Around two years ago, during the isolation of the pandemic, Go Wakimoto, like many others, found himself re-evaluating his life priorities. The ex-Nike executive had been in the corporate rat race for ten years and wondered if that was how he wanted to continue the next twenty to thirty years of his life. He concluded that he wanted to figure out how to leave the world a bit better than how he found it.
At the time, his son turned one, and he and his wife were finding themselves neck-deep in clothes, either in the form of hand-me-downs from friends, or new clothes, both of which his son quickly outgrew.

Go Wakimoto with son Jackson. Loop Apparel
Wakimoto said the clothes he outgrew ended up in buckets to give to friends who might have kids in the future, second-hand stores, and Goodwill. However, the more research he did, the more he realized how many of those clothes usually end up in third-world marketplaces or polluting the environment in landfills.
“[I thought] why isn’t there a simpler, more sustainable solution for parents where we can give back whatever clothes no longer fit?” he said. Then he thought, “Why don’t I do that?”
He proceeded to found Loop Apparel, a Denver-based sustainable circular kids’ clothing brand. Launched in December 2023 and delivering nationwide, the company currently carries T-shirts in several sizes, made with ethically sourced organic cotton and dyes. Parents can buy one of these shirts, and when their kid outgrows it, return and exchange it for a size up for a cheaper price.
What they return will either be cleaned and resold to a new family, also at a discount, or recycled with one of its partners to avoid ending up in the landfill if it’s too damaged or soiled for re-use.
According to the U.S. Environmental Protection Agency, each year around 85% of all textiles thrown away in the U.S. end up in a landfill or incinerated. Globally, an estimated 92 million tons of textile waste is created each year, with more than 3 billion articles of children’s clothing included in that number.
As clothing decomposes in landfills, it releases methane into the air, and the toxic chemicals and dyes in the fabric can leach into the soil and contaminate groundwater. Synthetic clothing also sheds microplastics into the environment, and toxic additives like PFAS, both of which have now become ubiquitous.
When synthetic clothing is incinerated, it also produces toxic emissions and ash that can affect nearby communities.
Fashion waste is also exported to several developing countries, like the Global South — especially in parts of Africa, particularly Ghana, where it is causing tons of pollution and injustice in communities that are building their houses on mounds of unsanctioned trash, much of it textiles.
Fashion on the whole is also one of the world’s largest polluting industries, with its production responsible for 10% of total global carbon emissions.
Wakimoto said that while he didn’t think much about fashion’s impact on the environment while working as a marketing director at Nike, he did learn a lot about supply chains, how to design apparel, and how to find the right manufacturers.
When he initially came up with the idea, he reached out to a friend in Amsterdam who works at the B Lab, which is a global nonprofit that certifies B Corps, or Benefit Corporations that meet high standards of social and environmental performance, accountability, and transparency. He asked if she knew anybody in the B Corps network who could help make kids’ T-shirts.
One of the contacts he was given was To the Market, a woman-owned platform that connects to ethical supply chains and sustainable sourcing, which has a network of suppliers around the world. They also helped design the T-shirt from the tech side, before providing a supplier in Dhaka, Bangladesh that is WRAP Certified (Worldwide Responsible Accredited Production), meaning that it is made with ethical fair trade labor. The clothing is also certified for being 100% organic cotton.
Using organic cotton was important to Wakimoto not just for kids’ health, but also for environmental health.
While textile production itself is extremely water-intensive, using around 93 billion cubic meters of water annually, according to the Ellen MacArthur Foundation, conventionally farmed cotton is also especially water-intensive. It takes 2700 liters of water to make one cotton shirt, which is enough water for a single person to drink over three years.
To increase production to fulfill demand, synthetic pesticides and fertilizers are also often used to increase inputs, which damages soil and pollutes the groundwater, while also creating risky conditions for farmers.
Wakimoto outlines some of these details in the company’s blog alongside the benefits of organic cotton, such as how it produces 46 percent less carbon dioxide, and utilizes 91 percent less water, while safeguarding waterways from pollution.
