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Want to save time, money, and energy all while adding convenience to your life? Something as simple as using smart plugs throughout your home can help achieve these goals.

The average U.S. household has roughly 65 devices plugged in around the clock, quietly drawing about 770 kilowatt-hours of phantom power every year, about enough to run a refrigerator for nine months. At today’s average residential electricity rate of 17.47 cents per kilowatt-hour, that’s roughly $135 a year wasted on devices nobody uses.

Smart plugs are the simplest, cheapest way to stop electricity waste. The arrival of Matter, the cross-platform smart home standard backed by Amazon, Apple, Google, and Samsung, and the maturing of the low-power Thread wireless protocol mean a smart plug bought today should outlast the app it shipped with and work across whatever smart home ecosystem you switch to next. This updated article covers what changed, what to look for now, and which models are worth installing in 2026.

This article contains affiliate links. If you purchase an item through one of these links, we receive a small commission that helps fund our work.

How Smart Plugs Work

A smart plug sits between a wall outlet and whatever you plug into it — a lamp, a coffee maker, a space heater, an entertainment center. Inside is a relay that opens or closes the circuit on command, plus a wireless radio that listens for those commands from your phone or a smart speaker. Some plugs add an energy meter that reports real-time wattage and cumulative kilowatt-hours back to the app.

Older smart plugs relied entirely on 2.4 GHz Wi-Fi and the manufacturer’s cloud services, which meant a server outage or a Wi-Fi hiccup could leave you unable to turn off your lamp. Matter-certified plugs communicate locally over your home network and continue working even when the internet drops. Thread-based plugs go further, forming a self-healing mesh network in which each plugged-in device acts as a relay for the next, extending range and cutting response time, so there’s less waiting for your smart home app to make your smart home work.

Man operates smart plug with his smartphone
Smart plugs enable you to schedule when electrical devices go on and off throughout the day, whether you are home or not.

In late 2022, the Connectivity Standards Alliance released Matter 1.0, an open, royalty-free standard meant to end the era of locked smart home ecosystems. Matter-certified plugs pair with Apple Home, Amazon Alexa, Google Home, and Samsung SmartThings simultaneously, and it is configured by scanning a single QR code. No brand-specific app required, no separate hub for each platform.

Matter has matured quickly. Version 1.4 added home energy management as a first-class device category and introduced certified routers and access points that double as Thread border routers. Version 1.5, published in November 2025, expanded support to cameras, soil moisture sensors, and additional energy management features. As of 2026, Thread border router certification requires Thread 1.4, which lets security credentials to be passed between platforms, so a plug added through Apple Home can also be controlled from a SmartThings hub.

A Matter plug bought in 2026 should still work in 2030, even if you switch from an Amazon Echo to a HomePod or add a SmartThings station. By contrast, a proprietary Wi-Fi plug from a brand that goes out of business or sunsets its app is a paperweight. That’s a real consideration in a category where startups have come and gone — Wink, Insteon, and others left users stranded when their cloud services shut down.

How Much Energy They Actually Save

Smart plugs save energy only when you use them deliberately. The plug itself draws roughly 1 to 2 watts of standby power, so each one adds about $1.50 a year to your bill before it does any work. That cost is recovered many times over if the plug is used to schedule, monitor, or kill standby loads.

Three smart plug features do most of the work:

1. Cutting Standby Loads

The U.S. Department of Energy and the Natural Resources Defense Council estimate that standby power — the electricity devices draw when they’re switched off but still plugged in — accounts for 5% to 10% of residential electricity use, and as much as 23% in homes packed with always-on electronics. The NRDC estimates the national wasted energy spending at about $19 billion a year, or roughly $165 to $440 per household. Older devices, gaming consoles, set-top boxes, and audio equipment are the worst offenders.

A smart plug with energy monitoring lets you spot which devices are draining power in standby and either schedule them off overnight or kill the circuit entirely. One reviewer found an old gaming console drawing 50 watts in standby mode, which costs is about $45 a year at average rates.

2. Scheduling and Off-Peak Shifting

Scheduling a coffee maker, towel warmer, or seasonal lights to run only when needed is the simplest savings case. The bigger one is shifting flexible loads — EV chargers, dehumidifiers, pool pumps — to off-peak hours when many utilities offer lower rates and the grid is running on cleaner sources. Earth911’s reporting on vampire loads walks through which household devices are worth targeting first.

