Photos of wildlife on social media have the power to boost conservation by depicting predators not only as beautiful, but as similar to domestic pets.
A new study has found that, through their millions of followers, Instagram and Facebook can steer public engagement and awareness toward support for predators like wildcats, who are sometimes shot and poisoned by farmers.
The research was based on the caracal wildcat — a native of Africa with prominent, tufted ears — whose similarity to house cats has brought thousands of followers to internet streams about conserving the elegant felines, a press release from Taylor & Francis said.
The researchers point out that “charismatic” smaller mammals like the caracal can be “flagship species” for getting the word out about the purposes of scientific research in areas that are rapidly urbanizing.
“Using an aesthetic species such as the caracal is an effective way to capture public attention to communicate the importance of conserving urban wildlife,” said Drs. Laurel Serieys and Gabriella Leighton with the Urban Caracal Project (UCP) and the University of Cape Town in the press release.
The findings suggest the graceful carnivore’s online appeal is connected with viral images, memes and videos of cats.
Improved public engagement is important for achieving conservation aims, particularly in biodiversity hotspots. Many species are unique to these regions, as well as endangered, and threatened areas are becoming increasingly urbanized and understudied.
A caracal on the steps of a garden of an urban edge property in Smitswinkel on the Cape Peninsula, South Africa. Anya Adendorff
Cape Town is home to the caracal, as well as a biodiversity hotspot. Caracals are elusive mammals who are viewed by livestock farmers in other parts of South Africa as pests.
The UCP was established in December of 2014 to explore caracal ecology. The project uses social media to influence perceptions and awareness of urban caracal conservation. UCP is run by researchers hosted by University of Cape Town’s Institute for Communities and Wildlife in Africa.
Most of the interactions regarding UCP’s works are communicated through social media, though the project also has a website.
The authors of the study assessed caracals’ global popularity between 2004 and the present using Google Trends, both before and following the establishment of UCP. They compared the interest in caracals with that of the serval, a similar wild cat from Africa.
The authors also used recent Instagram and Facebook data to look at all the material UCP had posted, along with direct public engagement like reporting caracal rescues, sightings and findings of deceased individuals.
The results showed twice as much interest in “caracal” as a term since the launching of UCP. This represented a 91 percent increase in comparison with that of “servals,” which grew by 76 percent during the same period.
The authors said the results suggested UCP had helped increase global awareness of caracals as a species.
Two caracals in the fynbos vegetation of the Cape Point reserve in the southern part of the Cape Peninsula, South Africa. Gilbert Reinhardt
Other evidence included the project’s now 7,300 followers on Instagram and 16,800 on Facebook, which represent “micro-influencer” status. Most UCP followers are from South Africa, but include those from India, the United Kingdom and the United States.
The authors said deaths of caracals reported by the public — frequently through social media or WhatsApp — allow them to assess threats to the population, as well as roadkill patterns, through post-mortems.
Samples taken for the conducting of tissue analysis have been collected from areas that would have been otherwise unreachable if it weren’t for the citizen network. These investigations have revealed that caracals are exposed to poisonous pesticides and pollutants.
Facebook comments and sightings give conservationists useful information about how the African wildcats respond to humans. Most caracal encounters with humans happen on paths or roads, with caracals being described as “calm” or “chilled” before quickly moving away.
The most frequently used positive adjective to describe caracals in Facebook comments is “beautiful,” in addition to “sad” on negative posts — most often in response to the death of an individual caracal or a threat to their population. The authors said this shows how much engagement on social media has resulted in people caring about the welfare of caracals.
“This paper contributes to our understanding of the various ways in which the public can participate in science. It shows how charismatic species can contribute to conservation and public awareness of biodiversity in urban areas,” Serieys and Leighton said. “The research demonstrates how a public interest in urban ecology and the global phenomenon of ‘cats on the internet’… can be harnessed to leverage conservation action.”
The study, “Wild Cats on the Internet: The Role of Social Media in Popularising Caracals in South Africa,” was published in the journal Environmental Communication and will be part of its special issue, Affective Encounters: Storying in South African Ecological Communication.
