Note: This post distills and extends ideas from our Nov. 1 post, The Carbon-Tax Nimby Cure.
From the East Coast to Idaho’s high desert, big green-energy investments are foundering.
Composite of (top) first U.S. SMR complex (NuScale facility, artist’s depiction) and (below) offshore wind farm (Orsted’s UK Hornsea facility). Neither was in line for more than token revenues tied to displaced carbon emissions. Both have been cancelled.
Just in the past week, Danish wind giant Orsted scuttled the 2,248-megawatt Ocean Wind farm it was developing off New Jersey’s Atlantic coast, while NuScale scrapped its planned 462-MW complex of six 77-MW small modular reactors (SMRs) near Idaho Falls.
Both ventures were viewed as door-openers to new large-scale U.S. carbon-free green power. They would have contributed mightily to decarbonizing their respective grids, taking the place of fossil fuel electricity now spewing nearly 4 million metric tons of carbon dioxide each year.
Their demise, along with dimming prospects for Equinor’s 2,076-MW Empire Wind farm off Long Island, NY, suggest that the U.S. is moving away from, not toward, the vaunted crossover point at which big green-energy investments will come seamlessly to fruition fast and hard enough to rapidly decarbonize our grids.
The 1983 title denoted “hard energy” facilities like giant power stations and LNG terminals. Nowadays it also seems apt for big green-energy projects.
The causes are no mystery: supply bottlenecks, spiraling materials costs, 40-year-high interest rates, Nimby obstruction. Not all of these will necessarily persist, but right now the combination looks daunting. Big energy projects, once derided as “brittle” by energy guru Amory Lovins, are rife for negative synergies. Nimbys have little trouble stretching project schedules and imposing punishing interest costs, particularly on big wind farms, a phenomenon we wrote about a week ago in The Carbon-Tax Nimby Cure.
Alas, Joe Biden’s Inflation Reduction Act is not a panacea. IRA incentives are targeted primarily at EV’s, rooftop solar, heat pumps, batteries and factories. They are not going to refloat stalled clean power projects. That push will have to come from somewhere else.
What a Robust Carbon Price Could Do for Green Energy
A robust carbon price could provide much of that push. Not a token price like RGGI’s $15, which is the per-metric-ton value of the 4Q 2023 permit price in the northeast US Regional Greenhouse Gas Initiative electricity generation cap-and-trade program; but $50 or more, preferably $100.
Of late I’ve been calculating how much profit a robust carbon price could inject into clean-energy bottom lines. The numbers are so astounding that I checked and rechecked them. Here’s one: A $100/ton carbon price in NY would allow Empire Wind to charge an additional $200 million or more each year for its output. How? Because the tax would raise the “bid price” for natural gas-generated electricity, the dominant power source and thus the price-setter on the downstate grid by so much — $30 to $35 per MWh, I estimate — that Empire Wind’s 7.25 million MWh’s a year could extract an additional $240 million in its power purchase agreement with the NY grid operator.
Lots to see here. The dollar figures, including the $/MWh bottom lines, are derived off-screen. Added revenues will be less if gas generators lower their grid prices somewhat, but will be more if the methane fee enacted as part of the 2022 IRA comes into play.
Same goes for NuScale. I estimate that its Idaho SMRs could command an additional $100 million a year (less than for Empire Wind because the project is smaller). This additional value equates to $29 per MWh. With that project’s cancellation being chalked up to a $31/MWh climb in costs since 2021 to $89 per MWh, as per a report by the anti-nuclear Institute for Energy Economics and Financial Analysis, that additional value is is no small thing.
These added payments are not “subsidies” to the clean-energy providers. They arise by slashing ongoing subsidies now enjoyed by fossil fuel providers and processors — in this case the methane-gas extractors and the electricity generators that burn the fuel — through carbon pricing. The added payments will come about as the carbon price forces the gas generators to raise their sale price to the grid (to recoup their higher price to purchase the gas), which then creates room for Empire (or NuScale) to raise *its* prices.
