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It’s not easy shopping consciously during the holiday season — especially during Cyber Week. It’s a time of year notorious for overconsumption, impulse buys, and purchases that are bound for the landfill just months (or even days) later.

But I also don’t believe that sustainable living just looks ONE way. These sustainable and ethical Black Friday discounts can be a way to access better products for more affordable prices. And a great way to support small businesses over big box stores during what is often the most important time for businesses.

Here are some things to keep in mind to engage with Cyber Week and Black Friday more sustainably!

1. A “deal” isn’t a “deal” if we’re buying things we won’t actually use and enjoy long-term (it’s easy to get caught up in the thrill of a deal and buy something that we totally wouldn’t have bought otherwise — been there, done that!)

2. Our whole platform is about challenging overconsumption, but if we want to intentionally purchase some ethical clothing or eco-friendly gifts, these sale days can be a great opportunity to support conscious brands more affordably.

3. It’s worth asking some additional questions and taking some extra time to make these purchasing decisions because the dopamine hit of a good deal can skew our decision-making abilities!

4. If the whole Cyber Week affair stresses you out or you’re feeling pressured to buy more than you originally intended, know that you can step out at any time. Turn off your notifications and get outside and/or spend time with loved ones! You do not need to buy ALL (or any) of your holiday gifts during this week.

But if you’re ready to make a mindful investment in something for yourself, or have a long list of gifts and you want some support in shopping small and consciously, check out this list of the best sustainable and ethical Black Friday and Cyber Week deals going on. Plus, we featured some companies opting out of deals and doing donations instead.

Transparency note: we only feature brands that meet high standards for sustainability we love, that we think you’ll love too. Some of these links are affiliate links, meaning if you purchase via these links we may earn a commission, which helps us continue this site. Thanks for your support!

Here Are Our Top Picks for This Season:

1. Passion Lilie

Female Model wearing dark petrol blue printed maxi skirt with a slit at the knee by Passion Lilie, organic cotton skirt
Male model wearing olive green hand woven organic cotton full sleeved shirt by Passion Lilie

With elevated womenswear and menswear that pop in prints and weaves, this woman-owned brand champions artisanal techniques like hand block printing and hand weaving to create the most flattering styles that’ll withstand trends.

The brand carefully creates its pieces to make sure they are biodegradable at the end of their lifecycle by using natural fibers like recycled cotton and organic cotton that are treated with organic dyes. Since artisanal craft plays such an important role in their design ethos, Passion Lilie ensures all producer groups they employ are either Fair Trade certified or employ its core practices.

Sale Details: 30% off site-wide with free shipping over $125. Use coupon code BFCM2025. Valid November 26 – December 3

2. Mightly

A pre-teen boy and a girl sitting on a bed reading a book dressed in printed organic cotton pajamas by Mightly kidswear
A pre-teen boy and a girl playfully posing in a organic cotton dark blue and green jumpers and matching bottoms by Mightly kidswear

Founded by four mothers who wanted to create comfortable, long-lasting clothing for active children – minus the toxic chemicals – Mightly is setting the standard for consciously crafted kidswear that takes fun designs just as seriously. Don’t just take our word for it, scroll their site to find Mightly’s delightfully colorful collection of clothing for babies, toddlers, and kids in prints that’ll add a spring in your little one’s step.

Every piece is made using Global Organic Textile Standard certified organic cotton and is sewn at Fair Trade certified factories, ensuring every step of production is responsible.

Sale Details: Tiered discount available sitewide November 25 – December 1.

  • 15% off orders of $75+
  • 20% off orders of $150+
  • 30% off orders of $250+

3. MasayaCo

A water-resistant slatted top teak wood stool placed on top of a puddle of water by MasayaCo
A close up image of three teak wood side tables stacked over each other by MasayaCo

If you’re seeking artisanal furniture that’ll breathe some character into any space, then look no further. MasayaCo creates a range of handcrafted pieces from reforested teak wood that supports artisans and has an enduring quality. You’ll find versatile pieces to suit nearly every room of your home — and even something for outdoor settings that’ll withstand the elements owing to their naturally water-resistant teak.

MasayaCo has built a restorative model where they grow and manage their own forests, harvesting mature trees for furniture while 30-40% of the reforested land is preserved as a native forest.

Sale Details: 20% off all items and up to 40% off on select items November 19 – December 4. All discounts auto-applied at checkout.

4. Medley

For those who prefer plush, elevated furniture with an inviting appeal, Medley will make you feel right at home with their pieces. Ready to insert a mid-century modern touch into any home, they use time-honored building techniques to offer lasting furniture that ages beautifully.

You can lounge easy on Medley’s pieces knowing that right from the filling to the upholstery, and wood, the materials they use are tested by certifying bodies like OEKO-TEX® STANDARD 100, CertiPUR-US®, and GREENGUARD Gold, to name a few, which indicate the materials have been tested to be free of harmful substances and meet the most stringent standards for low chemical emissions.

