industrial energy consumption is tied to heat, and 60% of these come from natural gas.

This complexity makes industrial heat one of the hardest parts of decarbonization — even for companies with net‑zero goals. In many cases, heat emissions make up a large share of a company’s direct emissions, known as Scope 1 emissions. 

Currently, less than 10% of sites use biofuels or other renewable energy. Industry forecasts suggest that renewable heat may reach only 15% of industrial use by 2028 unless strong action is taken.

CURRENT INDUSTRIAL HEAT EMISSIONS AND FUTURE RENEWABLE HEAT FORECAST

Pressure’s On: Regulators, Investors, and Rising Energy Costs

Pressure to cut heat emissions is growing from both regulators and investors. New rules such as the European Union’s Carbon Border Adjustment Mechanism (CBAM) and updated disclosure requirements from the U.S. Securities and Exchange Commission (SEC) require more detailed emissions reporting and climate risk disclosure.

Companies that ignore their emissions might face penalties. They could also lose contracts with buyers who want cleaner supply chains.

Energy price volatility also plays a role. Firms that rely on fossil fuels for heat may face wide swings in energy costs. Decarbonizing heat can help companies stabilize fuel expenses and reduce exposure to price shocks, which investors increasingly watch closely.

Tools and Support for Heat Decarbonisation 

Secaro’s data platform is central to the program. It now offers heat-specific insights, which show where emissions are highest and highlight chances for change. The platform links buyers, suppliers, and solution providers to highlight high‑impact decarbonization actions.

ERM steps in with its technical expertise. It helps companies assess options and build project plans to attract investment.

These can include:

  • Higher energy efficiency
  • Switching to low-carbon fuels
  • Installing heat recovery systems
  • Adopting new technologies, like high-temperature heat pumps

Financing is also part of the program. Many industrial heat projects stall because of upfront costs. The initiative aims to connect companies with financing options, including funds based in the European Union and other mechanisms that help lower financial barriers.

Markets Are Warming Up: Forecasts for Industrial Decarbonization

Efforts like the Clean Heat Program are significant as the market for industrial decarbonization is growing. A recent market outlook projects that global industrial heat decarbonization could grow steadily over the next decade.

From 2025 to 2033, the market is expected to expand at a compound annual growth rate (CAGR) of about 6%, reaching an estimated $380 billion by 2033.

industrial heat and decarbonization market forecast

Technologies such as industrial heat pumps are also gaining traction. These devices can reuse waste heat and reduce energy losses. A market forecast shows that the global industrial heat pump market will rise to over 13,150 units by 2035. Revenues may exceed $9.1 billion by that time.

Even though many low‑carbon heat solutions exist, adoption has been slow. For example, only a small share of industrial sites in some sectors currently use renewable heat sources. Without stronger action, forecasts suggest renewable heat may reach only around 15% of industrial heat use by 2028.

A Clear Path for Companies and Supply Chains

The Clean Heat Program offers companies a way to close the gap between their climate goals and the real challenges of industrial heat. It helps companies move beyond early analysis and toward real projects that reduce emissions, improve energy security, and meet investor and regulatory expectations.

For supply chain partners and smaller suppliers, the program can lower barriers to entry. Many small and mid‑tier suppliers struggle to access data, technical support, or financing. This initiative aims to change that by giving a clearer path to decarbonization. If widely adopted, this approach could help reduce significant emissions from industrial heat worldwide and support broader climate goals.

The post AstraZeneca Turns Up the Heat: New Program Tackles Industry’s Toughest Emissions appeared first on Carbon Credits.

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Reliance and Samsung C&T $3B Green Ammonia Deal Powers India’s Hydrogen Exports

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India’s clean energy transition is entering a new phase. Reliance Industries Limited (RIL) has signed a long-term green ammonia supply agreement with Samsung C&T Corporation. The deal, worth over $3 billion, will run for 15 years starting in the second half of FY2029.

This agreement reflects a structural shift in global energy markets. India is positioning itself not just as a clean energy producer, but as a future exporter of green fuels.

