It’s interesting to watch the ultra-right-wing Heritage Foundation, through its media arm The Daily Signal, use PR to forward its messages. They start off with the same framework that we all use:
Find a piece of breaking news that has some conceivable relation to the story you’d like to deliver to your audience, and then write something that connects the two. The challenge: make sure the relationship between the news and your message isn’t so far-fetched that you look like a fool, which is precisely what has happened in the case below.
Here’s the connection that the Daily Signal makes in this piece:
News: Cargo ship crashes into bridge in Baltimore
Message: If U.S. maritime regulators weren’t distracted by the radical left’s concern for climate change mitigation, this wouldn’t have happened.
Now, does this sound like utter crap to you? Probably, but that’s because you’re not a regular consumer of this garbage, and you don’t have an appetite for “information” that is written only because it supports your political points of view.
Renewable Energy
No Kings Rally
The many millions of participants in today’s “No Kings” rallies around the world are doing everything possible to avoid hostility between the event supporters and Trump supporters who claim it promotes a “hatred of America” and “domestic terrorism.”
Renewable Energy
Photography of Violence and Hate
Whether these days of hate and oppression will persist for a “long, long time,” or whether the pendulum is about to swing back the other way remains to be seen.
It’s certainly a terrible time to be an American.
Renewable Energy
No Hungry Kids
I just saw a question on social media: do you want your tax dollars going to feed someone else’s kids??
Yes. I’d like to live in a world in which no kids go hungry, and I don’t have a problem contributing to create that world.
This may sound like a tall order, especially given the variability of wealth in the world’s countries.
But let’s stick with the U.S. for a minute. In the US, nearly 14 million children live in food-insecure households, a statistic that has risen recently, with some reports indicating that one in five children face hunger.
This is disgraceful.
So again, yes. Please sign me up to allocate a portion of my tax dollars to feeding hungry kids.
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