Sale Details: TBA | November 28 – December 2

5. Sabai

Nothing adds life to a living room quite like a cozy and inviting sofa. And at Sabai, you’re bound to find a cushy one that’ll serve itself as a centerpiece for the heart of your home. Sabai is on a mission to make sustainable furniture that’s affordable, repairable, and circular.

The company has a range of sofas and loveseats made from recycled and upcycled materials in non-toxic finishes that are completely modular, so they can accommodate and adapt to your changing needs. All of their pieces are created on a made-to-order basis with the option to order up to six swatches free of charge for the discerning decorators.  

Sale Details: TBA

The following Black Friday and Cyber Week sales from sustainable brands are sorted by category!

Sustainable Homewares & Furniture Sales

Avocado

Non-toxic brand with low-waste manufacturing offering your bedroom a sustainable upheaval with organic mattresses and bedding

Discount: TBA

Urban Natural

Sustainable home decor and furniture retailer with top brands like Copeland, Cisco Home and East Fork

Discount: TBA

Boll & Branch

Fair trade and organic-certified bedding and bath products

Discount: TBA

The Citizenry

Artisan-made home goods and furniture

Discount: TBA

Coyuchi

Sustainable bedding, bath, home goods, and pajamas made with GOTS-certified organic cotton or regeneratively-sourced fibers

Discount: TBA

My Green Mattress

Non-toxic organic mattresses, bed frames, and accessories

Discount: TBA

Saatva

Eco-friendly memory foam mattresses and organic bedding

Discount: TBA

Savvy Rest

Organic mattress and non-toxic furniture retailer using sustainable natural materials

Discount: TBA

SOL Organics

GOTS-certified organic cotton bedding

Discount: TBA

Ethical & Sustainable Fashion Holiday Sales

Christy Dawn

Slow fashion brand with dreamy dresses and other clothing made responsibly from deadstock fabric, organic cotton, or regenerative cotton grown by Oshadi in India

Discount: TBA

Kotn

Responsible clothing brand offering everyday essentials made from natural fibers with a traceable origin

Discount: TBA

Mate The Label

Loungewear and basics made with non-toxic and organic materials

Discount: TBA

Monica Vinader

Jewelry made from 100% recycled gold vermeil and 100% recycled sterling silver

Discount: TBA

Organic Basics

Eco fashion brand with intimates, basics, activewear and lounge apparel made with earth-minded fabrics

Discount: TBA

PACT

Organic cotton basics and loungewear plus home textiles made in Fair Trade Certified factories

Discount: TBA

Tradlands

Nap dresses, balloon pants, and all things cozy, crafted in sumptuous natural fibers and deadstock materials

Discount: TBA

The RealReal

Luxury fashion consignment site for finding pre-loved designer apparel and accessories

Discount: TBA

The Knotty Ones

Timeless and stylish hand-knitted knitwear made with biodegradable yarns crafted by female artisans living in rural Lithuania.

Discount: TBA

Thesus

Ethical footwear brand with vegan boots and sneakers made from sustainable, traceable materials, including large percentage of recycled materials

Discount: TBA

Vestiaire Collective

Luxury fashion resale site

Discount: TBA

tentree

Eco-minded clothing and accessories brand that plants 10 trees with every order

Discount: TBA

ThredUp

Online secondhand marketplace

Discount: TBA

Subset

Organic cotton underwear and bralettes

Discount: TBA

Brook There

Comfy organic cotton undergarments: underwear, bralettes, and nightgowns cut and sewn in the U.S.

Discount: TBA

EILEEN FISHER

Timeless, high quality slow fashion brand with circularity programs

Discount: TBA

HYER GOODS

Wallets, bags, and other accessories made from upcycled materials

Discount: TBA

Whimsy + Row

Eco-friendly Los Angeles-based clothing label with effortless pieces

Discount: TBA

Toad&Co

Eco-friendly men’s and women’s outerwear and casual clothing

Discount: TBA

Reformation

Sustainably-minded apparel brand actively working towards 100% circularity and building a Climate Positive business

Discount: TBA

Clean and Low Waste Beauty

100% Pure

Fruit-pigmented makeup and plant-based non-toxic skincare

Discount: TBA

Activist Skincare

Woman-owned brand creating high-performing vegan skincare that comes in plastic-free and refillable packaging

Discount: TBA

ILIA

Clean makeup brand — personally I love their Limitless Lash and Super Serum Skin Tint

Discount: TBA

Detox Market

Clean beauty and wellness retailer

Discounts: TBA

Henry Rose

Fine fragrances with 100% ingredient transparency; EWG Verified and Cradle to Cradle Certified

Discount: TBA

Kjaer Weis

Natural makeup brand with low-waste refillable packaging

Discount: TBA

Sustainable Cookware, Cleaning & Daily Essentials

360 Cookware

Non-toxic stainless steel cookware crafted in Wisconsin in the U.S.

