Whether you’re not a fan of the way Amazon treats workers like robots, exploits people and the planet, aggressively avoids taxes in the U.S and globally, promotes overconsumption, is increasing their emissions despite a greenwashed “Climate Pledge”, or is on a mission to dominate literally every market on the planet, you might be looking for better alternatives to Amazon. And now that Target announced its rollback of diversity initiatives, perhaps you’re also looking for alternatives to Target too.
This guide contains sustainable alternatives for a lot of what you can find on Amazon or Target.
In this guide you’ll find better businesses to support for:
- Everyday Essentials
- Clothing & Home Goods
- Books
- Audiobooks (Amazon owns Audible)
- Book tracking (Amazon owns Goodreads)
- Food & Grocery (Amazon owns Whole Foods, and also has Amazon Fresh stores)
- Handmade
- Technology
- Beauty & Health
- Outdoors & Sports
Note that this guide includes partners and affiliates. As always, all brands meet rigorous standards for sustainability and are brands we love — and that we think you’ll love too.
Secondhand First!
Before we get into this guide I have to put out a huge call-out for secondhand options as these are often far cheaper. (You’ll also see secondhand options sprinkled throughout this guide.)
In addition to local thrift stores, consignment shops, and estate sales, there are many online options. Here are some apps to know:
- Buy Nothing
- OfferUp
- Marketplace (unfortunately on Facebook)
And here’s our guide to online secondhand clothing stores.
Everyday Essentials
While Amazon may sell some low waste products, there is no vetting process ensuring that what you’re purchasing was actually made in an environmentally responsible way. There’s a lot of sub-par and copy-cat products to sort through. These retailers, however, take that leg work out for you — plus they are all small businesses that are more holistically conscious of their entire supply chain (including packaging and shipping) and are all members of 1% for the Planet, donating one percent of revenue to environmental organizations.
EarthHero
Zero waste superstore EarthHero is a fantastic sustainable alternative to Amazon. Enjoy the convenience of shopping for plenty of categories of products like Amazon — from home + kitchen and audio + tech to beauty + care and baby + kids and even pets — but with the assurance that everything you see is vetted for quality and responsibility.
EcoRoots
EcoRoots is an amazing plastic-free mecca for finding everyday eco-friendly products. Discover vegan, low-waste, and non-toxic products for the kitchen and bathroom — from cleaning products and reusable coffee filters to skincare sets and safety razors — all in one colorful, aesthetically pleasing online shop!
DoneGood
DoneGood is an ethical online marketplace with over 100 responsible brands in one place.
They research and vet brands by things like sustainable materials and ingredients, supporting their local communities, and paying fair wages to you can shop with confidence.
Find everything from clothing and beauty to home and travel on this one-stop shop.
Clothing & Home
When it comes to exploitation in the fashion industry, Amazon is among the very worst offenders. The company came under fire for offering clothes made from dozens of Bangladesh factories that other retailers said were too dangerous or that were even blacklisted for how dangerous their working conditions were. These are factories that even big fast fashion brands don’t use.
Here are conscious retailers and marketplaces that consider ethics and sustainability in the brands they choose to offer.
VivaTerra
VivaTerra is a women-led and WOC-owned retailer with a vast selection of sustainable home goods, from seasonal decor and garden accessories to furniture and home accents. Find plenty of color and nature-inspired designs made from materials like recycled glass and reclaimed wood at this green lifestyle store.
AptDeco
AptDeco is an online marketplace for preloved furniture. They remove the hassle of buying and selling used furniture with their marketplace where you can can search by brand, category, style, or a whole host of other filters.
And for a fee, AptDeco takes care of the shipping to your home from the seller as well. I’ve had to rent trucks in the past to transport large secondhand furniture so this is a major convenience perk!
ourCommonplace
ourCommonplace is a WOC-owned eco and ethical marketplace with fashion, beauty & wellness, and home products for a mindful and non-toxic lifestyle. You can see what values each product or brand has by looking for badges like BIPOC-owned, Cruelty-Free, Ethical, Sustainable, Toxic Free and Cruelty-Free.
Books & Entertainment
Amazon currently has over half of the physical book market and at least 75% of eBooks. This level of control over the market has long had much of the book industry concerned.
In fact, the leading publishing industry professional organizations wrote to the US House of Representatives Antitrust Subcommittee warning of Amazon’s “extraordinary leverage over their competitors, suppliers, customers, the government, and the public”.
And, they also pointed out Amazon’s unethical practices of “systematic below-cost pricing of books to squash competition in the book selling industry as a whole.”