He’s also written about microplastics and why choosing circular fashion helps eliminate waste and pollution, allows products longer lifespans, and is less extractive.
Writing the blog, he said, is important because he felt that in order for people to be interested in the brand, they needed to be made aware of the negative impacts clothing has on the planet, and how Loop can provide a potential affordable solution.
Though Loop carries only T-shirts right now, Wakimoto hopes to eventually expand into more kids’ essentials like sweatshirts and sweatpants. The expansion of the company, however, will also need to come with more awareness, and Wakimoto said he feels there are still many people lacking knowledge of the impact the fashion industry has on the planet.
He added, however, that when illuminating these issues he hopes to strike a delicate balance between educating and making sure people don’t feel guilty or overwhelmed — he just hopes to inspire others to be more kind to the planet.
He also said he doesn’t want to presume to have all the answers. “You know, we’re just trying to do something 1% better every day.”
The post New Kids’ Fashion Brand Aims to Keep Outgrown Clothes Out of Landfills appeared first on EcoWatch.
https://www.ecowatch.com/loop-apparel-sustainable-fashion-ecowatch.html
Green Living
9 Beautiful Places to Source Ethical and Eco-Friendly Home Decor
Curating a conscious home is a thoughtful process involving much consideration — who made my products, how they were made, and what are they made from — and this guide aims to support you on your journey towards finding ethical and sustainable home decor you truly love.
What is Sustainable Home Decor?
Sustainable home decor includes any home decor that is made in a way that takes into consideration both the makers and the planet. Sustainable home decor will be ethically made using eco-friendly and natural materials. Eco-friendly decor will also be produced using sustainable supply chain practices. This includes using renewable energy and recycled or compostable packaging.
While there are numerous sustainable home decor brands, some of which are featured below, first consider what’s already been made in order to prevent contributing to new waste. Secondhand, used, or DIY home decor options are typically more sustainable than buying new.
What is Ethical and Fair Trade Home Decor?
Ethical and Fair Trade home decor is produced in a way that adheres to Fair Trade standards and is, ideally, Fair Trade Certified. Fair Trade means paying artisans and makers a fair, living wage and providing ethical working conditions. Ethical home decor also includes supporting goods made by artisans using traditional heritage techniques and art forms. Many cultures around the world are at risk of losing their age-old artisanal crafts forever in the age of mass manufacturing.
It’s important to note that sometimes a major brand may use an “eco” fiber while still supporting irresponsible labor practices, and excessive production amounts that inevitably lead to a lot of waste. This is not true sustainability in my mind!
Most artisan-made home decor is ethically produced and directly supports the makers. However, it’s important to check if a brand or marketplace is transparent about their business practices to ensure they are ethical or Fair Trade.
Where Can You Find Sustainable Home Decor?
In terms of environmental sustainability, looking secondhand and vintage is always a great first place to look for sustainable home decor.
But if you’ve scoured those options and haven’t found what you’re looking for and/or if you’re looking to financially support artisans and traditional crafts around the globe, this shopping guide is designed for you. You’ll discover many brands with artfully designed and artisan handmade goods for furnishing any space among this list of decor brands.
All of the brands in this guide use natural and/or recycled fibers and avoid the use of virgin synthetics like polyester; however, some brands do use materials that are not the most environmentally-friendly option on the market, such as conventional cotton.
And of course, I wanted to choose brands that followed slow, thoughtful production practices, prioritizing artisan handmade over factory labor and quality over quantity.
So without further ado, here are my favorite small-batch, artisan-made, and ethical home decor brands.
Note that this guide includes affiliate links — as always, we only curate brands vetted for sustainability that we love (and that we think you’ll love too).
1. Urban Natural
Categories: Accent Pillows, Tabletop, Lighting, Wall Art & Mirrors, Blankets & Throws
Eco-friendly home retailer Urban Natural is on a mission to curate high-quality furniture (and other home goods) built with quality and free of toxic chemicals. Urban Natural carries several sustainable home decor brands, including artisan brands Ethnicraft and Jaipur Living as well as ethically USA-made brands Farmhouse Pottery and East Fork.
