Renewable Energy
Marketing Bad Luck
Here’s an example from my life as a marketing consultant to large tech companies, including IBM and Hewlett-Packard.
I had just flown into Phoenix from Boston, landing in the late evening and getting a taxi to a posh resort for an all-day team-building exercise with my client the next day.
I saw someone get into a limo as I got out of the cab and yanked my luggage out of the trunk, and I asked someone, “Do you happen to know who that is?”
“Oh yes,” someone explained. “Oh yes. That’s John Phillips (of the Mamas and the Papas).” He was performing with his wife (Michelle, pictured at left). They just finished.”
I had missed the Mamas and the Papas by about 20 minutes.