3. Smart Plugs can Catch Failures Early

This is the underrated benefit. A refrigerator that suddenly draws 40% more power, a sump pump that’s cycling too often, or a freezer running 24/7 because the door seal failed will all show up in an energy-monitoring plug’s history before they show up on your utility bill. For appliances that fail gradually, the plug is a cheap diagnostic tool.

2026 Performance Standards: What to Look For

The smart plug market has consolidated around a handful of meaningful specifications. A plug bought in 2026 should meet most of these:

  • UL or ETL safety certification. This is non-negotiable. Uncertified plugs from unknown brands have been linked to overheating and fires; in 2023 the CPSC announced a recall of Emporia smart plugs over electric shock hazards, and counterfeit electrical products remain a documented risk. Look for the printed UL or ETL mark on the device itself, not just the listing page.
  • 15-amp / 1,800-watt rating. Standard for U.S. plugs and sufficient for nearly any single-outlet appliance. Be cautious about controlling space heaters with smart plugs, even at this rating; high-draw devices running for hours can stress the relay.
  • Matter certification. Look for the Matter logo (three arrows forming a triangle) on the plug packaging.
  • Real energy monitoring. Look for plugs that report actual wattage and cumulative kilowatt-hours, not estimated usage based on assumed device profiles. This is the feature that turns a smart plug into a savings tool rather than a convenience gadget.
  • Local scheduling stored on the plug itself continues running when the internet drops. Cloud-only schedules don’t.
  • Compact form factor. Older plugs were bulky enough to block the second outlet on a duplex receptacle. Slim designs from Kasa, TP-Link Tapo, and Eve now fit two per outlet.
  • Thread support is optional but useful. Thread plugs use less power than Wi-Fi, respond faster, and strengthen your mesh as you add more. They require a Thread border router, which is built into most current Apple, Google, and Amazon hubs.

Recommended Models for 2026

These picks are organized by use case rather than ranked overall. Prices and availability checked April 2026; verify before purchase.

Best Cross-Platform Pick: Kasa KP125M

The Kasa KP125M was one of the first Matter-certified plugs with proper energy monitoring and remains the best balance of features in 2026. It works with Apple Home, Alexa, Google Home, and SmartThings via Matter to track real-time and historical wattage in the Kasa app. It stores schedules locally and is compact enough to stack two in a duplex outlet. UL-certified, 15A/1800W. Around $20 per plug in 2-packs and 4-packs. The Chinese manufacturer, TP-Link, has had its U.S. market presence scrutinized for security concerns — worth considering if that’s a priority for your household.

Best for Apple Home and Thread Mesh: Eve Energy

Eve Energy (Matter) runs over Matter and Thread, joining a Thread mesh automatically to act as a router for nearby devices. Eve’s privacy posture is unusual: no cloud, no account registration, no telemetry, so you can use it without fear of digital surveillance of your home. The energy monitoring is granular enough to capture small changes in appliance behavior, and the app provides detailed cost projections. UL-certified, 15A/1800W. Premium-priced at closer to $40 per plug, but the Thread support and privacy stance justify it for households committed to a local-first smart home.

Outdoor Use: Wyze Plug Outdoor

For holiday lights, pool pumps, garden features, and string lights, the Wyze Plug Outdoor offers two independently controlled, weather-sealed outlets with energy monitoring, a built-in light sensor, and IP64 water resistance. It works with Alexa and Google Assistant, operating from -4°F to 120°F. Typically priced between $25 and $30. Note that Wyze has had several security incidents over the past few years, which is worth weighing for indoor cameras, but matters less for an outdoor plug controlling lights.

Simplest Alexa-Only Setup: Amazon Smart Plug

If your household is already deep in the Alexa ecosystem and you want zero-configuration setup, the Amazon Smart Plug pairs automatically with Echo devices and works through the Alexa app, with no separate setup required. While it provides n o energy monitoring, this Alexa-only costs around $20. The simplest option, but the least flexible if you ever switch ecosystems.

The Bigger Picture

Smart plugs are a small intervention. Cutting standby load might save a household $50 to $200 a year — meaningful, but a fraction of the savings available from more efficient HVAC, water heating, and appliance choices, which together account for the majority of residential electricity use. The case for smart plugs is less about that one number and more about the visibility they provide. Most households have no idea which devices are responsible for their bills until they get the data.