At the same time, the deal highlights a growing global race to secure long-term supplies of low-carbon energy. As industries look to decarbonize, green hydrogen and ammonia are becoming critical building blocks of the future energy system.

India’s Hydrogen Vision Meets Global Demand Reality

The agreement aligns with India’s broader policy push. Led by the Ministry of New and Renewable Energy, the National Green Hydrogen Mission aims to turn the country into a global hub for hydrogen production and exports.

The government has proposed around $2.2 billion in funding through 2030. Its targets are ambitious. India plans to build at least 5 million metric tonnes of annual green hydrogen capacity, supported by 125 GW of new renewable energy.

The economic and environmental impact could be substantial. Investments may exceed ₹8 lakh crore. The mission could create over 600,000 jobs while cutting fossil fuel imports by ₹1 lakh crore. In addition, it aims to reduce around 50 million tonnes of greenhouse gas emissions each year.

INDIA GREEN HYDROGEN

However, market realities remain complex. As of August 2025, about 158 hydrogen projects were under development. While announced capacity is already more than double the government’s target, only a small fraction is under construction or operational. This gap highlights execution risks.

Reliance Builds a Fully Integrated Green Energy Platform

To capture this opportunity, Reliance is building a deeply integrated clean energy ecosystem. The company is not only producing green hydrogen but also controlling the entire value chain.

This includes renewable power generation, energy storage, hydrogen production, and downstream products like green ammonia. A key focus is domestic manufacturing of critical technologies such as solar modules, battery systems, and electrolysers.

This strategy serves two purposes:

  • First, it reduces costs by localizing supply chains.
  • Second, it strengthens India’s position as a manufacturing hub for clean energy technologies.

At the center of this ecosystem is the Dhirubhai Ambani Green Energy Giga Complex in Jamnagar. Spread across 5,000 acres, it will house multiple gigafactories producing solar panels, batteries, electrolysers, fuel cells, and power electronics.

reliance green hydrogen
Source: Reliance

In parallel, Reliance is developing a large renewable energy project in Kutch. By combining solar, wind, and storage, the project will provide round-the-clock clean electricity. This power will feed into hydrogen and ammonia production facilities in Jamnagar.

The company has also committed to achieving net-zero emissions by 2035, placing it among the more aggressive corporate climate targets globally.

Samsung’s Offtake Deal Brings Stability to the Green Hydrogen Market

The partnership with Samsung C&T plays a crucial role in addressing one of the hydrogen sector’s biggest challenges—demand uncertainty.

By securing a 15-year offtake agreement, Reliance gains revenue visibility. This makes it easier to finance large-scale projects. At the same time, Samsung C&T Corporation benefits from a stable and cost-competitive supply of green ammonia.

The company operates across more than 40 countries and is active in trading industrial materials and developing renewable energy projects. Access to green ammonia strengthens its ability to decarbonize operations and expand its clean energy portfolio.

This is particularly important as global companies face rising pressure to meet environmental, social, and governance (ESG) targets. Green ammonia can be used in fertilizers, as a hydrogen carrier, and even as a shipping fuel. Therefore, securing supply early provides a strategic advantage.

From Slow Start to Rapid Scale: McKinsey and PwC Map Hydrogen Growth

Global demand trends add another layer to the story. According to McKinsey & Company, clean hydrogen demand could reach between 125 and 585 million tonnes per year by 2050. This is a sharp increase from today’s levels, where nearly 90 million tonnes of hydrogen are still produced using fossil fuels.

In the near term, demand growth is expected to remain gradual. McKinsey notes that traditional sectors like fertilizers and refining will drive early adoption as they switch from grey to cleaner hydrogen. However, newer applications—such as steelmaking, synthetic fuels, and heavy transport—will likely scale up after 2030, accelerating overall demand.

green hydrogen
Source: McKinsey

While long-term demand looks strong, short-term growth is expected to be gradual. Insights from PwC suggest that hydrogen demand will remain limited until 2030.

There are several reasons for this. First, most current projects are still in early stages and operate at relatively small scales. Many electrolyser facilities today have capacities below 50 MW. Even planned projects, which may exceed 100 MW, are still small compared to existing fossil-based hydrogen plants.