The post Social Media Could Boost Wildlife Conservation Efforts for Small Mammal Species, Experts Say appeared first on EcoWatch.
https://www.ecowatch.com/wildlife-conservation-efforts-social-media.html
Thoreau wrote in Walden that “Time is but the stream I go a-fishing in,” which reminds us that life is short and nature fills it beautifully. What are you looking for that can’t be found during an afternoon in nature?
Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click the poster to get a larger image.
The post Earth911 Inspiration: Time Is but the Stream appeared first on Earth911.
https://earth911.com/inspire/earth911-inspiration-time-is-but-the-stream/
Green Living
Classic Sustainability In Your Ear: The Ocean River Institute’s Natural Lawn Challenge for Climate Action
Turn back the clock with this classic interview that will get you ready for Spring yard care planning. A lawn may be beautiful but it can take a heavy toll on the environment, accounting for between 30% and 60% of residential water use in the United States. Rob Moir, Ph.D., is president and executive director of the Ocean River Institute in Cambridge, Massachusetts. ORI works with residential lawn owners to heal damaged ecosystems by restoring coastal areas to lessen the destructive impacts of climate change. The benefits of a natural lawn reach far beyond reduced local water pollution, eliminating chemicals that can contribute to cancers, diabetes, Alzheimer’s disease, and other cellular diseases. Natural lawns are also better for local pollinators and store much more carbon than heavily fertilized lawns. If you considered removing your lawn to play a part in the battle against climate change, this interview may change your mind — a healthy lawn is a powerful carbon sink.
The Ocean River Institute is recruiting Massachusetts communities, town by town, to take a pledge to follow natural lawn practices in the Healthy Soils for Climate Restoration Challenge. You don’t need to live in Massachusetts to participate and learn about the alternatives to the traditional, chemical-intensive lawn practices that use Roundup, a source of glyphosates that kills soil-dwelling fungi and local pollinators, and fast-acting nitrogen fertilizers. You can learn more about the Ocean River Institute at www.oceanriver.org.
Rob has contributed many articles about climate change and the history of environmental change since this interview, including:
- Finding a Northwest Passage to the Sea
- Turning the Tide—How Land and Water Shape Our Climate Future
- Learning from Captain Scoresby’s Ten-gallon Fir-Cask
- Earth Savvy?
- Let the Ground Keep Falling Rainwater
- The Sultans of Swag Versus Looking at Clouds from Both Sides Now
- Subscribe to Sustainability in Your Ear on iTunes and Apple Podcasts.
- Follow Sustainability in Your Ear on Spreaker, iHeartRadio, or YouTube
Editor’s Note: This episode originally aired on May 30, 2022.
The post Classic Sustainability In Your Ear: The Ocean River Institute’s Natural Lawn Challenge for Climate Action appeared first on Earth911.
https://earth911.com/podcast/earth911-podcast-the-ocean-river-institutes-natural-lawn-challenge-for-climate-action/
Choosing your perfect gown can be one of the most exciting decisions for your special day, but for the eco fashionista, it can be a challenge to find a dress that fits your values and style — but these brands have exceptional sustainable wedding dresses you’ll swoon over!
Using earth-minded materials like hemp, cruelty-free peace silk, deadstock recycled fabrics and vintage lace, and producing consciously, either in small batches or handcrafting each individual piece made-to-order, the brands below meet high standards for transparency, ecological sustainability, and fair labor.
[For more sustainable wedding dresses, check out this guide to secondhand wedding dress sites!]
Note that the guide contains affiliate links. As always, we only feature brands that meet strict criteria for sustainability we love, that we think you’ll love too!
1. Christy Dawn
Dreamy dress brand Christy Dawn does not disappoint with their romantic bridal collection! Each piece is more swoon-worthy than the next.
Their three sustainable bridal gowns are made from regenerative silk charmeuse —sourced through BOMBYX, an innovative silk producer using best practices — and colored in a beautiful pearl silk with non-toxic dyes. Each dress is ethically cut and sewn by makers in Los Angeles earning living wages, as with the rest of Christy Dawn’s collections.