The category also has a larger-grid story. Smart plugs that can shift flexible loads to off-peak hours give utilities and grid operators tools to balance demand without building more peaker plants, particularly relevant as electrification of heating and transportation drives residential demand growth. Check out our conversation with ecobee’s Sarah Colvin, which to go deeper into how distributed smart devices are starting to function as grid resources, not just consumer conveniences.

What You Can Do

  • Audit before you buy. Walk through your home with a notepad and list devices that run on standby, such as entertainment systems, gaming consoles, printers, set-top boxes, microwaves with clocks, or anything with an LED that stays lit. Those are your first smart plug candidates.
  • Start with one Matter plug with energy monitoring. Use it as a diagnostic tool for a week on each of your top suspects before installing a full set. The data will tell you which loads are worth automating.
  • Build schedules around the loads you actually use. A coffee maker that runs from 6:30 to 7:30 a.m., an entertainment system that powers down at midnight, and holiday lights on a sunset-to-11 p.m. window. Aim for the plug to spend most of its time off.
  • Check for utility rebates. Many U.S. utilities offer rebates on energy-monitoring devices and smart home products that participate in demand-response programs. Your provider’s website or ENERGY STAR’s rebate finder is the place to start.
  • Don’t put high-draw appliances on smart plugs. Space heaters, window AC units, and other devices that draw near the 15A rating for hours at a time stress the relay and pose a real fire risk. Use a hardwired smart switch or a smart breaker for those instead.
  • Verify safety certification on the physical product. The UL or ETL mark should be printed on the plug itself. If it’s not, return it.

Editor’s Note: Originally written by Sandi Schwartz on March 29, 2023, this article was substantially updated in April 2026.

The post How To Save Energy in Your Home With Smart Plugs appeared first on Earth911.

https://earth911.com/eco-tech/how-to-save-energy-in-your-home-with-smart-plugs/

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How to Compare Solar Quotes: What to Look For Before You Choose

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Last winter, we kept our house at 60 degrees and our electric bill was STILL $280. I’ve been interested in solar for a long time, but on the long list of house projects (especially when you’re restoring a 200 year old house on the historic registry) some are more pressing than others.

But with a few of those major projects wrapping up, and a daunting bill before me, I figured now was the time for a quick google search on solar panels, and let me tell you….. It can be very overwhelming.

Figuring out the rules (cough, cough, historic society), incentives or rebates if applicable, how much it would cost, how much we could save, etc. felt a little like a part-time job. But, one website made it really easy to compare things, and I am happy to be partnering with Aurora Solar to share that site with you.

Because I think you should be able to easily run the numbers on your house without a lot of hassle!

How to Compare Solar Quotes: What to Look For Before You Choose

This post is sponsored by Aurora Solar, but all thoughts and opinions are my own.

If you’ve ever gotten a solar quote, there’s a good chance that Aurora Solar was involved. Aurora was founded in 2013 after its co-founders spent seven months trying to design a solar energy system using a patchwork of different tools.

Afterall, designing a solar system shouldn’t be harder than actually installing one. So they built software specifically for solar professionals. Today, more than 7,000 solar organizations use Aurora, and more than 20 million solar projects have been designed using the platform. They are also the largest solar software provider in the world. Their software is used by roughly 80% of the top 75 residential solar companies in the U.S.

All of this tech has been primarily used by professional installers to map your roof and then create a proposal, but now Aurora is offering this tech to us to help compare quotes.

So instead of having to call a bunch of different installers, I could use the Aurora Solar Marketplace to understand my solar potential, compare estimates, understand my possible savings, look into battery storage and other home electrification incentives, and map out different financing options.

1. know how much electricity the system will actually produce

Before you even get into the price, make sure you understand what you’re actually being quoted.

Two solar systems can have very different prices because they may not be the same size or produce the same amount of electricity. A cheaper system might simply have fewer panels and offset less of your electric bill.

With Aurora, you can compare solar estimates and see the system size, energy production, and how much electricity the system should offset.

You can also upload your utility bill to get a solar estimate based more closely on your actual energy usage, to make the quote accurate for you instead of a ‘generic household’.