Some better solutions? Well, there’s always your local library where you can get books for free.
If a book isn’t at your library or if you’d like to own a particular book, though, try to support small businesses and independent bookstores!
You can do this by physically visiting your local bookstore, or, if you’d like to browse online, check out these options:
Bookshop (US, UK, Spain)
My personal favorite place to find books is Bookshop.org. You can pick an independent bookstore to support and then all of your purchases through Bookshop help raise money for that store! To pick out a store, you can find a local shop, Black-owned bookstore in your state, or other diverse-owned bookstore.
Better World Books (Global)
For a better way to buy used books, check out Better World Books, a certified B Corporation that values people and planet — and not just profit. The company has a Book for Book project, which donates 1 book for every book sold, a Grant Project where they fund nonprofits and libraries, and a number of other initiatives.
Hive Books (UK)
UK-based Hive books has a similar model to Bookshop where they support independent bookstores with each sale. Hive sends 10-25% of physical book sales and 8% of eBook sales to bookstores. You can also find entertainment products like DVDs, CDs, and Vinyls as well as gifts like stationary and puzzles on Hive.
Audible Alternatives
Amazon owns an even larger share of the audiobook market than they do of physical books — they control an estimated 63% of the audiobook market as of 2022. Support independent bookstores and small businesses instead!
Libro.fm
Just like Bookshop and Hive, Libro.fm enables you to support independent bookstores with each book purchase, but in this case, it’s for audiobooks! You can either buy audiobooks à la carte or through a monthly subscription. The membership is $14.99/month for 1 audiobook per month, plus 30% off any additional books!
Goodreads
Did you know that Amazon owns Goodreads? Ugh! Amazon makes it really difficult to avoid them completely, but there is, thankfully, a more ethical alternative to Amazon owned Goodreads.
The Storygraph
Storygraph is a Black woman-owned company with a site and app that operates similarly to Goodreads. What I love about Storygraph, though, is that their book suggestions and reading challenges are intentionally diverse, you can review books down to the quarter of a star, and readers can enter in content/trigger warnings for books.
Food & Grocery
Between Amazon Fresh locations and buying out Whole Foods, Amazon is actively working to get a slice of the grocery pie too. But, competitors like Wal-Mart are certainly not better when it comes to worker rights or traceability of their supply chains.
Some better alternatives?
- Finding local farmers’ markets and growing some of your own food in a garden
- Signing up for a CSA (community supported agriculture)
- Supporting small independent grocery stores (here’s a huge guide to zero waste stores by U.S. State!)
If you’d like to still shop online, here are some sustainable grocery store alternatives to Amazon and other big-box stores.
Aldi
Did you know discount chain Aldi has been ranked as one of the most sustainable grocers? While Aldi uses a lot of packaging for their produce, they use less plastic overall than all other supermarkets, according to Greenpeace. Aldi has also shifted 31,000 tons of packaging to recyclable alternatives and diverted 76% of operational waste companywide.
Personally, what I appreciate is that Aldi does not automatically give out single-use plastic or paper bags, encouraging the use of reusable bags. My local Aldi also has an impressive array of organic options, considering the size of the overall store.
Aldi takes EBT and does deliver in the US.

Thrive Market
Thrive Market is essentially an online version of Whole Foods, except more affordable. The brand has natural foods, beverages, supplements, and even cleaning supplies that are shoppable by value: organic, gluten-free, vegan, kosher, dairy-free, among many others. *At the time of publishing, Thrive does not have fresh produce or much refrigerated goods.
Imperfect Foods
To fill in the gaps that Thrive Market leaves, head over to Imperfect Foods. You can get produce, meat, plant-based alternatives, dairy, and more delivered to your door. Originally founded to prevent “ugly” looking produce from heading to the landfill, Imperfect works to reduce waste and improve the system along the way.
Handmade
Amazon Handmade is essentially their response to Etsy. While all third-party platforms offer their pros and cons for independent sellers, Amazon treats brands like commodities, making it particularly difficult for small makers to compete with large companies.
If you want to shop handmade, boutiques, maker markets, and farmers’ markets may be great places to find goods made locally.
Or for online options, a great way to support independent makers is by shopping through their sites directly! If you’d like to shop with a bit more convenience, here are some more sustainable alternatives to Amazon.
Uncommon Goods
Uncommon Goods is a fantastic place to shop for thoughtfully-made unique gifts. You can sort by gift recipient or occasion and find plenty of ideas that you won’t see anywhere else. (Literally… many of the products have an “Only on Uncommon Goods” seal!) And, below each product, you can learn more about the maker of the product.