Every cent of the carbon tax revenues will remain fully available for public purposes, whether to support low-income ratepayers, or invest in more clean energy or community remediation, or, our preference at CTC, as “dividend” checks to households. None of it needs to be earmarked to Empire or NuScale for them or other clean-power generators to rebuild their profit margins.
Adios, Nimbys?
The Not In My Back Yard crowd wasn’t an apparent factor in NuScale’s downfall. (“Regulatory creep” was, but that’s a story for another time, not to mention one I dissected 40 years ago in the peer-reviewed journal Nuclear Safety.) But they certainly were for Ocean Wind in NJ and will be in NY if Empire Wind goes down the drain.
But here’s the thing: Not only would the added revenue allowed by the carbon price help return Empire Wind to the black. It would give Equinor, the developer, the wherewithal to spread so much largesse among the residents of Long Beach, LI (my hometown!) that they could subdue the Nimbys who have been able to hold up permitting by spreading scare stories about the routing of the project’s power cables underground. Nimby-ism solved, not by suasion (a fool’s errand) but by motivating the masses in the middle who evidently require more tangible inducements than saving the climate (or their beaches or homes).
The Full Picture
Ocean Wind, Empire Wind and NuScale are just several examples of carbon-free projects that could again pencil out beautifully with robust carbon pricing. The question remains, how do we get there?
The point of this new analysis isn’t so much to tie clean energy to carbon pricing, but to enlist the political power and prestige of clean-energy entrepreneurs and developers on the side of carbon-tax advocacy.
As we noted in our previous (Nov. 1) post, during headier carbon-pricing times (2007 to 2011) the Carbon Tax Center attempted, alongside allies like Friends of the Earth, the Friends Committee on National Legislation, and Citizens Climate Lobby, to induce the American Wind Energy Association, the Solar Energy Industry Association and other green-tech trade groups to join us in advocating carbon taxing. We put out similar feelers to the Nuclear Energy Institute and the American Nuclear Energy Council. The U.S. nuke lobby should have been an absolute no-brainer, insofar as keeping extant reactors solvent could have been aided mightily by carbon taxes that monetized the climate value of nuclear power plants’ combustion-free electricity production.
2010 redux: Equation at left signifying “Renewable Energy cheaper than Fossil Fuels” was a cleantech meme. Button on right, created by then-CTC senior policy analyst James Handley, was less prevalent. Time to meld the two?
No dice. We weren’t granted even one conversation with the nuclear folks. The wind and solar people, for their part, insisted that unending cost reductions through increased scale and efficiency, along with green power’s inherent magical appeal, would, they insisted, propel them past any obstacle. Why besmirch our Randian aura, they seemed to say, with energy taxes when our tech is going to usher in energy abundance that spares earth’s climate?
Things look different now. Big, carbon-free power ventures — the ones that everyone from governors and ambassadors to scientists and schoolkids are counting on to get us off fossil fuels — are beset by troubles: financial, logistical, cultural.
Without genuine carbon pricing that accords clean energy the economic rewards to which it’s entitled, large-scale green energy is guaranteed to come up short. As we asked in that earlier post: Will clean-power developers look at this week’s NJ and Idaho losses, among others, and decide that they need a carbon tax every bit as much as the climate does?
Carbon Footprint
Industries with the biggest nature footprints and what their decarbonisation looks like
A corporate carbon footprint is never just an accounting figure. It maps onto real ecosystems. Before a product leaves the factory gate, something on the ground has already paid the cost. A forest has been converted. A river has been depleted. A patch of savannah that was once home to dozens of species now grows a single crop in every direction.
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Carbon Footprint
Apple, Amazon Lead 60+ Firms to Ease Global Carbon Reporting Rules
More than 60 global companies, including Apple, Amazon, BYD, Salesforce, Mars, and Schneider Electric, are pushing back against proposed changes to global emissions reporting rules. The group is calling for more flexibility under the Greenhouse Gas Protocol (GHG Protocol), the most widely used framework for measuring corporate carbon footprints.