2. understand the solar payback period

Aurora calculates things like payback period and lifetime savings, which makes it much easier to understand the long-term finances.

The solar payback period is basically how long it takes for your estimated savings to make up for what you spent on the system, and this is the number that surprised me most!

One estimate had a payback period of around 7 years, and another was closer to 11 years! Over 25 years, two of the estimates I looked at had almost a $13,000 difference in projected savings.

Of course, these are still projections as electricity rates can change (HELLO 2026) but when you’re trying to compare two options for the same house, knowing that one is projected to pay for itself four years sooner is pretty useful information.

3. look beyond the monthly payment

Depending on the installer, you may be looking at a cash purchase, solar loan, lease, or power purchase agreement.

But thankfully with Aurora you can compare the different financing options side-by-side which makes it a lot easier to see the trade-offs. One option may have a lower upfront cost, another may have a lower monthly payment, and another may give you better long-term savings.

How to Compare Solar Quotes: What to Look For Before You Choose

4. find out which solar incentives actually apply to you

The minute you start Googling solar, you can find federal incentives, state incentives, utility programs, rebates, net metering, and a whole bunch of information that may or may not even apply to where you live.

And some of the articles ranking at the top of Google are several years old! (RIP to the federal incentives canceled at the end of 2025.) But, Aurora can account for solar incentives when calculating the cost and savings of a system, including state, local, and utility-specific programs.

I would still double check any incentive or tax benefit you’re planning to use before signing a contract, especially because programs and eligibility can change, but having all the relevant information in the same place makes the research process much less overwhelming.

5. research the installer, equipment, and warranties

Aurora lets you compare solar installers based on things like reviews, reputation, pricing, and financing options, which I think is just as important as the actual quote.

I’d also look closely at what equipment is included. What panels are they using? What kind of inverter? How long are the equipment warranties? Is there also a workmanship warranty from the installer? Who handles repairs if something goes wrong five or ten years from now?

And, I know I’ve said it a million times, but it’s nice to see it side-by-side without having to fill out a bunch of forms and be hounded on the phone just to get an idea of what solar may look like.

The post How to Compare Solar Quotes: What to Look For Before You Choose appeared first on Going Zero Waste.

How to Compare Solar Quotes: What to Look For Before You Choose

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Sustainability In Your Ear: XPRIZE’s David Babson on Why Climate Grand Challenges Need Buyers, Too

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Buyers contracted nearly 30 million tons of durable carbon removal in 2025, more than triple the 2024 total, according to CDR.fyi data reported by Heatmap. About 90% of those purchases came from a single company, Microsoft, and suppliers delivered only about 450,000 tons during the year. That is a sliver of the six to 10 billion tons of removal a year that climate scenarios suggest the world will need by 2050. The technology to pull carbon out of the air works, but the customers needed to scale it remain scarce.

Our guest today, David Babson, is executive vice president of the Energy, Climate, and Nature domain at the XPRIZE Foundation. He calls the slow progress a market failure, because the technology is progressing faster than it is being adopted. Babson previously led MIT’s Climate Grand Challenges initiative and was a program director at the U.S. Department of Energy’s ARPA-E. His portfolio includes XPRIZE Carbon Removal, which drew 1,334 teams and whose participants have raised more than $3.3 billion. In April 2025, Mati Carbon won its $50 million grand prize for spreading crushed basalt on smallholder farms in India, where the rock locks away carbon dioxide. “If people could make money taking carbon out of the air and putting it underground, as opposed to only being able to make money taking it from underground and putting it in the air, we would be in a better place,” Babson says. Mati is weathering the slump in part because its rock dust also improves soil health and crop yields, giving farmers a reason to participate that doesn’t depend on carbon credit prices.

David Babson, Executive Vice President of the Energy, Climate, and Nature programs at the X Prize Foundation, is our guest on Sustainability In Your Ear.