Local Markets
There are SO many handmade markets happening in cities around the world. Many farmers markets’ have started incorporating artisan goods.
Markets for Makers has pop-up events in many cities in the US. And if you’re also in Chicago, check out Handmade Market and the One of a Kind Show.
Not seeing your city? Search “handmade market” or “artisan market” + [your city] in your search engine to see if there’s something near you. Another hack is to follow local creators and see what markets they’re exhibiting at!
Prime Video
Ethical Consumer did a rating of many streaming services, and unsurprisingly, Amazon’s Prime Video was at the very bottom with a score of 0.
While none of the video streaming options are stand-out in terms of their responsibility, there are some better options than Amazon. For instance, though Apple is far from an ethical company, Apple TV+ makes use of the company’s data centers that are powered by 83% renewable energy. (By comparison, Amazon sources just 17% renewable energy.)
Check out Ethical Consumer’s Guide for More
Alternatively, you can check out streaming services for indie films. Some highlights are Docsville for documentaries and IndieFlix for contemporary selections.
Kanopy is a streaming service that’s free with your local public library or your university. So, it’s worth checking if you can get acess to this streaming platform!
Technology
From mining to labor issues in the supply chain, the tech industry is far from sustainable. Shopping for used tech, though, can be a bit of a gamble sometimes. These marketplaces are working to remove that barrier with certified pre-owned options.
BackMarket
On a mission to “restore trust and desire for refurbished devices”, Back Market sells like-new devices at secondhand prices. Each and every device is inspected and restored by experts, and comes with a totally transparent look into the device’s quality. Plus, Back Market has a 30-day return policy, 1 year warranty, and customer care team to address any disputes.
Beauty & Health
Credo
Credo is a clean beauty mecca with physical brick and mortar stores and an online shop. Find a wide variety of skincare, makeup, hair, fragrance, and bath & body care products all meeting the “Credo Clean Standard“.
BLK+GRN
This all-natural beauty marketplace sells beauty, haircare, supplements & superfoods, menstrual care essentials, and mom + baby care products, all from Black artisans. All products are free of the “Toxic 20” and go through an in-depth review process.
Detox Market
Detox Market is another clean beauty marketplace with high standards and a number of “banned” ingredients. The retailer also has a Natural Wellness collection with supplements, teas, powers, and aromatherapy for the brain, belly, and body.
Outdoors & Sports
REI
REI is a co-op marketplace for an outdoor lifestyle. With their member owned co-op structure, REI is able to “focus on shared values, not share value”. By putting purpose above profits, REI is able to invest in a variety of commitments like the circular economy, social equity, and fighting the climate crisis.
Pets
For eco-minded pet gear, EarthHero (mentioned at the top of this guide) has a great selection of choices! Here are a couple more that are dedicated exclusively to pet supplies.
Cycle Dog
Cycle Dog makes eco-minded dog products in Portland, Oregon out of recycled materials. They sell products like no-stink collars made out of recycled inner tubes and leashes made from recycled plastic bottles. Plus, Cycle Dog will repair any hand-sewn product free of charge!
Noggins & Binkles
London-based Noggins & Binkles creates vegan, eco-minded accessories for cats and dogs. They have collars and leashes made from materials like cork and Piñatex and pet beds made from organic cotton and recycled polyester filling.
We made it through! That was a lot — be sure to bookmark this post of sustainable alternatives for Amazon to reference in the future. 
You May Also Want to Check Out:
An Ever-Growing List of Zero Waste Stores
10 Fair Trade and Sustainable Online Marketplaces
A Huge Guide to Black-Owned Conscious Brands
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Your Ultimate Guide to Sustainable Alternatives to Amazon and Target
Green Living
Earth911 Inspiration: Be a Mountain or Lean on One
This week’s quote is a Somali proverb: “Be a mountain or lean on one.”
Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click to get a larger image.
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Green Living
8 Best Ethical & Sustainable Flats That Are Effortlessly Chic
Ballet flats have long been a staple in my wardrobe, but in the past few years have experienced a significant resurgence — and for good reason. The right pair can be practical, versatile, and oh so chic through days at work, with family, or out for the evening. But finding that “just right” set that’s well-crafted and sustainably made can be a whole other story. That’s why this sustainable flats guide exists.
Comfort, style, sustainability, and longevity are a lot to ask in a shoe, but I don’t believe it’s too much. It just takes some extra digging. And thankfully, I’ve done that digging for you. Because I get it! I want a flat that looks beautiful. I want a flat that’s made responsibly in line with my values. I want a shoe I can actually wear for my life. And I want that shoe to be worth the investment — it has to last. That’s why I vetted through dozens of brands to create this curated list of flats.