The companies submitted a joint statement asking that new requirements, especially those affecting Scope 2 emissions, remain optional rather than mandatory. Their letter stated:
“To drive critical climate progress, it’s imperative that we get this revision right. We strongly urge the GHGP to improve upon the existing guidance, but not stymie critical electricity decarbonization investments by mandating a change that fundamentally threatens participation in this voluntary market, which acts as the linchpin in decarbonization across nearly all sectors of the economy. The revised guidance must encourage more clean energy procurement and enable more impactful corporate action, not unintentionally discourage it.”
The debate comes at a critical time. Corporate climate disclosures now influence trillions of dollars in capital flows, while stricter reporting rules are being introduced across major economies.
The Rulebook for Carbon: What the GHG Protocol Is and Why It’s Being Updated
The Greenhouse Gas Protocol is the world’s most widely used system for measuring corporate emissions. It is used by over 90% of companies that report greenhouse gas data globally, making it the foundation of most climate disclosures.
It divides emissions into three categories:
- Scope 1: Direct emissions from operations
- Scope 2: Emissions from purchased electricity
- Scope 3: Emissions across the value chain

The current Scope 2 rules were introduced in 2015, but energy markets have changed since then. Renewable energy has expanded, and companies now play a major role in funding clean power.
Corporate buyers have already supported more than 100 gigawatts (GW) of renewable energy capacity globally through voluntary purchases. This shows how influential the current system has been.
The GHG Protocol is now updating its rules to improve accuracy and transparency. The revision process includes input from more than 45 experts across industry, government, and academia, reflecting its global importance.
Scope 2 Shake-Up: The Battle Over Real-Time Carbon Tracking
The proposed update would shift how companies report electricity emissions. Instead of using flexible systems like renewable energy certificates (RECs), companies would need to match their electricity use with clean energy that is:
- Generated at the same time, and
- Located in the same grid region.
This is known as “24/7” or hourly or real-time matching. It aims to reflect the actual impact of electricity use on the grid. Companies, including Apple and Amazon, say this shift could create challenges.

According to industry feedback, stricter rules could raise energy costs and limit access to renewable energy in some regions. It can also slow corporate investment in new clean energy projects.
The concern is that many markets do not yet have enough renewable supply for real-time matching. Infrastructure for tracking hourly emissions is also still developing.
This creates a key tension. The new rules could improve accuracy and reduce greenwashing. But they may also make it harder for companies to scale clean energy quickly.
The outcome will shape how companies measure emissions, invest in renewables, and meet net-zero targets in the years ahead.
Why More Than 60 Companies Oppose the Changes
The companies argue that stricter rules could slow climate progress rather than accelerate it. Their main concern is cost and feasibility. Many regions still lack enough renewable energy to support real-time matching. For global companies, aligning energy use across different grids is complex.
In their joint statement, the group warned that mandatory changes could:
- Increase electricity prices,
- Reduce participation in voluntary clean energy markets, and
- Slow investment in renewable energy projects.
They argue that current market-based systems, such as RECs, have helped scale clean energy quickly over the past decade. Removing flexibility could weaken that momentum.
This reflects a broader tension between accuracy and scalability in climate reporting.
Big Tech Pushback: Apple and Amazon’s Climate Progress
Despite their push for flexibility, both companies have made measurable progress on emissions reduction.
Apple reports that it has reduced its total greenhouse gas emissions by more than 60% compared to 2015 levels, even as revenue grew significantly. The company is targeting carbon neutrality across its entire value chain by 2030. It also reported that supplier renewable energy use helped avoid over 26 million metric tons of CO₂ emissions in 2025 alone.

In addition, about 30% of materials used in Apple products in 2025 were recycled, showing a shift toward circular manufacturing.