XPRIZE’s answer is to change what winners receive. Babson describes “mixed purses” that pair a cash award with a guaranteed buyer through an advance market commitment, a power purchase agreement, or an offtake contract. In one thought experiment, a carbon removal prize would come with a separate $1 billion fund raised from credit buyers, which qualified teams could draw on as they deliver verified tons. XPRIZE is applying the same thinking to a planned series of fusion energy prizes, pairing technical milestones with market mechanisms to build the supply chain that commercial fusion will require. The same gap between invention and adoption shows up in other XPRIZE competitions. On September 23, XPRIZE Wildfire awarded about $4.55 million from its $11 million purse, with defense contractor Anduril Industries taking first place in autonomous fire response along with a $1 million Lockheed Martin bonus. Babson expects costs to fall as fire agencies adopt the tools and as startups license individual components into cheaper platforms, though underfunded agencies will need a way to buy the first systems. He also notes that the competition left fuel management and ground-based autonomy for future prizes. Earlier this year, program director Andrea Santy told us that field testing had moved ahead of drone regulations. In biodiversity, Limelight Rainforest won $5 million for surveying 100 hectares of tropical forest in under 24 hours and identifying more than 250 species. Biodiversity still lacks a price, but Babson argues that once ecosystems can be measured, slow-walking policy becomes “a dereliction of what they should be doing.”

We also discuss the tension inside XPRIZE’s vision of “equitable abundance,” including a $101 million Healthspan prize that could add years of consumption to longer lives. Babson argues that abundant, cheap clean energy would let society move beyond efficiency as its organizing principle, powering uses such as indoor vertical farms that could return millions of acres of farmland to nature. You can follow XPRIZE’s new competitions and get involved in its prize ideation workshops at xprize.org.

Interview Transcript

Mitch Ratcliffe  00:36

Hello. Good morning, good afternoon, or good evening, wherever you are on this beautiful planet of ours. Welcome to Sustainability In Your Ear. This is the podcast conversation about accelerating the transition to a sustainable, carbon-neutral society, and I’m your host, Mitch Ratcliffe. Thanks for joining the conversation today.

Let’s talk about the power and the uses of grand challenge programs to kickstart low-carbon industries and respond to the changing environment. Over the past several years, we’ve talked on the show with leaders of grand challenge programs designed to accelerate progress on humanity’s most difficult challenges, from pulling carbon out of the atmosphere to fighting rapidly growing wildfire threats in cities and rural communities. Many of these competitions have been launched by XPRIZE, whose leaders have shared on the show the stories of these competitions as they launched and unfolded.

Today is a chance to take stock, to look back and think about how climate markets, technology, and politics are changing fast, and how that makes this a good moment to ask the question: Are these programs designed to accelerate progress actually delivering that progress?

Our guest today designs XPRIZE’s climate bets. David Babson is executive vice president of the Energy, Climate, and Nature domain at the XPRIZE Foundation. Before XPRIZE, he was the executive director of MIT’s Climate Grand Challenges initiative and a program director at the U.S. Energy Department’s ARPA-E energy technology research agency.

His portfolio includes the largest incentive in prize history. In 2025, Mati Carbon received a $50 million grand prize for their enhanced rock weathering solution for capturing and drawing down carbon, and XPRIZE now reports that companies participating in its programs have raised $3.3 billion. That carbon removal win arrived just as the removal market hit serious turbulence, and as XPRIZE’s wildfire competition wrapped up with its top prize still unclaimed.

So we’re going to discuss what grand challenges can really accomplish, which winners continue to build and which stall, and what the reasons are, as well as the tensions inside a portfolio that funds both climate solutions and longer human lifespans. We’ll get to the conversation right after this brief commercial break. Stay tuned.

[COMMERCIAL BREAK]

Welcome back to Sustainability In Your Ear, and welcome, David Babson, to Sustainability In Your Ear. How are you doing today?

David Babson  03:10

I’m doing well.

Mitch Ratcliffe  03:11

I’m glad to have you here. You’ve run research portfolios at ARPA-E and MIT. What can a prize purse accomplish that a well-funded grant program can’t, or are they complementary?

David Babson  03:22

They’re absolutely complementary. The way that I think about it is that the value of these different mechanisms for promoting innovation is at different parts of the innovation supply chain, if you will. A prize is not a substitute for the very necessary investments that places like governments make into basic, applied, and advanced research. In fact, those types of investments are really valuable for establishing the innovation ecosystems and the technical capacities to eventually win prizes.

Where the prize is very valuable is somewhat downstream: translating technologies, ideas, and innovations that are coming out of academia and labs to market for scale. It challenges the innovators to imagine those technical capacities as solutions to global challenges, and then the visibility that the prize brings to those translations of technologies de-risks funding to flow to those innovators so they can imagine their uses in practice.