Discount: TBA

Blueland

Eco-friendly cleaning supplies, including dish soap and laundry detergent

Discount: TBA

Our Place

Non-toxic non-stick pans made in ethical factories; WOC-owned

Discount: TBA

Enviroscent

Non-toxic, cruelty-free refillable home scents

Discount: TBA

XTREMA

Non-toxic ceramic cookware

Discount: TBA

Dropps

Biodegradable laundry and dishwashing pods

Discount: TBA

We’re continuing to update this post so be sure to bookmark it for later!

In the meantime, check out our gift guide: 30 Sustainable and Ethical Gift Ideas for Everyone On Your List

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Our Picks for the Top Black Friday and Cyber Week Sales From Sustainable Brands

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Green Living

Best of Sustainability In Your Ear: Okhtapus Cofounder Stewart Sarkozy-Banoczy Accelerates Ocean Solutions

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The ocean provides half the oxygen we breathe, absorbs 30% of our carbon emissions, and helps control the planet’s climate. By 2030, it’s expected to support a $3.2 trillion Blue Economy. Yet 70% of proven ocean solutions, such as coastal resilience, coral restoration, and marine pollution cleanup, never move past the pilot stage. These projects often win awards and get media attention, but then stall because funding systems don’t connect working ideas with the cities, ports, and coastal areas that need them. Stewart Sarkozy-Banoczy, co-founder and ocean lead at Okhtapus, wants to change that. Okhtapus, named with the Persian word for the octopus, uses a model that links what Stewart calls “the three hearts” of successful projects: innovators with proven solutions, cities and ports ready to use them, and funders looking for solid projects.
Stewart Sarkozy-Benoczy, Cofounder and Ocean Lead at Okhtapus.org, is our guest on Sustainability In Your Ear.
The first Okhtapus Global Replicator will launch in 2026. It will bring groups of proven innovators to work on important projects in specific places, such as a single port city like Barcelona, where Okhtapus already has strong partnerships, or a group of Caribbean islands facing similar problems. The aim is to have enough successful projects that funders stop asking “where are the deals?” and start saying “we’ve got enough.” The platform focuses on late-stage startups and scale-ups, not early-stage ideas. Stewart calls these the “Goldilocks zone”—solutions that are proven enough to copy but still need funding and partners to grow. By combining several solutions for different locations, Okhtapus can offer investors portfolios that fit their needs and make a real difference in cities, ports, and island nations.
Stewart has spent 20 years working where climate resilience and policy meet. He was part of President Obama’s Hurricane Sandy Rebuilding Task Force, led policy and investments at the Resilient Cities Network, and is now Managing Director of the World Ocean Council. “Ten years from now, if this is done fast enough,” Stewart said, “we should have pushed hard enough on the funders and the system to change it. What we don’t know is whether we’ll get to the solution status fast enough for some of these tipping points.”
To find out more about Okhtapus, visit okhtapus.org.

Editor’s Note: This episode originally aired on December 22, 2025.

The post Best of Sustainability In Your Ear: Okhtapus Cofounder Stewart Sarkozy-Banoczy Accelerates Ocean Solutions appeared first on Earth911.

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Green Living

Earth911 Inspiration: A Serious Look at Modern Lifestyle

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Today’s quote comes from Pope John Paul II’s message for the celebration of the World Day of Peace, 1990. He wrote, “Modern society will find no solution to the ecological problem unless it takes a serious look at its lifestyle.”

Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day.

Pope John Paul II quote from World Day of Peace message

The post Earth911 Inspiration: A Serious Look at Modern Lifestyle appeared first on Earth911.

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Green Living

Best of Sustainability In Your Ear: Making Billions of Square Feet of Commercial Space Sustainable with CBRE’s Rob Bernard

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The built environment, particularly office buildings other urban facilities, are responsible for 39% of the global energy-related emissions, according to the World Green Building Council. About a third of that impact comes from the initial construction of a building and the other two-thirds is produced over the lifetime of a building by heating, cooling, and providing power to the occupants. Our guest today is leading a key battle to reduce the impact of the built environment. Tune in for a wide-ranging conversation with Rob Bernard, Chief Sustainability Officer at CBRE Group Inc., which manages more than $145 billion of commercial buildings, providing logistics, retail, and corporate office services across more than than 100 countries.

Rob Bernard, Chief Sustainability Officer at the commercial real estate giant CBRE, is our guest on Sustainability In Your Ear.

Rob cut his sustainability teeth at Microsoft, as its Chief Environmental Strategist for 11 years, as the company was developing its world-leading approach and collaborating with other tech giants to lobby for policy and funding to accelerate progress. He discusses CBRE’s Sustainability Solutions & Services for commercial building owners, as well as the accelerating progress for renewables, carbon tracking, and economic, health, and lifestyle benefits of living lightly on the planet. You can learn more about CBRE and its sustainability services at cbre.com

Take a few minutes to learn more about making construction and building operations more sustainable:

Editor’s Note: This podcast originally aired on April 15, 2024.

The post Best of Sustainability In Your Ear: Making Billions of Square Feet of Commercial Space Sustainable with CBRE’s Rob Bernard appeared first on Earth911.

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