Amazon has also set a net-zero target for 2040 under its Climate Pledge. The company is one of the world’s largest corporate buyers of renewable energy and continues to invest heavily in clean power, logistics electrification, and low-carbon infrastructure.

Both companies argue that flexible accounting frameworks have supported these investments at scale.
The Bigger Challenge: Scope 3 and Digital Emissions
The debate over Scope 2 reporting is only part of a larger issue. For most large companies, Scope 3 emissions account for more than 70% of total emissions. These include supply chains, product use, and outsourced services.
In the technology sector, emissions are rising due to:
- Data centers,
- Cloud computing, and
- Artificial intelligence workloads.
Global data centers already consume about 415–460 terawatt-hours (TWh) of electricity per year, equal to roughly 1.5%–2% of global power demand. This figure is expected to increase sharply. The International Energy Agency estimates that data center electricity demand could double by 2030, driven largely by AI.
This creates a major reporting challenge. Even with cleaner electricity, total emissions can rise as digital demand grows.
Climate Reporting Rules Are Tightening Globally
The pushback comes as climate disclosure requirements are expanding and becoming more standardized across major economies. What was once voluntary ESG reporting is steadily shifting toward mandatory, audit-ready climate transparency.
In the European Union, the Corporate Sustainability Reporting Directive (CSRD) is now active. It requires large companies and, later, listed SMEs, to share detailed sustainability data. This data must match the European Sustainability Reporting Standards (ESRS). This includes granular reporting on emissions across Scope 1, 2, and increasingly Scope 3 value chains.
In the United States, the Securities and Exchange Commission (SEC) aims for mandatory climate-related disclosures for public companies. This includes governance, risk exposure, and emissions reporting. However, some parts of the rule face legal and political scrutiny.
The United Kingdom has included climate disclosure through TCFD requirements. Now, it is moving toward ISSB-based global standards to make comparisons easier. Similarly, Canada is progressing with ISSB-aligned mandatory reporting frameworks for large public issuers.
In Asia, momentum is also accelerating. Japan is introducing the Sustainability Standards Board of Japan (SSBJ) rules that match ISSB standards. Meanwhile, China is tightening ESG disclosure rules for listed companies through updates from its securities regulators. Singapore has also mandated climate reporting for listed companies, with phased Scope 3 expansion.
A clear trend is forming across jurisdictions: climate disclosure is aligning with ISSB global standards. There’s a growing focus on assurance, comparability, and transparency in value-chain emissions.
This regulatory tightening raises the bar significantly for corporations. The challenge is clear. Companies must:
- Align with multiple evolving disclosure regimes,
- Ensure emissions data is verifiable and auditable, and
- Expand reporting across complex global supply chains.
Balancing operational growth with compliance is becoming increasingly complex as climate regulation converges and intensifies worldwide.
A Turning Point for Global Carbon Accounting
The outcome of this debate could shape global carbon accounting standards for years.
If stricter rules are adopted, emissions reporting will become more precise. This could improve transparency and reduce greenwashing risks. However, it may also increase compliance costs and limit flexibility.
If the proposed changes remain optional, companies may continue using current accounting methods. This could support faster clean energy investment, but may leave gaps in reporting accuracy.
The new rules could take effect as early as next year, making this a near-term decision for global companies.
The push by Apple, Amazon, and other companies highlights a key tension in climate strategy. On one side is the need for accurate, real-time emissions reporting. On the other is the need for flexible systems that support large-scale clean energy investment.
As digital infrastructure expands and energy demand rises, how emissions are measured will matter as much as how they are reduced. The next phase of climate action will depend not just on targets—but on the systems used to track them.
The post Apple, Amazon Lead 60+ Firms to Ease Global Carbon Reporting Rules appeared first on Carbon Credits.
