Climate Change

Could These ‘Deepfake’ Whales Aid Conservation Efforts?

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Ecologists are increasingly tapping into artificial intelligence to help aid conservation, but many are grappling with how to use these energy-hungry systems without fueling future environmental problems.

It’s a hyper-modern problem on social media: A video or image of an animal doing something seemingly unbelievable in the wild pops up on your feed, only for you to realize it is, in fact, unbelievable. That’s because many of these images and videos—from wolves befriending house cats to brown bears jumping on a trampoline—are fabricated using artificial intelligence.

Could These ‘Deepfake’ Whales Aid Conservation Efforts?

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