In the race to offset their carbon footprints, two giant companies—Shell and Microsoft—stand out as the largest carbon credit buyers in 2024, according to the Allied Offsets report. Their massive retirements reflect differing strategies and priorities, however, signaling distinct approaches to tackling carbon emissions through carbon markets.
Shell, the world’s largest fossil fuel company, and Microsoft, a technology leader, have been pivotal players in the voluntary carbon market (VCM). However, their activities reveal stark contrasts in how they approach sustainability goals and what projects they support.
Meanwhile, the broader carbon credit market in 2024 showed a growing emphasis on removals and diversification of project types.
Shell: The Emission Offset Leader
Shell retained a massive 14.5 million carbon credits in 2024, taking the top spot for the second consecutive year. This commitment is a significant part of Shell’s strategy to offset its extensive emissions.
Unlike Microsoft, which has heavily invested in carbon removal technologies, Shell’s purchases mainly target projects focused on emissions avoidance.
A large portion of Shell’s credits—9.4 million—came from forestry and land-use initiatives. These projects, focusing on protecting and managing forests to prevent the release of stored carbon, are cost-effective but also face scrutiny over integrity concerns. Interestingly, the energy giant announced plans in November last year to sell part of its nature-based carbon projects.
The company also retired 2.4 million renewable energy credits, a cheaper and more widely accepted option in the market.

Moreover, the price difference between Shell’s credits and Microsoft’s illustrates their contrasting strategies. While Shell paid an average of $4.15 per credit, it remains focused on more affordable projects, including renewable energy and forestry.
Despite criticisms over the quality of some of its projects, Shell continues to be a significant player, aligning its credit purchases with its ongoing goal of achieving net-zero emissions by 2050. To achieve that, the oil major aims to reduce emissions from its operations by 50% by 2030, using 2016 baselines.

Microsoft: A Carbon Removal Champion
In contrast, Microsoft has pursued a more aggressive approach toward carbon removal, setting itself apart with a robust commitment to investing in innovative carbon capture technologies. The company retired 5.5 million credits in 2024, a distant second to Shell. However, the type of credits the tech giant bought tells a different story.
A key focus for Microsoft has been on bioenergy with carbon capture and storage (BECCS). It is an expensive and emerging technology that is capable of delivering carbon-negative results. BECCS works by capturing the carbon dioxide released during the burning of biomass and storing it underground.
Nearly 80% of Microsoft’s 2024 carbon credits came from BECCS projects, with the largest purchase of 3.3 million credits coming from Sweden’s Stockholm Exergi. While this technology is still in its infancy, it plays a critical role in global pathways to achieving net-zero emissions.
Microsoft’s strategy, however, is not without its challenges. BECCS credits are costly, with average prices of $389 per credit—substantially higher than the costs associated with Shell’s projects.
- In 2024, Microsoft’s average credit price was $189, a significant investment considering its aim to neutralize emissions across its operations.
Despite the high costs, Microsoft’s commitment to carbon removal reflects its leadership in the tech industry’s broader sustainability agenda. The major tech company aims to be carbon-negative by 2030.

Microsoft’s strategy to focus on carbon removals seems to be on the right track. The broader carbon market trend reveals the growing interest in carbon removal credits.
Carbon Market Dynamics: Increasing Focus on Quality and Carbon Removal Credits
The VCM in 2024 has shown signs of shifting, with a significant uptick in carbon removal credits, per the report. However, overall retirement activity in the VCM plateaued, with 2024 marking the third consecutive year of minimal growth.

The decrease in market growth is not necessarily a negative development, as more buyers have shifted toward high-quality, impactful projects.
While Shell and Microsoft represent the extremes in carbon credit purchasing, other buyers are increasingly exploring removals and non-traditional carbon offset projects. Removals, such as those associated with BECCS, saw a larger share of the market, though they still constitute a small portion overall.
This shift reflects a broader trend toward supporting innovative carbon removal solutions, which can deliver long-term, lasting environmental benefits. Another report by the MSCI also reveals the same trend—demand for carbon removal credits is rising.
The market’s composition is also diversifying. Projects related to renewable energy and forestry still dominate. However, their share in total credit retirements has decreased from 80% in 2020 to 70% in 2024.
At the same time, new entrants into the market are pushing for more varied solutions, including technologies for direct air capture and carbon removal, which add complexity to an already challenging marketplace.
Challenges for Credit Buyers and the Market
One of the major challenges for buyers is the oversupply of carbon credits in the market, which continues to grow. In 2024, the number of issued but not retired credits increased again, contributing to a potential glut in available credits.
This dynamic is particularly evident in the market for older Clean Development Mechanism (CDM) credits, which have increasingly been criticized for their lack of additionality and impact.

