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If your product is a super-effective laundry cleaner, would you call it “Dirty Labs?”

In your advertisement, would you say that your product is “expensive?”

If you answered both questions no, you have what it takes to pass Marketing 101.

Laundry Detergent Needs New Marketing Agency

Renewable Energy

America’s Brand: Indifference to Human Pain

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There are essentially two forms of government on this planet: those that care about the wellbeing of their citizens and serve their interests and those that don’t.

Until the late 20th Century, one could have plausibly argued either way re: the United States.  Since about 1980, it’s been clear that we really couldn’t care less about the sufferings of the common American.

It’s really become part of our brand.  Billionaires deserve tax cuts.  The middle class is shrinking, and the poor deserve a kick in the ass for not working harder.

America’s Brand: Indifference to Human Pain

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Renewable Energy

Maine Needn’t Overcomplicate This

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Just nominate some well-educated businessman or city mayor — or maybe just a principled lobster fisherman.

Maine: This shouldn’t be too tough a challenge.

Maine Needn’t Overcomplicate This

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Renewable Energy

The Next Chapter in American Disgrace

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Every day, our nation’s face is pushed a little bit further into the toilet.

The Next Chapter in American Disgrace

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