Second, infrastructure development takes time. Building pipelines, storage systems, and export terminals can take seven to twelve years. Without this infrastructure, large-scale hydrogen trade cannot take off.

As a result, PwC expects stronger demand growth after 2030, with a more rapid acceleration after 2035. This timeline aligns with broader climate goals and the need to scale clean energy systems globally.

green hydrogen demand
Source: PwC

Challenges Still Loom Over the Sector

Despite growing momentum, the green hydrogen sector faces several hurdles. High production costs remain a major barrier. In many regions, green hydrogen is still more expensive than fossil-based alternatives.

In addition, global standards are still evolving. Different countries use different definitions for “green” or “low-emission” hydrogen. This creates uncertainty and complicates international trade. Demand visibility is another concern. Although many projects have been announced, actual uptake depends on policy support, pricing mechanisms, and technological progress.

These challenges explain why only a small portion of announced capacity has moved into construction or operation so far.

In conclusion, the Reliance-Samsung deal highlights a key turning point. It shows how large-scale, long-term agreements can unlock investments and accelerate project development.

At the same time, it signals India’s growing role in the global hydrogen economy. With strong policy backing, rising investor interest, and integrated industrial strategies, the country is building a foundation for large-scale exports of green fuels.

The post Reliance and Samsung C&T $3B Green Ammonia Deal Powers India’s Hydrogen Exports appeared first on Carbon Credits.

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Who Will Drive the Next Wave of Carbon Credit Demand? Insights from AlliedOffsets

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Who Will Drive the Next Wave of Carbon Credit Demand? Insights from AlliedOffsets

The voluntary carbon market (VCM) lets companies buy carbon credits to offset their greenhouse gas emissions. AlliedOffsets, a data and technology firm for carbon offsetting, tracks this market closely. Their database covers more than 36,000 projects, over 28,000 buyers, and billions of tons of carbon that have been issued or retired. 

The VCM is growing fast. Over the last five years, most buyers have come from technology, telecommunications, and energy. Other sectors, like industrials, manufacturing, financial services, and aviation, also participate, though in smaller amounts.

The United States, the United Kingdom, France, Germany, and Japan have the most buyers, showing that developed countries lead the market.

As the market grows, new companies and sectors are expected to join. AlliedOffsets studied over 130,000 companies to predict who will likely buy carbon credits next. This helps sellers, project developers, and policymakers focus their efforts where demand is likely.

LtB Model: Predicting the Next Wave of Credit Buyers

AlliedOffsets uses a model called Likelihood to Buy (LtB). It looks at companies active before and since 2024, and even those that have never bought credits publicly. The company stated:

“Ranking specific companies’ likelihoods and identifying patterns in their unifying traits informs market suppliers and intermediaries about who to pivot engagement towards. Understanding the features that play the greatest roles in determining companies’ likelihoods, meanwhile, is vital for highlighting wider drivers for the growth of the market, which serve as levers for policymakers and signals for companies themselves.”

The model includes data from 36 global registries, covering both non-anonymous purchases and retirements. It looks at several key factors that affect a company’s likelihood to buy, including:

  • Abatement potential – how easy it is for the company to reduce emissions.
  • Data center usage – companies with large data centers use more energy and may buy more credits.
  • Headquarters country – companies in the US, UK, and China lead predicted purchases.
  • Internal carbon pricing – companies with higher carbon costs buy more credits.
  • Net-zero targets – companies with short-term or long-term climate goals are more likely to buy.
  • Sector – aviation, energy, and tech tend to buy more due to rules and public pressure.
  • Annual profit or loss – profitable firms are more able to purchase carbon credits.
factors for Likelihood to Buy VCM
Source: AlliedOffsets

The model also uses SHAP analysis to show which factors influence predicted buying the most. Companies that recently bought credits are weighted higher. Some sectors, like aviation, are manually marked as high-likelihood because of rules like CORSIA, which requires airlines to offset emissions.

AlliedOffsets also separates companies into new entrants and returning buyers, helping track demand trends.