What Makes a Flat More Sustainable?
Material Sourcing
Footwear is a tricky category when it comes to sustainable fashion because we ask a lot of our shoes. We wear them in rain or sunshine, paved paths and cobblestone, day in and day out for years. And through it all, they have to remain beautiful. Because when they’re unwearable, there’s not much left to do with them: there is no viable footwear recycling today. Anywhere that calls it “shoe recycling” is really repurposing that footwear. But once it can no longer be worn, it’s simply trash.
In other words, our shoes need to be incredibly durable, even though the most durable materials don’t always come with the lightest footprint. In footwear, when we talk about durability, we usually rely on leather or high-performance synthetic materials. Leather can hold up with many years of wear, getting more beautiful with wear, and is easy to repair when needed. Synthetic materials are also durable, particularly for withstanding the elements like snow and rain.
But sourcing these materials conventionally is highly polluting — so how can we source these materials better?
For synthetics, we have recycled options. Today, that’s largely recycling from plastic bottles, which isn’t without it’s controversies, but there is much innovation happening in the industry around true textile-to-textile recycling.
For leather, I look for:
- Vegetable-tanned (rather than chromium tanned)
- Locally-sourced leather (more traceability), and/or
- Leather Working Group certified leather, which covers responsible management of water, energy, and waste; safe chemical management, traceability of the raw material, and occupational safety for workers.
Notably, there is no certification for animal welfare, so these are imperfect systems. But the alternative is footwear made from synthetic plastic materials or vegan leather alternatives that don’t yet meet the same durability standards as leather. Sustainability within today’s constraints requires trade-offs.
That said, there is always secondhand leather — by buying shoes secondhand you can access the quality of leather without adding further demand for the material.
Responsible Manufacturing
When considering responsible production practices, I look for first and foremost: transparency. Seeing what the brand shares about their material sourcing, their process, and who made their shoes where. And then I look at the details of that process: were the shoes made locally or within a geographic region? How are the workers paid and treated — and under which conditions do they work?
And, sometimes a brand employs an out-of-the-box approach to manufacturing entirely. There are a few slow fashion footwear brands challenging the traditional fashion system of ordering in mass quantities before demand is assessed —which inevitably leads to overproduction. These brands use an “on demand” model instead, producing their shoes only after they’ve been ordered. This reduces the risk of overproduction (i.e. producing more than what gets sold) while also encouraging more thoughtful consumption. You can’t impulse buy a pair of Mary Janes that you have to wait 8 weeks for.
Wearable and Beautiful
The most perfectly environmentally sustainable flat in the world is useless if no one wants to wear it. And as I mentioned earlier, footwear cannot be recycled into new footwear at the end of its life, so we want our shoes to last a really long time. That means they need to be design forward and comfortable, too.
My Top Picks for More Sustainable and Ethical Flats
Keeping all of that in mind, these more sustainable flats brands meet this criteria, albeit to various extents. Some err more on comfort while some more on style. Some have admirable levels of transparency and social impact, while other brands have more of a focus on their ecological impact. I’ve included descriptions alongside each brand as well as a summary of conscious qualities so you can find a brand that meets your priorities best. And, of course, a price range so you know what makes sense for your budget as well.
Some that this guide includes affiliate links which means we may earn a commission if you shop through these links. As always, brands featured in shopping guides are brands that meet our strict sustainability criteria that we think you’ll love.
1. ALOHAS
Spanish brand ALOHAS flips the typical fashion production system on its head with its on-demand model.
Instead of overproducing thousands of shoes to later discount them, ALOHAS does the exact opposite. Its newest styles are available for pre-order at a discount of 30%, so the footwear brand can more accurately forecast demand. Then the shoes — like their flats — are primarily made by local artisans in Spain and Portugal. The brand regularly shows the behind the scenes of their production on their social media.
Conscious Qualities: On-Demand Production, Locally Made
Size Range: EU 35-42 (US 5-11)
Price Range: $195-$225
2. Rothy’s
If you’re looking for flats for all-day wear at work or running errands, Rothy’s is my recommendation with their cushy insoles. The brand makes their more sustainable flats from recycled plastic bottles, as well as materials like hemp and merino wool, but they still look sleek enough for the office.
While I might not wear Rothy’s flats to a fashion event (I prefer smooth leather for more elevated occasions), they are more than stylish enough to wear to most of my real-life scenarios. My favorite part about Rothy’s, though, is that they are machine washable.