2. GOODEE
Categories: Pillows, Lighting, Wall Decor, Planters, Baskets, Blankets, Candles
GOODEE is an ethical marketplace featuring numerous sustainable artisan brands and designers. You’ll find a variety of beautifully crafted home decor goods to suit a wide range of styles. Goodee is a Climate Neutral and B Corp Certified company. They publish an annual impact report so you can easily ensure their business practices align with your values.
Our favorite brands on Goodee are Texidors, Baba Tree, Makaua, and Tensira.
3. Healthier Homes
Categories: Rugs, Lighting, Tabletop, Baskets, Wall Decor & Wallpaper
Founded after years running an award-winning healthy home building firm and publishing a book by the same name (Healthier Homes) this retailer is a go-to online destination for finding non-toxic home goods. The eco-friendly home decor on Healthier Homes is primarily made with natural materials like clay, cotton, seagrass, mango wood, and bamboo,
4. Will & Atlas
Categories: Baskets, Tabletop
Will & Atlas is a women-owned small business making most of their homewares from plant materials like jute, palm leaf, and hogla grass. Their natural fiber baskets are flexile but sturdy built to hold blankets, pillows, laundry, magazines, toys, or just to stand alone as a decor piece. You’ll also find jute coasters and placemats in their tabletop collection.
The brand is committed to ethical practices, partnering with nonprofit fair trade artisan groups in Bangladesh and craftspeople in the U.S. to build long-lasting production relationships.
5. Ten Thousand Villages
Categories: Baskets, Pillows, Throws, Candles, Wall Art, Planters & Vases
Founded 80 years ago, Ten Thousand Villages is the original fair trade store. Throughout the decades, the nonprofit business has continued their commitment to fair wages, safe working conditions, as well as sustainability.
As a founding member of the World Fair Trade Organization, with artisans around the world from under-resourced communities. Most of the products they carry are made from recycled, upcycled, and natural materials.
6. MagicLinen
Categories: Curtains, Kitchen Linens
Linen is an exceptional material for home decor — there’s a reason we say “kitchen linens!” It’s natural, beautiful, and is often high quality.
I purchased a set of linen curtains from Magic Linen one year ago and they remain one of my favorite home decor pieces. The fabric they use meets the OEKO-TEX® STANDARD 100, meaning its been tested for harmful substances.
7. Passion Lilie
Categories: Pillow Covers, Table Linens
Passion Lilie is a fair trade fashion and lifestyle brand with ethically made home decor, too. The Fair Trade Verified brand has handwoven cotton blankets, organic cotton kitchen linens, unique ornaments, and hand-dyed throw pillow covers.
Each piece is made by Passion Lilie’s partners in India who pay living wages and ensure a safe working environment. Beyond this, the brand supports efforts to enable artisans to continually develop their skills and creates opportunities for community development.
8. 54kibo
Categories: Throw Pillows, Wall Hangings & Artwork, Mirrors, Baskets, Rugs, Lighting
A destination for modern African artisanal decor, 54kibo curates a stunning selection of ethically made home decor. The pieces on 54kibo are made with time-honored techniques using locally sourced materials with rich histories. The designs are exceptional, but the stories behind them make the pieces beautiful additions to your home beyond the surface.
9. The Citizenry
Categories: Baskets, Planters & Vases, Tabletop, Wall Decor, Mirrors
The Citizenry partners with artisans around the world, ensuring safe conditions, fair wages, and offering grants to their artisan partners so that they can expand their businesses.
Their online collection features small-batch artisan-made home goods made from locally-sourced and natural materials like palm leaves and indigo dyes.