Despite these challenges, the number of active buyers in the VCM continues to grow. In 2024, more than 6,500 companies participated in the market, a slight increase compared to previous years.
The vast majority of carbon credit buyers continue to come from the financial and energy sectors, with Microsoft representing a key player in the tech space. Even though more companies are entering the market, the rate of growth has slowed. This suggests that carbon credits are becoming a more established component of sustainability strategies.
As we move into 2025, the divergent strategies of Shell and Microsoft may serve as a model for others seeking to engage with the VCM. Shell’s focus on affordability and scale contrasts with Microsoft’s commitment to cutting-edge carbon removal technologies.
Yet, both companies are working towards a common goal—neutralizing their emissions and supporting global climate efforts.
As the market continues to evolve, these two companies are likely to remain at the forefront of shaping how businesses approach their carbon footprint and the critical role carbon credits play in the global fight against climate change.
The post Shell and Microsoft Are The Biggest Carbon Credit Buyers in 2024: What Projects Do They Support? appeared first on Carbon Credits.
Carbon Footprint
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Most businesses that decide to act on their net-zero targets reach the same point of friction. Buying carbon credits has meant tracking down brokers, sitting through sales calls, and requesting a quote just to learn a price, sometimes with limited proof of what you are buying.
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Carbon Footprint
Climate-Linked Supply Chain Risk Is Already in Your P&L
The earnings calls that quietly reframed climate from sustainability question to operating risk.
Three earnings calls in the last 18 months tell the story without any help from a press release.
Hershey, May 2024: cocoa price exposure compresses margin, and the company attributes part of the cost shock to West African weather. Olam, July 2024: coffee climate exposure quantified in the annual report. JBS, January 2025: supply chain climate disclosures expanded materially in response to investor pressure and regulatory expectation. None of these companies issued the announcement as climate news. They issued it as financial news. The climate-linked supply chain risk did not arrive with a sustainability framing; it arrived as a P&L line.
You are probably reading this article because you suspect the same thing is happening to your business. This piece walks through what is showing up on which earnings calls, how procurement and finance leaders are quantifying the exposure, and what serious corporates are doing about it before the regulator asks.
Where climate risk has already appeared in earnings
The pattern is consistent across resource-intensive sectors. A weather event compresses supply, the price spikes, the cost flows through the income statement, and the analyst on the call asks whether the event is anomalous or structural. Increasingly, the honest answer is the second one.
Cocoa is the cleanest example. The 2023 to 2024 West African harvest fell sharply on the back of erratic rainfall and disease. Cocoa futures more than tripled. Companies with concentrated West African sourcing absorbed the cost; companies with diversified sourcing absorbed less. The exposure was not climate as ESG topic. It was climate as cost of goods.
Coffee follows the same pattern. Brazilian and Vietnamese harvests have moved on weather more sharply across the last several seasons. Roasters with long-tenor supplier relationships and origin diversification have managed the volatility; roasters with spot-market exposure have not. Wheat, sugar, palm oil, beef: the same dynamic in different commodities, a pattern the IPCC AR6 Working Group II report projects will intensify across agricultural systems through mid-century.
What this means: climate risk is no longer a footnote in the 10-K. It is a line item the CFO has to explain on the call.
The three commodity exposures that hit margin first
For most companies with material Scope 3 exposure, three exposures dominate the near-term P&L risk.
- Concentrated single-origin sourcing in a climate-vulnerable region. If your tier-one supply for any material commodity sits in one geography, you have a concentration risk that climate amplifies. Diversification across origins is the obvious hedge, but it takes years to build and requires relationships you cannot acquire by tender.
- Supplier financial fragility under climate stress. Smallholder farmers, who supply a large share of the global cocoa, coffee, and palm oil market, do not carry the balance sheets to absorb yield shocks. When yields collapse, they exit. When they exit, your supply base shrinks, and the surviving suppliers raise prices. The risk is structural, not cyclical.
- Logistics and storage exposure to extreme weather. Hurricane disruptions to Gulf shipping, drought-driven Panama Canal restrictions, flooding in European inland waterways: each of these has moved input costs in the last three years, a pattern documented in Munich Re’s natural catastrophe data. The exposure shows up as a one-quarter event in the financial press but accumulates over time on the cost line.
TCFD and ISSB disclosure changes
The disclosure architecture has now caught up with the risk. The Task Force on Climate-related Financial Disclosures, whose recommendations are now embedded in the ISSB’s IFRS S2 climate standard, requires companies to disclose climate-related risks across physical and transition categories, with quantification where possible.
For physical risk specifically (the climate-linked supply chain risk you are reading about), the disclosure must address both acute exposures (extreme weather events) and chronic exposures (gradual changes in temperature, precipitation, and growing seasons). The disclosure must address the time horizon over which the risk is material, the parts of the value chain exposed, and the financial impact under different scenarios.
The CSRD imposes similar requirements under European law, with double materiality (both financial and impact materiality) embedded in the assessment. The practical effect: your auditors and your investor relations team now need a defensible answer to the climate-linked supply chain risk question, and the answer needs to be quantified.
What procurement and finance can do now
Three actions matter near-term.
Map your exposure. Most companies do not have a clear view of which tier-one and tier-two suppliers sit in which climate-vulnerable geographies. Without the map, you cannot quantify the risk, and without the quantification, you cannot disclose it credibly. The map is the foundation, and World Resources Institute climate risk research provides useful public tooling to start.
Diversify and deepen, in that order. Diversification across origins reduces concentration risk, but the deeper move is to invest in the resilience of the suppliers you already have. Regenerative practices, agroforestry, soil health interventions: these reduce yield volatility under climate stress and protect your input cost trajectory.
Embed the climate spend inside procurement, not outside it. Treating climate risk as a sustainability cost line subordinates it to the ESG budget. Treating it as a procurement and resilience investment puts it in the budget that matters, which is the cost-of-goods budget that the CFO defends quarterly.
Nature-based supply chain investments are the asset class designed for exactly this purpose. They sit inside the value chain, they reduce climate-linked supply risk, they generate verifiable Scope 3 reductions, and they produce the documentation an auditor and a regulator can both test.
If you are quantifying climate-linked supply chain risk in advance of the next earnings cycle or the next disclosure period, the carbon and sustainability experts at Carbon Credit Capital can help you map your exposure and structure a Dual-Value Model response that addresses reduction, resilience, and disclosure-readiness in a single program. Schedule a consultation.
Carbon Footprint
Where should an SME start with a carbon action plan?
More and more small and medium-sized businesses are hearing the same question from their larger customers: What is your carbon footprint? That question now travels down entire supply chains, and it arrives next to tender requirements, certification criteria, and rising customer expectations.
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