Materials: Recycled & Natural Materials, Owns One Factory (undisclosed percentage of production)
Size Range: US 5-13
Price Range: $99-$165
3. Vivaia
Vivaia has the most adorable sustainable Mary Janes made from recycled plastic bottles. The adjustable straps and arch support make Vivaia’s Mary Janes suitable for all-day comfort, even if your feet are typically prone to slipping out of flats.
This vegan footwear brand also makes square-toe and pointed-toe flats for a more elevated look. And of the several recycled plastic bottle footwear brands on the market today, Vivaia tends to have the most elevated designs in my opinion.
Conscious Qualities: Vegan, Recycled Materials
Size Range: US 5-11
Price: $97 – $116
4. The RealReal
The RealReal is an authenticated luxury resale platform with contemporary, designer, and high-end luxury brands. Depending on your priorities you can find shoes in anywhere from pristine condition (but higher priced)) to “fair” or even “as is” for the largest discount from full price.
You don’t always have as many options aesthetically when shopping more sustainably, so I like to go to The RealReal when I’m looking for specific styles. I was recently looking for Mary Janes with feminine detailing and came across Larroude Flats on The RealReal, where I purchased a pair of neutral scalloped accent flats. (Pictured here!)
Conscious Qualities: Secondhand
Size Range: US 3.5-14
Price Range: $9+
5. ESSĒN
ESSĒN elegant, minimalist footwear is artisan handcrafted from Leather Working Group-certified leather in solar-powered facilities in Italy, Portugal, and Spain. Each shoe also comes with a product passport where you can view the step-by-step journey that product took through the brand’s supply chain from raw material to manufacturing to packaging and distribution.
Beyond transparency and responsible manufacturing, ESSĒN’s slow fashion business model prevents overproduction by operating on a made to order basis. Meaning while sizes and styles are predefined, the shoes are only produced after they’ve been ordered.
Conscious Qualities: LWG Certified, Supply Chain Transparency, On Demand Production
Size Range: EU 35-44 (US 4-13)
Price Range: $295-$450
6. Allbirds
Another comfort-first footwear option besides Rothy’s is Allbirds. The brand creates lightweight, super smooth and breathable flats from tree fibers, aptly called “Tree Breezers”. The (washable) shoes are also soft enough to wear without socks.
The Allbirds Tree Breezers are far more comfortable than typical flats, though I find that the Rothy’s are slightly comfier.
Conscious Qualities: Natural materials (FSC-Certified eucalyptus, castor mean oil, sugarcane EVA)
Size Range: US 5-11
Price Range: $105-$125
7. Darzah
Fair trade certified by Fair Trade Federation, Darzah’s ethical flats are entirely hand-embroidered and handcrafted in Palestine from locally sourced leather.
The tatreez flats from this nonprofit are embroidered by refugee and low-income women artisans in the West Bank with this traditional Palestinian techniques.
Conscious Qualities: Sustains Heritage Crafts, Fair Trade Certified
Size Range: EU 36-41 (US 6-10)
Price Range: $199 – $209
8. Nisolo
If you’re seeking a quality pair of classic leather flats ideal for your capsule wardrobe, Nisolo is a strong pick. Nisolo’s flats are handcrafted by artisans using leather sourced from a Leather Working Group certified tannery.
I’ve been wearing my Nisolo shoes for many years and can attest to their quality and durability.
That said, the brand has recently turned over to new ownership and now has significantly less information about their sustainability and ethics in their supply chain. I will be keeping a close eye on this brand to see if it continues to uphold the values Nisolo has long held.
Conscious Qualities: LWG-Certified, Artisan Handcrafted
Size Range: US 5-11
Price: $138 – $198
For More Slow Fashion Content:
You May Also Want to Check Out:
The Best Affordable Ethical Fashion Brands
Responsibly Made Vegan Shoe Brands
15 Brands with Ethical Boots to Rock this Fall (and Beyond)
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Green Living
Earth911 Inspiration: What Provides Survives — Simon M. Lamb
Today’s quote is from writer, businessman, and conservationist Simon M. Lamb. In his book, Junglenomics: Nature’s Solutions to the World Environment Crisis, he suggests that nature provides solutions to help us reform our environmentally destructive economic practices.
Lamb writes, “As in nature, so in economics — what provides survives.”
Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click the poster to get a larger image.
Editor’s Note: This poster was originally published on March 27, 2020.
The post Earth911 Inspiration: What Provides Survives — Simon M. Lamb appeared first on Earth911.
https://earth911.com/inspire/earth911-inspiration-what-provides-survives-simon-m-lamb/
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