The Britta Dress and Fitzgerald Dress are 1920s inspired while the Athena Dress is a more modern (but equally romantic) option. All of these dresses are made-to-order with an estimated timeline of 4 weeks.
Conscious Qualities: Regenerative silk and organic non-toxic dyes, ethically made-to-order in Los Angeles
Price Range: $2,500 – $3,000
Size Range: XS – XL
2. Pure Magnolia
Blending the traditional with the modern, Pure Magnolia designs classic-inspired sustainable wedding dresses with contemporary touches. And each dress is made in their Canadian studio by seamstresses earning fair wages from eco-fabrics, such as organic cotton and hemp silk.
The brand sources recycled fabrics whenever possible as well, and recycles their scrap fabric through FABCYCLE.
Conscious Qualities: Eco-friendly fabrics, locally and fairly made, recycles scrap fabrics
Price Range: $845 – $3,300 CAD
Size Range: 0 – 28
3. Lost in Paris
Lost in Paris crafts each of their creatively designed bohemian-inspired gowns ethically in their Sydney, Australia studio. Unconventional yet undeniably striking, Lost in Paris’ dresses are made from vintage lace and cotton.
Investing in a dress from Lost in Paris is seamless — the brand offers at-home sample try-ons, offers train and sleeve adjustments on several styles, ships their dresses worldwide for free, and even accepts returns. Oh, and, if one of their ready-made sizes doesn’t work for you, you can get a dress designed to your measurements.
Conscious Qualities: Made-to-order model, uses vintage lace, locally made
Price Range: $950 – $3900 AUD
Size Range: XXS – XXL + custom sizing options
For More Slow Fashion Content:
4. Wear Your Love
Wear Your Love creates feminine, effortless dresses in their Northern California studio that are — in contrast to the majority of wedding dresses on the market — actually comfortable! The brand’s free-spirited designs are made with soft, earth-minded fabrics like organic cotton and each dress is made to order for each bride to their exact measurements.
There are also customizations available for each eco-friendly wedding dress such as train or no train, skirt or sleeve linings, back coverage, skirt style, and more.
Conscious Qualities: Eco-friendly fabrics, made-to-order model, locally and transparently made
Price Range: $680 – $1,700
Size Range: N/A; dresses are made to your measurements
5. Larimeloom
Based in Reggio Emilia, Italy, Larimeloom crafts exceptional custom-made dresses by hand in their atelier. The brand creates comfortable minimalist dresses from durable natural fabrics and colors them with natural or non-toxic dyes.
Larimeloom has also implemented zero waste design techniques, cutting their patterns strategically in order to minimize fabric waste.
Conscious Qualities: Made-to-order model, zero-waste designs, natural fabrics and dyes
Price Range: 650€ – 2,650€
Size Range: XS – XL
6. Sister Organics
Sourcing quality earth-friendly natural fabrics like organic hemp and cotton, Sister Organics creates classic, eco-friendly wedding dresses for UK-based brides.
Each dress is made to order in England, so you can select a pre-defined size, customize the length of a size, or get an entirely different dress made for your measurements.
Conscious Qualities: Eco-friendly fabrics, made-to-order model
Price Range: £125 – £390
Size Range: XXS – XXL + custom sizing
7. Indiebride London
Indiebride’s vintage-inspired sustainable wedding dresses are delicate and romantic yet free-spirited, offering a unique collection for the bride that wants to skip the conventional wedding gown and choose a piece that fits their individual style.
The brand’s conscious wedding dresses are handmade in London using majority natural fibers and can be altered or customized to your specifications.
Conscious Qualities: Made-to-order model, uses many natural fabrics, locally made
Price Range: £1,200 – £1,700
Size Range: 8 – 16 (UK sizes)
More Resources For Your Eco Wedding:
10 Secondhand Wedding Dress Sites for the Eco Bride
7 Ethical Lab-Grown Diamond Engagement and Wedding Rings
17 Brands with Conscious Dresses (great options for bridesmaid dresses in here!)
The post 7 Best Sustainable Wedding Dresses for Your Special Day appeared first on Conscious Life & Style.
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