Carbon Footprint
Mastercard Beats 2025 Emissions Targets as Revenue Rises 16%, Breaking the Growth vs Carbon Trade-Off
Mastercard says it has exceeded its 2025 emissions reduction targets while continuing to grow its global business. The company reduced emissions across its operations even as revenue increased strongly in 2025.
The update comes from Mastercard’s official sustainability and technology disclosure published in 2026. It confirms progress toward its long-term goal of net-zero emissions by 2040, covering its full value chain.
The results are important for the financial technology sector. Digital payments depend heavily on data centers and cloud systems, which are energy-intensive and linked to rising global emissions.
Breaking the Pattern: Emissions Fall While Revenue Rises
In 2025, Mastercard surpassed its interim climate targets compared with a 2016 baseline. The company reported a 44% reduction in Scope 1 and Scope 2 emissions, beating its target of 38%. It also achieved a 46% reduction in Scope 3 emissions, far exceeding its 20% target.
At the same time, Mastercard recorded 16% revenue growth in 2025. This shows that emissions reductions continued even as the business expanded. Mastercard Chief Sustainability Officer Ellen Jackowski and Senior Vice President of Data and Governance Adam Tenzer wrote:
“These results reflect a comprehensive approach built on renewable energy investment and procurement, supply chain engagement, and embedding environmental sustainability into everyday business decisions.”
The company also reported a 1% year-on-year decline in total emissions, marking the third consecutive year of emissions reduction. This is important because digital payment networks usually grow with higher computing demand.
Mastercard says this trend reflects improved efficiency across its operations, better infrastructure use, and increased reliance on cleaner energy sources.

The Hidden Footprint: Why Data Centers Drive Mastercard’s Emissions
A large share of Mastercard’s emissions comes from its digital infrastructure. According to the company’s sustainability report, data centers account for about 60% of Scope 1 and Scope 2 emissions. Technology-related goods and services make up roughly one-third of Scope 3 emissions.
This reflects how modern financial systems operate. Digital payments, fraud detection, and AI-based analytics require a large-scale computing infrastructure.
Global data centers already consume about 415–460 TWh of electricity per year, equal to roughly 1.5%–2% of global electricity demand. This number is expected to rise as AI usage expands.
Mastercard’s challenge is similar to that of other digital companies. Higher transaction volume usually leads to greater computing needs. This can raise emissions unless we improve efficiency.
To manage this, the company is focusing on renewable energy procurement, hardware consolidation, and more efficient software systems.
Carbon-Aware Technology Becomes Core to Operations
Mastercard is integrating sustainability directly into its technology systems rather than treating it as a separate reporting function. Since 2023, the company has developed a patent-pending system that assigns a Sustainability Score to its technology infrastructure. This system measures environmental impact in real time.
It tracks factors such as:
- Energy use in kilowatt-hours,
- Regional carbon intensity of electricity,
- Server utilization rates,
- Hardware lifecycle efficiency, and
- Data processing location.
This allows engineers to design systems with lower carbon impact.
The company also uses carbon-aware software design. This means computing workloads can be adjusted to reduce energy use when carbon intensity is high in certain regions.
This approach reflects a wider trend in the technology and financial sectors. More companies are now including carbon tracking in their main infrastructure choices. They no longer see it just as a reporting task.
Powering Payments: Mastercard’s Net-Zero Playbook
Mastercard has committed to reaching net-zero emissions by 2040, covering Scope 1, Scope 2, and Scope 3 emissions across its value chain. The target is aligned with science-based climate pathways and includes operations, suppliers, and technology infrastructure.
To achieve this, the company is focusing on four main areas.
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Increasing renewable energy use in operations
Mastercard already powers its global operations with 100% renewable electricity. This covers offices and data centers in multiple regions.
The company has also achieved a 46% reduction in total Scope 1, 2, and 3 emissions compared to its 2016 baseline. It continues to use renewable energy purchasing to maintain this progress.
In 2024, Mastercard procured over 112,000 MWh of renewable electricity, supporting lower emissions from its global operations.