So I actually see them as very complementary, particularly when it comes to solutions in the energy and climate space that require rapid adoption of technologies in markets to have impact. Just having an energy solution or a climate solution is not valuable unless it can be de-risked and connected to markets to scale for impact. And that’s what the prize is actually very good at doing.

Mitch Ratcliffe  05:22

That comes through in the impact report that you all published recently. About 1,300 different organizations were catalyzed. The groups came together, apparently, because of their desire to compete in the competition.

What I’ve found in my work with public-private partnerships, in particular, is that impact investors are looking for that initial traction, and to a degree, the prize and the distribution of money within the prize group is that catalyst that says there’s a real opportunity for an impact profit, something that both does good and is profitable. How does the organization consult with the financial communities that are going to back these companies once your prize has been awarded? Is there a backroom conversation about that, for lack of a better way of putting it?

David Babson  06:10

Not an explicit backroom conversation about it, but the prize itself brings attention to the innovations that are coming out to win the competition. Oftentimes, as you’re noting, these impact investing communities exist, and they are looking for technologies to invest in to have impact.

What the prize is effective at doing is casting a wider net and surfacing the best solutions across the board, where there may have been silos in the past, or there may not have been transparency to individual investors about where to put their money. The prize is capable of elevating all of them, creating better visibility, and therefore, just by its inherent operation, creates better opportunities for investment capital to flow to the right types of teams to have greater impact more quickly.

So we don’t have explicit discussions with those types of investor communities to have them directly connected to individual prizes. But we often consult with investors and experts in industry to inform the metrics that we would want to have demonstrated, so that we know that when teams are winning our competitions, the demonstrations that they do are de-risking capital to flow to those innovators so that they can be translated to market.

Mitch Ratcliffe  07:47

We’re talking about growing industries, which of course means diversifying into a lot of specializations. Once you’ve got this kind of anchor winning team or teams, how does XPRIZE think about propagating the information that’s necessary for the rest of the industry to grow and fill in around them, in order to provide the kind of comprehensive geographic coverage and range of functions that are necessary for the industry to thrive? Is that something that you think about cultivating, like you would in agriculture?

David Babson  08:22

It is something that we think a lot about. With a few of the more recent prize competitions that we’ve run, we have also paired those competitions with a subsequent impact phase, which is designed to further build the community that has been established through the operation of the prize and connect the technologies that came out of the competition to the right types of markets and investors so that they can scale.

So that is one of the things that we’re thinking about in future competitions as well: not just running an innovation competition to surface new innovations, but how do we augment the community building that the prize provides as a way to also promote the back-end business models and industries that can scale those solutions for impact?

Mitch Ratcliffe  09:19

How would you describe the patterns you’re looking for that indicate that an organization can become that durable enterprise? What separates them from the rest? Have you got thoughts about that?

David Babson  09:29

I do have thoughts about it. In a lot of ways, the rigorous metrics that we set up when we’re designing the competition are informed by what experts believe would be the necessary demonstrations to actually generate a solution that is market viable. So a lot of it is very quantitative in terms of how we architect the competition.

But what we’ve also seen is that there are elements of winning teams that can’t always be controlled by just the scientific metrics. A lot of times, it’s the composition of the team, how diverse they are, and the unique mentality that the leaders of the team have in terms of their vision and their ambition. Those are parts that you can’t control for, but the prize model is very effective at also attracting the type of entrepreneurial, big-thinking individuals that actually tend to be behind some of the most successful companies.

Mitch Ratcliffe  10:40

Those big-thinking individuals often struggle with the transition from inventor. And to your point about the academic community often being the source of many of the teams that are competing, that’s not something that academics are necessarily good at. As part of the prize process, do you also begin to coach them on how to staff for the operators who are going to be able to translate the invention into a market success?

David Babson  11:04

Absolutely. On the front end, the prize itself sets a target that is typically beyond what researchers in an academic setting are imagining for what they’re doing. It gives them a way to imagine their technical innovations as scalable solutions to big problems, so that gets them excited to be in the competition. But you’re right: they’re not necessarily all business-minded or have the types of experience that would allow even very, very good solutions to become very strong companies and business models.