More Sustainable Home Guides:
Sustainable Furniture Brands to Furnish a Conscious Home
Best Eco-Friendly and Zero Waste Kitchen Products
Easy Swaps for a Low Waste, Sustainable Bathroom
The post 9 Beautiful Places to Source Ethical and Eco-Friendly Home Decor appeared first on Conscious Life & Style.
9 Beautiful Places to Source Ethical and Eco-Friendly Home Decor
Green Living
10 Hemp Clothing Brands That Are Fashionable and Eco-Friendly
Take a look at why hemp is heralded as a hero material and discover 14 hemp clothing brands that have tapped into its sustainable potential.
The exploration of fabrics has always been a starting point for sustainable innovation in fashion. After all, fabrics provide tangible proof that change is possible while having a direct impact on the environment in one way or another. Plus fabrics are responsible for an outsized proportion of a fashion brand’s carbon footprint and overall environmental impact, including biodiversity loss and pollution.
So, What is Hemp Fabric?
Hemp is a bast fiber produced from the cannabis sativa plant, where every part of the plant can be utilized for over 25,000 industrial uses including clothing, biofuel, bricks, paper, and textiles.
Contrary to its popular association, hemp is actually the sober sister to marijuana. Unlike its recreational sibling that’s grown for its psychoactive THC (tetrahydrocannabinol) properties, hemp contains less than 0.3% THC, a value that was the driving force behind the legalization of hemp production in the 2018 Farm Bill. So while you can’t really get high from hemp, you can definitely enjoy its material benefits — which are plenty!
What is Hemp Clothing?
The simple answer is that hemp clothes are garments made from hemp fabric! But the important caveat here is that most hemp clothes on the market today are not made from 100% hemp fabric. They are usually blended with other fibers, like cotton.
At this point, hemp fabric manufacturing is not at the scale or technological level that the manufacturing of cotton (the most popular natural material) is, making 100% hemp clothing more expensive to produce. Also, pure hemp fabric is also known to be quite stiff until a couple dozen washes later, so blending it with a fiber like cotton can make it softer and easier to wear on the offset.
100% hemp fiber content clothing does exist, it’s just rare at this point. Though we do think this will change with more sustainable material investment happening in the textiles industry.
Is Hemp Clothing Comfortable?
It depends! The softness of hemp clothing will vary based on how the fabric was produced and if it is blended with other fibers like cotton or lyocell. Pure hemp clothing can be rougher than cotton, but hemp is known to get softer with every wash.
Also, since hemp is a natural bast fiber that comes from the softer parts of the plant’s stalk or stem, it is softer than the coarser leaf fibers.
Can Hemp Clothing Protect From The Sun?
A lesser known benefit of hemp clothing is that it can reportedly even help shield you from harmful UV rays. According to skin cancer research, a fabric’s UPF (Ultraviolet Protection Factor) value is a number that coincides with the fraction of UV rays it allows to pass through and hit your skin — the higher the UPF number, the better the protection.
Research claims that hemp has a UPF of >50 (according to European standards) due to natural pigments and lignin within the fibers, which act as UV absorbers.
Is Hemp Clothing Sustainable?
There are a lot of benefits to hemp clothing. But don’t just take our word for it, we’ve listed some of hemp’s most impressive sustainable qualities below:
1. Hemp is not resource-intensive
Hemp can be grown under a variety of agricultural and ecological conditions and has a capacity to grow rapidly.
Hemp clothing vs. cotton: With a high yield of 250% more fiber than cotton, hemp requires less land to grow, has no need for harmful pesticides or chemicals, and needs as little as 1/3rd of the water compared to conventional cotton. (Though individual use cases may vary based on the region that each of the crops are grown.)
2. Hemp is a restorative plant
Growing hemp can also help contribute to the maintenance of soil quality, courtesy of its anchored roots which prevent soil erosion and nutrient loss.
In fact, research shows that hemp can be used to restore contaminated soils through ‘phytoremediation’ — a process that has proven successful in the early 90s when industrial hemp was planted in some of the polluted Ukrainian regions near the Chernobyl disaster where much of the land was rendered useless. The