-
Improving energy efficiency in data centers
Data centers account for about 60% of Mastercard’s Scope 1 and 2 emissions. To reduce this, Mastercard is upgrading servers, cutting unused computing capacity, and improving workload efficiency. It also uses real-time monitoring to reduce energy waste.
These improvements helped keep operational emissions stable in 2024, even as computing demand increased. Efficiency gains combined with renewable energy use supported this outcome.
-
Working with suppliers to reduce emissions
Around 75%–76% of Mastercard’s total emissions come from its value chain. This includes cloud providers, technology partners, and hardware suppliers.
To address this, Mastercard works with suppliers to set emissions targets and improve reporting. More than 70% of its suppliers now have their own climate reduction goals.
-
Upgrading and consolidating hardware systems
Mastercard is reducing emissions by improving its hardware systems. It decommissions unused servers, consolidates infrastructure, and shifts to more efficient cloud platforms.
Technology goods and services account for about one-third of Scope 3 emissions. By reducing unnecessary hardware and extending equipment life, Mastercard lowers both energy use and manufacturing-related emissions while maintaining system performance.
Renewable energy procurement is central to its strategy. It’s crucial for powering data centers, as they account for most of their operational emissions.
Mastercard works with suppliers because a large part of emissions comes from the value chain. This includes technology manufacturing and cloud services. By 2025, the company exceeded several short-term climate goals. This shows early progress on its long-term net-zero path.

ESG Pressure Hits Fintech: The New Rules of Digital Finance
Mastercard’s results come during a period of rising ESG pressure across the financial sector. Banks, payment networks, and fintech companies must now disclose emissions. This is especially true for Scope 3 emissions, which cover supply chain and digital infrastructure impacts.
Several global trends are shaping the industry:
- Growing regulatory focus on climate disclosure,
- Rising investor demand for ESG transparency,
- Expansion of digital payments and cloud computing, and
- Increased energy use from AI and data processing.
Data centers are becoming a major focus area because they link financial services to energy consumption. In Mastercard’s case, they are the largest source of operational emissions.
At the same time, financial institutions are expected to align with net-zero targets between 2040 and 2050. This depends on regional regulations and climate frameworks. Mastercard’s early progress places it ahead of many peers in meeting short-term emissions goals.
Decoupling Growth From Emissions
One of the most important signals from Mastercard’s 2025 results is the separation of business growth from emissions.
The company achieved 16% revenue growth while reducing total emissions by 1% year-on-year. This marks a continued pattern of emissions decline alongside business expansion.
Mastercard attributes this to improved system efficiency, renewable energy use, and better infrastructure management. In simple terms, the company is processing more transactions without a matching rise in emissions.
This trend is important because digital payment systems normally scale with computing demand. Without efficiency gains, emissions would typically rise with business growth.
Looking ahead, demand will continue to grow. Global payments revenue is projected to reach around $3.1 trillion by 2028, according to McKinsey & Company, growing at close to 10% annually.

Global data center electricity demand might double by 2030. This rise is mainly due to AI workloads, says the International Energy Agency. Mastercard’s results show that tech upgrades can lower the carbon impact of digital finance. This is true even as global usage rises.
The Takeaway: Fintech’s Proof That Growth and Emissions Can Split
Mastercard’s 2025 sustainability performance shows measurable progress toward its net-zero goal. At the same time, major challenges remain. Data centers continue to be the largest emissions source, and global digital activity is still expanding rapidly due to AI and cloud computing.
Mastercard’s approach shows how financial technology companies are adapting. Sustainability is no longer a separate goal. It is becoming part of how digital systems are designed and operated.
The next test will be whether these efficiency gains can continue to outpace the rapid growth of global digital payments and AI-driven financial systems.
The post Mastercard Beats 2025 Emissions Targets as Revenue Rises 16%, Breaking the Growth vs Carbon Trade-Off appeared first on Carbon Credits.
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