So one of the things that we have tried out recently, and it’s a model that we could replicate in future competitions as well, is an accelerator cohort in the carbon removal prize. It was optional for teams to opt into the cohort to get additional guidance and consulting from experts in startups and technology translation. That would help them think about the unique elements of their proposed carbon removal strategy, how they would connect it to markets, and how they would drive greater value for their solutions.

That is something that we can do as part of the competition, because we’re building a community of innovators that are striving toward a shared aim. Therefore, we can better define what an accelerator cohort looks like, so that the guidance that is provided is more effective at actually generating the right type of thinking for scaling the solutions that we’re interested in.

Mitch Ratcliffe  12:52

That kind of accelerator approach gets you ready for market competition, but it doesn’t always get you ready for the market in which you’re going to have to exist as an organization. It’s templated, and the specifics of any individual company’s success are very unique.

Let’s take Mati Carbon as an example. They won the $50 million prize. They are doing carbon drawdown using basalt ground up and mixed into farmers’ fields, but their success is really anchored in the carbon credit market’s growth. How does the prize work with those sources of carbon credit purchases, for instance, Meta or Microsoft, to connect them to these opportunities to make prize winners thriving organizations?

David Babson  13:38

There are some limitations to what we can do in that space. I think the uncertainty and the pullback in commitments to carbon credits and carbon markets is a challenge to the cohort of teams that competed in the carbon removal prize.

Ironically, I think one of the things that is allowing Mati to continue growing on the business plan that they have is that a lot of the value that they’re able to assign to their solution actually goes toward the agricultural implications: the ability for their treated lands to not just remove and store carbon, but to improve soil quality and soil health to improve agricultural yields. So there’s a different value stream that they can draw from. Broadly, it would be much better if there were a great deal more certainty in the market for carbon removal attributes.

Mitch Ratcliffe  14:47

This is a systems thinking problem, and your domain includes nature alongside energy and climate. How do you think differently about designing a prize for an ecosystem as compared to designing one for a technology that has a clear cost curve and an adoption challenge?

David Babson  15:02

I think that it’s a really interesting question, and one that we’ve been thinking about a lot in my domain in particular. As I was saying earlier, it’s not sufficient to just surface new innovations that could be a solution. In order for them to have impact, you have to figure out how you connect those to markets and get them into use, so that they can scale to drive that impact.

So there are two parts of the incentive model that we need to push on. We need to continue the incentive that the traditional non-dilutive purse offers in attracting innovators to demonstrate their potential solutions. But we also need to consider the market mechanisms that would help accelerate the transition of those technologies from the lab into the market.

So we’ve been thinking a lot about how we might develop mixed purses: a purse that includes some of those traditional non-dilutive types of incentives, as well as, potentially in the energy space, an advance market commitment, a power purchase agreement, or an offtake. The prize competition actually sets the metrics that need to be demonstrated and pressure-tests technologies and their capacity to scale, and what teams could win is access to a large power purchase agreement or advance market commitment. In many cases, the competitors in these competitions would value that certain offtake to scale their solutions over a traditional non-dilutive purse. So we’re thinking a lot about that in the energy space.

For nature, as you note, one of the challenges is that some of the markets that exist for potentially financing natural ecosystem restoration or nature-based climate solutions are soft. They’re voluntary markets. The certainty is not there. The other thing that we could do is create a contrived fund that is unique to the competition, but it would require teams that are competing to demonstrate some sort of verified outcome to unlock dollars from that fund. So we can create a market mechanism that would help a lot more teams scale their solutions.

Let’s do a thought experiment. If we ran the carbon removal prize in a similar way, the teams that won awards for their innovations in that competition could have still won those dollar amounts in the non-dilutive fashion. But separately, we could have raised, let’s say, a billion-dollar fund from entities that are buying attributes in that space, and then once teams were qualified, they would be competing to draw down from that fund based on verified output. So we would have actually created a certain market for them to scale in.

Mitch Ratcliffe  18:16

You mentioned a moment ago the shifting willingness to invest in this. Do you see a decline in big tech’s willingness to fund carbon capture and energy challenges as capital is directed toward the AI buildout, or is that actually underlining and making these investments more important?

David Babson  18:33

There are a number of factors that appear to have affected some of the commitments that large corporations have been making in terms of purchasing, or voluntarily committing to purchase, carbon attributes ri