Forecasted Carbon Credit Demand

AlliedOffsets predicts that new and returning buyers will need about 281 million credits per year. This comes from over 11,500 companies with characteristics similar to current buyers.

The demand by project type is expected to have this composition:

VCM demand by project type AlliedOffsets
Source: AlliedOffsets

Demand for forestry projects is rising, partly because of forward contracts, which made up 55% of the 147 million credits negotiated in 2025. 

carbon credit offtakes annual 2025 Sylvera
Source: Sylvera

By country, the greatest demand will come from the U.S., China, UK, France, Germany, and Brazil. 

VCM credits forecasted demand by country and sector
Source: AlliedOffsets

Aviation will be a big factor because airlines must offset emissions under CORSIA rules. Energy and technology companies in the US, like AT&T, IBM, and Ingram Micro, are likely to enter or re-enter the market.

Moreover, new entrants will expand the buyer base, per AlliedOffsets analysis. These include consumer goods, professional services, healthcare, and industrial firms. Many come from countries with fewer buyers so far, like Turkey and Belgium.

Financial Impact of Returning and New Buyers 

AlliedOffsets estimates that new and returning buyers will spend around $2.27 billion per year. Sector contributions are expected as follows, with aviation and energy leading the pack:

  • Aviation: over $800 million per year (about one-third of total).
  • Energy and Technology & Telecommunications: substantial ongoing purchases, over $300 million a year.
  • Consumer services, industrials, financial services, professional services: smaller but steady spend.

sectors expected to lead VCM demand forecast
Source: AlliedOffsets

Returning buyers bought nearly 7 million credits in previous years. ExxonMobil accounted for 66% of these purchases through both forward contracts and OTC deals. Other companies, like ArcelorMittal, invest in low-emission technology, reducing the need to buy credits.

New entrants, especially airlines, will increase activity. Credits purchased for CORSIA compliance must match emissions for international flights to and from ICAO member states.

Overall, growth in both returning and new buyers shows that corporate demand for carbon credits is likely to rise sharply. Companies that belong to initiatives like RE100, SBTi, Race to Zero, or NZBA are more likely to participate in the voluntary carbon market.

A Turning Point and Future Forecasts: Supply, Demand, and Policy Drivers

In 2025, the voluntary carbon credit market saw big changes. Total retirements fell to about 168 million tonnes, and new issuances dropped to around 270 million tonnes, the lowest since 2020.

Despite this, spending rose to roughly $1.04 billion, up from $980 million in 2024. The average price per credit also climbed to about $6.10, showing that buyers are paying more for high-quality, trusted credits rather than just buying large amounts.

carbon credit price 2025 MSCI

Companies are now choosing credits with strong monitoring and real climate impact. Nature-based projects, like afforestation and reforestation, did better than older REDD+ credits.

Forward contracts also grew, with over $12 billion signed in 2025, even though these will deliver only about 10 million credits a year through 2035. This shows that many companies want to secure the future supply of trusted credits. These trends match forecasts from AlliedOffsets, where demand is expected to rise for durable, high-quality carbon credits.

AlliedOffsets keeps expanding its database, now covering over 60,000 companies. Adding historical emissions data and checking with initiatives like the Forest Stewardship Council and Science Based Targets will improve forecasts.

Analysts expect supply limits may appear in forestry and land use projects as demand grows. Engineered removals, chemical processes, and industrial projects will also get more attention. Large investments by companies like Google and Amazon, which pledged $100 million to superpollutant removal projects by 2030, are expected to drive this.

Returning and new buyers, led by aviation, energy, and tech, will shape the next wave of demand. Understanding these patterns helps policymakers, intermediaries, and project developers plan supply and engagement strategies.

The voluntary carbon market is entering a new growth phase, driven by rules, climate commitments, and better forecasting tools. With models like Likelihood to Buy, market participants can plan ahead. Forestry, renewable energy, and industrial projects are likely to see the biggest benefits as corporate demand grows worldwide.

The post Who Will Drive the Next Wave of Carbon Credit Demand? Insights from AlliedOffsets appeared first on Carbon Credits.

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